Retail Marketing in The Parks

Get in touch

Retail Advertising in The Parks

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HR4 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Marlow Moreton Jeffries Rushall Lower Green Llangarron Covender High Lane Dulas Broomy Hill Norbridge Loxter Dancing Green Bosbury Field's Place The Riddle The Leys Old Forge Hales Bank Elmdale Withington Marsh Marston Wellington Heath Mansell Gamage Combe Blakemere Newton Bowley Town Leysters Pole The Vauld Greenhill Horseway Head Aconbury Lower Kinsham Sollers Hope Stockton Panks Bridge Ganarew Stony Cross Cornett Rudhall Brinsop Common Stoke Cross Hartleton Halmond's Frome Kingsland Putley Common Pen-y-Park Upper Sapey Yarpole Pixley Stowe The Broad Tudorville Almeley Wootton Llanrosser Lower Bullingham Stockingfield Wynn's Green Trumpet Ledgemoor Ryelands Lower Hardwick Whitchurch Crocker's Ash Newtown Shobdon Stansbatch Stretford Winnal Common Little Common Bringsty Common Tedstone Delamere Holywell Ashfield Yarsop Birchend Trolway Newton Wolferlow Breinton Common Falcon Upper Lye Monnington on Wye Knapton Green Archenfield Tyberton Norton Canon Glewstone Welsh Newton Common Little Tarrington Kinnersley Ruxton Green Wormelow Tump Chickward Newtown Common Hill Tumpy Lakes Floodgates Llanveynoe Portfields The Weaven Brick End Llancloudy Brampton Abbotts Woolhope Moorcot Grafton Kentchurch Ivington Hill Hole Stoke Edith Docklow Putley Green Priory Wood Nutfield Combe Moor Hoarwithy Humber Moreton Eau Withington Barrelhill Green Marston Stannett Ledicot Woodbrook Madley Clock Mills Michaelchurch Meadow Green Upper Egleton Tedstone Wafer Wormsley Urishay Common Clifford Little Hereford Catley Southfield Garway Mortimer's Cross Moccas Moorfields West Lydiatt Park Gate Adley Moor Hagley Callowside Brimfieldcross Lower Todding Clehonger Upton Crews Bredward Canon Pyon Byton Hand Preston on Wye King's Acre Walford Cobnash Fawley Chapel Wilson Biddlestone Bromyard Nextend Streamford Brilley Broad Oak Peterstow Shawl Lower Town The Hundred Vowchurch Common Burcher Bartestree Mordiford Walterstone Common Kenchester Pontshill Marsh Llangrove Lower Grove Common Grantsfield Hole-in-the Wall Lower Hergest Brookfield Lower Southfield Sutton St Nicholas Twyford Common Kimbolton Dinedor Camp Preston Wynne Colwall Green Lower Burton New Town Orcop Yatton Merbach Lewis Wych Bycross Thruxton Howle Hill Hawkersland Cross Sarnesfield Venn's Green Staunton on Arrow Storridge Ridge Hill Rowland's Green Clodock Stoke Prior Burmarsh Haven Broadmoor Common Whyle Eastnor Portway Fromes Hill Huntington Symonds Yat Broadway Lands Harewood End Headland King's Caple Llandinabo Burrington Brelston Green Cockyard Aston Eastwood Hope under Dinmore Hungerstone Munstone Upper Welson Larport Lyne Down Moorend Cross Netherton Kilpeck Franklands Gate Newtown Phocle Green Aston Crews Jug's Green Kingstone Aymestrey Little Dewchurch Wyson Bringewood Forge Hom Green Red Rail Nokelane Head Elms Green Ross-on-Wye Widemarsh Hillhampton Burley Gate Trereece Easthampton Five Bridges Cobhall Common Crizeley Bridstow Weobley Crowmoor Byford Birchall Three Ashes Stony Cross Turnastone Newton Hyde Ash Colwall Stone Saffron's Cross Ruxton Weobley Marsh St Margarets Stagbatch Common Bach Tillington Common Cholstrey Leominster Lower Bearwood Holmer Lucton Willersley Cross Llyde Upper Buckenhill Newton The Parks Donnington Upper Dormington Tupsley Bromyard Downs Lyde Cross Fromington Kingswood Hope Mansell Little Garway Treaddow Bacton Beggars Ash Middleton on the Hill Putley Vowchurch Letton Weston Beggard Welsh Newton Wootton Hill-field Rodd Hurst Ebnall Old Wharf Brockmanton Ham Green Little Hill Nupton Buckcastle Hill Goodrich Belmont Little Marcle Yarkhill Titley Woonton Ash Lyonshall Limebrook Bircher New Street Newton Farm Grendon Green Wood End Monkhide Eaton Bishop Brinkley Hill Stocking Beavan's Hill Wylde Crumpton Hill Hurstley Stapleton Sapey Bridge Foy Upper Kinsham Isle of Rhea Ballingham Hill West Town Wofferwood Common Poolpardon Marlas Brierley Kerry's Gate Rotherwas Weirend Woonton Upper Hergest Claytons Norton Wood Tillington Walterstone Ocle Pychard Little Gorsley Aylestone Hill Dilwyn Wormbridge Common Cusop Stoneyard Green The Wymm Leintwardine Eardisley Mahollam Bearwood Millhalf Stoke Lacy Little Merthyr Sellack Boat Putson Little Doward Arrow Green Ailscroft Collington Wellington Cophill Bishops