Retail Marketing in Hill-field

Get in touch

Retail Advertising in Hill-field

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HR8 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Hill-field (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Downton on the Rock Hopley's Green Yarpole Bishopstone Hagley Little Garway Old Country Amberley Kingsland Wetmore Monmarsh Broadway Lands The Hundred Rodd Upper Dormington Norton Wood Brimfieldcross Kingstone Stony Cross Michaelchurch Escley Woodbrook Almeley Wootton Woods Eaves Weirend Byton Hand Fine Street Steen's Bridge Walker's Green Ledicot Tedstone Wafer Llangarron Ruxton Green Gorsley Common Loxter Kentchurch St Weonards Elmdale Common Bach New Town Brinsop Red Rail Broad Green Brampton Bryan Ashton Hom Green Walford Five Bridges Grafton Bull's Hill Bearwood Breinton Common Burcher Letton Upper Hardwick Lower Burton Monnington on Wye Portway Clencher's Mill Westfield Ewyas Harold Little Dewchurch Lower Hardwick Bredwardine Perrystone Hill Stockingfield Trolway Bullinghope Dukes Upton Bishop Hampton Bishop Harewood End Brelston Green Munderfield Stocks Checkley Merbach Brockmanton The Wymm Byford Common Crocker's Ash Upper Lye Lyonshall Grendon Bishop Meadow Green Hurstley Credenhill Stowfield Eardisland Pen-allt Brierley Stretford Buckton Newlands Middle Maes-coed Lyne Down Foy Rodd Hurst King's Pyon Trumpet Pict's Cross Floodgates Bagwyllydiart Lower Bearwood Canon Bridge Upper Egleton Lugg Green Burghill Rotherwas Orcop Westhope Nupton Staplow Hill-field Bodenham Moor Crossway Beggars Ash Overross Nutfield Rowland's Green Beavan's Hill Wellington Marsh Greenhill Kingswood Ganarew Madley Ruckhall Bellamore Wacton Bishon Common Preston on Wye Grantsfield Clifford Dinedor Moorend Cross Putley Common The Bage Blackmarstone Willersley Moccas Little London Hunderton Stapleton Cock Gate Adley Moor Crumpton Hill Bicton Pixley Holywell Lower Breinton Putley Marlas Evesbatch New Street Venn's Green Lower Rabber Allensmore Mortimer's Cross Dodmarsh Lower Hergest Walterstone Linley Green Lower Todding Jug's Green Batchfields Flaggoners Green Llangrove The Forge Cholstrey Sutton Marsh Staunton on Arrow Old Forge Shelwick The Moors Larport Welsh Newton Much Marcle Bailey Lane End Wayend Street Upper Welson Baron's Cross Colwall Brimfield Marston Stannett Bircher Hereford Eastnor Much Dewchurch Callowside Shobdon Ridgeway Cross Vowchurch Aylton Rushock Altbough Newton Lower Grove Common Hill Gate Franklands Gate Brick End Sandyway Pudleston Hope under Dinmore Tillington Common Sellack Boat Upper Marston White Stone Titley Kynaston Hungerstone Scotland Bank Headland Prior's Frome Lugwardine Stretford Brinsop Common Ridge Hill Weobley Westmoor Pen-pwll-sond Putley Green Cobhall Common The Vauld Knill Edwyn Ralph Aconbury Byton Panks Bridge Brilley Green Crize Holme Marsh Bobblestock Aylestone Hill Moorcot Eastwood Ledgemoor Moorhampton Ashley Moor Bodenham Bank Bromyard Downs Stowe Newton Kerry's Gate Ocle Pychard Kerne Bridge Whitney-on-Wye Bishops Frome Aymestrey Howle Hill White Rocks Clodock Red Hill Dorstone Newman's Place Goodrich Cross Upper Hergest Bleak Acre Fromington Almeley Rowlestone Kenchester Pool Head Stoneyard Green Gilfach Belmont Portway Little Hill Nextend Withington Woolhope Cockshoot Kingstone College Hill Upper Hill Hinton Munderfield Row Risbury Upper Wootton Cophill Preston Marsh Horseway Head Swainshill Tretire Llanrothal Upper Hamnish Lower Southfield Three Crosses Portfields Monkland Poolpardon Strangford Lower Green Tudorville Tedstone Delamere Stony Cross Llanveynoe Winnal Common The Knapp Rhydspence Pembridge Norbridge Wilson Fawley Chapel Goodrich Cabal Mansell Gamage Pontshill Marsh Dulas Welsh Bicknor Leysters Ladyridge Leysters Pole Leinthall Earls Three Ashes Wilton Ford Hales Bank St Owen's Cross Goose Pool Upton Crews Bowley Archenfield Castle Frome Great Doward Twyford Common Linton Hill Canon Pyon Acton Green Byford Stockton Pontrilas Haven Millhalf Urishay Common Donnington Marstow / Llanmartin Hartleton Kivernoll Tumpy Lakes Munsley Netherton Stoke Lacy Bodenham Stanford Bishop Trewen Cusop Mathon Auberrow Upper Broxwood Birley High Lane Norton Canon Pencombe Stanley Hill Streamford Ryelands Barrelhill Green Burley Gate Mahollam Treaddow Bringsty Common Acton Beauchamp Perton Cold Green Ledbury Little Doward Cockyard Luntley Middleton Ludstock Poolmill Westhide Arrow Green Welshman's Lane Nokelane