Retail Marketing in Upper Cwmbran

Get in touch

Retail Advertising in Upper Cwmbran

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NP44 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Upper Cwmbran (Gwent)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Watford Park Osbaston Llanwenarth Tre-gagle Llancayo / Llancaeo Bishpool Coed-y-paen Penllwyn Worthybrook Llanishen Ridgeway Tirphil East Bank Barnardtown Maesygwartha Penrhiw Undy / Gwndy Trethomas Llansoy Cwmsyfiog Trecenydd Nant-y-ceisiad Penybryn Maes-glas Llanfair Kilgeddin Duffryn Rhadyr Wyllie Brynithel Pant-glas Croes Llanfair Earlswood Michaelston-y-Fedw Llanfabon Beaufort Beili-glas Pen-y-bank Llandevaud Cefn Hengoed Lower New Inn Gatlas Deepweir Sowhill Broadstreet Common Bedwellty Pits Daren-felen Mynyddislwyn Ty Llwyn Maindee Castell-y-bŵch Dukestown Prospect Place Saltmarsh Pontnewydd St Martins Blaenavon Mamhilad Danygraig Cross Ash Goetre Tynewydd Denscombe Knollbury The North Penpergwm Llangeview Pentrapeod Crumlin / Crymlyn Celtic Lakes Over Monnow Nash Llan-dafal St Maughans / Llanfocha Scwrfa Chepstow / Cas-Gwent Upper Race Llwyncelyn Mornington Meadows St Dials Summerleaze Caerleon / Caerllion Mounton Trevethin Cwmcarvan / Cwmcarfan Celynen Wainfelin Creigau Penygarn Craig-y-Rhacca Llantarnam Hendredenny Park Lowlands Aberbeeg / Aber-big Tal-y-coed Crossway Rhiwderin Penrhiwgarreg Pen-yr-heol Mynydd-bach Llanvihangel Crucorney Bont Brockwells Merthyr Tewdrig Itton Devauden Whitelye Llangattock-Vibon-Avel St Julians The Hendre Caerphilly / Caerffili Grofield Fochriw Llanfihangel near Rogiet Trefil Cotland Star Hill Waundeg Newtown Pontypool / Pont-y-pŵl Newport / Casnewydd Blaina / Y Blaenau Penhow Parc Penallta Country Park Lawrence Hill Broadstone Castle Park Langstone Blaen-y-cwm Llanhennock Rhiw-lâs Llanarth / Llannarth Wyesham Black Vein Pen-y-bont West Pontnewydd Pontywaun Beechwood Pantside Greenmeadow Cwm Gelli Phillip's Town Skenfrith Chippenham Glan-y-nant Tranch Bedwas Pontymister Upper Common Ty-Sign Georgetown Briery Hill Thornhill Bettws Newydd Brynygwenin Machen Llanellen Llanvair-Discoed Lower Machen Llanvihangel-Ystern-Llewern Llanwern Upper Coedcae Crick Glascoed Gelligaer Whitewall Common Croes y pant Llandenny Slough Cefn Golau Hollybush Llanyrafon Wayne Green Gaer-fawr Pen-pedair-heol Markham Beaufort Hill Penyrheol Llantrisant Deri Blaenavon Junction Dixton Six Bells Pantygelli Llanddewi Rhydderch Glandwr Maryland Bishton Tredunnock Tredegar Ty Coch Crossways Llancaiach Highmoor Hill Pencroesoped Penperlleni Govilon Mardy Henllys Brynglas Marshfield The Narth Llanmartin Glenfield Estate Panteg Lower Race Hoop Pentref-y-groes Llantilio Pertholey / Llandeilo Bertholau Newcastle Coed Eva Monkswood Pentwyn-mawr Sebastopol Pen-y-cae-mawr Rogerstone Bondfield Park Bullyhole Bottom Oakdale Bedwellty / Bedwellte Gwernesney / Gwernesni Goldcliff Southville Rhymney / Rhymni Kilgwrrwg Lansbury Park Chapel of Ease Pen-twyn Carrow Hill Twyn Shôn-Ifan Caldicot / Cil-y-coed Wilcrick Cwm-dows Wernrheolydd Pontllanfraith Upper Fedw Cwmynyscoy Walson Kilgwrrwg Common Willowtown Twyn Wenallt Senghenydd Rockfield Old Treowen Rassau Pentrepiod / Pentre-Piod Cleppa Park Cwm Ffrwd-oer Groes-wen Sirhowy / Sirhywi Cwmcarn Sudbrook Parc-Seymour Bettws Coed-y-caerau Ton-y-pistyll Norton Baneswell Fleur-de-lis St Bride's Netherwent Tyla Berllan-gollen Peterstone Wentlooge / Llanbedr Gwynllwg Llanvaches Upper Cwmbran Ponthir Cwmcelyn Maesycwmmer Millbrook Trellech Vinegar Hill Marshes Risca / Rhisga Llanfihangel Tor y Mynydd Duke's Meadow Pontnewynydd Bute Town Wattsville Werngifford Charlesville Redwick Old Cwmbran Penallt Tredomen Cwmyoy Bargod / Bargoed Cefn-y-Crib Croes-y-mwyalch Llanbadoc St Woolos Fairwater Hardwick Penmaen Cupid's Hill Llantilio Crossenny / Llandeilo Gresynni Tre-wyn Five Lanes Cwm Nant-gam Churchill Park Blackwood / Y Coed Duon Caerwent Brook Kendon New Inn Crosskeys Pant y Pwdyn Pont-y-felin Gellifelen Caerau Park Common Cefn-llwyn Black Rock Tregare / Tre'r-gaer Hafodyrynys Llanfable / Llanvapley Cwmtillery / Cwmtyleri Lower Ochrwyth Gilfach Pen-y-Pound Coldra The Village Michaelstone Bridge The Cot Raglan / Rhaglan Llanelly Hill Somerton Portskewett / Porthsgiwed Penpergym Newchurch Cat's Ash Waterloo Elliot's Town Coedcae Llanddewi Fach Parc Mawr Abertridwr Pandy Gold Tops Oakfield Ashvale Blacktown Pont-y-Gôf Waterloo Abergavenny / Y Fenni Rock Newbridge on Usk Ynysddu Cantref Brynawel Llandevenny Hengoed Cuckoo's Row Cwm Siôn Mathew Rogiet Llangovan May Hill Forge Side Treworgan Common Llandenny Walks Trostrey Common Gelli-hâf Nelson Aberbargoed / Aberbargod Mount Ballan Llandogo Llangattock Nigh Usk / Llangatwg Dyffryn Wysg Pwllmeyric / Pwllmeurig Draethen Southbrook Pontymoel Golynos Tirphill Llechryd Mountain Air Pengam St Illtyd / Llanhiledd Wern-y-cwrt Troedrhiwfuwch Llandegveth Stelvio Garn-yr-erw Garndiffaith Rhyd-y-meirch Carmeltown Ton Energlyn Ystrad Mynach Oldcastle Catbrook Swffryd Griffithstown Upper Redbrook Nant-y-derry Llanteems Trinant Buckholt Persondy Glasllwch Jingle Street Clydach Pen-y-fan Cwmbrân Onen Victoria Waun Lwyd Llanbeder Waunllapria Trosnant Pontlottyn Forest Coal Pit Tai'r-heol Upper Ochrwyth Trelleck Grange Bassaleg Pen-twyn Llanfrechfa Allt-yr-yn Mitcheltroy Common Grosmont Cwm-nant-gwynt Cwm Pen-clawdd Llanthony / Llanddewi Nant Hodni Llanfaenor Snatchwood Broadstreet Common Gwyddon Croesyceiliog Ty-fry Victoria Village Monmouth / Trefynwy Summerhill Ebbw Vale / Glyn Ebwy St Brides Wentlooge / Llansanffraid Gwynllŵg Kemeys Commander Troearhiwgwair Glyn Etwy Pwllypant New Tredegar Blaenau Gwent Tafarnaubach Forge Hammer West Side Newchurch Pit Cwmfelinfach Abersychan Little Mill Penrhos Middle Coedcae Gaerllwyd Thornhill Freehold Land Pye Corner Hendredenny Llanhilleth / Llanhiledd Cwm-corrwg Usk / Brynbuga Coed Morgan Lydart New-Mills Monmouth Cap Lower Common Barrack Hill Botany Bay High Cross Alway Garden City Rudry / Rhydri Coedkernew / Coedcernyw Glenside Garn Fach Croes-Hywel Argoed Newton Green Gilwern Llanvihangel Pontymoel Llanfach Melin Caiach Cefn Fforest Manson Bryngwyn Llangwm Caggle Street Cleddon Pen-y-lan Gwehelog Talywain Glyncoed Llanfoist / Llanffwyst Llanfihangel / Tor-y-Mynydd West End St Arvans Llanelly / Llanelli Bryn Winchestown Uskmouth Manmoel Llwyn-du Hayes Gate Itton Common Magor / Magwyr Twyn-y-Sheriff / Twynysheriff Twyn Cynhordy Hollybush Tintern / Tyndyrn Christchurch Great Oak New Inn Whitson Caer-went / Caerwent Cicelyford Varteg Manorside Hilltop Nant-y-Bwch Llanvihangel Gobion Coed-y-fedw Llanbradach Castleton Abertysswg Kingcoed / Cyncoed Rhiw Van Whitebrook Malpas Wolvesnewton / Llanwynell St Maughans Green Llam-march Tir-y-berth Llanllowell / Llanllywel Brynmawr Gelligroes Pillgwenlly Ringland Cobbler's Plain Troedrhiwgwair / Troed Rhiw Gwair Gaer Cwm Fields Maypole Llangua Pen-tŵyn Pen-yr-Heol Llanddewi Skirrid Liswerry Kymin Bulwark Northville Leechpool Cwmnantyrodyn Mount Pleasant Crindau Wonastow Pochin Houses High Meadow Llangattock Lingoed Shirenewton Twyn-Allws Level of Mendalgief Princetown Cwmavon Two Locks Common-y-coed Bettws Abertillery / Abertyleri Pen-y-Bont Henllys Vale Gwehelog Common Began East Usk Bryngwyn Gwrhay Treadam Woodfieldside Penyrheol Underwood Dingestow Ty Canol Pontrhydyrun Coalbrookvale Stow Park Croespenmaen / Croes-pen-maen Five Locks Pentre-waun Llangibby / Llangybi Clytha Park Garnlydan Cross Llanvetherine / Llanwytherin Penpedairheol Coed Cwnwr Rifle Green British Mitchel Troy Nantyglo Pantygasseg Pengam Newbridge / Trecceln Abercarn Treowen Penbidwal Llanover