Retail Marketing in Grimsthorpe

Get in touch

Retail Advertising in Grimsthorpe

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in PE10 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Bicker Bar Sandy Bank Helsey Revesby Tunnel Pits Great Limber North Elkington Hagnaby Barrow upon Humber Burton-by-Lincoln Asgarby Swinstead East Heckington Deeping St James Reedham Goulceby Althorpe East Torrington Helpringham Eastoft Brandon Tydd Gote Bradley South Willingham Well New Brumby Thorpe Tilney Upton Grainsby Owmby-by-Spital Thorpe on the Hill Whaplode Withcall Westgate East Barkwith Stroxton Leverton Outgate Heighington Harmston Cabourne North Carlton Normanby by Stow Sapperton Southrey Tetley Oxcombe Haxey Carr Lea Brigsley Wood Enderby Sturton Woodhouse Lincoln Gardens Authorpe Row Cadeby Atterby Aunsby Holbeach Clough Haltoft End Frampton Fen Waltham Muckton Strubby Moor Side Kingthorpe Scrub Hill Claydike Bank Walesby Grange Culverthorpe Castle Bytham Bracebridge Ruckland Sutton Corner Northorpe Maidenwell Brauncewell Calcethorpe Mavis Enderby Ingoldmells South Thoresby Bulby Haugh North Kelsey Donna Nook Hilldyke Wickenby Branston Booths Melton Ross Grayingham Old Woodhall Cold Hanworth Hoffleet Stow Bassingham Yarborough Nettleham Billinghay Crowle Mumby Garthorpe Humberston Stow Boswell Healing New Leake Freiston Gedney Dyke High Toynton Wroot Blankney Caenby Corner Ailby Seadyke Ketsby South Cockerington Carrington Gayton Engine Troutbeck Lutton Gowts Fen End Cold Harbour Anderby Asserby Turn Wyberton Fen East Halton West Barkwith Fulletby Braceborough Haven Bank Middle Rasen Sutterton Welbourn Kirton Barkston Donington Eaudike Millthorpe Kirkby Green Owmby West Keal Sutton Crosses Haltham Holywell Roxby Isle of Axholme Bloxholm Scotterthorpe Aunby Scopwick Wragholme Bishop Norton Ingleby Wellingore High Risby Stickford West End Aby Fosdyke Bridge Hawerby Great Tows Canwick Riseholme Epworth Turbary Bucknall Willoughton Thimbleby Tamworth Green Cherry Orchard Toft next Newton Carrhouse Kirkby Underwood Edenham Martin West Willoughby Fishtoft Drove Morton Cumberworth The Hallands Prince Albert Gardens Colsterworth Boston Somerby West Torrington East Firsby Sixhills Beeden Park Sleaford Morton Laughterton Barnoldby le Beck Kirton Holme Belton Earlesfield Hallington Laughton Temple Bruer Rowston Hogsthorpe Swallow Beck Otby South Ormsby Gedney Hill Snitterby Seacroft Swineshead Bridge Shepeau Stow Knaith Thurlby Riby Claxby Pluckacre Stragglethorpe Kirkby Fenside Hibaldstow Burton Waters Yarburgh Swanpool Ingham Cliff Bilsby Field Blyborough Crowland Newton on Trent Frithville Fleet Horncastle Ashby by Partney Surfleet Bucklegate Carlton Scroop Moulton Seas End Hagworthingham Sturgate Welton Hill Ulceby Reasby Raithby Santon Utterby Swinethorpe Stainton by Langworth Maltby le Marsh Brotherhouse Bar Scartho Sempringham Ranby Westrum Toft Holbeach St Marks Grey Green Swallow Toynton St Peter North Rauceby Habertoft Potterhanworth Manby Skegness Oasby Denton Cawthorpe Wrawby East Ferry Cackle Hill Short Ferry North Ewster Drayton Mill Place Pinchbeck West New Holland Woodhall Spa Epworth Westwoods Austen Fen Leake Fold Hill Friesthorpe Thorpe le Vale Wilsford East Marsh Grimblethorpe Leverton Lucasgate Osgodby Church Town