Retail Marketing in Temple

Get in touch

Retail Advertising in Temple

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in EC4Y 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Temple (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Twickenham South Kensington Mottingham Chingford Hatch Orpington Belmont Bromley Arnos Grove Hacton Stonebridge Bopeep Whitechapel Coalmakers Wharf Fullwell Cross Pratt's Bottom Paddington Waddon West Hendon Manor Park Barnes Temple Fortune Bankside Horn Park Angel Belgravia Malden Rushett South Acton South Harefield Childs Hill Brent Cross Rush Green Frank Whipple Estate North Harrow West Hampstead Hoxton South Beddington Forestdale St Johns Ladywell Kensal Rise Selhurst New Cross West Kilburn Charing Cross West Barnes Romford Alexandra Park Cricklewood Abbey Wood Chessington Cranbrook Grove Park St Paul's Cray West Norwood Morden Park Coulsdon Ealing Richmond Downham Wembley Park Bostall Heath Aldwych Tooting Graveney St George in the East Docklands Brimsdown Stroud Green Alperton Lower Morden Bell Green Downe Yeading Ruislip Gardens Bickley Old Oak Common Barkingside Croydon Pinner Chelsfield North Finchley Keston Sydenham Hill Monks Orchard Maitland Park Hillingdon Heath Bullsmoor Earlsfield Enfield Town Mile End Ducks Island Kingston upon Thames Lewisham South Ruislip Upper Walthamstow South Street Woolwich Belsize Park Brondesbury St Giles Old Ford Stanmore Stratford Marsh Poynders Parade Friday Hill Beddington Corner Heston Barnsbury Noel Park Clerkenwell Victoria St Luke's Wood Green Hackney Wick Park Langley Eastcote Village Rosehill Sundridge Northolt King's Cross Coldfall Maryland South Norwood Hampstead Heath Dartmouth Park Chase Cross Fulham Pinnerwood Park Sidcup Central Parade Highbury Shirley Little Heath Little Ilford Leamouth Hammersmith Brockley Honor Oak Park Neasden Honor Oak South Hackney Thamesmead Upper Shirley Cockfosters Wallington Seven Sisters New Charlton Goddington South Harrow Lea Bridge Hatton Tokyngton Southgate Welsh Harp Hornchurch Kidbrooke Forest Hill Chalk Farm Arkley Kensington Monken Hadley Poverest Crofton Park New Malden West Kensington Southall Plashet Bexley South Lambeth Balham Blackheath Royal Standard Wallend North Kensington Park Royal Kenley London Camden Town Tottenham Hale New Beckenham Ilford Plumstead Shooters Hill South Tottenham West Ham Bow Common Islington Silvertown West Green Sudbury Leyton Marshes Woodford Green Stratford New Town Homerton Anerley Teddington East Dulwich Old Bexley Crayford Ruislip Manor Cann Hall Ruxley Forest Gate Streatham Hill White City Frognal Leaves Green Fortis Green De Beauvoir Town Walthamstow Village Wandle Park Brent Park North Cheam Lampton Clock House Hayes Upper Tooting Craven Walk Repton Park Herne Hill Upper Belvedere Westcombe Park West Heath Rayners Lane Hampton Hill Upminster Norwood Green Wallington Square Bounds Green Risley Close Plaistow Hayes Strand on the Green Clapton Park Tolworth Brentford Southend North Woolwich Cowley Peachy Cole Park South Hampstead Little Venice Aldborough Hatch Gants Hill Woodcote Beddington Lower Belvedere Mitcham Harlington Isleworth Ham Blackheath Snaresbrook Berrylands Hitchin Square Elm Park Whitehall Dudden Hill Wembley Chadwell Heath Hayes Town Gallows Corner North Feltham Hook Primrose Hill Upton Park Bexleyheath Hither Green Addiscombe Dagenham North End Mill Meads Staples Corner Holloway Aperfield Little Stanmore St Mary Cray Rise Park North Ockendon Dulwich Harringay Wennington Bush Hill Park Sutton Arpley Square Woodford Wells Havering-atte-Bower Harrow on the Hill Bellingham Old Coulsdon St Helier Eel Pie Island Farnborough Bostall Woods Enfield Wash Church End Roehampton Bromley Common Willesden Cranford West Hackney Rushmore Hill Upper Ruxley New Barnet Hornsey Vale Streatham Vale Lamorbey Harrow Weald Ruislip Common Beckenham West Ruislip Acton New Eltham Widmore Elephant and Castle Fitzrovia Biggin Hill Northwood Hills Lower Place Tower Gardens Kingston Vale Harefield Grove Bayswater Westbourne Green Corbets Tey Keston Mark Blendon Festubert Place Totteridge Petersham Hounslow Bow World's End Chingford Green The Hale Stamford Hill Kennington Stepney Cudham Motspur Park Hendon Enfield Brentford End Lower Feltham Coombe Chelsea Putney Vale Well Hall Mill Hill The Wrythe Blackheath Park The Burroughs Norbury Nash Lesnes Abbey Barnehurst Temple Mills Creekmouth Emerson Park Knight's Hill New Southgate Roxeth Dormer's Wells Crooked Billet Roundshaw Castelnau North Greenwich Kensal Green Kentish Town Brownswood Park Bromley Millwall West Harrow Chelsfield Crews Hill Peckham East Ham Union Mews Barking Greenhill Underhill Old Malden Sands End Hornsey Hampton Wick Turnpike