Retail Marketing in Catford

Get in touch

Retail Advertising in Catford

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SE6 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Catford (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Streatham Roundshaw Orpington Middle Park Rise Park Luxted Botany Bay Blackfen Forty Hill Sipson Southgate South Harrow Tower Hill Upper Shirley Headstone Ruislip Common Swiss Cottage West Drayton Beddington Corner Newyears Green Kensal Rise Little Woodcote Cambridge Heath Harold Hill Manor House Derry Downs West Brompton Stoke Newington Enfield Wash Lower Holloway Gipsy Hill Wimbledon Newbury Park Mile End Kew Finchley Lesnes Abbey Wallend Bermondsey Woolwich Grange Park New Cross Old Malden Gunnersbury Plashet West Ruislip Crofton Park Selhurst Notting Hill Welsh Harp Barkingside Petersham Millwall Greenwich Clapham Junction Edgware Bury South Hornchurch Vale of Health Sidcup Sanderstead Hadley Wood Hayes Town Pinnerwood Park Custom House Catford Heston Roehampton Hammersmith Keston Mark Muswell Hill Queen's Park Marylebone Uxbridge Moor West Hampstead Harrow Carshalton Somers Town Arnos Grove Merton World's End Surbiton Coulsdon Totteridge Brent Park De Beauvoir Town Clapham Park Arkley Cole Park Putney East Bedfont Malden Rushett Vauxhall St Helier Belsize Park Walthamstow Forest Crayford Goddington Uxbridge Wimbledon Park Farringdon Dalston Welling Pimlico Single Street Shadwell Little Ilford Aldborough Hatch Tavern Quay New Malden Little Stanmore Arpley Square North Finchley West Ealing Ardleigh Green Aldwych West Ham Kilburn Selsdon Knight's Hill Hornchurch Hounslow New Addington Nash Chipping Barnet Temple The Mews Romford Maryland Hillingdon Heath Finsbury Park Upton Park Kennington Lewisham Hounslow Heath Chingford Bloomsbury Alexandra Park Strand Plaistow Edgware Keston Russell Hill Sands End Upminster Bridge Thamesmead West Green Riddlesdown Tokyngton Mill Meads Horns Green New Barnet Cricklewood Dudden Hill Fullwell Cross Coney Hall The Hyde Ham Bethnal Green South Norwood Woodside Park Streatham Vale Walthamstow Village Pratt's Bottom The Wrythe Stockwell Clerkenwell Aldersbrook Beddington Dulwich Belgravia Honor Oak Spitalfields North Hyde Millbank Central Parade Palmers Green Clayhall Bayswater Chislehurst Downe Cranbrook Cockfosters Enfield Island Village Stanmore Highgate Seven Sisters Tooting Graveney Colney Hatch Hayes Golders Green Westbourne Green Barnet Gate Upton Yeading Cyprus Winchmore Hill Harlesden North Woolwich Fitzrovia Fairlop Broad Green Forest Hill St George in the East Noak Hill Gidea Park Willesden Green Downham Lisson Grove Ruislip Manor Upper Elmers End Hill End Longlands Shirley Bow Ruislip Gardens Purley Blackheath Nine Elms Petts Wood Farnborough Maze Hill Southall Rayners Lane Locksbottom Coalmakers Wharf Hampton Hill Brixton Hornsey Vale Hatton The Hale Kenton New Southgate Little Venice Plaistow Old Ford London Morden North Cheam Tolworth Broom Hill Cann Hall Castelnau Charlton Highlands Village Isleworth Sudbury North Sheen Norwood Green Clapton Park Northwood Hills Sydenham Hill Craven Walk Wandsworth Southborough Mortlake Peckham Coldblow Berrylands East Ham South Hampstead Lower Clapton Woodford Turnpike Lane Woodside Richmond South Tottenham South Kensington East Barnet Acton Green Rotherhithe Hackney Wick Victoria St Mary Cray Upper Walthamstow Angel Cottenham Park Woodford Wells King's Cross Fortis Green Brockwell Park Perivale Lower Edmonton Parsons Green Tulse Hill Kingston Hill North Southwark Kingston upon Thames Maida Vale Waddon Elstree Park Westminster Wennington Lower Place Snaresbrook New Cross Gate East Dulwich Colyers Clock House Bostall Woods Elm Park St Luke's West Barnes Carshalton Beeches Castle Green Croydon Woodford Green Southfields Stratford Hook Oval Avery Hill Hornsey Kensal Town Belvedere Falconwood Eastcote Village Burnt Oak Church End Covent Garden Kentish Town Willesden Haggerston Docklands Hounslow West Elmers End Tooting Bec Maypole Earl's Court Havering-atte-Bower Clapham Common Higham Hill Risley Close Lower Belvedere Enfield Highway Westcombe Park Brockley Mottingham Battersea Putney Vale North Hillingdon Denham Berry's Green Hyde Park Corner Crook Log Old Oak Common North Ockendon South Lambeth St Pancras Norbury Globe Town Wimbledon Common Hazelwood Furzedown Friern Barnet Little Britain Alperton Harefield Grove Bedford Park Chase Village Blackfriars Old Coulsdon Newington Tower Gardens Hitchin Square Leyton The Borough Bromley Noel Park Lessness Heath Leamouth Bullsmoor Brownswood Park Holders Hill Poverest Albany Park Preston Upper Clapton Sydenham North Greenwich Collier Row Brunswick Park Friday Hill Repton Park Paddington