Threekingham Gunthorpe Scawby Brook Laceby Acres Ashby Hill Covenham St Bartholomew Holbeach St Johns Coleby Tetney Lock Stallingborough Allington Susworth Ulceby Cross Willoughby Usselby North Kyme Counthorpe Small End Brauncewell Ealand Burringham Kirkby Langton Aslackby Ingham Croxby Top Waddingham Skidbrooke Northlands Saltfleetby All Saints Nunsthorpe Hawthorpe Harlaxton Crofton Kirmond le Mire Martin Pode Hole Maltby Partney Irnham Bramble Hills Bradley Driby Barrowby Spilsby Fen Side Fishmere End Grimoldby Timberland Weelsby Great Sturton Stowgate Walesby Heckdyke Great Ponton Keisby Brinkhill Crossgate Langworth South Rauceby Sedgebrook Tydd St Mary Manthorpe Markby Washingborough South Carlton Ewerby Billingborough Brigg Little Grimsby Branston Beckingham Tallington Obthorpe Lower Bassingthorpe Louth Kexby Heapham Wyville Westhorpe Manthorpe Hameringham Asserby Hardwick Kelstern Alvingham Croft Moulton Eaugate Brothertoft Gedney Claxby Fiskerton Black Barn Brampton Morton Hall Westby Skendleby Psalter Boothby Graffoe Holbeach St Matthew Farlesthorpe Broadholme Haconby Hawthorn Hill Toynton Fen Side Somerby Hanby New Waltham Low Risby Walcot Benington Sea End Rigsby Bitchfield Horbling Scremby Eskham Gosberton Mareham on the Hill Ashby Puerorum Elsthorpe Doddington Scrafield Wrangle Holbeach Hurn Goltho Sotby Wressle Belchford Toft Hill Chapelgate Harpswell Little Sutton Skidbrooke North End Strugg's Hill Morton Spittlegate The Willows Grantham Welton Metheringham Wrangle Bank Greetwell Wainfleet Tofts Croxton Haxey Easton Harrowby Aisby Tarry Hill Langrick North Kelsey Moor Sutton on Sea Cherry Willingham Scawby Flixborough Belleau Stow Norton Disney Dunholme Springthorpe Newtown Wykeham Foston Old Brumby Edlington Wybers Wood Eagle Moor Corringham West Butterwick Island Carr North Cockerington Sutton Bridge Grant Thorold Jerusalem Claypole Thorpe le Fallows Old Bolingbroke Wildsworth Boughton Mid Thorpe Leadenham Park Yaddlethorpe Walkerith Hough-on-the-Hill Swayfield Gonerby Moor Baston Old Leake Sudbrooke Park Winceby Boothby Caythorpe Halton Holegate Honington Keddington Corner Walcot Apley Little London North Owersby Gipsey Bridge Corby Glen Aswarby Swarby Lobthorpe Brattleby Swinderby Wilksby Belton Stainby Uffington Burton upon Stather Wainfleet Bank Crosby Gate Burton Seathorne Gedney Drove End Thorpe St Peter Little Wisbeach Coates Guy's Head West Deeping Bishopbridge Wilsthorpe Boothby Pagnell Woodthorpe Lincoln Reeds Beck Great Steeping Brant Broughton Little Carlton Creeton Newstead Claythorpe South Somercotes Wasps Nest Gibraltar Market Rasen Eastville Huttoft Spital in the Street Fockerby Scotton Hareby Ashby Hagnaby Lock Fulney Great Gonerby Burgh on Bain Old Somerby Reepham Roughton Snarford Aswardby Bracon Pyewipe Beckering Haugham Walcott Fold Hill Eagle Barnsdale Navenby Dembleby Syston Market Deeping Fillingham Tumby Woodside Boston Long Hedges Sots Hole The Castles Tetney Ludborough Church End Bunker's Hill Whaplode St Catherine Bigby Bonby Alford Newton Covenham St Mary Dalby West Halton Westcliff Toynton All Saints Bourne Manor Farm Binbrook Bilsby Sibsey Fen Side Thornton Curtis Park Springs Bransby Haceby Little Limber Spridlington Bridge End Thurlby Thorpe Fendykes Winthorpe Holbeach Drove Elsham