Retail Marketing in Skegness

Get in touch

Retail Advertising in Skegness

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in PE25 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Skegness (Lincolnshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Wainfleet All Saints Newton Utterby Young Wood Belchford New York Skendleby Frith Bank West End Frampton West End Whitton Stallingborough Leadenham Park Hartsholme Scrane End Thorpe Latimer Skellingthorpe Newball Bridge End Moortown Peak Hill Grantham High Barn Slackholme End Ewerby Thorpe Addlethorpe Wragholme Langholme Glentham Burton upon Stather Stubton Bleasby Moulton Chapel Barnetby le Wold Deeping St Nicholas Woolsthorpe-by-Colsterworth Epworth Dalderby Stragglethorpe Castle Carlton Low Toynton Easton Wrangle Bank Gibraltar Earlesfield Willoughby Hills Fosdyke Bridge Kelfield Worlaby Greetham Brocklesby Hop Pole Stenwith Farforth Low Hameringham Chapel Hill Witham on the Hill Langton Weston Market Stainton Howsham Ingham Saracen's Head Bracebridge Epworth Turbary Riddings Mareham on the Hill Wybers Wood Bassingthorpe Heckington East Barkwith Morton Heydour Withern Holbeck Ashington End Westwoodside Stewton Sibsey Fen Side Billinghay Gedney Drove End North Willingham Washingborough South Willingham Panton Swinhope Old Clee Driby Sempringham Burton-by-Lincoln Austendike Pyewipe Moor Side Blackjack South Reston Saltfleetby St Clement Little Steeping New Apley Bishopbridge Scotter Hundle Houses Brand End Stainton le Vale Frieston Grebby Kirton Holme Scartho Hameringham Sutton Bridge Spanby Waddingworth Saxilby Osgodby Scremby South Witham Garnsgate Toft East Marsh Normanby Potterhanworth Booths Carlton Scroop Normanton-on-Cliffe Leverton Barlings Willoughton Gosberton Old Woodhall Goxhill Boothby Pagnell Bardney Fulstow Mablethorpe Wyville Roughton Grayingham Anwick Burgh le Marsh Great Limber Holbeach St Matthew Thornton Barton-upon-Humber Bonby Carlby Roughton Moor Hackthorn Thorpe Heckdyke Knaith Willingham by Stow Sutton St Edmund West Firsby Monksthorpe Walesby Grange Martin Laughterton Covenham St Mary Yarburgh Bottesford Tumby The Rectory Nettleton Top Whaplode Drove Greatford Torksey Lock Kirkstead Hagnaby Benington Sea End Brumby South Rauceby Eastville Ingleby Lea North End Walcot Lutton Ashby by Partney Holbeach Hurn Cherry Willingham Ruckland Waddington Fenhouses Derrythorpe North Kelsey Moor Claxby St Andrew Temple Bruer Ashby Kirkby Underwood Salmonby Ermine High Ferry Reed Point Brotherhouse Bar Riseholme Wroot Northbeck Chapel St Leonards East Firsby North Scarle Holton le Moor North Cockerington West Barkwith Doddington Holbeach St Marks Claydike Bank East Butterwick Haugham Luddington Market Deeping Hatcliffe Crossgate Langton by Wragby Hagnaby Lock Crowle Park Haxey Carr Westcliff Keal Cotes Donington Eaudike Galley Hill Keddington St Giles Aylesby Frognall Boston Long Hedges Hareby Aswardby Holbeach Clough Heapham Cranwell Ludney Wheelbridge Reepham Dawsmere Kelby Rimac Scotton Sloothby Driby Top Sudbrooke Park Swinethorpe Hoffleet Stow Winceby Nettleton Scrivelsby Navenby Haconby Potterhanworth Castle Bytham East Lound Wrangle Hemswell Cliff Littlefield Tattershall Bridge Boothby Sixhills Kirkby on Bain North Rauceby Ancaster Scott Willoughby Waddingham Brant Broughton