Retail Marketing in Brookmans Park

Get in touch

Retail Advertising in Brookmans Park

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in AL9 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Brookmans Park (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Burge End Long Marston East End Bamville Wood Amwell Gravesend South Oxhey Westbrook Hay Nobland Green Hammond Street Cromer Hyde Bengeo Cupid Green Bragbury End Fleetville Barleycroft End Whitwell Green Tye Old Knebworth Smith's End Spitalbrook London Colney Wandon End Bramfield Sunnyside Woodhall Townsend Northaw Valley Driver's End Frogmore St Ippolyts Hatfield Garden Village Nether Street Brookmans Park Watton at Stone Danesbury Tringford Burnham Green Clothall Common Perry Green Slip End Epping Green Gorhambury Patchetts Green Helham Green Colliers End Langley End Ashwell Hall's Green Nuthampstead Chiswell Green Mill End Markyate Porter's End Ashwell End Brent Pelham Micklefield Green Walnuttree Green Lilley Wareside Tring Wharf Ashbrook Wilstone Cuffley Reed End Codicote Puckeridge Brook End New Greens Oaklands Dudswell Weston Youngsbury Frogmore Church End Shenleybury Roe Green Newsells Tyttenhanger Braughing South Mimms Holywell Furneux Pelham Friar's Wash West Leith St Ibbs Eastwick Colney Street Albury Rucklers Lane Bucks Hill Hoddesdon Sandridge Allen's Green Leasey Bridge The Camp Potters Bar Chorleywood Nasty Chapmore End Watford Peartree Haldens Flamstead End Poynders End Warners End Lower Woodside Green End Albury End Ayot St Lawrence New Town Wigginton Bottom Cooper's Green Gilston Park Northaw Sacombe Green The Swillett Meriden Roestock Kingswood Hay Street Wormley Lower Titmore Green Aspenden Ayres End Little Almshoe Babbs Green Gadebridge Panshanger Gustard Wood Napsbury Broadwater New Ground Felden The Flints Cradle End South Hatfield Hay Green Willian High Cross Hitchin Hill Kelshall Sarratt Bottom Wymondley Bury Great Gaddesden Hare Street Moor Green Bendish Poplars West End Pimlico Bushey Damask Green Digswell Park Cumberlow Green Park Street Redhill Dancers Hill West Hyde Kinsbourne Green Rooks Nest Birch Green Temple Dinsley The Node Piccotts End Sergehill Labby Green Hexton Symonds Green Woollensbrook Burn's Green Lucas End Berkhamsted Shaw Green Trims Green Carpenders Park Barwick Ford Benington Bourne End Meesden Flaunden Hastoe Bury End Buntingford Watford Heath Leavesden Green Newtown Norcott Hill Kemprow Waterdale Thorley Wash Welwyn Hall Grove Lemsford Welham Green Staines Green Shilley Green Green End Ley Green Blackmore End Ayot Green Hebing End Wellpond Green Batchworth Heath Southern Green Bozen Green Pottersheath Letchworth Hemel Hempstead Holwell The Heath Little Gaddesden Woodside Hatfield Hyde Cold Christmas Shootersway Trowley Bottom Wildhill Thorley Houses Digswell Water Therfield Old Town Water End Preston Buckland Hockerill New Mill Aston End Green Street Hudnall West Watford Stocking Pelham Widford Bricket Wood Tring Cottered Westmill Cherry Green Wadesmill Barley Chipping Sacombe Woolmer Green Pin Green Park Corner Croxley Green Wormley West End Bull's Green Ware Titmore Green St Stephens Pine Hurst Two Waters Royston Apsley Kimpton Pouchen End Clay End Hammerfield Ickleford Great Amwell Redcoats Green Newnham Newgate Street Baker's End Bury Green Rushden Maple Cross Well End Batlers Green Rusling End Purwell How Wood Nomansland Hare Street Munden Eastbury Hertford Heath Venus Hill Hadham Ford Elstree Harpenden Hunsdon