Freiston Shore Anwick Sandholme Keelby Gosberton Cheal Gosberton Clough Barnetby le Wold Snelland North Somercotes Clay Lake Woodnook High Ferry Dowsby South End Carlby Langton Thoresway Heckington Listoft Kettlethorpe Leake Hurn's End Wigtoft Old Gate Broxholme Burnham Silk Willoughby Amber Hill North End Stainfield Newton by Toft Lusby Swinhope North End Saleby Swaton Frampton Thurlby Skirbeck Quarter Asgarby Wyham Grainthorpe Fen Cadney Fotherby Westborough Firsby New York Caenby Torksey Lock Asterby Sandbraes Fordington Skellingthorpe Cammeringham Greetham Grimsthorpe Wellow Authorpe Saltfleet Normanby le Wold Candlesby Winterton Spalding Appleby Eagle Hall Northorpe Worlaby Moulton Goxhill South Elkington Manton West Firsby Horkstow Sutton St Edmund Saracen's Head The Rectory Poplar Grove Conisholme Aylesby Benington Hundle Houses Dorrington Chapel Hill Bonthorpe Tealby Irby in the Marsh Toby's Hill North Ormsby Burgh le Marsh Thorpe Latimer Furzehills Holbeach Bank Willoughby Hills Fulbeck South Reston Glentham Thoresthorpe Cuxwold Eagle West End Sutterton Dowdyke Little Coates Gelston Little London Burton Pedwardine Thornton Aisby Humby Northbeck Newball New Bolingbroke Sturton by Stow Twenty Tathwell St Giles Woolsthorpe by Belvoir Blyton Whitton West Marsh Sudbrooke Bleasby Blackjack North Scarle Littlefield Holbeach Northorpe Far Thorpe Tongue End Carlton-le-Moorland Glentworth Kirkby on Bain North End Fen End Saxilby Keadby Dragonby Butterwick Scredington Pinchbeck Strubby Sutton South Kyme Carlton Ashes Dowsdale Stixwould Guthram Gowt Sibsey Marshchapel Revesby Bridge Ashby de la Launde Burton Stather Birthorpe Swaby Wheelbridge Skeldyke Cowbit Dovendale Long Sutton Ashby cum Fenby Muckton Bottom Dalderby Frampton West End Thornton le Moor Throckenholt Digby Wyberton Normanton-on-Cliffe Horsington North Hykeham Burwell Stubton Witham on the Hill Wold Newton South Killingholme Tothby Sutton St James East Butterwick Welby Mablethorpe Biscathorpe Northgate Hundleby Hougham Legsby Braceby Knaith Park Gedney Broadgate North Killingholme Pointon Farforth Torksey Grimsby New Barnetby Hainton Nocton Amcotts West End Little Hale Yawthorpe Luddington Clixby Coskills Midville Faldingworth Langholme Osgodby Lade Bank Wargate Harrington Sausthorpe Addlethorpe Tothill Kirton End Bicker Gauntlet Anton's Gowt Monksthorpe Bag Enderby Heydour Dry Doddington Deeping St Nicholas Frieston Gunby Frodingham Leadenham North Thoresby Driby Top Hanthorpe Saltfleetby St Clement Brandy Wharf Hop Pole Holton le Moor Hedgehog Bridge Buslingthorpe Waddington Immingham Holme Hill Little London Panton Hemswell Bassingthorpe Redbourne Theddlethorpe St Helen Derrythorpe Weston Bottesford Osbournby Leverton Highgate North Greetwell Kirton in Lindsey East Lound Saltfleetby St Peter Old Clee Fenton Tattershall Bridge New Quarrington Graby Pickworth Hannah Westwoodside Fulnetby Fosdyke Withern Stenwith Nettleton Top Scamblesby Manor Hill Corner Wainfleet All Saints Barrow Haven Frith Bank Alkborough Winteringham Kirmington Wragby Tanvats Stainsby Scottlethorpe Quarrington Woolsthorpe-by-Colsterworth Burton Corner Burtoft North End Somersby Potterhanworth Booths Lenton Marton Girsby Langton by Wragby Raithby by Spilsby Humberston Fitties Stockholes Turbary Chapel