Retail Marketing in Green Street Green

Get in touch

Retail Advertising in Green Street Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in BR6 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Green Street Green (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Millwall Clapham Park Freezy Water Cranford Barkingside Hackney Central Deptford Crystal Palace West Heath Upper Belvedere Islington Nash Stamford Hill Harlington Fullwell Cross Farringdon Blackheath Ratcliff Erith St Margarets Gunnersbury Stratford New Town Roxeth West Acton Hampton Wick East Bedfont Turnpike Lane Colindale Hainault St Mary Cray North Hyde Belmont Thamesmead East Finchley Ealing De Beauvoir Town Little Woodcote Belvedere Honor Oak Little Venice Brownswood Park Hendon Shortlands Collier Row North Finchley Highwood Hill Bopeep Church End Kenton Falconwood Old Malden Beddington Purley Ruislip Common Queensbury Hornchurch Little Stanmore Upper Edmonton Chiswick Unity Place Wapping West Thamesmead Walthamstow Haggerston Tooting Graveney Tottenham Green South Ruislip Eel Pie Island Twickenham Westcombe Park Southborough Festubert Place Addiscombe Botany Bay Sudbury Roundshaw Preston Bounds Green Aldwych Nunhead West Wickham Aperfield Locksbottom Church End Frank Whipple Estate Harold Wood Park Royal Lesnes Abbey Cowley Peachey Brentford Little Ilford Chislehurst West Snaresbrook South Hampstead Leamouth Greenford Harefield Coney Hall Broad Green Burnt Oak Stockwell Leytonstone Fitzrovia St Johns Temple Fortune Harold Hill Lower Edmonton Newbury Park Parliament Hill Chingford Hatch Wallend Kenley Fulwell Wealdstone Bankside Poverest East Barnet Cockfosters Upminster Berrylands Longlands Upper Walthamstow Beddington Corner Rayners Lane Manor Park West Kensington North Feltham Fairlop North Wembley Bellingham Petts Wood Enfield Highway Kingston upon Thames Stroud Green Orpington Chessington South Harefield South Tottenham New Barnet Noak Hill Hackney Wick Tooting Bec Common Hampstead Elm Park Pimlico Newington Poynders Parade Aldborough Hatch Hacton Blackheath Park Blackfen Bow Shirley Bloomsbury Lea Bridge Selsdon Widmore Chase Village Kensal Rise Finsbury Risley Close Copse Hill Shepherd's Bush Hanwell Maypole Fortis Green Elmers End Luxted Gants Hill Mill Meads Motspur Park Sands End North Woolwich Bethnal Green Wennington Lower Morden Plashet Tavern Quay Edgware East Acton Petersham Paddington Kensal Town Castelnau Shoreditch East Dulwich Havering-atte-Bower Harlesden Walworth Mottingham Holborn Dalston Plaistow Whetstone Spring Park Hackney Marsh Crews Hill Kingston Vale Hazelwood Fairlawn Cottage St Pancras Kevingtown Clapham Common Colham Green Cranley Gardens Streatham Vale Northwood Rowley Green King's Cross Beckton Upper Holloway Walham Green Central Parade Gidea Park Bell Green South Hornchurch Grove Park Barnes Childs Hill Oval Highams Park Southgate Seven Sisters Holders Hill West Kilburn Ladywell Winchmore Hill Elmstead Hoxton Woodcote Green Harold Park Shacklewell Hampstead Garden Suburb Palmers Green Elephant and Castle Tooting Goddington Hockenden Plumstead Common Arnos Grove Coalmakers Wharf Blendon Hill End Clapham Wormwood Scrubs Peckham Lower Place Corbets Tey Perivale Putney Vale Maida Vale Bexley Blackfriars East Wickham New Addington Greenwich World's End Hayes Alexandra Park Strand on the Green Highlands Village Grange Park Underhill Manor House Parsons Green Hackbridge Highbury North Acton Mitcham Canonbury London Ponders End Higham Hill Clapham Junction Charing Cross Alperton Notting Hill Forest Gate Wembley Park Earl's Court Brockwell Park Mill Hill Thornton Heath Shooters Hill Lessness Heath Stratford Streatham Hillingdon Surbiton St Luke's Seven Kings Single Street Upper Ruxley Edmonton Upper Tooting Enfield Town Ilford Lee Ickenham Bushey Mead Royal Arsenal West Green Street Green Harrow on the Hill Plumstead Becontree Heath Queen's Park Belgravia St Helier Denham Waddon Sipson Rotherhithe Whitton Harrow Weald West Drayton Stanmore Rise Park Hadley Oakleigh Park Repton Park Upper Shirley Carshalton Nine Elms Union Mews Lower Belvedere North Kensington Maryland South Acton Enfield Lock New Malden Goodmayes Barbican Pinner Southwark Cowley Peachy Richmond College Park Longford Frognal Belsize Park Sundridge Homerton Harmondsworth Well Hall Westbourne Green Rushmore Hill Forestdale Grove Park Osidge Barking Riverside Stoke Newington Willesden Green Bostall Woods Merton Park North Cray Cranham Ducks Island Forest Hill Somers Town Downe Hadley Wood Covent Garden Cann Hall Chase Cross Golders Green Spitalfields Old Oak Common Barnehurst Teddington Neasden Aldersbrook Temple Mills Crossness Custom House Chislehurst South Street Romford Tufnell Park Canons Park