Retail Marketing in Gallows Corner

Get in touch

Retail Advertising in Gallows Corner

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RM3 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Tooting Notting Hill Fortis Green Maypole Tolworth Walthamstow Village Southborough Copse Hill Putney Vale North Woolwich Goddington North Cray Arpley Square Bexley Foots Cray Bermondsey Holloway South Hornchurch Eastcote Village Hayes West Harrow St Johns St Luke's Mitcham Clapton Park Lamorbey Tottenham Hale Golders Green Freezy Water Chelsfield Mayfair Slade Green Bayswater Little Stanmore Lower Sydenham Upper Holloway Forest Hill Welsh Harp Fairlop Leytonstone London Uxbridge Moor Coldblow Kingston upon Thames Wandsworth Finsbury Park Isleworth Alexandra Park North Wembley Middle Park South Croydon Chingford Hatch Wood Green King's Cross Hadley Vale of Health Upper Ruxley Balham Blackfen Bullsmoor Wealdstone Frognal Millbank Chislehurst West Honor Oak Park Malden Rushett South Hackney Charing Cross Chingford Green West Kilburn Old Malden Wallend Sydenham Plumstead Hackney Ruislip Manor Chipping Barnet Chelsea Shirley Morden Upper Sydenham Catford Wandle Park Winchmore Hill Kensal Town Grove Park Kingston Vale Keston Gipsy Hill Bostall Woods New Southgate Belvedere Elm Park Broom Hill Raynes Park South Kensington Enfield Wallington Square St Paul's Cray East Finchley Hyde Park Corner Stanmore Brook Green Highbury St Pancras Goodmayes Shortlands Elstree Park Beddington Selhurst Castelnau Lambeth Teddington West Acton Parsons Green Leamouth Hillingdon Heath Harrow on the Hill Locksbottom Crook Log Erith Lisson Grove Addington Merton Park Berry's Green Aperfield Festubert Place Millwall Higham Hill St James's Hampton Court Ickenham De Beauvoir Town Willesden Bell Green Lower Place Grange Park Southwark Roxeth Oakwood Lower Clapton Hampstead Plumstead Common Hoxton Kilburn Upper Clapton Chessington Norwood Green Kingsland West Hampstead Surrey Quays Botany Bay South Harefield Spring Grove Leyton Marshes Woodford Bridge North End Brownswood Park New Addington Southend Upper Belvedere Staples Corner Wimbledon Park Pratt's Bottom Manor Park Beddington Corner Monks Orchard Kentish Town Deptford West Drayton Strand Beckton Brimsdown Avery Hill Alperton Herne Hill Walthamstow Sutton North Greenwich Newington Dormer's Wells Vauxhall Upper Walthamstow Hackney Marsh North Harrow Thornton Heath East Wickham Creekmouth East Dulwich Harold Wood Upper Norwood Abbey Wood Arkley Ratcliff Stratford Marsh Eltham Crayford Ladywell Unity Place North Acton Battersea Green Street Green Kevingtown Southborough Park Royal New Barnet West Wickham Hendon Brent Cross East Bedfont Aldgate Ruxley Downham Poverest Grove Park Plaistow New Eltham Nine Elms Kenley Rushmore Hill Regent's Park Corbets Tey Chislehurst Hayes End Horn Park St Margarets Union Mews Hayes South Bromley Totteridge Southall Snaresbrook Soho Nunhead Custom House Upminster Bridge Carshalton The Mews Carshalton on the Hill Chinbrook Motspur Park Barking Wharf Square Islington Crofton Park Harefield Park Langley Coldfall Blendon St Mary Cray Albany Park Tower Gardens Rise Park Highlands Village Hayes Town Queen's Park Luxted Upper Edmonton Whitton Maryland Coney Hall Aldersbrook Leyton Brixton Strawberry Hill North Feltham Enfield Island Village Coldharbour Petersham South Ruislip Hornsey South Harrow North Kensington Northumberland Heath Hampton Wick Hanwell Woodcote Green Edmonton Hither Green Redbridge Canons Park World's End Blackheath West Hackney Brompton Hatton Orpington Cottenham Park Honor Oak Enfield Highway Feltham Tokyngton Perivale North Ockendon Fullwell Cross Hounslow Seven Sisters Brockwell Park West Green St Giles West Ruislip Kensal Rise Harold Hill Repton Park New Malden Croydon Northwood Hampton Aldwych Bexleyheath Heston Shacklewell Yiewsley Ealing Southbury Parliament Hill Hook Woodside Park Marks Gate Roundshaw Bankside Putney Heath Denmark Hill Marylebone Bromley Park Poynders Parade Belgravia Holland Park Clapham Upminster Greenford Oakleigh Park Harrow Knightsbridge Leaves Green Bopeep Tufnell Park Crystal Palace Hatch End Woolwich Farringdon South Beddington Lower Edmonton Widmore Foxbury Carshalton Beeches East Sheen Dartmouth Park West Norwood St George in the East Ilford Barking Riverside Chase Cross St Helier Bromley Wembley Park Covent Garden Clapham Junction Lea Bridge Canonbury Seven Kings Havering-atte-Bower Cranford Frank Whipple Estate West Thamesmead Crews Hill Sundridge Pinnerwood Park Crouch End Summerstown Beckenham Bostall Heath Pentonville College Park Kennington Rosehill Nash Elephant and Castle Benhilton Clapham Park Wallington Camberwell West