Kirmington Little Hale Burton Pedwardine Gedney Broadgate Stainfield Marston Scampton Scunthorpe Little Limber Walcott Irby in the Marsh Pinchbeck Crofton Guy's Head Heighington Manton Crowle Saxby All Saints Great Steeping Freiston Ingham Cliff Burwell Fleet Hargate Honington North Cotes Fen Side Elsham Scottlethorpe Goltho Wressle North Thoresby Great Carlton Freiston Shore Eagle Moor Cadney Ashby cum Fenby Wildsworth Rowston Marshchapel Calcethorpe North Killingholme Spalding South Carlton Binbrook West End Little Ponton Brinkhill Lincoln Northorpe Alkborough Aisby Hogsthorpe Gate Burton Kirkby Fenside Beelsby Folkingham Sotby Saltfleet Pode Hole Toby's Hill Friskney Eaudyke Huttoft Revesby Bridge Snelland Manton Warren Hundleby Helsey Dalby Great Sturton Snitterby Market Rasen Swineshead Bridge Hubbert's Bridge Old Brumby Mid Thorpe Tattershall Thorpe Bratoft Great Ponton Bracebridge Heath Port Sutton Bridge East Kirkby Listoft Stainsby Woodnook South Kelsey Throckenholt Allington Wold Newton Halesgate Great Hale Stickney Reeds Beck Dembleby Croxby Top Habertoft Stixwould Cold Harbour Holbeach Bank Covenham St Bartholomew Westby Beltoft Ludford Hougham Mill Place Grainthorpe Fen Tothill Long Sutton Thurlby Walkerith Clark's Hill Fen End Theddlethorpe All Saints Ulceby Boothby Graffoe Tothby Barton Waterside Millthorpe Beckering Walmsgate Raithby Elsthorpe Flixborough Stather Wasps Nest Frodingham Keelby Rand New Boultham Toynton Fen Side Osgodby Leake Commonside The Willows Ealand Leasingham Aswarby Martin Twenty North Reston Greylees Algarkirk Gayton le Marsh Somerby Bullington Brauncewell Humberston Fitties Harmston South End Newton by Toft Pickworth Friskney Tofts Crosby Keddington Corner Kingerby Moulton Winterton Sandilands Santon Risegate Austen Fen North End Saxby West End Wykeham Thurlby Bracon Carrhouse Cold Hanworth West Ravendale Brandy Wharf Tetford Yaddlethorpe Cawkwell Thornton Curtis Scawby Brook Bransby Horncastle Horbling Thimbleby Fenton Dunholme Old Gate Westborough Skirbeck Quarter Benniworth Bulby Seathorne Asperton South Kyme Tunnel Pits Oasby Wilsthorpe Church Town Grey Green Faldingworth Clay Lake Appleby South Thoresby Metheringham Aunby Aisthorpe North End Scredington Swallow South Ormsby Bassingham Great Humby Flixborough Grange Asgarby Anderby Creek Muckton Bottom Low Risby Tallington Little Cawthorpe Haugh Donington Ingoldsby Tetney Fillingham Coskills Horkstow Wolds Grasby Saltfleetby St Peter Harrington Candlesby Newtown Redbourne Sapperton Wrangle Low Ground The Hallands South End Sandholme Newstead Cammeringham Brookenby Torksey Caythorpe Will Row Boston West High Toynton Waithe Martin Moor Grange de Lings Midville Tanvats Northorpe New Quarrington Stow Northorpe Swineshead Harrowby New Waltham Humberston Poplar Grove Stowgate Rigsby Skegness Small End East Keal Braceby Brothertoft Norton Disney Thorpe on the Hill Fulnetby Authorpe Row Westgate Sibsey Welton Hill Barkston Manor Farm Bicker Bar Muckton Colsterworth Holland Fen Conisholme Humby Woodhall Spa Hawerby White Pit Claythorpe Castlethorpe Wood Enderby Reedham Laceby Acres Swarby Lade Bank Eagle Walcot Hagworthingham Boston Wrangle Lowgate Northfields Saleby Creeton Barkston Heath Mavis Enderby Oxcombe Surfleet Seas End Dragonby Hungerton West Butterwick