Retail Marketing in Brinkley Hill

Get in touch

Retail Advertising in Brinkley Hill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HR1 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Brinkley Hill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Foxley Burrington Belmont Totnor Rodd Hurst Bridstow Sollers Dilwyn Tillington Common Headbrook Field's Place Holmer Moreton on Lugg Lower Rabber Sellack Boat Red Rail Hereford Stretford Wootton King's Acre Lower Bullingham Moorfields Flintsham Marston Stannett Brockmanton Blackmarstone Stocking Elton's Marsh Maund Bryan Sandyway Brelston Green Little Common Middleton on the Hill Cophill Dancing Green Lingen Green Lane Brinsop Haven Chickward Cock Gate Westhope Much Birch Bodenham Baysham Holme Lacy Eaton Bishop Barrelhill Green Old Forge Stoke Edith Little London Mathon Little Tarrington Winforton Rowlestone Little Birch Weston under Penyard King's Thorn Brookfield Upper Wellington Wayend Street Upper Colwall Ailscroft Kerry's Gate Lower Burton Lea Line Wellington Heath Tedstone Wafer Wolferlow Moorcot Bailey Lane End Alder's End Walford Deerfold Nupton Cholstrey Tyberton Adley Moor Ridge Hill The Wymm Crossway Wofferwood Common Barton Court Upper Wootton Easthampton Ebnall The Marsh Orleton Common Fine Street Weston Ashperton Lower Bearwood Portway Kingsfield Whyle New Street Symonds Yat Upton Bishop Letton Welsh Bicknor Woodbrook Preston Wynne Munderfield Stocks Hope under Dinmore Brimfieldcross Wormsley Urdimarsh Canon Pyon Portfields Adforton Stockingfield The Broad Longtown Leys Hill Much Marcle Lugwardine Little Merthyr Mordiford Withington Marsh Burcher Pool Head Byford Common Norton Canon Brampton Bryan Archenfield Prior's Frome Greytree Leintwardine Ruxton Little Hill Acton Beauchamp Newton Woolhope Tarrington Common Ashton The Weaven Stansbatch Ivington Headland Clehonger Leinthall Starkes Rushall Floodgates Richards Castle Dorstone Marlow Biddlestone Poolpardon Newtown Even Pits Waterloo Kerne Bridge Sollers Hope Rowland's Green Lower Breinton Dormington Kinnersley Dulas Bolstone Portway Uphampton Pen-y-Park Ross-on-Wye Hinton Swinmore Common Welsh Newton Common Munsley Green The Moors Brierley Bosbury Abbey Dore Nextend Vowchurch Bobblestock White Rocks Stowfield Wharton Westhide Weobley Brockhampton Sutton Marsh Upper Lyde Crossway Ryelands Byton Hand Allensmore Upper Breinton Howle Hill Mansell Gamage Greenhill Pontrilas Sapey Common Orcop Leinthall Earls Sutton St Michael Westmoor Yarsop Steen's Bridge Holme Marsh Middleton Dilwyn Hunderton Leominster Upper Sapey Franklands Gate Rhydspence Durlow Common Bodenham Moor Cobhall Common Foy Ongar Street Little Brampton Fownhope Lower Maes-coed Whitbourne Little Dewchurch Munstone Coldharbour Orleton Elms Green Bacton Upper Hamnish Wetmore Pontshill Marsh Lower Green Kingsland Upper Hergest Sapey Bridge Mahollam Newton Lower Kinsham Goodrich Cross Bycross Walterstone Common Lower Welson Dorstone Colwall Stone Kentchurch Eyton Lyne Down Crozen Claytons Breinton Common Pembridge Parkway Hawkersland Cross Dinedor Upton Crews Howton Upper Town Lower Egleton Lewis Wych Hildersley Aymestrey Didley Stoke Lacy Llanrosser Chance's Pitch Bearwood Brilley Mountain Marlbrook Madley Sarnesfield Llanrothal Ladyridge Old Country Stoke Lane Woonton Lower Hardwick Ewyas Harold Callowside Lower Harpton Ballingham Huntington Hamnish Clifford Flaggoners Green Lyde Cross Batchfields Canon Frome Bishops Frome Linley Green Veldo Clifford Docklow Stoke Cross Hill Hole Knill Birchend St Margarets Brick End Bredward Archenfield Blakemere Turnastone Ballingham Hill Green Crize Lower Southfield Lower Buckenhill Hardwicke Newtown Priory Wood Collington Three Crosses Litmarsh Pudleston Wood End Treaddow Whitney-on-Wye Moreton Llanwarne Holywell Newton Farm Bagwyllydiart Old Gore Broadway Lands Evendine Upper Maes-coed Tillington Shelwick Leysters Pole Catley Southfield Middle Maes-coed Gorsley Common Beavan's Hill Ryeford Pontshill Pen-pwll-sond Larport Orcop Hill Craswall Wylde Byford Grittlesend Kynaston Woonton Ash White Stone Fawley Chapel Checkley Walterstone Tupsley Llangrove Stoneyard Green Cockyard Stretford Kenchester Mansel Lacy Comberton Great Brampton Lower Lye Little Garway Isle of Rhea Wormelow Tump Lower Grove Common Moreton Jeffries Coxall Hales Bank College Hill Tumpy Lakes Westfield Shelwick Green Clouds Pipe and Lyde Lyonshall Marstow / Llanmartin Weobley Marsh Bowley Burghill Bicton