Ardeley Cadwell Mardleybury Bennetts End The Frythe Woodside Astrope Radwell Hinxworth Norton Aldbury Painter's Green Lincoln Hill Frogmore End Turnford High Wych Patmore Heath Fiddler's Hill The Willows Childwick Bury Leverstock Green Monks Green Datchworth Hailey Bulstrode Adeyfield Graveley Hudnall Corner Marshalswick Old Hall Green Chandler's Cross Heronsgate Chorleywood West Flamstead Lower Green St Albans Ansells End Hertingfordbury Cromer Patient End Sarratt Gosmore Wallington Chaulden Bovingdon Deacons Hill Bentley Heath Darley Hall Stapleford Puttock's End Stevenage Wood End Dane End Coleman Green Cheshunt Old Bricket Wood Boxmoor Hatching Green Breachwood Green Whippendell Bottom Westwick Row Counters End Green End Presdales Kings Langley Great Wymondley Codicote Bottom King's Walden Westland Green Welwyn Garden City East End Green Todd's Green Tonwell Braughing Friars Church End Little Berkhamsted Woodcock Hill Shenley Sawbridgeworth Smug Oak Nast Hyde Chorleywood Bottom Spellbrook Batchworth Northchurch Rickmansworth Charlton Hertford Upper Dunsley Broadgreen Wood Radlett Paradise Wakeley Bayford Church End Cokenach Baldock Redbourn Green Street Hadham Cross Shaftenhoe End Dassels Warren's Green Childwick Green Cheverell's Green Washall Green Howe Green Cockernhoe Borehamwood Haultwick Letchmore Heath Upwick Green Water End Redbournbury Hogpits Bottom Chipperfield Black Green Bulbourne Hoo End Great Munden Oakfield Bishop's Stortford Colney Heath Tolmers Bury Green Latchford The Folly Ganwick Corner Barkway Round Bush Potten End Gilston High Leigh Tylers Causeway Moor Park Frithsden Handside Datchworth Green Wyddial Broken Green The Folly Anstey Much Hadham Stanborough Nettleden Tewin St Paul's Walden Little Wymondley Great Offley Cow Roast Peters Green Napsbury Park Commonwood Pirton Ridge Brickendon Bedmond Standon Green End Little Heath Langley Wheathampstead High Cross St Margarets Mackerye End Kitts End Garston Belsize Sandon Chapel Croft Stanstead Abbotts Broad Colney Lea Valley Levens Green Letty Green Sherrardspark Rosedale Oxlease Potters Crouch St Julians Oxhey Ballingdon Bottom Marshmoor Perry Green Ellenbrook Clapgate Moneyhill Green End Rush Green Corner Hall Piper's End Hunton Bridge Aston Bedwell Mill Green Wormleybury Little Hormead Broadoak End Newhall Green Winkwell Hickman's Hill Ringshall Langley Bottom Abbots Langley Wilstone Green Shephall Chells Manor Sleapshyde Fishers Green The Ryde Tea Green Churchgate Gubblecote Rush Green Bell Bar South-end Bernards Heath Walsworth Smallford Church End Harmer Green Bower Heath Bromley Hunsdonbury Bygrave Waterford Little Tring Little Offley North Watford Rableyheath Tewin Wood Jersey Farm Thundridge Holdbrook Wigginton Mill End Barwick Fields End Clothall Crabbs Green Kettle Green Swanley Bar Great Hormead Walkern Thorley Street Essendon Harpenden Common Bullen's Green Caldecote Batford Birchwood Knebworth Bassus Green Broxbourne Loudwater Waltham Cross Langleybury Cheapside Temple End Chells Appspond Nup End Green Roe End Roe Green Old Hatfield Green End Bushey Heath Luffenhall Daw's End Cole Green Goff's Oak Aldenham Hook's Cross Mangrove Green North Mymms Sopwell Paynes End Hitchin Hatfield Snailswell Marshalls Heath Nash Mills Ayot St Peter Whempstead Little Hadham Snow End Rye Park Lower Green Throcking Jockey End Tower Hill Westmill Standon Highfield Grovehill Thorley Reed Digswell The Rookery Easthall Puttenham Caldecote Hill Rossway Park Hartham