Retail Marketing in Blyton

Get in touch

Retail Advertising in Blyton

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DN21 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Skendleby Langton Sutton on Sea Howsham Park Springs Quadring Great Steeping Hasthorpe Londonthorpe Saltfleetby St Clement Holywell Sixhills Sandbraes Authorpe Thorpe Tilney Potterhanworth Coskills Stroxton Cawthorpe Horncastle Anwick Walesby Melton Ross Mareham on the Hill Gonerby Hill Foot Caenby Thealby Knaith Park Cleethorpes Broadholme West Torrington Raithby Wroot Bicker Bar Swarby Gautby Normanby-by-Spital Northorpe Hameringham South End Skidbrooke Caistor South Owersby Sutton Crosses Billinghay Freiston Shore Holbeach Hurn Habrough Scunthorpe Goulceby Garnsgate Quadring Eaudike Corringham Croxton Strubby Grimsby Amcotts Spilsby Laughterton Thornton Curtis Burton-by-Lincoln North End Burgh on Bain Aunsby Aisby Elsthorpe Laughton Bicker Gauntlet Welton Kelstern Grantham Anderby Creek Bratoft Whisby Welton le Wold Woodnook Clark's Hill Farforth Cowbridge Manor Farm Corby Glen Stoke Rochford Aswarby Holton le Moor Brauncewell Tydd St Mary Crosby Barrow Hann Bracebridge Heath Normanby by Stow Burton upon Stather West Rasen South Killingholme Listoft Boswell Sudbrook Low Fulney East Butterwick Scupholme Northorpe Hop Pole Oasby Holbeach Bank Addlethorpe Knaith Baston South Willingham Brumby Helsey Girsby Bracebridge Thoresway West Ravendale Wrangle Ealand Willoughton Dowsdale Fenton South Hykeham Norton Disney Millthorpe Westborough Ulceby Asgarby Skeldyke Driby Top Willoughby Hills Burton-le-Coggles North Willingham Toby's Hill Kelby Castle Carlton Wigtoft Braceby Hubbert's Bridge Marshchapel Old Clee Wispington Cold Harbour Hogsthorpe Asserby Turn Blackjack Martin High Barn Huttoft Folkingham Bishopbridge New Brumby Brookenby Kexby Sedgebrook Osbournby Far Thorpe Tattershall Haltoft End Laceby Acres Sandtoft Navenby Ranby Scottlethorpe Sloothby Belnie Hibaldstow Braceborough North Ormsby Newton Carlton Ashes Aisby Burtoft Westwoodside Blankney Bonby Willoughby Cold Hanworth Somerby Newtoft Amber Hill Dyke Nocton Little Cawthorpe Laughton Nettleham Low Toynton Coleby South Rauceby Goxhill Black Barn Allington Lade Bank Apley Lound Crowle Wyville Thorganby Austen Fen Eagle Barnsdale Holbeach St Johns St Catherines Ludford Branston Wrangle Bank Roxby Sandilands Sandy Bank South Elkington Jerusalem Grey Green Young Wood Croft Irnham Muckton Welton le Marsh Tarry Hill Tetney Owston Ferry Leake Fold Hill Wybers Wood New Quarrington Dalderby Sudbrooke Park Hallington Wrangle Low Ground North End Heighington Gosberton Washingborough Wargate Old Somerby Witham on the Hill Dunsby Wickenby Sibsey Lincoln Gardens The Castles Tetley Timberland Dales Worlaby Lutton Manton North Cockerington Walcot Ermine Scampton Claythorpe Driby Thorpe Fendykes Bourne Heckdyke Will Row New Waltham Donington on Bain Poplar Grove Tealby Thorpe Irby upon Humber Moulton Eaugate High Ferry Alford Earlesfield Martin Brothertoft Willingham by Stow Guy's Head Derrythorpe Furzehills Brampton North Kelsey Moor Brant Broughton Scartho Chapel St Leonards South Ferriby Tealby Goltho New Bolingbroke Bitchfield East Ferry Torksey Lock North Somercotes Boston West Donington South Ing Keddington