Kingsland Gospel Oak Dulwich Village Cranley Gardens Upper Holloway Lea Bridge Oakleigh Park Brent Cross North End Tooting Bec Common Parliament Hill Upper Tooting Little Heath Tufnell Park Osterley Shortlands St Margarets Bopeep Wormwood Scrubs Rush Green Belmont Bromley Penge Stonebridge Cubitt Town North Wembley Barking Riverside Harmondsworth South Croydon Chingford Hatch Aperfield Shooters Hill East Acton East Sheen Neasden North Acton Poynders Parade New Beckenham Twickenham Ratcliff Camden Town Crofton Camberwell Harringay Hoxton Seven Kings Hampton Wick Barbican Spring Park Ilford Archway Sutton Eastcote West Hackney Elephant and Castle West Hendon Stepney Coldharbour Surrey Quays Shacklewell Rosehill Thornton Heath Emerson Park Ickenham Norbiton Horn Park Wood Green St Giles Monken Hadley Pentonville Canary Wharf Greenford Summerstown Wanstead Flats Islington Woodcote Green Brentford End Hackbridge Balham Harold Park Chessington Ducks Island South Bromley Leytonstone Monks Orchard Whitehall Plumstead Common Wallington Square Honor Oak Park Brentford Ruislip Limehouse Hampton Court Fairlawn Cottage Eden Park Bushey Mead Stratford Marsh Enfield South Beddington Longford Oakwood Cowley Peachey Whetstone Barnsbury Dormer's Wells Bromley Park Abbey Wood Creekmouth Forest Gate East Wickham Morden Park Feltham New Charlton Spring Grove Hanworth Acton Upper Norwood Benhilton Worcester Park Freezy Water Merton Park Lampton Hackney Marsh Hadley Kidbrooke Wembley Park Temple Fortune Cheam Herne Hill Hockenden Tottenham Hale Old Bexley Underhill Wanstead Clapham Beckton West Kensington Chislehurst West Motspur Park Park Langley Crouch End Holland Park West Kilburn Cranford Royal Arsenal West Harefield Hampstead Heath Barnes Cray Slade Green Canons Park Streatham Park Knightsbridge Chiswick Becontree Heath Ladywell Tottenham Dartmouth Park East Finchley Copse Hill Chinbrook Regent's Park Carshalton on the Hill Lower Morden Yiewsley Alderwood Terrace South Ruislip Chalk Farm Osidge Wealdstone St Paul's Cray Walworth Cranham Pinner Green Park Royal Childs Hill West Heath Elmstead Teddington Southborough Upper Sydenham Trinity Buoy Wharf Brimsdown Chelsfield Greenhill Bell Green Bexley New Eltham Upminster Cudham Northolt Belmont Crooked Billet Seething Wells Whitechapel Ruxley Canning Town Fulham North Feltham The Burroughs Hacton Eltham Primrose Hill Streatham Hill Enfield Town Becontree Rushmore Hill Gants Hill Bandonhill Anerley Hendon Brompton Foots Cray Chelsfield Addiscombe Bow Common Hackney Tottenham Green Whitton Putney Heath Wallington Ponders End Earlsfield Addington Strawberry Hill Mitcham Plumstead Kingsbury White City Kingston Vale Raynes Park Bickley Chinatown Union Mews Northwood Stamford Hill Cowley Ealing Canonbury Strand on the Green Walthamstow Hillingdon Ramsden Eel Pie Island Festubert Place Upper Ruxley Blendon Leyton Marshes West Thamesmead Norwood New Town Manor Park Farthing Street Unity Place Edmonton Lower Sydenham West Wickham Bromley Common Woodlands Rainham Hither Green Chingford Green Fulwell Upper Belvedere Shoreditch Barking Wharf Square College Park Pinner St John's Wood Hampstead Frognal South Woodford Gallows Corner North Kensington Crews Hill Lower Feltham Cowley Peachy Barking Grove Park Hainault Brondesbury Hampstead Garden Suburb Homerton Harrow on the Hill Walham Green Highwood Hill Temple Mills Colham Green West Norwood Denmark Hill Goodmayes Highams Park North End West Dulwich Green Street Green Soho St James's Well Hall Maitland Park Aldgate Harlington Barnes Hanwell Staples Corner Bounds Green Tooting Barnehurst Barnet Biggin Hill Coombe Harold Wood Kevingtown Southbury Finsbury Woodcote Colindale Leaves Green Silvertown Beckenham South Hackney Queensbury North Cray Chase Cross Woodford Bridge Chadwell Heath Bush Hill Park Charing Cross Loxford Wandle Park Enfield Lock Corbets Tey South Street St John's Wapping Hale End Holborn Brondesbury Park St Johns Harrow Weald Grahame Park West Acton Coldfall Grove Park South Acton Kensal Green Deptford Marks Gate Kensington Northumberland Heath Wandsworth Common Stratford New Town Frank Whipple Estate Shepherd's Bush Roxeth Lee Bellingham Lamorbey Widmore Collier's Wood Hampton Blackwall Mayfair Upper Edmonton Crystal Palace Nunhead Hayes Chelsea Erith Bowes Park Poplar Blackheath Park Highbury Bankside Blackheath Royal Standard South Wimbledon Sundridge Dagenham North Harrow Holloway Wembley Dollis Hill Mill Hill Forestdale Hallsville Quarter Hayes End Church End Bostall Heath Hackney Central Bulls Cross Kenley Bexleyheath Isle of Dogs Stroud Green Rowley Green Southend Southwark Foxbury West Harrow Hatch End Brook Green Redbridge South Harefield Crossness Lambeth