St Leonards East Keal Surfleet Seas End Low Barlings Bicker Rand Low Fulney Haddington New Apley Loosegate Saxby Boultham Moor Hemswell Cliff Howsham Rimac Horkstow Wolds Castlethorpe Burton-le-Coggles Ulceby Cowbridge Stainton le Vale Little Cawthorpe Brocklesby Waddingworth Tumby Barton-upon-Humber Port Sutton Bridge Thorpe Normanby Whisby Grebby Dogdyke Saxby All Saints Halesgate Bleasby Moor Market Stainton Dawsmere Friskney Skendleby Boultham Rothwell Barlings Hartsholme Holton cum Beckering Dunsby Little Bytham Moorhouses Moulton Chapel Greatford Fishtoft Bardney East Ravendale Witham St Hughs Beesby Brand End Stickney Coningsby Leverton Mareham le Fen East Kirkby Wrangle Lowgate Marston High Barn Great Carlton Trusthorpe Medlam Langrick Bridge Clark's Hill Londonthorpe Weston Hills Scrivelsby Scunthorpe Grange de Lings Long Bennington Holton le Clay Barkston Heath Belnie Dyke Asperton Little Ponton Owston Ferry Kelfield Crowle Hill Salmonby Ancaster Thorganby Hungerton Fenhouses Wispington Theddlethorpe All Saints Habrough Miningsby North Cotes Kirkstead Ropsley Caistor Minting Algarkirk Askerton Hill Baumber Dunston Birkholme Friskney Eaudyke Great Coates Thealby Quadring Donington on Bain Keddington Grasby Wainfleet Clough Walmsgate Gayton le Marsh Aubourn Rippingale Great Hale Aisthorpe North Reston Laceby Friskney Tofts Hasthorpe Birchwood Moortown Quadring Eaudike Scothern Young Wood Obthorpe Lodge Hagnaby Legbourne Evedon Three Bridges Gunness Beelsby Gautby Northfields North Witham Austendike Normanby-by-Spital Hubbert's Bridge West Rasen Sudbrook Beesby East Stockwith Leasingham Barton Waterside Timberland Dales Worlaby Swineshead Broughton Common Leake Commonside Sandilands South Kelsey Gonerby Hill Foot South End Donington Scampton Crowle Park Reed Point Manton Warren Low Toynton Ludney Boston West Barholm Little Welton Graizelound Willingham by Stow Grange Waithe Skirbeck Hall Hills Hatcliffe Tetford Roughton Moor Cawkwell Halton Fenside Brookenby Welton le Marsh Great Humby Tattershall Whaplode Drove Peak Hill Calceby Flixborough Stather Fenton Messingham Claxby St Andrew Ewerby Thorpe Barrow Hann South Ferriby Donington South Ing Martin Moor Low Burnham Scupholme Grainthorpe Lound South Witham Stenigot Lissington Will Row Laughton Low Hameringham Wrangle Low Ground South Hykeham Sandtoft Scrane End Holme Scott Willoughby Lutton Bullington Ferriby Sluice Stoke Rochford Risegate Ruskington Frognall Gainsborough Kelby Searby Scotter Langtoft Bratoft Keal Cotes Welton le Wold Stamford Hemingby Ermine Sloothby Martin Dales Berkeley Slackholme End Brumby Cranwell Ingoldsby Stainfield Newtoft Tattershall Thorpe Hatton Stapleford Ulceby Skitter Hackthorn St Catherines South Owersby Galley Hill New Boultham Wootton Bracebridge Heath Dickon Hills Little Steeping Broughton Thorpe Culvert Pilham Stewton West Ravendale Riddings Sutterby Gayton le Wold Tealby Thorpe Ashington End Beltoft Moorby Careby Greylees Coleby Fulstow Byard's Leap Holland Fen Wainfleet St Mary Folkingham West Ashby Castle Carlton Spanby Kirkby la Thorpe Orby Ludford Croxby Fleet Hargate White Pit Benniworth Garnsgate Holdingham Howell Kingerby Baythorpe Nettleton Holbeck Anderby Creek Mawthorpe Cleethorpes Skillington North Willingham Irby upon Humber