Thoresway Worlaby Wootton Melton Ross Stoke Rochford Little London Langtoft Thorpe le Vale Claxby North End Burringham Sutton Crosses Alford Little Wisbeach Welton Lound Tetley Caenby Corner Spridlington Gelston Coleby Westhorpe Wispington Counthorpe Ferriby Sluice Brandon Fockerby Cawthorpe North Witham Boultham Sutterton Syston North Carlton Bag Enderby Scrafield Winthorpe Fishtoft Claxby Pluckacre South Ferriby Amber Hill Otby Westwoods East Ravendale Owmby-by-Spital Donna Nook Asterby Claypole Bleasby Moor Tamworth Green Apley Dovendale North Ewster Ewerby Manthorpe Sutton Corner Swanpool Little Bytham Wickenby Bucknall Kelstern Gipsey Bridge Tumby Woodside Bradley Wyberton Fen Timberland Billingborough Martin Dales Wainfleet Clough Kirkby Green Church End Broadholme Marton Fold Hill Friesthorpe Langrick Little Sutton Quadring Eaudike Strubby Gosberton Clough Coningsby Belton Bramble Hills Usselby Boughton Frampton Fen Kirton End Tattershall South Hykeham Riby Low Fulney Firsby Foston Bishop Norton Medlam Rippingale Bigby Manor Hill Corner Bilsby Toft Hill Sandtoft Tetney Lock Sturgate Ulceby Hough-on-the-Hill Manby Haven Bank Stainfield Weelsby Pinchbeck West Burton Corner Tydd Gote Knaith Park Helpringham Gedney Dyke Brigsley Coleby Biscathorpe Leverton Highgate Dowsdale Grimblethorpe Grainthorpe Berkeley Wyham Quarrington East Torrington Witham St Hughs Nocton Wragby Fleet South Elkington Surfleet Brauncewell Swayfield Thorpe Culvert Obthorpe Lodge Kirkby Byard's Leap Denton Dunsby Hibaldstow Owmby Hawthorn Hill Guthram Gowt Spilsby West Torrington Ranby East Halton Cumberworth Holme Moorby Dorrington Hasthorpe Thorpe Tilney Far Thorpe Calceby Lenton Lower Bassingthorpe Caistor Haltoft End Cowbit Bunker's Hill Burgh on Bain Frampton Graby Normanby-by-Spital East Stockwith Spittlegate Little Welton Donington on Bain Welton le Wold Keisby Bradley Tarry Hill North Ormsby Kexby Birthorpe Wargate Langton Moulton Seas End Whaplode Ropsley Fishmere End Laceby Somerby Haxey Caenby Aunsby Thornton le Moor Corby Glen Yarborough Swinderby Northlands Pointon Lobthorpe South Somercotes Hemswell Clixby Minting East Heckington Seacroft Skirbeck Kirton in Lindsey Anton's Gowt Chapelgate West Keal Carrington Toynton All Saints Yawthorpe Eskham Skeldyke Willoughby North Hykeham Bloxholm The Castles Springthorpe Wellingore Lissington Susworth Grant Thorold Haddington Thealby Mumby Theddlethorpe St Helen Boswell Toft next Newton Donington South Ing Little Coates Osbournby Scamblesby Buslingthorpe Gayton Engine Isle of Axholme Scotterthorpe Holton le Clay Legsby Gedney Lincoln Gardens Thorpe le Fallows Ashby Hill Stockholes Turbary Carlton-le-Moorland Stenigot Tongue End Wainfleet Bank Horsington Trusthorpe Friskney Middle Rasen Hawthorpe Strubby Fishtoft Drove Belnie Gautby Wellow Hemingby Wrawby Drayton Whaplode St Catherine Bitchfield Wainfleet St Mary Gonerby Hill Foot Kirmond le Mire Authorpe Stroxton Thorganby Ketsby Searby Cherry Orchard Cackle Hill Scawby Aby Holme Hill East Ferry Girsby Wyberton Snarford Belleau Burton Stather West Rasen Waltham Fordington Butterwick Miningsby Leverton Lucasgate Swinstead Barrow upon Humber Seadyke Great Gonerby Aslackby Gunness Holywell Beesby North Somercotes Crowland Croxton Halton Fenside Quadring Hall Hills Swallow