Retail Marketing in Bringhurst

Get in touch

Retail Advertising in Bringhurst

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LE16 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bringhurst (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Gelsmoor Boothorpe Barsby Enderby Upper End Albert Village Markfield Donisthorpe Griffydam Six Hills Swannington Shangton Market Bosworth Hungarton Kimcote Wymondham Staunton Harold Broughton Lodges Birstall Elmesthorpe Muston North Evington Stoneygate Burbage Fenny Drayton Freeby Bescaby Carlton Croft Shawell South Wigston Spinney Hills Smeeton Westerby Bilstone Witherley Newton Harcourt Whetstone Ratby New Parks Hollycroft Brascote Knipton Beeby Kirby Fields South Knighton Norris Hill Barkestone-le-Vale Braunstone Frith Oaks in Charnwood Branston Halstead Saltby Stoke Golding Copt Oak Welham Swinford Skeffington Isley Walton The Valley Breedon on the Hill Dishley Agar Nook Huncote Nevill Holt Rothley East Langton Botcheston Narborough Wellsborough Normanton Turville Spring Cottage Ullesthorpe Peatling Magna Coalville Glenfield Nether Hall Higham on the Hill Wanlip Farm Town Tilton on the Hill Osbaston Lutterworth Medbourne Shenton Three Gates Kilby Bridge Saxelbye Whitwick Thurcaston Sheepy Magna The Brand Frolesworth Hinckley Seagrave Leesthorpe Long Whatton Foxton Mowmacre Hill Thurmaston Crown Hills Potter Hill Brooksby Syston Barwell Humberstone Garden Nether End Old Ingarsby New Swannington Stockerston Eastwell Bushby Theddingworth Somerby Church Town Dunton Bassett Leicester Forest East Drayton Newbold Gumley Odstone Chilcote Ashby Woulds Aylestone Ragdale Catthorpe Easthorpe Belgrave Misterton Donington le Heath Sewstern Tonge Braunstone Town Cranoe Kirby Bellars Anstey Shepshed Thorpe Acre West Knighton Peckleton Oakthorpe Swithland Edmondthorpe Noseley Coleorton Moor Southfields Heather Great Dalby Wilson Cavendish Bridge Rearsby Nether Broughton Grimston Burton on the Wolds Cold Overton Cotesbach Bruntingthorpe Castle Donington Peatling Parva Glooston Barkby Thorpe Osgathorpe Blaston Fleckney Cold Newton Rotherby The Crescent Ashby Magna Twyford Wigston Harcourt Hallaton Ringing Hill Great Easton Highfields Hugglescote Lowesby Hoton Stapleton Ellistown Bardon West Langton Norton-Juxta-Twycross Old Dalby Sheepy Parva Eaton Melton Mowbray Oadby Market Harborough Shellbrook Harby Bufton Houghton on the Hill Newtown Unthank Barlestone Hemington Westcotes Littlethorpe Swepstone Owston Cotes Quorndon Cossington Barton in the Beans Sileby Launde Abbey Billesdon Clarendon Park Countesthorpe Diseworth Stoughton Cropston Loughborough Queensway Old Dalby Pickwell Gaddesby Claybrooke Parva Boundary Packington Saxby Waltham on the Wolds Goadby Marwood Merry Lees Earl Shilton Scalford Appleby Magna Peckleton Common Wigston Parva Carlton Curlieu Stanton under Bardon Beaumont Leys Newbold Verdon Knaptoft Wigston Magna Rushey Mead Newtown Linford Eyres Monsell Sketchley Old Village Thurnby Lodge Great Stretton Prestwold Husbands Bosworth Frisby Sutton in the Elms Acresford Normanton Normanton le Heath King's Norton High Cross Sketchley Ratcliffe Culey Holwell Kirby Muxloe Smockington Stoney Stanton Asfordby Sproxton Woodhouse Eaves Peggs Green Sutton Cheney Care Village Wymeswold South Croxton Congerstone Bondman Hays Illston on the Hill Belvoir Kegworth Gilmorton Newbold Heath Burton Lazars Appleby Parva Stathern Potters Marston Little Twycross Gartree Kirkby Mallory Groby Pinwall Ibstock Ashby-de-la-Zouch Wycomb Wartnaby Allexton Cadeby Lubenham Sinope Rothley Plain Ashby Folville Ravenstone Coleorton Knighton Redmile Humberstone Laughton Wykin Ratcliffe on the Wreake Croxton Kerrial Horninghold Hose Belton Field Head Foston Buckminster Upper Bruntingthorpe Bagworth Arnesby Aylestone Park Thorpe Satchville Frisby on the Wreake Woodthorpe Western Park Snarestone New Found Pool Hunt's Lane Tur Langton Loddington Blaby Keyham Walton on the Wolds Bringhurst Thorpe Arnold Mowsley Aston Flamville Black Friars Hathern Desford East Goscote Fosse Park Dadlington Cosby Thrussington Woodhouse Great Bowden Sapcote Thurlaston Lount Claybrooke Magna Wistow Shackerstone Thorpe Langton Leicester Stapleford Gaulby Woolrooms Blackfordby Bottesford Wigston Mountsorrel John O'Gaunt Harston Worthington King Street Buildings Church Langton Keythorpe South Kilworth Nanpantan Knighton Fields Welby Garthorpe Primethorpe Brentingby Sharnford Sulby Plungar Thurnby Church Yard Battram Walton Measham Stonton Wyville Stretton en le Field Little Stretton Chadwell Barrow upon Soar Sibson Burton Overy Thringstone Frog Island Kibworth Beauchamp Stonesby Withcote Ashby Parva Shearsby Long Clawson Newbold Snibston Shelthorpe Walcote Asfordby Hill Atterton North Kilworth Rolleston Ab Kettleby Evington Outwoods Rowley Fields Belcher's Bar Barkby Twycross Marefield Kibworth Harcourt Tugby Goadby Hoton Hills Moira Greenhill Lockington Slawston Wyfordby Saddington Great Glen East Norton Thornton Leicester Forest West Broughton Astley Little Dalby Scraptoft Hoby Shoby Burrough on the Hill Coston Far Coton Leire Newton Burgoland Little Bowden Bitteswell Willoughby Waterleys Glen Parva Orton-on-the-Hill Osbaston Hollow Queniborough Upton Nailstone Knossington Kilby