Lane Harrow Little Woodcote Catford Brook Green South Bromley Lower Edmonton Seething Wells Brockwell Park Maida Vale Barbican Fairlop East Barnet Hanworth North Wembley Riddlesdown Leyton Carshalton on the Hill Harmondsworth Horns Green Plumstead Common Ramsden Merton Park Harold Park St John's Swiss Cottage St James's Shepherd's Bush Hill End Finsbury Longford Wandsworth Middle Park Sydenham Bandonhill Locksbottom Lisson Grove Woodside Bromley Park Hounslow West Uxbridge South Woodford Brompton Southborough Raynes Park Colyers Upper Clapton Norwood New Town Temple Little Britain Crouch End Chislehurst Hounslow Heath Battersea Tottenham Fulwell Stockwell Rowley Green Streatham Gidea Park Grove Park Cheam Osterley Bulls Cross Camberwell Rotherhithe Hyde Park Corner Tottenham Green New Addington Walthamstow Forest Hadley Northwood Woodlands Broom Hill Bethnal Green Wimbledon Clapham Common Hanwell Brunswick Park Greenwich The Borough Pimlico Upper Norwood Erith Royal Arsenal West Putney Newyears Green Brixton Harold Hill Colindale Tooting Bec Common Walworth Gunnersbury Belvedere Southfields Belmont Cowley Becontree Southbury Southborough South Wimbledon Penge Upminster Bridge West Acton South Croydon North Cray Streatham Park Somers Town Ruislip Oakwood Marks Gate Noak Hill Holders Hill Freezy Water Hayes End Spring Grove Slade Green Westminster Colney Hatch Oakleigh Park Bloomsbury Walham Green Foots Cray St John's Wood Sanderstead Highgate Crook Log Queensbury Maze Hill Wanstead Grahame Park Northumberland Heath Charlton Golders Green Tooting Bec Spring Park East Bedfont Preston Lower Holloway North Sheen Carshalton Bedford Park Uxbridge Moor Muswell Hill Chislehurst West Botany Bay Pinner Green Lessness Heath Leytonstone Nine Elms Ardleigh Green Lower Clapton Merton Kenton Denmark Hill Seven Kings Hackney Chipping Barnet Barnet Gate Colham Green Osidge Carshalton Beeches Chingford Harlesden Perivale New Cross Gate Shoreditch Chinbrook Kew Feltham Wimbledon Common Pentonville Limehouse Parliament Hill Cranley Gardens Kingston Hill Enfield Lock Soho Farthing Street Mortlake Highams Park Church End Purley Forty Hill Friern Barnet Clapham Junction Knightsbridge Upton Stoke Newington West Drayton Single Street Dollis Hill Hillingdon Blackfriars Barking Wharf Square Copse Hill Oval Clapham Willesden Green Worcester Park Benhilton Plaistow Chiswick Wanstead Flats Goodmayes Archway St Margarets Elstree Park Woodcote Green Bushey Mead Beckton Covent Garden Hockenden Norbiton Upper Sydenham Wealdstone Cubitt Town Selsdon The Mews Barnes Cray Globe Town Castle Green Cranham Aldgate Surrey Quays Gospel Oak Highlands Village Regent's Park Holborn Harold Wood Vale of Health Canary Wharf Harefield Kevingtown Cambridge Heath Blackfen Ickenham Deptford Hazelwood Finsbury Park Broad Green Stratford Barnet Hackney Central Clayhall Wapping Furzedown Isle of Dogs North Hillingdon The Hyde Chase Village Luxted Crystal Palace Green Street Green West Thamesmead St Pancras Coney Hall Burnt Oak Lower Sydenham Manor House Blackwall Wimbledon Park Tower Hill Higham Hill Enfield Highway Tulse Hill Hallsville Quarter West Dulwich Eastcote Edmonton Dulwich Village Acton Green Shadwell Palmers Green Cowley Peachey Kingsland Becontree Heath Enfield Island Village Yiewsley Foxbury Dalston Surbiton Woodford East Finchley Putney Heath Loxford Lee Wandsworth Common Custom House Holland Park Spitalfields Shortlands Strawberry Hill Fairlawn Cottage Cottenham Park Earl's Court Maypole Trinity Buoy Wharf Avery Hill East Sheen Southwark West Wickham Marylebone Wormwood Scrubs Nunhead Upper Holloway Kensal Town Morden Albany Park Hatch End Greenford Crofton Whitton North End Shacklewell Rainham Tufnell Park Newington Redbridge Russell Hill Hampton Walthamstow Derry Downs Mayfair Gipsy Hill Strand Hampstead Clapham Park Vauxhall Collier's Wood Canons Park Denham Crossness Thornton Heath Welling East Wickham Notting Hill West Brompton Barking Riverside Lambeth Ponders End Hackney Marsh Elmers End Tavern Quay Hackbridge Tooting Upper Edmonton South Hornchurch Berry's Green Bermondsey North Acton Upper Elmers End Whetstone Kilburn Parsons Green North Hyde Eden Park Edgware Bury North Southwark Hale End Alderwood Terrace Edgware Hadley Wood Eltham Coldblow Canning Town Canonbury West Ealing Unity Place Woodside Park Bowes Park Elmstead Millbank Collier Row Coldharbour Winchmore Hill Woodford Bridge Haggerston Finchley College Park Chinatown Hainault Headstone East Acton Queen's Park Hampstead Garden Suburb Addington Ratcliff Petts Wood Sipson Brondesbury Park Grange Park Farringdon Summerstown Highwood Hill Newbury Park Aldersbrook Falconwood Cyprus Kingsbury Longlands Poplar Hampton Court