Retail Marketing in Wormleybury

Get in touch

Retail Advertising in Wormleybury

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in EN10 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Wormleybury (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Panshanger Todd's Green Crabbs Green Hertingfordbury Whippendell Bottom Chapmore End Oaklands Radlett Dane End London Colney Essendon Lilley Astrope Charlton Colliers End Bassus Green Westbrook Hay Ashwell End High Cross Hall's Green Dassels Gilston Hay Green St Stephens Reed End St Margarets Ayot St Peter Napsbury Hexton Childwick Green Trowley Bottom Cockernhoe Mill Green Ickleford Clay End Cheshunt Bullen's Green Sawbridgeworth Potters Crouch Mill End Newnham Thorley Wash Rye Park Kinsbourne Green The Folly Wilstone Ringshall Chorleywood Bottom Washall Green Braughing Friars Goff's Oak Shenleybury Green End North Watford Batchworth Gubblecote Walkern Driver's End Lincoln Hill Wandon End Two Waters Cromer Hyde Bygrave Hatching Green Gosmore Peters Green Reed Meesden Bourne End Sandon Pine Hurst Allen's Green Thorley Houses Rusling End Little Gaddesden Meriden Albury Newgate Street East End Walnuttree Green Aldenham Wood End Slip End Chorleywood Graveley Chaulden Thundridge Poynders End Hatfield Hyde Church End Lemsford Lower Green Lower Titmore Green Royston Marshmoor Bishop's Stortford Babbs Green Rush Green Newtown Whempstead Bernards Heath Hitchin Baker's End Norton Aldbury Kitts End Clothall Common Oxhey Tolmers Green End South Hatfield King's Walden Puttenham South Mimms Weston Sopwell The Frythe Bulbourne Potten End Aspenden Nasty Bushey Heath Barleycroft End Perry Green Brookmans Park Warners End Latchford Wellpond Green Frogmore End Hall Grove Buntingford Hudnall Bennetts End Amwell Letchmore Heath Woodcock Hill Holywell Friar's Wash Highfield South-end Hudnall Corner Welwyn Garden City Grovehill Easthall Hartham Hickman's Hill Townsend Wilstone Green Oakfield Roe Green Wigginton Abbots Langley Caldecote Turnford Cupid Green Hoo End West Leith Hunton Bridge Hare Street Rossway Park Westland Green St Albans Cherry Green Benington Swanley Bar Clothall Newsells Hadham Ford Bromley Holwell Cradle End Titmore Green Thorley Street Blackmore End Symonds Green Micklefield Green Howe Green Wadesmill Little Hormead Nettleden Roe End Bucks Hill Bentley Heath Haultwick Mardleybury Mackerye End Great Amwell Belsize Childwick Bury Nobland Green Spellbrook Ellenbrook Batchworth Heath Bury Green Kelshall Puckeridge Pottersheath Batford Corner Hall Staines Green Potters Bar Broadwater Pirton Bayford Chipperfield Hare Street Tyttenhanger Roe Green Temple Dinsley Croxley Green Clapgate Chapel Croft Stanborough St Ippolyts Haldens Gravesend Black Green Ley Green West Hyde Hay Street Much Hadham Shephall Watton at Stone Ridge Old Town Green Tye Stapleford St Ibbs Barwick Ford Old Bricket Wood Bengeo Jockey End Welwyn Willian Radwell South Oxhey Baldock Ballingdon Bottom Hinxworth Cuffley Wormleybury Dancers Hill Bedwell Bovingdon Flaunden Levens Green Little Almshoe Cromer Pimlico Birch Green Borehamwood Nuthampstead Stocking Pelham Watford Heath Rushden New Ground Pin Green Wormley West End Pouchen End Smug Oak Buckland Presdales Purwell Snailswell Green End Tringford Thorley Digswell Park Mill End Shaw Green Digswell Burn's Green Kettle Green Lucas End Spitalbrook Frogmore Burnham Green Birchwood Throcking High Cross Gorhambury Park Street Fleetville Coleman Green Shilley