Retail Marketing in Waunfawr

Get in touch

Retail Advertising in Waunfawr

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LL55 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Waunfawr (Gwynedd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Llangwnnadl Llanddeusant Penybryn Corris Uchaf Caerdeon R Efail Estate Tal-y-bont South Beach / Marian-y-de Ty Croes Nantmor Pen-y-graig Boduan Ceidio Fryars Bay Sling Llanfaglan Llandderfel Saron Penrhyd Lastra Bontuchaf Sarn Bach Groeslon Talwrn Peniel Caeathro Mynydd Mechell Gallt-y-foel Penrhos Bryncrug Llan Ffestiniog Morfa Nefyn Rhos-fawr Aber-Tafol Frongoch Llanfachreth Cilan Capel Coch Penhelig Dolhendre Pontllyfni Rhos Llaniestyn Penbodlas Rhiwbryfdir Stryd y Facsen Llandyfrydog Nebo Mochras / Shell Island Rhos-meirch Pen-llyn Garnfadryn Rhoscolyn / Llangwenfaen Pantperthog Bodermid Tan-lan Pen y Bryn Star Brithdir Menai Bridge / Porthaethwy Bwlch-derwin Gwredog Dyffryn Ardudwy Llanfihangel yn Nhowyn Rhoshirwaun Sling Coed-y-parc Llanynghenedl Mona Llanymawddwy Aberangell Efailnewydd Llanerchymedd Abergynolwyn Penygraigwen Rhôs-porth-ychain Rhiwen Bwlchyllyn Pen-gilfach Pendre Minffordd Cwm-Cewydd Trefgraig Llynfaes Llanaber Pont-rug Llanfihangel-y-traethau Llangybi Benllech Llanycil Garreg Ceunant Porth Swtan Rhosdylluan Trearddur Gwalchmai Uchaf Porth-y-felin Llanedwen Llangower Pencarnisiog Pentrefelin Penrhos Garnedd Coed Mawr Trefaes West End Fairbourne Aberllefenni Llaniestyn Penlan Bethel Maentwrog Bethel Bont Newydd Llechfraith Llanfwrog Cwrt Tyn-y-gongl Pentrefelin Y Felinheli Trawsfynydd Llanystumdwy Newlands Park Tywyn Fferam Cemaes Pistyll Parc Rhostrehwfa Sarnau Black Bridge Rhoslan Isallt Bach Bryngwran Gerddi Bluog Betws Garmon Tan-y-coed Llaingoch Pencaenewydd Pentre Gwynfryn Croesywaun Rhyd-wyn Cwm-y-glo Crymlyn Rhos-ddû Llanbabo Bryn-y-mor Aberdaron Pen-y-bryn Nasareth Gellilydan Pengorffwysfa Tanysgafell Llanegryn Bryn Du Penyffridd Paradwys Glan-yr-afon Nannau Clynnog-fawr Capel Gwyn Tan-y-bwlch Carmel Waunfawr Dinorwic Soar Tai'n-Iôn Bachau Deiniolen Bryncroes Llangadwaladr Glan-y-wern Bull Bay / Porthllechog Llannor Seion Pen-sarn Penmorfa Gyrn Goch Moelfre Pentre Berw Bodewryd Oakeley Square / Sgwar Oakeley Manod Caim Minffordd Hafan y Mor Môrawelon Llanallgo Llanbedrog Mariandyrys Llwyngwril Amlwch Port / Porth Amlwch Trefor Parciau Capel Mawr Bryn Eglwys Waterloo Port Morfa Penmon Botwnnog Bontnewydd Betws Brynteg Croesor Penisa'r Waun Dolbenmaen Llanddeiniolen Anelog Waen-wen Pant Glâs Llanrhuddlad Braichmelyn Rhoscefnhir Pennant Llanfaethlu Llanfihangel-y-pennant Felin-hên Gwalchmai Bodffordd Llwyn Garth Gwernydd Talsarnau Kingsland Rhiw Portmeirion Fachwen Machroes Moel Tryfan Llangwyllog Dothan Rhôs-y-llan Sarn Mellteyrn Pwllheli Abergeirw Glan-yr-afon Bethesda Brynrefail Penhwnllys Llanddwywe Porth Dinllaen Tregaian Rhos-y-gwaliau Cilgwyn Cerrig-mân Tanygrisiau Beddgelert Twr Tregele Tan-y-maes Glanypwll Llanuwchllyn Amlwch Tyn-lon Nant Peris Capel Uchaf Llanbedr