Kingstone Goose Pool Moccas Woolhope Cockshoot King's Caple Pipe Aston Venn's Green The Leys Preston Marsh Almeley Wootton Falcon Perrystone Hill Luston Woods Eaves Burmarsh New Town Hoarwithy Trewen Aston Edwyn Ralph Upper Welson Bredwardine Lulham Llandinabo Upper Marston Hill-field Hill Gate Little Cowarne Combe Moor Lower Town Lucton Hendre Portway Fromes Hill Walker's Green Tretire Aylestone Hill Cabal Stretton Grandison Shawl Sunset Haven Phocle Green Preston on Wye Westfields Whitechurch Maund Pencraig Buckcastle Hill Strangford Yatton Sugwas Pool Crizeley Upper Hill Crumpton Hill Great Doward Millhalf Upper Broxwood Linton Bowley Town Coughton Acton Green Hagley Merrivale Bartonsham Byton Sutton St Nicholas Colwall Kingswood Five Bridges Halmond's Frome West Hill Amberley Garway Hill White Cross Sellack Broomy Hill Westbrook Callow Marsh Stockton Crick's Green Eaton Bromsash Todding Yarpole Edvin Loach Shobdon Pen-allt Newton Wyson Little Gorsley Hales Wood Bowley Lane Wynds Point Brinkley Hill Llangarron Dukes Little Hereford Ruxton Green Waller's Green Brinsop Common Ullingswick Moorhampton Putley Common Risbury Pikestye Colwall Green Birchall Tudorville Ledgemoor Pow Green Jug's Green Shutton Upcott Linton Hill Lower Broxwood Grendon Bishop Putson Bringsty Common Netherton Upper Dormington The Heath Donnington Welshman's Lane Panks Bridge Welsh Newton Horseway Head Common Bach Grafton How Caple Bromyard Downs Bishopstone Upper Hardwick Staunton on Wye Bridge Sollers Portway Brimfield Norbridge Park Gate Nutfield The Cleaver Winnal Eardisley Twyford Common Stretton Sugwas Tarrington Felton Hyde Ash Parkway Limebrook Eastnor Whitton Nokelane Head Eign Hill Lower Hergest Shucknall Wynn's Green Wormbridge Common Carey Bleak Acre Bromyard Monkhide Whitchurch Bush Bank Bartestree Eau Withington Widemarsh Putley Green Llanveynoe Combe Stowe Perton Brobury Hampton Bishop Three Ashes Stoke Prior Nash Kinton Garway Old Wharf Wellington Marsh Eardisland High Lane The Bage The Parks Fromington St Weonards Gilfach West Lydiatt Arrow Green Bodenham Bank Hole-in-the Wall Aston Ingham Bishon Common Vowchurch Common Staplow Michaelchurch West Town Broad Green The Hundred Birtley Rudhall The Knapp Turkey Tump Lower Todding Shirl Heath Cusop Winter's Cross The Fording Hungerstone Lugg Green Woonton Willersley Rushock Cradley Upper Egleton Putley Broad Oak Monmarsh Credenhill Urishay Common Upper Kinsham Burley Gate Ford Aylton Aconbury The Forge Bull's Hill Leysters Kington Bredenbury Stony Cross Elton Beggars Ash Dinedor Camp Broadmoor Common Common Hill Moor Park Evesbatch Letton Newman's Place Altbough Newtown Glewstone Ruckhall Meer Common Grendon Green Overross Harewood End The Riddle Ballsgate Common Kivernoll Bringewood Forge Hom Green Hopley's Green Covender Hegdon Hill Clock Mills Marlas Upper Lye Callow Ashley Moor Newton Upperton Thruxton Pict's Cross Aston Crews Lea Trelough Much Cowarne Wilson Yazor Trumpet Almeley Stony Cross Mortimer's Cross Kilpeck Storridge Weirend Humber Coddington Wacton Ludstock Little Doward Ocle Pychard Stapleton Elmdale Pentre-Jack St Owen's Cross Trolway Grantsfield Pencoyd Canon Bridge Hill of Eaton Logaston Yarkhill Crow Hill Hartleton Bellamore Moorend Cross Monnington on Wye Loxter Withington Golder Field Hope Mansell Little Marcle Castle Frome Norton Wood Buckton Bullinghope Downton on the Rock Weston Beggard Peterstow Kymin Baron's Cross Upper Grove Common Aulden Michaelchurch Escley Marden Eastwood Enmore Field Scotland Bank Stagbatch Bradlow Huntington Kimbolton Crocker's Ash Pencombe Munderfield Row Wilton The Vauld Streamford Marston Pixley Wellington Tedstone Delamere Munsley Titley Much Dewchurch Newlands Ryelands Poolmill Winnal Common Hurstley Dodmarsh Hatfield Upper Buckenhill Dinedor Cross Cornett Llancloudy Staunton on Arrow Birley Sutton Lakes Bradnor Green Netherton Lower Wootton Stanford Bishop Monkland Stretford Court Wigmore Ganarew Nunnington Knapton Green Rodd Hope's Rough Saffron's Cross Wormbridge Cold Green Snodhill Walford Rotherwas Hillhampton Red Hill Swainshill Calver Hill Cobnash Tidnor Ledbury Clodock Crowmoor Clencher's Mill Kingstone Ashfield Ridgeway Cross Goodrich Merbach King's Pyon Luntley Sallys Peterchurch Meadow Green Penguithal Becknell Brilley Fiddler's Green Cross Llyde Ham Green Trereece Auberrow Thornbury Brampton Abbotts Ledicot Stony Cross Bircher Newton Lawton Stanley Hill Symonds Yat West Shenmore Penrhos