Green Bricket Wood Kemprow Painter's Green Monks Green Bulstrode Cold Christmas Brent Pelham Hunsdon Green End Flamstead End Harpenden Great Munden Stevenage Upwick Green West End Water End Wareside Standon Green End Wormley Cheverell's Green Bragbury End Wymondley Bury Upper Dunsley Chells Westmill Fields End Redhill Great Gaddesden Chipping Poplars Sherrardspark Jersey Farm Hadham Cross Caldecote Hill Rush Green Marshalls Heath Daw's End Welham Green Counters End East End Green Garston Ganwick Corner Chiswell Green Luffenhall Old Knebworth Warren's Green Marshalswick Felden Porter's End Churchgate Norcott Hill Water End Well End The Flints Hammerfield Smith's End The Ryde Chandler's Cross Northaw Valley Whitwell Sarratt Bottom Church End Watford Paradise Southern Green Woodside Adeyfield Waltham Cross Lower Woodside Bower Heath Nup End Green Rableyheath Cheapside Round Bush Sarratt Brickendon Walsworth Colney Street Wakeley Wildhill Wheathampstead Barwick Maple Cross Sacombe Green Hebing End Great Hormead Deacons Hill Eastwick Sergehill Broxbourne Barkway Hook's Cross St Julians Long Marston Moor Green How Wood Apsley Burge End Hatfield Puttock's End Fiddler's Hill Damask Green Green Street Bushey Codicote Bottom Great Offley Perry Green Youngsbury Fishers Green Moor Park Tea Green Northaw Green End Broad Colney Gilston Park Little Hadham Handside Tewin Wood Knebworth Peartree Little Berkhamsted Therfield Batlers Green Bramfield Hammond Street Woollensbrook Letchworth Furneux Pelham Frithsden Tring Wharf The Swillett Bedmond Letty Green The Folly Flamstead Sunnyside Wallington Markyate New Mill Shenley Hitchin Hill The Willows Frogmore Nomansland West Watford Woolmer Green Eastbury Gadebridge The Rookery Great Wymondley Appspond Lower Green Piper's End High Leigh Little Tring Preston Kingswood Aston End Leasey Bridge Tylers Causeway Kings Langley Ansells End Holdbrook Bull's Green Nast Hyde Hoddesdon Boxmoor Commonwood Westmill Colney Heath Harpenden Common Hunsdonbury Bamville Wood North Mymms Rooks Nest Chells Manor Waterdale Gustard Wood Ware New Greens Temple End Labby Green Codicote Elstree Tower Hill Langley End Stanstead Abbotts Old Hatfield Broadgreen Wood Old Hall Green Nether Street Newhall Green Cole Green Tewin Widford Hogpits Bottom Sandridge Redbourn Smallford Darley Hall Church End Napsbury Park Dudswell Ayot St Lawrence Oxlease Hatfield Garden Village Redcoats Green Brook End Barley Berkhamsted Waterford Braughing Kimpton Munden Carpenders Park Datchworth Nash Mills Leavesden Green Langley Hailey Tring Redbournbury Little Wymondley Park Corner Little Heath St Paul's Walden Green Street Broken Green Shaftenhoe End Tonwell Bendish Ayres End Aston The Node Epping Green Wigginton Bottom Patchetts Green Bury End Langley Bottom Cokenach Woodside Cumberlow Green Langleybury Shootersway The Heath Paynes End Northchurch Digswell Water Bell Bar Snow End Harmer Green Cottered Rickmansworth Mangrove Green Leverstock Green Standon The Camp Rosedale Patient End High Wych Cooper's Green Albury End Trims Green Cadwell Cow Roast Little Offley Patmore Heath Broadoak End Moneyhill Westwick Row Bozen Green Breachwood Green Piccotts End Wyddial Roestock Venus Hill Helham Green Sleapshyde New Town Chorleywood West Sacombe Hockerill Hastoe Hemel Hempstead Ardeley Church End Rucklers Lane Danesbury Ayot Green Heronsgate Anstey Ashbrook Bury Green Hertford Winkwell Woodhall Hertford Heath Ashwell Loudwater Datchworth Green Lea Valley