Bigby Brauncewell Dalby Langrick Bridge St Giles Waddington Skegness Wellingore Moulton Chapel Church End Waddingham Pinchbeck West Peak Hill Barton-upon-Humber Quarrington Alvingham Hagnaby Dawsmere Kettlethorpe Gainsborough Hoffleet Stow Grayingham Haddington Owmby Castle Bytham Tallington Sandholme Riby Brocklesby South Thoresby Crossgate Walmsgate Swayfield Partney Yawthorpe Ferriby Sluice Hemswell Burgh le Marsh Sots Hole Eagle Hall Panton Ewerby Thorpe Saxilby Newton by Toft Old Brumby Healing Beesby Hawerby Island Carr Tetford Roughton Moor Stockholes Turbary Edlington Westrum Great Limber Austendike Uffington Wood Enderby Farlesthorpe Asgarby Little London Wragby Long Sutton Welton Hill Bardney South Cockerington Stickney North Killingholme Stainby Gunness Fulletby Luddington Aslackby Belleau Hougham North Witham Orby Maidenwell Wyham Moorby Bradley Grimblethorpe Spital in the Street Winceby Maltby le Marsh Howell Dickon Hills Upton Haxey Carr Kingthorpe Ewerby Greetwell Broughton Wrawby Little Limber Tetney Lock Utterby Marston Harlaxton Normanby le Wold Grebby Keddington Corner Stainfield Three Bridges Cuxwold Aswardby Tanvats Culverthorpe Wainfleet Tofts Bishop Norton East Heckington Metheringham Seacroft Spanby Scotter Weelsby Spittlegate Blyton Mill Place Normanton-on-Cliffe Calceby Bracon Hanthorpe Claypole Frith Bank Nettleton Top Hainton Helpringham Leadenham Park Scothern Gedney Hill Thorpe le Fallows Gunthorpe Covenham St Mary Stapleford Fishtoft Drove Seadyke Althorpe Haugham Branston Booths West Willoughby Low Risby Claxby Pluckacre Aunby Frampton West End Withern Wellow Brigg Caythorpe Ashby by Partney Hagworthingham New York Toynton Fen Side Short Ferry Littlefield Yarburgh Saltfleet Bleasby Moor Gunby Nettleton Bleasby Gosberton Clough Little London North Greetwell Moulton Seas End Birchwood North Rauceby Glentworth Thurlby Carrington Hatcliffe Swinstead Bicker Rand Faldingworth New Holland Atterby West End Kirkstead Weston South Somercotes Wasps Nest Fosdyke Bridge Legbourne Tydd Gote Temple Bruer Owmby-by-Spital Bilsby Somerby Ulceby Cross Scrafield Stewton Walesby Grange Barnetby le Wold Creeton Langholme Harrington Saracen's Head Boston Doddington Heapham Little Hale Toynton All Saints Bunker's Hill Fiskerton Yaddlethorpe Leverton Lucasgate Manor Hill Corner Hanby Dogdyke Woodthorpe Flixborough Stather South Carlton Dunholme Skendleby Psalter Horkstow Wolds Medlam Saxby Winterton Leadenham Thurlby Swineshead Obthorpe North Owersby Careby Freiston Morton Wainfleet Bank Haxey Reasby Hundle Houses Morton Stixwould Stragglethorpe Coleby Evedon Algarkirk The Rectory Boothby Skirbeck Quarter Pickworth Prince Albert Gardens Withcall Lusby Barrow Haven Leasingham Wainfleet Clough Leake Commonside Fishtoft North Ewster Barlings Pilham Wootton Weston Hills East Torrington Pode Hole Holdingham Usselby Tothby Raithby by Spilsby Roughton Waddingworth Eastville Greetham North Carlton Gonerby Moor Graizelound Santon Swinhope Fosdyke Cumberworth New Leake Barton Waterside Long Bennington Great Carlton Sutton St James Leverton Gayton le Marsh Kirkby on Bain Wold Newton Beckering Gedney Trusthorpe Chapel Hill Syston Grainthorpe Fen Kirton End Swaton Riseholme Winthorpe Holme Dembleby Rippingale West Marsh Deeping St