Retail Marketing in Stoke Charity

Get in touch

Retail Advertising in Stoke Charity

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SO21 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stoke Charity (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
North Street Tichborne West Leigh Farnborough Park Foxcotte Southsea Chilworth Cove Eastoke Blissford Shobley Hatherden Adbury Buttsash St Austins Stuckton Lower Wield Hillyfields Oliver's Battery Thorns Beach Tilly Down Beech Hill Knapp Hinton Ampner Lee Bramshott Chase Lower Common Catherington Longstock Swampton Faccombe Wootton Buckskin Winslade Tiptoe Holt Stubbington West Common Compton North Gorley Nutburn Binsted Crowdhill Hawthorn Bisterne Close North End Lynch Pitt Lower Exbury Anmore Setley South Wonston Sleaford Shortheath Kingston Bramshott Newtown Common Murrell Green Moulsham Green Froxfield Green Paulsgrove Highways Upper Canterton Cole Henley Gable Head Ragged Appleshaw Itchen Stoke West End Fair Oak Green Thornhill Buriton Weavers Down Chilcomb Lordswood Downend Pondtail Kitwood Whitsbury St Giles's Hill Curbridge Ossemsley Dogmersfield Stonyford Vernham Row Pardown Tadley Hill Minstead Bramshill Kingsmead Stoner Hill Highbury Mill Lane Walhampton Malshanger Wharf Hill Shawford Stony Heath Ibsley Wallington West Heath Micheldever Whale Island East Dean Hannington Stoke Common Stony Batter Stoke Stanswood North Charford Elvetham Heath Upper Wield North Boarhunt Ramridge Park King's Somborne West Tisted Ibworth East Martin East Tytherley Titchfield Park Upper Swanmore Northbrook Bitterne Manor Hartfordbridge Sherfield English Hoe Gate Buckland Bramshaw Mattingley Corhampton Stockbridge Weyhill Bramley Silkstead Ewshot Soberton Heath Compton End Ashurst Bridge Keyhaven Mellishes Bottom Ampfield North Weirs Ramsdean Bassett The Hangers Upper Street Neacroft Gilbert Street Anna Valley Barford Hampton Park East Boldre Lower Ratley St Mary Bourne Danebury Water End Langstone Palestine Upper Froyle Beauworth Old Milton Ridgeway Parade Mullenspond Lower Daggons Little Ann Newtown Daneshill West Dean Bordon Wheat Hold Highfield Great Shoddesden Itchen Durley Street Purbrook Littleton Newtown East Oakley Privett Balmerlawn Fareham Bramley Green Deane Isington Liss Forest Woodgreen Critchell's Green Hatch Warren Godwinscroft Liss Bedford Place East Hill South Hayling Ower Horton Heath Newtown Woodley Cupernham Little Posbrook West Worldham Earlstone Common Wintershill Bisterne Hensting Hammer Bottom Highclere Lowford Newton Valence Gundleton Damerham Griggs Green Lepe Picket Post Warsash Ashlett Upper Wootton Bucket Corner West Liss West End Over Wallop Hatch Bottom Ladwell Sandford Woodside Sheet Glebe Kingsclere Woodlands Waltham Chase Wherwell Northfields Winchfield Hurst Beech Cocksford Down Ashe Heath End Baughurst Hiltingbury Crockerhill Outwick Ashford Hill Picket Hill Badger Farm Lower Swanwick Widley Hawley Lane Stonymarsh The Close Warblington Alverstoke Hook Chandlers Green Battramsley Cross Hurstbourne Priors Duck Street Canada Common Winnall Winchfield Portsea Island Lee-on-the-Solent Pamber Green Wittensford Wyck Colbury Monk Sherborne Awbridge Hounsdown Ellingham Mapledurwell Mount Pleasant Hyde Chilton Candover Hillpound Crookham Village Allbrook Fairdown Hollington Bramdean Lower Common Newtown Fritham Bellevue Boarhunt Silchester Chilbolton Lee Ground Westwood Park Standford Potbridge Clarken Green Calmore Ripley Mengham Shirley Warren Baffins Kingston Headley Down St John's Church Stakes Bunstead Buddle Elson Northington Durley Axmansford Portchester Headley Burley Beacon Denvilles North Waltham Rafborough Cuckoo's Corner Dipley Blacknest Powntley Copse South Baddesley Bulbery Browninghill Green Chilworth Old Village Lower Bullington Hightown Newtown Woodfalls Woodcott Dean Charlwood Houghton Deadwater Frost Hill Forton Lynch Hill Cowplain Shipton Bellinger Penwood Woolston Hedge End Ashley Martyr Worthy Langrish Itchen Abbas Redenham Hillhead Blackmoor Lower Bordean Upton Grey Oakley Sway Havant Dowd's Farm Ball Hill Swaythling Ashfield Old Burghclere Hook Park Estate Tinkers Cross Bevois Mount Penton Grafton Holt End Hill Chalton Bowyer's Common Old Shirley Lower Pennington