Upminster Bridge Woodside Park Albany Park Leyton Hornsey Vale South Croydon Finchley Chinbrook Upper Elmers End Coldharbour Bulls Cross St Paul's Cray Hitchin Square Bromley Park Friern Barnet West Barnes Putney Heath Morden Park Dormer's Wells Ham Lewisham Kensington Canary Wharf Kew Upton Park Grahame Park Cudham Cricklewood Vale of Health Brimsdown Pratt's Bottom Chelsfield Southfields Derry Downs Arkley Emerson Park Wimbledon Park Greenhill Selhurst Chelsea Balham Penge East Ham Hammersmith Finsbury Park Muswell Hill Sydenham Hill St James's Stepney Surrey Quays Swiss Cottage St John's Keston Southbury South Harrow Headstone Battersea Beckenham Clerkenwell Southborough North Sheen Bedford Park Creekmouth Brent Park Wanstead South Beddington Victoria Coldfall Hook Yeading Keston Mark New Southgate Brent Cross Loxford North End Dulwich Enfield Island Village West Hackney North End West Ealing East Sheen Bromley Upton Old Bexley Lower Feltham Pinner Green Herne Hill Bermondsey Kennington Kensal Green Lower Holloway Sidcup Furzedown Whitehall Gallows Corner Uxbridge Moor South Lambeth Hackney Monks Orchard Edgware Bury Carshalton Beeches Walthamstow Forest Bush Hill Park Tooting Bec Farthing Street Horn Park Shadwell Brook Green Woodlands Old Ford Tolworth The Wrythe Upper Clapton Bromley Common Cheam Harringay Lampton Newyears Green South Wimbledon Becontree Enfield Wash Sutton Crouch End Welsh Harp Eltham Barnsbury Brompton Mile End Addington Hampton Hill Avery Hill Earlsfield Plaistow Isleworth Docklands Little Britain Noel Park Fulham Ramsden Clayhall West Green New Cross Gate Globe Town Lower Clapton Hallsville Quarter Old Coulsdon Kilburn West Brompton South Kensington The Hale Cambridge Heath Hounslow Heath Chalk Farm Pinnerwood Park Raynes Park Strawberry Hill Forty Hill Gipsy Hill Cowley Tower Hill Chadwell Heath Woodford Wells Hampton Dollis Hill Tulse Hill Barking Wharf Square Friday Hill Eastcote Village Wandsworth Common Charlton Bow Common Streatham Park Crooked Billet Temple Northolt Harefield Grove Norwood Green North Southwark Castle Green Belmont Cubitt Town Holland Park Camden Town Holloway Aldgate Mayfair Bullsmoor Osterley Knightsbridge Monken Hadley Acton Green Bostall Heath Spring Grove Kingsland Wandle Park Brockley Bickley Wood Green Putney Canning Town Brondesbury Hayes End Barking West Harrow Cole Park Hampton Court Dagenham Abbey Wood Bandonhill Sanderstead Enfield Wanstead Flats West Dulwich Streatham Hill Eastcote Isle of Dogs Gospel Oak Oakwood Hither Green South Bromley Downham Colney Hatch Strand Brondesbury Park Rainham Lambeth Southall Worcester Park West Ruislip Chipping Barnet Brentford End Marks Gate Broom Hill Blackwall Norbiton South Hackney The Borough Pentonville Anerley Croydon Welling Rush Green Park Langley Clock House Ardleigh Green Northwood Hills Marylebone Coldblow Middle Park Southend Wimbledon Common North Greenwich The Burroughs Ruislip Gardens Willesden Carshalton on the Hill Walthamstow Village St Giles Archway Little Heath Roehampton Tottenham Hale Merton Stratford Marsh Heston Hatch End Alderwood Terrace Chelsfield Wimbledon Woodcote Vauxhall Uxbridge Upper Norwood Lisson Grove Russell Hill Silvertown Foxbury Eden Park Limehouse Poplar Cyprus New Cross Sydenham New Eltham Seething Wells Denmark Hill West Hendon Malden Rushett New Charlton Ruislip Manor Farnborough Ruislip Bayswater Woolwich Kidbrooke Ruxley Hyde Park Corner Hounslow Harrow Tower Gardens Wembley Kingsbury Northumberland Heath Slade Green Cranbrook Millbank Totteridge Chinatown Wallington Tottenham Morden Horns Green Hornsey Woodside Primrose Hill Coulsdon Hounslow West North Harrow Crayford Highgate White City Blackheath Royal Standard Kingston Hill South Woodford Crofton Park Regent's Park Bromley Catford Biggin Hill Colyers Chingford Crofton Maze Hill St George in the East Angel Knight's Hill North Cheam Hayes Town Norwood New Town Barnet Gate Elstree Park Camberwell Lower Sydenham Coombe West Hampstead Arpley Square Trinity Buoy Wharf Hampstead Heath Woodford Green Whitechapel Leyton Marshes The Mews Crook Log Stonebridge Hillingdon Heath Kentish Town Upper Sydenham Craven Walk West Norwood North Hillingdon Berry's Green Clapton Park New Beckenham Brunswick Park West Ham Wallington Square Bowes Park Bexleyheath Brixton Norbury Leaves Green Riddlesdown Tokyngton Summerstown Hatton Hayes St John's Wood Honor Oak Park Hanworth Mortlake Benhilton Staples Corner Barnet Dartmouth Park Barnes Cray Soho Westminster Chingford Green Hale End Maitland Park Foots Cray Dulwich Village Cottenham Park Woodford Bridge Woodford Rosehill South Norwood Yiewsley Wandsworth Feltham Collier's Wood Lamorbey Redbridge Dudden Hill The Hyde North Ockendon Acton