Nicholas Lincoln Langrick Welby Bradley Fotherby Kirton in Lindsey Alkborough Welbourn Flixborough Blyborough Keadby Fulnetby Potterhanworth Booths Cadeby Brand End Walcot East Kirkby Little Sutton Cadney Grimsthorpe Scawby Pointon Scrivelsby Rigsby Thornton Donna Nook Hemingby Beesby Yarborough Moorhouses Mumby Reepham Greatford Dowsby Humberston Fitties Calcethorpe Barkston Spalding Foston Low Hameringham Eagle Clixby Westgate Thorpe on the Hill Port Sutton Bridge Ashington End Frognall Candlesby Boultham North End Bramble Hills Glentham Lissington Hedgehog Bridge Habertoft Wrangle Lowgate Newstead Minting Ingham Cliff Sutton Bridge Coates Tothill Burnham Langton by Wragby Reed Point Wyberton Fen Threekingham Wainfleet All Saints Galley Hill Baythorpe Church Town Fockerby Friskney Grant Thorold Broxholme Burringham Ashby cum Fenby Fold Hill Easton Holland Fen Market Rasen Torksey Newtown Stenwith Keisby Boughton Martin Moor Gayton le Wold Toft Hill Bassingthorpe Humberston Bag Enderby Elsham Lea Miningsby Askerton Hill East Halton Swineshead Bridge North Reston Scrane End Risegate Great Coates Garthorpe New Apley Toynton St Peter Authorpe Row Bullington Grasby Stow Gosberton Cheal Waltham Sutterton Dowdyke Snitterby Northfields Sturton by Stow Grimoldby Thorpe Latimer Bassingham Gelston Claxby St Andrew Burton Waters Scamblesby Leake Hurn's End Legsby Epworth Halesgate Rimac Benington Sea End Birkholme Barkston Heath Witham St Hughs Berkeley Osgodby Beelsby Eskham Brigsley North Kelsey Otby Saltfleetby St Peter Kirkby Fenside Burton Stather Kirmington Immingham Haceby Ropsley Fishmere End Fulstow Somersby Hareby Sturton Sleaford Thorpe Cammeringham Fulney Whitton Sotby Gedney Broadgate Timberland Scotterthorpe Caenby Corner North Elkington Swaby Northgate West Deeping Covenham St Bartholomew Reeds Beck Barnoldby le Beck East Marsh Drayton Swinethorpe Westwoods Low Barlings Deeping St James Tumby Woodside Wilksby Colsterworth Saleby The Willows North Cotes Asserby Lower Bassingthorpe Anton's Gowt Belton Riddings Sempringham Graby Little Welton Salmonby Rothwell Pyewipe Mavis Enderby Sutton Cackle Hill Beckingham Westby Brandy Wharf South End Stainton by Langworth Seathorne South Reston West Keal Barholm Byard's Leap Holme Hill Ingham High Risby Horkstow Mawthorpe Hungerton Carlby Great Hale Ingleby Revesby South Ormsby Boston Long Hedges Carlton-le-Moorland Market Deeping Fleet Hargate Holbeach Drove Nunsthorpe Northbeck Moor Side Brattleby Ketsby Frieston Asterby Whaplode Drove Stow Ulceby Skitter Sudbrooke Ashby Puerorum Lutton Gowts Eastoft Gedney Dyke Hilldyke Springthorpe Wilsford Stowgate Holbeach St Marks Normanby Asperton Langtoft Kirkby Chapelgate Surfleet Seas End Reedham Cherry Orchard West Halton Benington Manthorpe Great Tows Low Burnham Gedney Drove End Friskney Eaudyke Bloxholm Burwell Scrub Hill Claxby Harpswell Sausthorpe Bridge End East Ravendale Skirbeck Mareham le Fen Hemswell Cliff Crofton Skillington Old Leake Old Bolingbroke Ashby de la Launde Harmston Sutterby Sutton Corner Spridlington Scredington Leverton Outgate Ashby Binbrook Searby Swallow Langworth North End North Kyme Ulceby High Toynton Hawthorn Hill Great Sturton East Barkwith Dunston Stainfield Ludborough Sapperton Appleby Kirkby Underwood