Retail Marketing in Larkfield

Get in touch

Retail Advertising in Larkfield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in ME20 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Larkfield (Kent)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Shorne Ridgeway Tubslake Broad Street Paramour Street Northfleet Green Castle Hill Goathurst Common Upper Fant Reading Street The Brents Brasted Chart Hawkhurst Cross-at-Hand Ham Wyebanks Riverhead Four Wents Stiff Street Great Job's Cross Roughway Clarendon Lower Hardres South Stour Alkham Bredgar Foord Kemsley Knockholt Pound Chiddingstone Causeway Lower Twydall West End Slade Wye Preston Old Romney Moon's Green Bowmans Knockhall Marley Rochester Lydd East Malling Heath Birling Acton Nettlestead Green South Green Westwood Frittenden Howt Green Ringlestone Marden Thorn Penshurst Cranbrook Littlestone-on-Sea Greenhithe Clapper Hill Hartley Hill Broad Tenterden High Halstow Bogden Aycliff Tower Hamlets Whitehill St Stephen's Linkhill Shelvin Singlewell Blean Upper Deal Seed Broomhill Knatts Valley Church Whitfield Kennington Lees Cliffe Woods Devil's Den Stodmarsh Painter's Forstal Culmers Gravel Castle Milton Regis Sheerness Sinkhurst Green Singleton Ansdore Great Mongeham Borden Warden Eastwell Park Woodsden Dover Hale Street Swingfield Minnis St John's Pluckley Thorne Middle Stoke Bluetown Shatterling Staplestreet Western Heights Chart Sutton Pipsden Upper Rodmersham West Kingsdown Gover Hill Capel-le-Ferne Longfield Hill Ringwould Wheelbarrow Town West Hougham Boughton Green Wilsley Green Blue Town Langton Green Sandling Scotland Hills Plucks Gutter Kingswood Pluckley Strood Noke Street Barnsole Southborough Heath Side Whitehall Mill Hill Fawkham Green Adisham Pineham Biddenden Green The Bridge Hempstead Sheldwich Platt Higham Bekesbourne Hill Highsted Arpinge Park Wood Larkfield Broad Street Sutton at Hone Penenden Heath East End Field Green Shepway Pittswood Bayley's Hill Knox Bridge Bliby Chipstead Lydden Ripple Bekesbourne Trench Wood North Street Uplees Botolph's Bridge Denstroude The Pound Hunton Goddard's Green Milebush Haviker Street West Yoke St Radigund's Bishopstone Brenchley Salmans Five Oak Green Hilden Park Orchard Valley Crossways Knowles Hill Stanhope Henwood Green Hill Hoath Hamptons Honey Hill The Leacon Lunsford Boyden Gate Fig Street East Hill Stockbury Ashbank Lade Lett's Green Challock Stocker's Head Cellarhill Fletcher's Green Westwood Fleet-Downs Hook Green Sevenoaks Common Luddenham Tong Green Temple Ewell Sherwood Grigg Lower Luddesdown Potten Street Kemsing Elmstone Bockhanger Luddesdown Seasalter Wildernesse Stick Hill Stone Cross Horsalls Sandhurst Cross Westmarsh Beltinge Weavering Street Brabourne Lees Sissinghurst Little Frith Withersdane Broomfield Wingham Horselees Bulleign Leeds Great Pattenden Farthing Green Lilyvale Folly Town Stone Street Coppins Corner Aylesham Ebbsfleet Valley Hearnden Green Wayfield Westwell Graveney Kenardington Mountain Street Barham Sandway Cheriton Ryarsh Westgate-on-Sea Rowling Monk's Hill Wingham Green Thurnham Leigh Ham Hill Daniel's Water Stonehill Green Rodmersham Green Hastingleigh Pepper Hill Otham Hole Shorne Northbourne South Willesborough Broadwater Down Hamlet of Shellness Shottenden Out Elmstead Throwley Stone Hill Hodsoll Street Loose Hill West Stourmouth Otterden Place Durlock Horn Street Bluewater Golden Green Horsmonden Glassenbury Hamstreet Hales Place Broad Oak Crabble Marden Beech Long Reach Bagham Chalksole Green Addington Palmarsh Warehorne Crit Hall Biddenden Plumford Middle Deal Cage Green Frinsted Swingfield Street Green Street Green Parkgate Mundy Bois Knockholt Snodland Upper Hardres Ramsgate Kingsnorth Newington Lashenden River Darland Dane Street Napchester Maypole Gadshill Upper Eythorne Upper Harbledown Bredhurst Hildenborough Coursehorn Hill Top Ickham Peene Fosten Green Darenth St Mary Hoo Hoo St Werburgh Bishopsbourne Kempe's