Frome Weston Ryeford Evendine Leinthall Earls Cabal Baron's Cross Ridgeway Cross Ongar Street Hatfield Hildersley Turkey Tump Coddington Munderfield Row Upper Hardwick Mathon Old Gore Almeley Linley Green Staunton on Wye Hill Gate The Bage Downton on the Rock Sapey Common Lower Welson Marden Shirl Heath West Hill Winnal Bullinghope Upper Town Little London Bailey Lane End Coldharbour Stretton Sugwas Hereford Didley Weston under Penyard Crick's Green Leys Hill Pembridge Lea Line The Knapp Meer Common The Marsh Elton Clencher's Mill Upperton Coxall Stony Cross Shelwick Green Logaston Comberton Tarrington Woonton Batchfields Little Brampton Woolhope Cockshoot Sugwas Pool Lower Lye Prior's Frome Middle Maes-coed Welsh Bicknor Dormington Bowley Ewyas Harold Little Birch Penguithal Edvin Loach Merrivale Howton Preston Marsh Peterchurch St Owen's Cross Upper Wootton Bishon Common Lugg Green Llanwarne Marstow / Llanmartin Gilfach Bradnor Green Stretford Court Crow Hill Crossway Flaggoners Green The Moors Auberrow Pontrilas Netherton Cold Green Eign Hill Stanford Bishop Monkland Wetmore Garway Hill Kivernoll Bush Bank Acton Beauchamp Perrystone Hill Luntley Welshman's Lane Goose Pool Ford Upper Grove Common Even Pits Huntington Baysham St Weonards Hales Wood Westfield Tidnor Shelwick Moreton on Lugg Hill of Eaton Upper Broxwood King's Thorn Bishopstone Whitton Strangford Lower Rabber Knill Linton Calver Hill Walker's Green White Cross The Forge Eaton Eardisland Stretton Grandison Llanrothal Totnor Edwyn Ralph Marlbrook Pencoyd Risbury Kingstone Lower Maes-coed Wynds Point Pool Head Symonds Yat West Upper Hamnish Barton Court Canon Frome Stowfield Bodenham Woods Eaves Cradley Felton Fine Street Waller's Green Broad Green Parkway Scotland Bank Lower Harpton Poolmill Evesbatch Uphampton Munderfield Stocks Brilley Mountain Orcop Hill Overross Lugwardine Lower Buckenhill Brobury Brockhampton Much Dewchurch Ashton Pen-pwll-sond Sellack Dukes Elton's Marsh Aston Ingham Bellamore Swainshill Little Cowarne Pencraig Waterloo Holme Lacy Bartonsham Deerfold Dinedor Newman's Place Pikestye Checkley Canon Bridge Maund Bryan Dorstone Bredenbury Wormbridge Newlands Bredwardine Ludstock Becknell Ledbury Wellington Marsh Great Brampton Westbrook Bridge Sollers Callow Marsh Wharton Aylton Ashperton Lulham Golder Field Linton Hill Bodenham Moor Kynaston Tarrington Common Bowley Lane Dodmarsh Grendon Bishop Ruckhall Bull's Hill Archenfield Hardwicke Upper Hill Ballsgate Common Litmarsh Eyton Craswall Credenhill Fownhope Goodrich Cross Stretford White Stone Walford Steen's Bridge Kingsfield Whitechurch Maund Lawton Lower Breinton Green Lane Rhydspence Orleton Hopley's Green Bleak Acre Monmarsh Adforton Trewen Burghill Blackmarstone Gorsley Common Headbrook Ballingham Haven The Cleaver Sutton St Michael Penrhos Birtley Pontshill Bobblestock Lower Broxwood Hamnish Clifford Orleton Common Allensmore College Hill Hinton Birley Green Crize The Fording Fiddler's Green Pipe and Lyde Middleton Clouds Brampton Bryan Byton Shucknall Altbough Winter's Cross Ullingswick Shenmore Coughton Winforton Hampton Bishop The Heath Upcott Callow Chance's Pitch Greytree Upper Maes-coed Luston Kington Alder's End Aulden Munsley Green Three Crosses Brimfield Bolstone Whitbourne Much Cowarne Brinsop Hendre Much Birch Abbey Dore Wigmore Pencombe Rushock Crossway How Caple Sandyway Shutton Upper Lyde Westhide Bromsash Old Country Rodd Swinmore Common Hope's Rough Wacton Letton Bicton Perton Mansel Lacy Wilton Crozen Pow Green Upper Colwall Trelough Pen-allt Pentre-Jack Moorhampton Nash Rowlestone Holme Marsh Pipe Aston Withington Staplow Carey Ladyridge Lower Wootton Ryelands Amberley Yazor Richards Castle Upper Marston Parkway Wayend Street Snodhill Much Marcle Enmore Field Leysters Newton Sutton Marsh Sunset Acton Green Stoke Lane Colwall Pict's Cross Bagwyllydiart Hegdon Hill Hunderton Kymin Urdimarsh Dorstone Lower Egleton Grittlesend Durlow Common Veldo Bradlow Sutton Lakes Buckton Upper Breinton Westhope Foxley Thornbury Red Hill White Rocks Portway Lingen Nunnington Bodenham Bank Portway Pudleston Tretire Westfields Portway Dinedor Cross Sollers Dilwyn Kerne Bridge King's Pyon Byford Common Lea Upper Wellington Cock Gate Castle Frome Todding Flintsham Stanley Hill Leinthall Starkes Moor Park Sallys Upton Bishop Kinton Munsley Whitney-on-Wye Westmoor Ashley Moor Michaelchurch Escley Longtown Great Doward