Brompton Maida Vale Camden Town Belmont Trinity Buoy Wharf Finsbury Greenhill North Hillingdon Cyprus Kew Sands End Lower Belvedere Haggerston Hackney Central Woodford Green St John's Bow Upper Tooting Elmstead Fairlawn Cottage Maitland Park Dulwich Brondesbury Rush Green Kensington Southgate Ham Wanstead Flats Harefield Grove Wembley Stoke Newington Cowley Peachey Farthing Street North Southwark Hill End Lower Holloway Farnborough Norbiton Newyears Green Wapping Newbury Park Earlsfield Upton Park Brondesbury Park Mottingham Acton Osidge Stonebridge Blackheath Park Barnes Hadley Wood Bromley Common Highgate Chinatown Lessness Heath Colney Hatch Kenton West Heath Kensal Green Swiss Cottage Lower Feltham Forestdale Chalk Farm Thamesmead Petts Wood Wimbledon Somers Town Enfield Lock Cowley Lee Old Ford Harrow Weald Chadwell Heath Gants Hill Clerkenwell Fulwell Denham Merton Edgware Bury Chiswick Tulse Hill Cambridge Heath Coombe Collier's Wood Hounslow West Colham Green Burnt Oak Tottenham Bulls Cross Cricklewood South Lambeth Hallsville Quarter Bedford Park Crooked Billet Stratford New Town Cheam Woodlands Hacton Stepney Single Street Brockley The Wrythe Bounds Green Willesden Green Crofton Northwood Hills St John's Wood Harringay South Norwood Peckham Yeading Dagenham Sidcup Poplar North Finchley Ponders End Harmondsworth Alderwood Terrace West Ham Cudham Berrylands Gallows Corner Brunswick Park Aldborough Hatch Streatham Vale Upton Temple Putney Hanworth Canning Town Lesnes Abbey Gospel Oak New Beckenham Little Heath Pinner Cockfosters Monken Hadley Hackney Wick New Charlton Limehouse Dalston Upper Shirley Chelsfield Penge Rowley Green Globe Town South Tottenham West Barnes Bow Common Tooting Graveney Isle of Dogs Osterley Canary Wharf Barnes Cray Tower Hill Barnehurst Whitechapel Headstone The Burroughs Stockwell Wanstead Hampstead Garden Suburb Hornchurch Spring Park Bellingham Loxford Pinner Green Church End Knight's Hill New Cross Gate Church End Old Bexley Clock House Harlesden West Hendon Blackheath Royal Standard Wennington Silvertown Becontree Turnpike Lane Strand on the Green Tavern Quay Cole Park Shoreditch Elmers End Lampton Primrose Hill Whitehall Underhill Blackfriars Brentford Fulham Belsize Park Hazelwood Old Oak Common Kingston Hill Kingsbury Bandonhill South Street Highams Park Uxbridge Barnsbury Kidbrooke Falconwood Westcombe Park New Cross Clayhall Walthamstow Forest Charlton Forest Gate Hammersmith Palmers Green Bushey Mead Noak Hill Coalmakers Wharf Streatham White City Ardleigh Green North Sheen Northolt Barking North Hyde Rotherhithe Plashet Norbury Twickenham Oval Hampton Hill Barnet Hockenden Spitalfields Enfield Wash Longlands Rayners Lane Greenwich Emerson Park East Barnet Central Parade Stroud Green Hornsey Vale Longford Temple Fortune Barbican Dollis Hill Downe Chingford Lewisham Sydenham Hill Finchley The Hale Bickley Collier Row Friday Hill Shadwell Shooters Hill Little Ilford West Ealing Barnet Gate Little Venice Paddington Russell Hill Streatham Hill Muswell Hill Brentford End Cranbrook Streatham Park Ramsden Childs Hill Walworth Southfields Little Britain Well Hall Grahame Park Mill Hill Woodford West Kensington Fitzrovia Stamford Hill Hale End Woodside Archway Colindale Riddlesdown Becontree Heath Sanderstead Morden Park Bowes Park Dudden Hill Mile End Cranham Holborn Harold Park Bloomsbury Queensbury Edgware Hainault Romford Preston Pimlico Stratford Cowley Peachy East Acton The Borough Homerton Furzedown Blackwall South Wimbledon South Woodford Hampstead Heath Forty Hill Highwood Hill Whetstone South Hampstead Manor House West Dulwich Eel Pie Island Royal Arsenal West Biggin Hill Coulsdon Enfield Town Friern Barnet Bromley Westbourne Green Shepherd's Bush Bethnal Green Docklands Welling Plaistow Belmont Derry Downs Broad Green Castle Green Norwood New Town Cranley Gardens Woodford Wells Worcester Park Eden Park Little Woodcote Surbiton Keston Mark Maze Hill Barkingside Neasden Tooting Bec Common Ruislip Hounslow Heath Ducks Island Wormwood Scrubs Seething Wells Victoria Earl's Court Clapham Common Old Coulsdon Woodcote Anerley Mill Meads Brent Park The Hyde Horns Green Cann Hall Westminster Hillingdon Bush Hill Park Harlington Rainham Arnos Grove Lower Morden North Cheam Gunnersbury Ruislip Common Acton Green Noel Park Waddon Purley Eastcote Roehampton Addiscombe Hitchin Square Sudbury Tottenham Green East Ham Mortlake Gidea Park Wandsworth Common Risley Close Cubitt Town Sipson Dulwich Village Wimbledon Common Selsdon Temple Mills Tooting Bec North End Richmond Chase Village Crossness Hackbridge Ruislip Gardens Walham Green Angel Colyers Upper Elmers End Holders Hill South Acton Craven Walk