Head Sarnesfield Shenmore Crozen Ballingham Hill Lower Broxwood Longtown Barton Court Isle of Rhea Halmond's Frome Howton Hildersley Birtley Lea Upper Breinton Sollers Dilwyn Evendine Lyde Cross Little Hereford Shucknall Ross-on-Wye Headbrook Fiddler's Green Colwall Green Brookfield Todding Bringewood Forge Dormington Upper Maes-coed Lower Wootton Sutton St Michael Wyson Pow Green West Town Lower Egleton Becknell Comberton Moreton Jeffries Alder's End Pontshill Staunton on Wye Brobury Rushall Humber Aston Crews Ivington Ballsgate Common Shirl Heath Yatton West Lydiatt Broad Oak Penguithal Brockhampton Wormbridge Common Thornbury Westfields Moor Park Thruxton King's Thorn Ashfield Weobley Marsh Broadmoor Common Birchend Marston Hole-in-the Wall Garway Hill Elton Upper Grove Common Ruxton Wharton Grittlesend Upper Wellington Clock Mills Kilpeck Bartestree Vowchurch Common Upperton Monkhide Welsh Newton Common Letton Weston Beggard Great Brampton Woonton Tarrington Common Greytree Wylde Wellington Holme Lacy Hamnish Clifford Cornett Eardisley Peterstow Snodhill Bredenbury Leominster Fownhope Little Common Easthampton Holmer Dancing Green Ryeford Pentre-Jack Ham Green Kymin Lewis Wych Shelwick Green Portway Moreton Ballingham Sunset Upcott Widemarsh Nash Litmarsh St Margarets Much Cowarne Bowley Lane Saffron's Cross Crossway Much Birch Kington Bycross Tillington The Broad Little Merthyr Hill of Eaton Durlow Common Tidnor Upper Buckenhill Upper Sapey Netherton Ebnall Upper Lyde Waller's Green Marden How Caple Burrington Little Brampton Wormelow Tump Pikestye Weston Broomy Hill Hardwicke The Fording Uphampton Sollers Hope Richards Castle Orcop Hill Portway Penrhos Adforton Lower Lye Storridge Brinkley Hill Sapey Bridge Michaelchurch Lower Harpton Llandinabo Whitbourne Cross Llyde Woolhope Dinedor Camp Chickward Dilwyn Woonton Ash The Marsh Common Hill Stretton Grandison Lingen Sapey Common Callow Marsh Little Gorsley West Hill Field's Place Yarkhill Hoarwithy Aulden Deerfold Bradlow Wormsley Hope's Rough Huntington Kinton The Cleaver Urdimarsh Carey Baysham Hegdon Hill Lucton Kinnersley Eaton Crow Hill Bartonsham Parkway Whitton Turnastone Crowmoor Clehonger Upper Kinsham Hillhampton Newton Flintsham Wynds Point Mansel Lacy Covender Preston Wynne Hawkersland Cross Turkey Tump Stoke Prior Little Tarrington Moreton on Lugg White Cross Sugwas Pool Canon Frome Bridstow Blakemere Logaston Trereece Whyle Coddington The Leys Haven Stoke Edith Didley Callow Llanwarne Eign Hill Bredward Limebrook Swinmore Common Luston Whitchurch Wellington Heath Grendon Green Wolferlow The Riddle Shawl Foxley Hope Mansell Cradley Ashperton Llanrosser Bosbury Llancloudy Linton Cobnash Merrivale Totnor Leinthall Starkes Sellack Leintwardine Rudhall Burmarsh Stoke Cross Eaton Bishop Garway Pencraig Hatfield Tyberton Aston Ingham Fromes Hill Stoke Lane Bacton Wigmore Ailscroft Ullingswick Sutton Lakes Bradnor Green Orleton Common Eau Withington Munsley Green Munstone Pipe Aston Shutton Putson Lawton Trelough Whitechurch Maund Newton Wootton Pencoyd Stony Cross Catley Southfield Sallys Buckcastle Hill Docklow Lower Welson Wood End Little Marcle Winforton Birchall Stretton Sugwas Marlow Clouds Enmore Field Symonds Yat Collington Tarrington Lulham Bolstone Eyton Lower Maes-coed Leys Hill Lower Kinsham Combe Moor Nunnington Walford Weston under Penyard Mordiford Ryelands Bromsash Edvin Loach Upper Town Crick's Green Huntington Golder Field Claytons Biddlestone Marlbrook Symonds Yat West The Parks Newton Farm Maund Bryan Lower Town Lower Buckenhill Hendre Meer Common Colwall Stone Veldo Winter's Cross Woonton Stagbatch Stretford Court Craswall Bridge Sollers Stansbatch Elton's Marsh Brampton Abbotts Combe Coughton Knapton Green Old Gore Yazor Walterstone Common Park Gate Little Birch Green Lane Parkway Chance's Pitch Yarsop Newtown Bowley Town The Heath Felton Kimbolton Bush Bank Even Pits Crizeley Archenfield Hales Wood Coldharbour Westbrook Elms Green Old Wharf Lower Bullingham Aston Wynn's Green Newtown Wofferwood Common Moorfields King's Acre Newton Calver Hill Middleton on the Hill Abbey Dore Hyde Ash Pipe and Lyde Glewstone Bromyard Orleton King's Caple Hill Hole Winnal Little Cowarne Sutton St Nicholas Pen-y-Park Phocle Green The Weaven Newtown Dinedor Cross Falcon Lea Line Dorstone Waterloo Peterchurch Kingsfield Withington Marsh Stocking Ongar Street Priory Wood Tupsley Wormbridge Upper Colwall Coxall Brilley Mountain