Little Ponton Gate Burton Sutterton Leverton Highgate Thornton le Moor North Thoresby Oxcombe Market Stainton New Boultham Great Ponton Belchford Boothby Pagnell South Witham Little Wisbeach Woolsthorpe-by-Colsterworth Fenton Bottesford Baumber Tunnel Pits Old Woodhall Eagle Moor Biscathorpe Bonthorpe Bilsby Field Frampton Fen Kirton Holme Conisholme Ingoldmells Scott Willoughby Stainsby Scopwick West End Manthorpe Grainsby Wragholme Thoresthorpe New Barnetby South Kyme Buslingthorpe North Scarle Hagnaby Holbeach Clough Holton le Clay Obthorpe Lodge Isle of Axholme Woolsthorpe by Belvoir Epworth Turbary Wheelbridge West Butterwick Strugg's Hill Osgodby Canwick Throckenholt Haconby Hundleby Wykeham Tumby Butterwick Boothby Graffoe Tamworth Green Muckton Bottom Hatton Thorpe Culvert Ancaster Stenigot Hagnaby Lock Harrowby Saltfleetby All Saints Clay Lake Old Gate Wyberton Cowbit Strubby Langton Swallow Beck Louth Honington Whaplode Dovendale The Hallands West Ashby East Lound Heckington Morton Donington Sturgate Swinderby Brandon Hough-on-the-Hill Bransby Waithe Bucklegate Maltby Bulby Little Bytham Midville Belton Scotton Troutbeck Laceby Frampton Great Gonerby Guthram Gowt Stubton Stamford Snelland East Firsby Lenton Surfleet Ruskington Castlethorpe Beltoft Kirkby la Thorpe Kirton Grange Revesby Bridge Burton Corner Scawby Brook Ingoldsby Haven Bank Digby Lobthorpe Fen End Great Humby Winteringham Tongue End Shepeau Stow Carrhouse Heydour Small End Manton Warren Aylesby Aby Halton Fenside Skellingthorpe Bucknall Newton on Trent Horsington Cherry Willingham Little London Dorrington Marton Humby Ruckland Mablethorpe Northlands Tattershall Bridge Southrey Messingham Firsby Wilsthorpe Aisthorpe Benniworth Walkerith Crowle Hill Kelfield South Kelsey Holbeck Ailby Snarford Hartsholme Aubourn Frodingham Holbeach Little Grimsby Friskney Tofts Sutton St Edmund Morton Hall East Keal Broughton Common Moortown Saxby All Saints Theddlethorpe All Saints Swanpool Fen End Anderby Worlaby Keelby Theddlethorpe St Helen Walcott Northorpe Newball Barrow upon Humber Sibsey Fen Side Fen Side Thorpe le Vale Hannah Pinchbeck Gayton Engine Cawkwell Birthorpe Toft next Newton Beeden Park Claydike Bank West Barkwith Crowle Park Thorpe St Peter Hardwick East Stockwith Brotherhouse Bar Fenhouses Edenham Cranwell Westcliff Denton Fillingham Wainfleet St Mary Halton Holegate Grange de Lings Hackthorn Hawthorpe Little Carlton Cabourne Tathwell Well Counthorpe Kirkby Green Twenty Haltham Kirmond le Mire North Hykeham Kingerby Donington Eaudike Coningsby Keal Cotes Scremby Thimbleby Billingborough Silk Willoughby Croxby Dry Doddington Markby Gibraltar Little Steeping Haugh Irby in the Marsh Westhorpe Mid Thorpe Boultham Moor Woodhall Spa Little Coates Holton cum Beckering Grainthorpe Friesthorpe Greylees Stallingborough White Pit Skidbrooke North End Fordington Brinkhill Susworth Tattershall Thorpe Thurlby Whaplode St Catherine Fulbeck West Firsby Ashby Hill Fleet Frithville Croxby Top Slackholme End Crowland West End Carlton Scroop Moulton Toft Monksthorpe Middle Rasen Ludney Martin Dales Burton Pedwardine Horbling Woodhouse Wressle Gipsey Bridge Dragonby Redbourne Stainton le Vale Stickford Rowston Manby Hall Hills Holbeach St Matthew Barrowby Loosegate Wildsworth