Retail Marketing in Batchworth Heath

Get in touch

Retail Advertising in Batchworth Heath

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HA6 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Batchworth Heath (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Green Street Childwick Green Digswell Knebworth Driver's End Hitchin Hill Nup End Green Woollensbrook Wormley Bamville Wood Gilston Park Batchworth Wyddial Hay Street Monks Green Tower Hill Hertingfordbury Westbrook Hay Buntingford Bennetts End The Heath Chells Manor Mill End Bull's Green Wadesmill Cow Roast Ballingdon Bottom Woodcock Hill Thorley Houses Newsells Barleycroft End Reed End Shaftenhoe End Gadebridge Bassus Green New Ground Sergehill High Cross Paynes End Whippendell Bottom Great Amwell Park Street Little Wymondley Hinxworth South Hatfield Albury End Waterford New Mill Haultwick Jersey Farm Babbs Green Letty Green Hailey Bayford Old Hatfield Widford Buckland Tringford Langley Bottom Much Hadham Roe Green Meesden Shaw Green Townsend Wigginton Felden Waterdale Little Hormead Church End West Hyde Paradise Bury End Norcott Hill Gilston Smug Oak Standon Green End Allen's Green Woodside Lilley Shephall Damask Green Walnuttree Green Cheverell's Green Caldecote Wormley West End Waltham Cross Peartree Upper Dunsley Northaw Howe Green Lincoln Hill Venus Hill Slip End Ley Green Ashwell Preston Marshalls Heath Poynders End Wood End Lea Valley Hatfield Garden Village Leavesden Green Lower Green Wilstone North Watford Shootersway Roe End Rooks Nest Brent Pelham Hoo End Westmill Rucklers Lane Bozen Green Smallford Handside St Margarets Redbournbury Tewin Wood Rossway Park St Paul's Walden Nash Mills Hare Street Danesbury Temple Dinsley Kingswood Burnham Green Caldecote Hill Leasey Bridge Washall Green Epping Green Wormleybury Aspenden Green End Wigginton Bottom Dane End Kinsbourne Green West Watford Cradle End Broadgreen Wood Ayot St Peter Grovehill Hertford Heath Ansells End Hudnall Datchworth Green Dudswell The Rookery Daw's End Frogmore Puttock's End Crabbs Green New Town Two Waters Tyttenhanger Kelshall Rickmansworth Thorley Street Chorleywood West Ridge Patient End Rableyheath Temple End Broken Green Cherry Green Stevenage Green End Rush Green Clay End Eastbury Bulbourne Bury Green St Albans Sunnyside Counters End Piper's End Digswell Park Thorley Wash Bucks Hill Hatfield Hyde Reed Wareside Wallington Great Hormead Oaklands Bengeo Dancers Hill Nobland Green Gubblecote Clothall Lower Titmore Green Youngsbury Little Tring Baker's End Aston Staines Green Potters Bar Tonwell Shenley Letchmore Heath London Colney Winkwell Haldens Cheapside Hatching Green Harpenden Labby Green Church End Ayres End Sherrardspark High Leigh Hunton Bridge Swanley Bar Bernards Heath Rush Green Cromer Hyde Lemsford Aldenham Pouchen End St Ibbs Rushden Dassels Sandon Potters Crouch Hexton Patmore Heath Mill Green Commonwood St Stephens Church End Roestock Chaulden Benington Elstree Ganwick Corner Holwell Baldock Cheshunt Peters Green Corner Hall Darley Hall Hunsdonbury Little Almshoe Northaw Valley Harpenden Common Hertford Stanstead Abbotts Cromer Tylers Causeway Napsbury Perry Green Flamstead Bulstrode Great Wymondley Codicote Hemel Hempstead Shenleybury Redcoats Green Hammond Street Trims Green Oxlease Marshalswick Maple Cross Braughing Friars Nether Street Hitchin Black Green Borehamwood Churchgate Holdbrook Hay Green Whitwell Shilley Green Meriden Flaunden Nasty Gosmore Hudnall