Corner Ham Green Peening Quarter Newington Beaver Noah's Ark Barming Heath Paddock Broomfield Speed Gate Hickmans Green Dunk's Green Wilmington Stowting Court Lidsing Wittersham Coldharbour Lamberden Scarborough Hook Green Weddington Badgers Mount Lower Goldstone Hawkinge The Harbour Lynsted Fleeden Sheldwich Lees Westbrook Godden Green Oakhurst Ripper's Cross Egerton Greatness Cock Street Pembury Wombwell Park Buckland Gosmere Peters Village Stockland Green Gain Hill Herne Common Pizien Well Horns Cross Rolvenden Layne Petteridge Flishinghurst South Street Hawley New Pound Chilton Lower Island Chesley Wateringbury Lympne Milton Dunn Street Rabbit's Cross Hextable Knowlton Childsbridge Lords Wood Newnham Camden Hill Herne Bay Tovil Carter's Hill Holborough Pested Hulberry Poundsbridge Sandling Bedgebury Cross Rhode Common Old Wives Lees West End Each End Lower Upnor Deans Bottom Clapham Hill Selsted Bean Chillmill Rusthall Hale Acrise Lullingstone Hazel Street Lower Fant Danaway Church Street Whitstable Bidborough Great Buckland Poulders Gardens Coxheath Selson Tower Hill Waltham Tyler Hill Murston Westwell Leacon Mockbeggar Finglesham Mereworth Hall's Green Gill's Green Newbarn Upper Goldstone Lenham Heath Little Chart Forstal Horseshoe Green Wierton Frindsbury Troy Town Finberry South Alkham Mile Oak Bloodden Mill Street Stone in Oxney Ightham Whitley Row Northfleet Wickhurst Snowdown Key Street Shoreham Lower Green Hosey Hill Kearsney Morehall Stoke Higham Wood Throwley Forstal Hollingbourne Dean Street Hollybushes Bough Beech Highstead Shalmsford Street Paddock Wood The Pinnock Millhall Chalksole Small Hythe Cobham Rough Common Halfway Street East Peckham Wrotham Heath Brasted Swift's Green Upper Hayesden Hicks Forstal Kingsgate Maidstone Worten Leysdown-on-Sea Dumpton Grange Riverview Park Chillenden Durrant Green Pean Hill Well Head Hogben's Hill New Town Martin Highgate Reculver Hook Green Birchington Shirkoak Golford Liverton Street Tylden Mile Town Ash Warmlake Cooling Well Hill Istead Rise Highstreet Starvecrow Newland Green Clap Hill Staple Barrowhill Bridge Etchinghill Willington St Leonard's Street Brook Street Pootings Richborough Port Nevill Park Hoppers Corner Ridge Row Iden Green Ware Street Kilndown Rainham Deerton Street Upper Upnor Marley Upper Hardres Court Bossingham Perrywood Hartley Hammill The Crook Bullingstone Bessels Green Sandwich Lydden Teynham Street Otterham Quay Wingham Well North Street Silver Street Worms Hill Four Throws New House Minster Greenhill Blue Bell Hill Hoaden Rowling Street Dingleden Marshside Eccles Goat Lees Hinxhill Woodchurch Sharnal Street Mabledon Grafty Green Stowting Common Bateman Corner Brooks End Sherwood Park Knockmill Leigh Green High Halden Selling Shorne West Bonnington Headcorn Wetham Green Isle of Wight Underling Green Chilmington Green Bromstone Tutt Hill Shelvingford Ramslye Elham Shadoxhurst Snargate Timbold Hill Underriver Ho Ide Hill Appledore Erriottwood Chart Corner Chitty Deans Hill Temple Hill Oldbury Whiteacre Sevenscore Mowshurst Yelsted The Quarter Walmer Brook Milstead Doddington Priestwood Green North Halling Stonewood Hampton Farthingloe Eastwood Stelling Minnis Cold Harbour Whitfield Sarre Petham West Street Benover Old Tree West Cliffe Tunstall Greatstone-on-Sea Stede Quarter Modest Corner Lower Heppington Sandown Park Longford Ulcombe Meopham Westenhanger Winkhurst Green High Brooms Kettle Corner Ottinge Troy Town Beltring Lower Walmer Crundale Donkey Street Dargate Herne Pound Goodnestone Lower Bush Sixmile Romford Pegwell Walderslade Waterham Bodsham Townland Green New Town Clement Street Dartford Fostall Crouch West Street Brookland Coombe Westerham Oversland Wissenden Camden Park Cliffe Cliftonville Southernden St Martin's Marlpit Hill Hearts Delight Oare Buckhurst Kingsnorth Eastchurch Toy's Hill Burham Court Loyterton Lower Haysden Fairseat St Mary's Bay Anvil Green Ightham Common Kent Street