Llantrisant Stryd Rhiwlas Bethania Elim Gwalchmai Isaf Engedi Llanllechid Aberdovey / Aberdyfi Rhosneigr Rhydymain Pentraeth Bryn Bwbach Abergwyngregyn Bron Ogwen Llidiardau Maen-Offeren Bryn-Llwyd Gerlan Borth-y-Gest Llandegwning Llandanwg Blaenau Ffestiniog Gwastadgoed Llanberis Llanfair-yng-Nghornwy Llanenddwyn Llandwrog Tal-y-llyn Trefdraeth Gryn Goch Llangristiolus Chwilog Penycaerau Llanfaelrhys Dinas Y Wern Nefyn Dolydd Congl-y-wal Minffordd Aber-Cywarch Waen-pentir Soar Penrhos Bethesda Bach Prenteg Nantlle Brynsiencyn Llanidan Red Wharf Bay / Traeth Coch Llanfaelog Llanfflewyn Caergeiliog Malltraeth Wenallt Clipiau Penrallt Llanfairynghornwy Llanfigael Penrhydlyniog Dolgellau Nebo Rhosgyll Rhosgoch Llecheiddior Dwyran Tregarth Penmynydd Gaerwen Goferydd Aberffraw Pont Hwfa Rachub Drws-y-coed Rhoslefain Garth Ganllwyd Bro Rhythallt Four Mile Bridge Llandecwyn Cutiau Capel-y-graig Carreg y Gath Rhos-y-bol Llanfrothen Llanfor Brynglas Sta Cwmystradllyn Tremadog Pen-Lôn Carmel Pant Eidal Hawddamor Penygroes Mynydd Gilan Dinas Dinlle Maesgeirchen Llwyn-hudol Llangian Dinas Mawddwy Tai-morfa Glan-Adda Llandegfan Dinas Rhôs Lligwy Penrhyn Bryncir Penrhyndeudraeth Rhyd-Ddu Marian-y-mor Dinorwig Penrhosfeilw Bryn-mawr Pont-Rhythallt Talardd Tonfanau Uwchmynydd Waun Cenin Aber Pwll Pentir Tyddyn Dai Barmouth / Abermaw Caerhun Golan Minllyn Cerrigceinwen Heneglwys Glasinfryn Carreglefn Beaumaris Llwyndyrys Terfyn Corris Y Fron Bodedern Llangefni Llanfair Pwllgwyngyll Groeslon Tre'r-Llan Tal-y-waenydd Harlech Llanfairyneubwll Marian-glas Rhosgadfan Glan-yr-afon Ceidio Llanbedrgoch Llanllyfni Maenaddwyn Rhyd-y-sarn Pen-y-groeslon Valley / Y Fali Vaynol Hall Tudweiliog Cil-geraint Friog Wern y Wylan Garndolbenmaen Burwen Y Bala Llithfaen Glan Dwyfach Porth Colmon Llanrug Clwt-y-bont Rhyd Tryfil Tywyn Llangelynin Cilfodan Mynydd Llandegai Mallwyd Lower Harlech Myndd Llandegai Hermon Abererch Llangelynnin Mynydd Bodafon Fedw Fawr Glan-yr-afon Pennal Llangoed Pentreuchaf Abersoch Groesffordd Cae Clŷd Abertrinant Morfa Bychan Rhyd-uchaf Rhyd-yr-onen Penmaenpool / Llyn Penmaen Lôn Talysarn Llechcynfarwy Braich-talog Bryn-coed-Ifor Llaneuddog Rhyd-y-gwystl Ceint Llanarmon Llanbadrig Aberdesach Hirael Llanelltyd Rhostryfan Criccieth / Cricieth Bethania Bwlch Upper Bangor / Bangor Uchaf Bontddu Saron Llanddona Y Ffôr Llandygai Caernarfon Brynrefail Bwlchtocyn Mynytho Edern Nantgwynant Arthog Tregaean Penysarn Porthmadog Pen-Iôn Tal-y-bont Llanwnda Cefn-ddwysarn Capel Parc Llanfechell Hên-durnpike Pant Rhos Isaf Gadfa Denio Llanfachraeth Llanengan Bangor Ynys Tan-y-mynydd Trefeini Llangaffo Dol-ffanog Rhyd-y-clafdy Dolgoch Brynglas Cwmtirmynach Llanfihangel-y-pennant Penllech Llaneilian Bronaber Hen Bentref Llandegfan Glan Gors Llanfair Trefor Newborough / Niwbwrch Rhiwlas Llanaelhaearn Rhydlios Llansadwrn Bethel Fachell Eisingrug Tabor Holyhead / Caergybi Coed Ystumgwern Llanddaniel Fab City Dulas Gwastadnant Pen-y-garnedd Pandy Llanfaes Afon Wen Llanrhyddlad