Corner Belsize Brickendon Hadham Cross Gravesend Woodside Therfield Bragbury End Childwick Bury New Greens Chapel Croft Bishop's Stortford Cadwell Walkern Bromley Napsbury Park Brookmans Park Breachwood Green Hall's Green Jockey End Cottered Norton Church End Hall Grove Abbots Langley Cooper's Green Bovingdon Radwell Nuthampstead Gorhambury Broad Colney Redhill Ayot Green Westwick Row Amwell Little Offley Stanborough Batford Chipperfield Sleapshyde Munden Frogmore Royston Kitts End Flamstead End Smith's End Spellbrook Hoddesdon Redbourn Deacons Hill Barley Colliers End The Flints Burn's Green Hunsdon Old Hall Green Cokenach Sarratt Bottom Snow End Long Marston Levens Green Panshanger Braughing Weston Lower Green South Mimms Apsley Leverstock Green Stocking Pelham Painter's Green Perry Green Oakfield Wilstone Green Green End Barwick Langley End Little Berkhamsted Digswell Water Bullen's Green Southern Green Brook End Frithsden Mill End Easthall Pin Green Woolmer Green Thundridge Northchurch Moor Green Tea Green Ringshall Wandon End Croxley Green Hogpits Bottom Mackerye End Chells Mardleybury Nast Hyde Letchworth Well End Watford Ware Ashbrook Coleman Green High Wych South-end Great Offley West End Ickleford Berkhamsted Old Town The Camp Pimlico Puckeridge Bedmond Green Tye South Oxhey Thorley Fiddler's Hill Fleetville Westland Green Hastoe Broadwater Ardeley Chapmore End Adeyfield Birchwood Little Heath Wymondley Bury Bower Heath Datchworth Broadoak End Radlett Marshmoor Holywell Warren's Green Newtown The Swillett The Folly Puttenham Chorleywood Bottom Sarratt Watton at Stone Anstey Patchetts Green Hadham Ford Little Gaddesden Kettle Green Throcking Walsworth Stapleford Goff's Oak Lucas End Hockerill The Node Welwyn Chipping Broxbourne Chorleywood Carpenders Park Wakeley Purwell Todd's Green Woodhall Clapgate Warners End Cockernhoe East End Appspond Presdales The Willows Helham Green Clothall Common Welham Green Bushey Highfield Standon Bendish Eastwick Sawbridgeworth Pirton Luffenhall Rye Park Blackmore End Little Hadham Rosedale Barwick Ford East End Green Hebing End Hare Street Graveley Willian Piccotts End Potten End Loudwater Bygrave Green Street Cupid Green Old Knebworth High Cross Bricket Wood Newgate Street Kimpton Spitalbrook North Mymms Bushey Heath Bramfield Harmer Green Markyate Westmill Colney Street Albury The Frythe Poplars Nomansland Nettleden Tewin Tring Wharf Welwyn Garden City Moneyhill Langley St Julians Round Bush Hickman's Hill Porter's End Boxmoor Water End Sacombe Newhall Green Hatfield Newnham Mangrove Green Burge End Fishers Green Green End Sopwell Garston Bell Bar Kings Langley The Folly Oxhey Cole Green Tring Charlton Park Corner Gustard Wood Astrope The Ryde Wildhill Colney Heath Trowley Bottom Tolmers Great Gaddesden Pottersheath Old Bricket Wood Pine Hurst Wheathampstead Titmore Green Kemprow Cold Christmas Friar's Wash Green End Watford Heath Barkway Batchworth Heath Frogmore End Aldbury Wellpond Green Great Munden Water End Upwick Green Cumberlow Green Ellenbrook Chandler's Cross Bury Green Roe Green Lower Woodside Batlers Green Heronsgate Bentley Heath How Wood Symonds Green Ashwell End Hook's Cross Cuffley Whempstead West Leith Birch Green Essendon Furneux Pelham Bedwell Fields End Ayot St Lawrence King's Walden Sandridge Bourne End Codicote Bottom Langleybury Chiswell Green Rusling End Aston End Hartham Sacombe Green Moor Park Snailswell Hammerfield St Ippolyts Latchford Micklefield Green Turnford