Alton Port Solent Otterbourne Pucknall Litchfield Owslebury Up Green Wildmoor Portmore Sandy Down Shirley Warren Corner Hill Grove Eversley Cross Charlton Titchfield Middleton Redlands South Town Newfound Forest Corner Bedhampton Woodmancott Hook Park Ecchinswell Nichols Town Woodcot Bradley Sholing Gritnam Woodlands Darby Green Wolverton Common Sydmonton Hartley Wintney Popley Andwell North Street Arford The Withies Hawley Exbury Wootton St Lawrence Kingsland Place Netherton Chilbolton Down Oakridge Brokenford Odiham Knowle Winklebury Baybridge West Wellow South Farnborough Leigh Park Fullerton Tapnage Fleet Fulflood Headley Newtown Newbridge Newtown East Worldham Southend Fair Oak Stone North End Keeping Ramsdell Spitalhatch Foxdown Row Ash Downton Hamble-le-Rice Axford Park Corner Broad Layings Sarisbury Ashurst Church Crookham Lyndhurst Upper Shirley Weston Colley London Minstead Causeway Bickton Little Shoddesden Lockerley Baughurst Common Bevois Valley Weston Corbett Park Gate Up Nately Pilley Bailey Highbridge New Brighton Abbotts Barton Warnborough Green Kingsclere Ocean Village Eastland Gate Southwood Wickham Common West Ham North End Exton Newtown Coombe Durrants Blackhill Abbots Worthy Peel Common Copnor Everton Frogham Westfield Little Down Sandy Balls Golden Pot Frithend Kingsley Fratton Hocombe Farnborough Green Woodend North Ripley Dean Whitchurch Westley Linkenholt Twyford North Oakley Chandler's Ford Otterwood Hartley Wespall Linwood Kings Worthy Longparish Abshot Gobley Hole Hursley Colt Hill Winsor Kimbridge Heckfield Oakhanger Standon Hatch Blounce Chineham Chawton Bartley Cadnam Racedown Rake Common Foulford Belbins Empshott Redbridge Avington Hill Brow South Ham Aldershot Stoney Cross Binley Charter Alley Steep Marsh Bossington Forton Hazeley Bottom Crookhorn Little Somborne Newnham The Butts Filmore Hill Brockbridge North Camp Southington Upham Wonston Rockbourne Selborne Burgates Enham Alamein East End Northney Anstey Stanmore Wivelrod Heathfield Mockbeggar Bridgemary Hipley Shalden Green Harbridge Green Clayhall Blackwater Hangersley Preston Candover Dora's Green Segensworth Cottonworth Bedenham Fryern Hill Coxford Nutley Street End Hearn Gore End Holbury Hazeley Harefield Fawley Hatt Hill Locks Heath The Hummicks Foxhills Cold Ash Hill Cricket Hill Ratlake Park Shalden Colemore Gilbury Hard Whiteley Hythe Butlocks Heath Easton Harestock Hinton Mottisfont Sparsholt Weston North Hayling West Tytherley Greywell Laverstoke Bishopstoke Wheatley Mortimer West End Abbotts Ann Merry Oak Hill Head Brickhill Grateley Old Portsmouth Dibden Ropley Criddlestyle Sprat's Down Holt Pound Minley Emery Down Steep Wishanger Common Three Ashes East Liss Fleet Lord's Wood Milton Wimble Hill Eastleigh Petersfield Shirrell Heath South Warnborough Conford Turkey Island Anchorage Park Whitway Whitehill Fleetlands East Stratton Monxton Court Corner Rowlands Castle Hattingley Sleepers' Hill Bishop's Sutton North Houghton Burghclere Common Newtown Hordle Crondall Bucklers Hard Ann's Hill Springvale Bentworth Kent Nob's Crook Brook Andover Down Freemantle Linford Furzedown Woolton Hill Bagnum Latchmere Green Egbury Frostlane North Warnborough Hambledon Lovedean Upper Bullington Tipner Frenchmoor Netley Hill Burkham Soberton Southwick Portsmouth Worthy Down Hollywater Burghclere East Aston Cufaude Basingstoke Ogdens Pooksgreen Sandleheath North Town North Baddesley Broadmere Warnford Stamshaw Stratfield Turgis Bitterne Park Gosport Drayton Couch Green Hatchet Green Ashton Fair Oak Wickham Lower Canterton Titchfield Common Rockford Quarley Bull Hill East Anton Eastrop Godshill Brockhampton Vernham Street Rushington Kent's Oak Church End Upper Kingston East Wellow Bashley Park Abbotstone Wecock Hardley Ashford New Town Shootash Crosshouse Goodworth Clatford Lower Froyle Bitterne Hatchet Gate Winchester The Mint Crampmoor Pound Street Farleigh Wallop Stonehills Fleetend Wildern Toothill Pikeshill Northam Goose Hill Beaulieu Blashford Empshott Green Wildhern Penton Mewsey South Weirs Penton Corner The Soke Maybush Little London North Kingston Swelling Hill Hazeley Lea Wimpson Hollington Cross Boyatt Wood Quidhampton West Meon Prince's Marsh Pilley Timsbury North