Retail Marketing in Bennetts End

Get in touch

Retail Advertising in Bennetts End

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP3 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bennetts End (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hebing End Grovehill Tolmers How Wood Wheathampstead Wigginton Colney Heath Well End Norcott Hill The Node Hartham Newgate Street Perry Green South Hatfield Wormley Spellbrook Rableyheath Black Green Upwick Green Winkwell Letty Green Ware Amwell Reed End Mill Green East End Hammond Street Ringshall Shenley Tonwell Easthall Cuffley Peartree Standon Puttock's End Symonds Green Birch Green Chiswell Green Bishop's Stortford Potters Bar Woollensbrook Woodcock Hill Howe Green Abbots Langley Bull's Green Frogmore Porter's End Brook End Bengeo Aspenden Bramfield Burge End Aston End Waterford Painter's Green Lilley Cheapside Ardeley Bower Heath Brookmans Park Bendish Marshalls Heath Furneux Pelham High Wych Watton at Stone Elstree Roe Green Lower Woodside Panshanger Kettle Green New Greens Oakfield Rush Green Sarratt Bottom Churchgate Wormleybury Chells Manor Hoddesdon Hook's Cross Childwick Bury Benington The Folly Allen's Green Thundridge Belsize Park Corner Ballingdon Bottom South-end Bury End Sacombe West Hyde St Albans Thorley Broadoak End Widford St Stephens Handside Whippendell Bottom The Frythe Northaw Valley Willian Venus Hill Clay End Datchworth Green Nether Street Driver's End Hatfield Hyde Green End High Leigh Letchworth Cradle End Bell Bar Spitalbrook Jockey End Nasty Great Offley North Mymms Aldbury Old Hall Green Bullen's Green Chandler's Cross Little Heath Dudswell Poynders End London Colney Chapel Croft Chorleywood Bottom Newsells Rush Green Lemsford Welwyn Napsbury Park Washall Green Waterdale Felden Gilston Park Frogmore End Broxbourne Cow Roast Meriden Frithsden Fishers Green Codicote Bottom Flamstead End Wellpond Green Pine Hurst Gubblecote Great Gaddesden Napsbury Patmore Heath Hall's Green Brent Pelham Chaulden Green End Welham Green Townsend Potten End Broad Colney Chorleywood West Cottered The Camp Nast Hyde Tylers Causeway Hexton Long Marston Ayot St Lawrence Carpenders Park Tower Hill Clothall Common Bedwell Temple End Pirton Barley Chorleywood Gustard Wood Old Knebworth Paradise Redhill Borehamwood Kingswood Ley Green Ridge Thorley Street Cole Green Knebworth Bygrave Rye Park Sherrardspark Peters Green Luffenhall Nettleden Albury Walkern Hertingfordbury The Folly Wood End Bulbourne Brickendon Kitts End Lucas End Slip End Wymondley Bury Watford Smallford Cockernhoe Therfield Holwell Moneyhill Tewin Garston Bushey Heath Wilstone Green Bury Green Piper's End Munden King's Walden Waltham Cross Norton Roe End Eastwick Berkhamsted Clothall Temple Dinsley Hockerill Hammerfield Little Gaddesden Kimpton Church End Deacons Hill Round Bush Friar's Wash Sawbridgeworth Mill End Westbrook Hay Daw's End Woodhall Crabbs Green Burnham Green Trowley Bottom Green End Poplars Dancers Hill Moor Park North Watford Rucklers Lane Nash Mills Weston Leavesden Green Hastoe Holdbrook The Ryde Caldecote Hill Titmore Green Lower Titmore Green Broadwater Cheverell's Green Welwyn Garden City Hemel Hempstead Sarratt Commonwood Radwell Redbourn Wandon End Micklefield Green Bassus Green Watford Heath St Ippolyts Bennetts End Throcking Barwick Ford Hertford Heath Cooper's Green Sleapshyde West Leith Heronsgate Hatfield Garden Village Northaw Puttenham Childwick Green Batlers Green High