Smarden Bell Hadlow Stair Hockley Stalisfield Green Woolpack Corner Coldred Frith Eastling Grubb Street Charing Hill Leaveland Hubbard's Hill New Romney Pett Bottom Three Tees Kit's Coty Dargate Common Sandwich Bay Estate Timberden Bottom West Cross Thong Cooling Street Wingmore Park Side Reading Street Sutton Hoo Maltman's Hill Wichling Barming Iden Green Bexon Merryman's Hill Selgrove Chestfield Ruckinge Dungeness Peckham Bush Bapchild Burmarsh Troy Town The Park Powder Mills Loose Barnes Street Harbledown Way Boughton Monchelsea Denny Bottom Frogham South Tankerton The Quarter Margate Gore Crouch Postling East Stourmouth Fairbourne Heath North Elham Bullockstone Willesborough Lees Perry Street Queen Street Newingreen Lymbridge Green Broadoak Ratling St Augustine's Norton Ash Cranbrook Common Otham Marsh Green Sepham Heath East Langdon Hucking Nettlestead Woolage Green Little Betteshanger Neames Forstal Royal British Legion Village Pye Corner Maplescombe Force Green Brompton Langley Cold Harbour Brooklands Stanford Stone Sittingbourne Hawkenbury Hadlow Garlinge Green West Court Rooting Street Worth Rosherville Halstead Wrotham St James Oad Street Snoll Hatch Folkestone Woodland Broadstone Aldington Lyminge Ileden Chattenden Newtown Stone Cross Grove Park Felderland Swanton Platt's Heath Capstone East Studdal Studd Hill Seal Breach Upper Ifield Patrixbourne Printstile Detling Upchurch Labour-in-vain Martin Mill Eddington Sellindge Ewell Minnis Fir Toll Street End Lynsore Bottom Further Quarter Smallbridge Kipping's Cross Charcott Ivychurch Bethersden The Valley Sole Street Lenham Wigmore Little Conghurst Potman's Heath Wilsley Pound Hanging Bank Tonbridge Hawthorn Corner Chequertree Chislet Baker's Cross Bircholt Forstal Scragged Oak Bearsted Knave's Ash Meopham Green Romney Street Swanley Boxley Crockhurst Street Broadstairs Sandgate Darenth Valley David Street St Dunstan's Kemsley Street Elms Vale Upper Halling Payden Street Hernhill Snipeshill Tunbridge Hill Bramling Shorncliffe Camp Manston St Mary in the Marsh Denton Thanington Burham Tickenhurst Lewson Street Staplehurst Shuttlesfield Chainhurst Burlings Speldhurst Rodmersham Betteshanger Broad Street Camer Woolage Village Ash Kings Farm West Minster Green Hill Royal Tunbridge Wells Dunton Green Claygate Cross Chartham Pennypot Chegworth Hartley Gun Green Market Heath East Street Yewhedges Orlestone Christian Fields Ashford White Oak Postling Green Crockenhill Upper Bush Sibertswold Gravesend New Town Hazel Street Little Chart Lamberhurst Quarter Twitham Derringstone Luton High Street Four Elms East Farleigh Nash St Michaels Goose Green Halling Garlinge Comp Burrswood Littlebourne Goodnestone Fordcombe Brook Street Westwood Nonington Pullington Breach Appledore Heath Four Oaks Bybrook Upton Deal Meresborough Elmsted Sholden Ringlestone West Malling Skeete Wootton Rooks Hill North Lyminge Broad Ford Studdal Eyhorne Street Burmarsh Boughton Street Riseden Boughton Malherbe Newchurch Brabourne Newenden Dunn Street Standen Halfway Houses Monkton Radfield Lower Hartlip Chatham Bogle Southfleet Radfall Bladbean Meopham Station Palmstead Borstal Five Wents Molash Maypole Charing Davington Lamb's Cross Nash Street The Freehold Windmill Hill Barrow Green Crockham Hill Herne Woodlands Warren Street Conyer Harman's Corner Eastry Yew Tree Green Stone Corner Froghole Preston Borough Green Satmar Cliffs End Hever Marine Town Swanley Village Whetsted Shipbourne Middle Quarter Chiddingstone Tickham Coolinge Charing Heath Nelson Park Linton Heronden Bobbing Swanton Street Buttsole Statenborough Pembles Cross Hartlip Hill Tilmanstone Woodside Green Seabrook Hungershall Park Underriver Tankerton Congelow Copton Bilting Forstal Basted Canterbury Lower Higham Gushmere Lydd-on-Sea Swanscombe Fordwich Northwood Aldington Frith Barfrestone Langley Heath Potter's Forstal Mersham Lower Eythorne Stansted Broom Street Branbridges Farthing Corner