Fareham Hunton Up Somborne Compton Kentsboro Sopley Highcliffe Bagmore Mount Pleasant Northbrook Hoe Ropley Dean Tufton Monkwood Romsey Harefield Moortown Sea View Anthill Common Ovington Crawley Rowner Dummer Shedfield The Common Netley Stoke Charity Steventon Brambridge Aldermoor Lower Burgate Upper Farringdon Farnborough Street Brock's Green West End Brook Hill Horsebridge Furze Hill Stroud Upper Ratley Wilsom South Gorley Morestead South View Brockhurst Peartree Green Totford Testwood Upper Pennington Tangley Newton Stacey Bransgore Fyfield Montgomery Lines Farnborough Sherfield on Loddon Lower Slackstead Tye Farlington Thruxton Wymering Pamber End Oak Hill Hundred Acres Newtown Smannell Hill Top Worlds End Sholing Common Brook Hammond's Green Redbrook Rownhams Carter's Clay Breamore West Green Funtley Dunley Mislingford Upper Common Kempshott Braishfield Heath End Plastow Green Brown Heath Poulner West Meon Woodlands North Poulner Swarraton East End Bar End Lower Farringdon Valley Park Black Dam Weston St Cross Eversley Centre Drayton Greatham Bleak Hill St Denys Wolverton West Town Kilmeston Walton Heath Bighton Picket Piece Upper Burgate Newtown Lower Brook Overton Hill Park Middle Wallop Holybourne Red Rice Boorley Green Wadwick Swanmore Ropley Soke Dunbridge Freefolk Birchy Hill Little Basing Phoenix Green Sutton Scotney Bishop's Green Fisher's Pond Hurstbourne Tarrant Long Sutton Dilton Shirley holms Upper Enham Broughton Beckley Tadley Crow Upton Broadgate Eling Roughdown Bidden Ellisfield Stoke Furzeley Corner Kings Furlong Spearywell Thedden Fox Lane Canada Medstead Old Netley Langley Tidpit Chapel Tot Hill Salters Heath Hook West End Green Lasham Worting Tunworth Crux Easton Fordingbridge Allum Green Houndmills Martin Drove End Godshill Wood Brockenhurst Bailey's Hard Dundridge Droxford Hazeley Heath Nashes Green Swanwick Warborne Burley Clanville Old Basing Purbrook Heath Brown Candover Little Hoddington Turmer Weston Patrick Little Holbury Heather Row Thorney Hill Curdridge Lindford New Alresford Polhampton Little London Privett Vernham Bank Popham Warren Corner Lower Green Rotherwick High Cross Thornhill Park Milford on Sea Somers Town Finchdean Woodlands Soldridge Furzey Lodge Barton on Sea Ower Hyde Portsea South Down Hilsea East Meon Michelmersh Portswood Frogmore Furzley Regents Park Bashley West Hill Lopcombe East Woodhay Passfield Andover Brighton Hill Clatford Oakcuts Stratfield Saye Blendworth Totton Horseport Rotten Green Broad Oak Hawkley Appleshaw Fair Cross Wigley Southampton Halterworth Abbotswood Bentley Cheriton Meonstoke Upper Slackstead West Heath Townsend Headbourne Worthy Ibthorpe Four Marks Banister's Park Bank Bevois Town Bassett Green Grayshott Barton Stacey Bursledon Norleywood Botley Copythorne Knights Enham New Milton Dibden Purlieu Sladen Green Nursling Emsworth Townhill Park Southrope Tadley Bottom Hillstreet Pheonix Green Catisfield Stockheath Inhurst Gunville Millbrook Lyde Green Horris Hill Selsmore Lane End Waterlooville Liphook Landport Flood Street Ashmansworth Oakshott East Cholderton The Frenches Boldre North End Hale Bramley Corner Leagreen St Mary's Egypt Polygon Goose Green New Cheriton West Stratton Vernham Dean Shamblehurst Bailey Green Martin Nately Scures Lower Buckland North Sydmonton Avon Marchwood Lower Turmer Camdentown Colden Common Shirley Park Horndean Lord's Hill Netley Marsh Old Alresford Whitenap Lymington Meon Tote Hill Viables North Stoneham Custards Foxhall Upton Blackfield Rye Common Calshot Ridge Common Hound Green Eastney Cuckoo Bushes Cliddesden Clanfield Waterditch Ringwood Sherborne St John Newtown Leckford Lower Green Pamber Heath Bucks Horn Oak Kimpton Hartley Mauditt Mill Green Harbridge Lower Upham Mead End Burridge Spanish Green Bransbury Denmead Neatham Bishop's Waltham Nether Wallop Summerlug Soake East Tisted Burley Lawn Ashley Lymore Hound Church Oakley Burley Street Chidden Frogmore Battramsley Woodington Plaitford Green Yateley Hungerford Seafield Cosham Weeke Midanbury Pound Green Durns Town Woodside Elvetham Newgrounds Buckland Upper Clatford Applemore Well Heathfield Hightown The Holdings Pennington Herriard Ashe Warren Amport Shorley Bowling Alley Wellow Wood Turgis Green