Beck Gayton le Wold Nunsthorpe Westrum Skidbrooke North End Stamford Three Bridges Woodthorpe Stow Amcotts Benington Walesby Scrub Hill Obthorpe New Holland Little London Short Ferry Weston Hills Ulceby Skitter Baumber Thorpe Fendykes Toynton St Peter Barnoldby le Beck Stickford Culverthorpe Holton cum Beckering Swaby Askerton Hill North Elkington Normanby le Wold Wigtoft High Risby Blyborough Asserby Turn Londonthorpe Messingham Ruskington Mareham le Fen New Barnetby Althorpe Moorhouses Bucklegate Shepeau Stow Sudbrooke Timberland Dales Winteringham Tealby Thorpe Dry Doddington Haceby Asserby Great Tows Jerusalem Orby Bicker Gauntlet Troutbeck Leake Fold Hill Aubourn Burton-le-Coggles Thorpe St Peter Stainton by Langworth Bilsby Field Carlton Ashes Whisby West Marsh Morton Welton le Marsh Park Springs Little Carlton Rothwell Anderby Haltham Fulletby Hallington Swaton Scopwick Mawthorpe Cowbridge Morton Stapleford West Ashby Old Leake Hanby Owston Ferry Cleethorpes Branston Strugg's Hill Sots Hole Sutton St James Ashby Puerorum Fenton Sandy Bank St Catherines Fen End North Kelsey Old Bolingbroke Holbeach Maidenwell Barrowby Cuxwold Maltby le Marsh Hagnaby Sleaford Beeden Park Langrick Bridge Canwick Ludborough Blankney Black Barn Fosdyke Dowsby Aisby Gonerby Moor Furzehills Stainby Sedgebrook Burton Waters North Greetwell Glentworth Markby Little London Woolsthorpe by Belvoir Eastoft Broughton Ailby Bicker Newtoft Laughton Gedney Hill Dyke Halton Holegate Frithville Maltby Northgate Prince Albert Gardens Low Burnham Thurlby Scupholme Barrow Haven Pilham Atterby Fulbeck South Killingholme Silk Willoughby Hedgehog Bridge Barrow Hann South Owersby Hannah Somersby Coates Uffington Edenham Fotherby Dickon Hills Corringham Asgarby Leadenham South Cockerington West Willoughby Burnham Cadeby Graizelound Partney North Kyme Blyton Louth Birkholme Eagle Barnsdale Greetwell Ashby de la Launde Island Carr Leverton Outgate Reasby Sausthorpe Fulney Belton Boultham Moor Well Scothern Spital in the Street Grainsby Tathwell Lutton Gowts Sutterton Dowdyke Harpswell West Deeping Low Barlings Broughton Common Loosegate Hilldyke Garthorpe Bonthorpe Newton on Trent Brattleby Old Somerby Evedon Sutterby Keadby North Owersby Deeping St James Cabourne Threekingham Burtoft Beesby Holbeach St Johns Wainfleet Tofts Hanthorpe Brigg Holdingham Gunby Horkstow Sudbrook Careby Irby upon Humber Langworth Bourne Baythorpe Sutton on Sea Tydd St Mary Irnham Raithby by Spilsby Moulton Eaugate Branston Booths Long Bennington Birchwood Thoresthorpe Skidbrooke Holbeach Drove Normanby by Stow Lusby New Bolingbroke Farlesthorpe Sturton Laughton Healing Tealby Fiskerton Gainsborough Sandbraes Welby Croft Welbourn Kirton Dunston Wilsford New Leake Sturton by Stow Kingthorpe Woodhouse Leake Hurn's End Legbourne Grimoldby Barholm Sutton Habrough Ulceby Cross Digby Grimsthorpe Nettleham Howell Hainton Brampton Grimsby Kettlethorpe Braceborough Goulceby New Brumby Morton Hall Ingoldmells Little Grimsby Broxholme Gunthorpe Revesby Croxby Edlington Upton Manthorpe Gosberton Cheal Withcall Southrey Beckingham Baston Alvingham Wilksby Great Coates Kirkby la Thorpe Crowle Hill Skendleby Psalter West Halton Harlaxton Immingham Eagle Hall Dogdyke Roxby Saltfleetby All Saints Skillington Hatton Hardwick