Retail Marketing in Sheepy Parva

Get in touch

Retail Advertising in Sheepy Parva

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV9 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Sheepy Parva (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Elmesthorpe Potters Marston Snarestone Greenhill Whetstone Donington le Heath Anstey Westcotes Keythorpe Thornton Aylestone Ashby Folville Shangton Field Head Shelthorpe Withcote Mountsorrel Sibson Great Easton New Found Pool Normanton Turville Frisby Shoby Newbold Verdon Sheepy Parva Stretton en le Field North Evington Newbold Heath Twyford Shepshed West Langton Rothley Plain Wellsborough New Parks Kimcote Wigston Magna Wistow Church Langton Wigston Harcourt Quorndon Newbold Woodhouse Eaves Upper End Allexton Osbaston Glooston Carlton Cavendish Bridge Barkby Thorpe Oakthorpe Sketchley West Knighton Rolleston Little Bowden Wigston Griffydam Welham Asfordby Hill Saxelbye Noseley Primethorpe Wilson Thorpe Langton Burton Lazars Lount Wartnaby Queensway Old Dalby Little Twycross Kirby Bellars Wigston Parva Albert Village Bringhurst Long Whatton Long Clawson Copt Oak Huncote Old Dalby Littlethorpe The Crescent Measham Knossington Catthorpe Twycross Beaumont Leys Ashby Parva Blaston Great Bowden Blackfordby Lockington Hinckley Foston Ravenstone Croxton Kerrial Sutton Cheney Three Gates Seagrave Theddingworth Rearsby Cold Newton Burton on the Wolds Orton-on-the-Hill Evington Stapleton Shellbrook Fosse Park Eastwell Newtown Linford Wymeswold New Swannington Claybrooke Parva Atterton Bescaby Newton Harcourt Enderby Hoton Hills Eaton Care Village Castle Donington Stathern Boundary Shackerstone Foxton Bitteswell Tur Langton Sharnford Countesthorpe Wyfordby Botcheston Nevill Holt Swannington Smeeton Westerby Muston Slawston Snibston Rushey Mead Queniborough Brentingby Thorpe Arnold Kilby Far Coton Bruntingthorpe Gartree East Norton Aylestone Park Frolesworth Swepstone Loughborough Birstall Sheepy Magna Glenfield Hose South Knighton Shawell Old Ingarsby Oaks in Charnwood Farm Town Mowmacre Hill Woodhouse Ibstock Earl Shilton Wymondham Belton Stoney Stanton Diseworth Leire Gaddesby Crown Hills Saddington Peatling Parva King's Norton Sutton in the Elms Stockerston South Croxton Nanpantan Market Bosworth Wanlip Gumley Cadeby Marefield Eyres Monsell Battram Tugby Blaby Aston Flamville Woodthorpe Upton Groby Frog Island Horninghold Syston Scraptoft Laughton Knighton Fields Kirby Muxloe Dishley Barrow upon Soar Harby Shenton Barton in the Beans Ratby Rotherby Ashby Magna Sproxton Little Dalby Bilstone East Langton Hathern Nailstone Hoton Somerby Bufton Isley Walton Barlestone Medbourne Hunt's Lane Thorpe Acre Redmile Markfield Newtown Unthank Claybrooke Magna Kegworth Hollycroft Knipton Brascote Nether End Odstone Spinney Hills Welby Leesthorpe Coleorton Moor Cranoe Willoughby Waterleys Great Dalby Barkby The Valley Six Hills Halstead Cossington Edmondthorpe Misterton Ragdale Oadby Harston Southfields Loddington Plungar Grimston Launde Abbey Nether Hall Narborough Broughton Lodges Bagworth John O'Gaunt Asfordby Holwell Smockington Leicester Forest West Arnesby Worthington Ratcliffe Culey Merry Lees Church Town Ratcliffe on the Wreake Higham on the Hill Ashby Woulds South Kilworth Wycomb Cosby Heather Chilcote Waltham on the Wolds Hoby Great Glen Goadby Glen Parva Wykin Nether Broughton Burbage Staunton Harold Cotes Billesdon Cotesbach Belgrave Knaptoft Normanton King Street Buildings Fleckney Thrussington Mowsley Peggs Green Pinwall Lowesby Osgathorpe Humberstone Garden Hugglescote Croft Hemington Upper Bruntingthorpe Gilmorton Norton-Juxta-Twycross Bondman Hays Keyham Gelsmoor Peatling Magna Church Yard Beeby Rowley Fields Packington Ringing Hill Carlton Curlieu Clarendon Park Burton Overy Tilton on the Hill Thorpe Satchville Cold Overton Market Harborough Sketchley Old Village Swithland Potter Hill Congerstone Swinford Barsby Hallaton Humberstone Walton Black Friars Appleby Magna Woolrooms Sapcote Acresford Thurcaston Walcote Appleby Parva Freeby North Kilworth Kirby Fields Ullesthorpe Sewstern Stonesby Donisthorpe Kirkby Mallory Peckleton Highfields Breedon on the Hill Spring Cottage Coalville Newbold Osbaston Hollow Hungarton Stoughton Melton Mowbray Normanton le Heath Desford Burrough on the Hill Peckleton Common East Goscote Goadby Marwood Fenny Drayton Whitwick Bottesford Broughton Astley Western Park Prestwold Thurlaston Leicester Forest East Norris Hill Bardon Coston Kibworth Harcourt Thringstone Brooksby Branston Stanton under Bardon Belvoir Drayton Lutterworth Knighton Braunstone Frith Sulby Leicester Boothorpe Shearsby Ashby-de-la-Zouch Buckminster Dadlington Rothley Braunstone Town Saxby The Brand Cropston Thurmaston Garthorpe Houghton on the Hill Witherley Thurnby Lodge Agar Nook Illston on the Hill Little Stretton South Wigston Sinope Bushby Thurnby Tonge Frisby on the Wreake High Cross Ellistown Moira Walton on the Wolds Gaulby Coleorton Owston Pickwell Stoneygate Barwell Skeffington Belcher's Bar Husbands Bosworth Scalford Barkestone-le-Vale Stapleford Great Stretton Stonton Wyville Kibworth Beauchamp Easthorpe Saltby Lubenham Ab Kettleby Stoke Golding Chadwell Dunton Bassett Outwoods Newton Burgoland Sileby Kilby Bridge