Cross Kinsbourne Green Oxlease Presdales Gilston Walsworth Harmer Green Hickman's Hill Birchwood Babbs Green Flaunden Rossway Park Rushden Gravesend Gorhambury Trims Green Bushey Water End Chapmore End Mardleybury Barleycroft End Hitchin Southern Green Rickmansworth Kings Langley Little Hormead Shaftenhoe End Cadwell Great Hormead Royston Much Hadham Datchworth Hay Green Tringford Clapgate Holywell Tea Green Church End St Margarets Newhall Green Cupid Green Sergehill Coleman Green Ayot St Peter Snow End Hoo End Little Almshoe Cumberlow Green Eastbury Northchurch Green End Shenleybury Aldenham Fleetville Harpenden Common Wakeley Bovingdon Digswell Park Warners End Smug Oak Wigginton Bottom Labby Green Hogpits Bottom St Julians Lincoln Hill Green End Hitchin Hill Mackerye End Digswell Water Monks Green Wilstone New Ground Green Tye Barwick Levens Green Caldecote Woodside Harpenden Church End Croxley Green Old Hatfield Marshmoor Tring Reed Braughing Shephall Potters Crouch Hadham Ford Turnford Flamstead Meesden South Mimms Wormley West End Broken Green Ashbrook Cherry Green The Willows Counters End Little Wymondley Little Tring Haultwick Nup End Green Preston Langley End Sandon Cromer Hyde Wyddial Epping Green Bernards Heath Standon Green End Whempstead Oaklands Roe Green Mill End Ellenbrook Walnuttree Green Snailswell Hunsdonbury Rosedale East End Green Todd's Green Cheshunt Hall Grove Woolmer Green Roestock Sandridge West End Patchetts Green Burn's Green Haldens Church End Langley Bottom Breachwood Green Thorley Wash Cold Christmas Hatfield Hare Street New Town Chells Cokenach The Rookery Braughing Friars Buntingford Hadham Cross Chipping Frogmore Hay Street Water End Puckeridge Jersey Farm Purwell Smith's End Colliers End Fiddler's Hill Old Town Langleybury Oxhey Bentley Heath Pottersheath Leasey Bridge Ashwell Loudwater Digswell Hunton Bridge Great Munden Charlton Kemprow Bedmond Sopwell Danesbury Green Street Ganwick Corner Bury Green Newnham Hudnall Paynes End Wildhill Shilley Green Westland Green Marshalswick Bromley Tring Wharf Nobland Green Dassels Youngsbury Ickleford Bulstrode Broadgreen Wood The Flints Ansells End Graveley Westwick Row Great Wymondley Batford Rusling End Chipperfield Darley Hall Leverstock Green Bucks Hill Ayres End Sacombe Green Two Waters Bayford Gadebridge Park Street Wadesmill Little Offley Moor Green Pimlico Hunsdon Hudnall Corner Pin Green Old Bricket Wood Batchworth Essendon Albury End Goff's Oak Lower Green Boxmoor Gosmore Maple Cross Cromer Redbournbury Patient End Astrope Bricket Wood Batchworth Heath Codicote High Cross Ashwell End Anstey St Ibbs Tewin Wood Westmill New Mill Baker's End Little Hadham Langley Perry Green Kelshall Aston Nomansland Blackmore End Newtown Fields End Helham Green Pouchen End Bamville Wood Sunnyside Colney Street Hailey Bourne End Bozen Green Radlett Hare Street Stanborough The Heath Stocking Pelham Buckland Appspond Mangrove Green Shaw Green Adeyfield Markyate Corner Hall Latchford Wallington Lea Valley Rooks Nest Great Amwell Whitwell Wareside Swanley Bar Woodside Baldock Staines Green Hertford Piccotts End Highfield Shootersway Bragbury End Thorley Houses Stevenage Hinxworth South Oxhey The Swillett Tyttenhanger Apsley Ayot Green Redcoats Green Green Street St Paul's Walden Hatching Green Stanstead Abbotts Stapleford Letchmore Heath Warren's Green Upper Dunsley Dane End Lower Green Barkway Damask Green Nuthampstead Little Berkhamsted Westmill West Watford