Sevenoaks Weald Key's Green Elvington Eynsford St Margaret's at Cliffe Allhallows Lower Halstow Plaxtol Eythorne Ashurst Fenn Street West Langdon Pettings West Street Broomhill Bank Hothfield Cuxton Chart Hill Broad Oak Haine Barrow Hill Cranbrooke Common Wallend Strood The Forstal Stonestreet Green Winterbourne Mount Pleasant St Margarets Buckland Valley Foxendown Hersden Bicknor Gore Street Badlesmere Rushenden Laddingford Saltwood Boughton Corner Wickhambreaux Snave Crowdleham Livesey Street Offham Bilsington Chambers' Green Bedmonton Twenties Teynham Ridgeway Culverstone Green Plumtree Green Cowden Wolverton Upper Walmer Maxton Tonge Corner Wanshurst Green Hacklinge The Moor Parrock Farm Sandhurst Round Street Gillingham Park Wood Smeeth Nackington Guston Swalecliffe Sutton Valence Hocker Edge South Ashford Ridley Upstreet Well Street Hoath Edenbridge Caring Yopps Green Marshborough St Ann's Green Boughton under Blean West Farleigh Perry Robhurst Willesborough Dartford Marshes Weller's Town Hemsted Bromley Green Drellingore Snoadhill West Peckham Grove Green Three Chimneys St Nicholas at Wade Bitchet Green The Lees Thurston Park Joyden's Wood Harvel Capel Leadingcross Green Lower Herne Potters Corner South Street Friningham Woodchurch Parker's Green Blacketts New Street Lenham Forstal North Eastling Church Street Acol Keycol Tenterden Egerton Forstal Chilham Cop Street Woodnesborough Lower Cox Street Allhallows-on-Sea Bay View Grove Guilton Wilgate Green Curteis' Corner Aylesford Hoath Corner West Hythe Moor Street Chalk Lodge Lees Rhodes Minnis Leybourne Bossington Twydall Kings Hill The Stocks Heaverham Queenborough Brenzett Palmer's Green Windmill Hill Great Bower Chiddingstone Hoath Teston Faversham Chislet Forstal Curtisden Green Lower Rainham Lower Bitchet Hunters Forstal Haffenden Quarter Roseacre Ware Wouldham Bax How Green Old Cryals Tanden Little Mill Whatsole Street Northgate New Town Yardhurst Smart's Hill Watt's Cross Northdown Pratling Street South Street Kippington Hollow Street Sundridge Dymchurch Ram Lane Barden Park Lamberhurst East Barming Henhurst Colt's Hill Coomb Hill Ford Red Hill Mockbeggar High Knocke Chevening Hillborough Wainscott Cheeseman's Green Hareplain Fant Seaton Stonebridge Green Court-at-Street Millbank Wormshill Colliers' Green Otford New Ash Green Priestwood Farningham Betsham Flemings London Beach Hythe Kennington Chestnut Street St George's Square Exted Minster Harbourland Tuesnoad Marlpit Capel Cross Mud Row Gibraltar Hill Street Farleigh Green Collier Street Smarden Swattenden Sly Corner Allington Denton Winchet Hill East Malling Saint's Hill Lower Stoke Kingston Yorkletts Goodley Stock Stonecrouch West Dumpton East End Womenswold Westfield Sole Medhurst Row Scrapsgate Hook Green Grain Cooper's Corner Dungate Sole Street Bottom Pond Little Mongeham Flete Pearson's Green Maxted Street Brandfold Faversham Lakes Claygate New Barn Addlestead Hassell Street Brattle Walter's Green Standen Street French Street Yewtree Cross Westbere Ditton Iwade Goose Green Waterman Quarter Chalkwell Paddlesworth South Darenth Dene Park Chartham Hatch Naccolt Ashley Greet Elvington Henley Street Summerfield Matfield Whitehill Trottiscliffe Densole Cherry Orchard Longfield Stone Cross Sturry Nethercourt Frogholt Lower Green Sevington Ivy Hatch New Hythe Stubb's Cross Rolvenden Stowting Styants Bottom Church Hougham Round Green Harrietsham St John's Boughton Aluph Dryhill Kingsdown Hartlip St Peter's Beal's Green Markbeech Stocks Green Seacox Heath South Street Brissenden Green Sevenoaks North Foreland Goudhurst Brookfield Twitton Yalding Ospringe Tudeley Hale Pedlinge Borden Hill Hawkenbury Chartway Street Dunkirk Upper Postern Calcott Moorstock Boughton Lees Mystole Benenden Horton Kirby Great Stonar The Quarter Great Chart Durlock Cooper Street Marden Vigo Village Under the Wood Gold Street Newington Slutshole Great Cheveney Tudeley Godmersham Brenzett Green