Retail Marketing in Victoria

Get in touch

Retail Advertising in Victoria

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SW1P 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Victoria (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Lessness Heath Sundridge Harlington Whitton Bostall Heath Belmont East Sheen Crews Hill Addiscombe Barking Riverside Shooters Hill Cricklewood Rushmore Hill World's End South Hornchurch Malden Rushett Bushey Mead Hornsey Tottenham Hale Oakleigh Park Thornton Heath Richmond Hounslow Heath Putney Vale Haggerston Old Oak Common Single Street Kilburn Shadwell North Woolwich Stratford Hale End Crofton Hounslow West Cottenham Park Isleworth Wembley Park East Wickham Earl's Court Clapham Junction Tavern Quay Fairlop Royal Arsenal West Roundshaw Yiewsley Wealdstone Chelsea Mill Meads The Burroughs Hanwell Carshalton West Hackney Enfield Highway Hayes End Bedford Park Ruislip Common Surrey Quays Hither Green Kew Wanstead Feltham Erith Beckton Honor Oak Park Blackheath Park Fitzrovia Maitland Park Lower Clapton Norwood Green Goodmayes Hoxton Farnborough Whetstone Earlsfield Vale of Health Bandonhill Widmore Seething Wells Bow Common North Harrow Bush Hill Park Queensbury St John's Wood Trinity Buoy Wharf Colham Green Woodford Bridge Chislehurst West Brent Cross South Woodford Harefield Little Venice Rush Green Gidea Park Strawberry Hill Colyers Hayes Town Emerson Park Barnet Gate Sands End Upper Shirley Blackfriars Heston Monks Orchard Westminster Crofton Park Maida Vale Cranham Lower Holloway Grahame Park Chislehurst Central Parade Sydenham Hill Coulsdon Neasden Plashet Lower Feltham Bopeep Chiswick Frognal Dartmouth Park Chinatown De Beauvoir Town Merton Park Eden Park Selhurst Homerton Bell Green Leytonstone Shoreditch New Malden Walthamstow Village Kingsbury Elm Park Wembley Ardleigh Green Bankside Harringay Wallington Lampton Silvertown St Margarets Highwood Hill Belsize Park Seven Kings Arpley Square Park Royal Hockenden Woodcote Green Uxbridge Redbridge West Heath Nine Elms Dulwich The Hale Little Heath Chipping Barnet Highgate Cole Park Ponders End Palmers Green Hatch End Enfield Island Village Copse Hill Dalston Tower Hill Elmers End Upton Park Shacklewell Coalmakers Wharf Aldborough Hatch Aperfield Arkley Bromley Common Bromley Park Regent's Park Locksbottom Kingston Hill St John's Paddington Pinner Green New Cross Little Ilford South Croydon Mitcham Kevingtown Middle Park Sydenham Romford Lower Morden Lower Sydenham Plumstead Common Whitechapel St Mary Cray Castle Green Alderwood Terrace Brownswood Park Hanworth Victoria Upper Sydenham Upper Edmonton Rosehill Forty Hill Cranbrook Bethnal Green Harmondsworth Lea Bridge South Tottenham Upminster Millwall Avery Hill Canary Wharf Elmstead Forestdale West Drayton Shirley Camden Town Gospel Oak Barkingside Abbey Wood Stratford Marsh Brentford End Hill End Greenwich Upper Norwood Kennington Rainham Clerkenwell Bullsmoor Norbury Staples Corner Coldharbour Hammersmith Ladywell North Acton Poplar Brunswick Park Oval Bromley Eltham Clapham Park Fullwell Cross Blackheath Royal Standard Sudbury Tower Gardens Putney Heath Harold Hill Green Street Green Hampton Wick Corbets Tey Beckenham Uxbridge Moor Battersea Plumstead Tulse Hill Risley Close Longford South Kensington Brixton Northwood Hills Chase Village Swiss Cottage Rise Park Harold Wood West Kilburn Seven Sisters Ealing Park Langley Clapham Monken Hadley Denmark Hill Stepney Woodford Green Chase Cross Crossness Denham Ruxley Benhilton Petts Wood Edgware Bury Westbourne Green Hitchin Square Cambridge Heath Hackney North Cray Blackwall Hampstead Chelsfield Wallend Hayes Newyears Green Horn Park Downham Biggin Hill Holders Hill Stanmore Becontree South Ruislip Ham Lesnes Abbey Norwood New Town Stratford New Town Carshalton on the Hill Golders Green West Brompton London Leyton Marshes Hyde Park Corner Ruislip Gardens Norbiton South Acton Walthamstow Downe East Acton Craven Walk Chadwell Heath Hainault Woodcote South Bromley Southborough Barnehurst New Barnet Streatham Higham Hill Bickley West Green Alexandra Park Keston West Harrow Nunhead Cowley Peachy Church End Hatton Maryland Thamesmead Berrylands Fairlawn Cottage Osterley Coney Hall Barking Wharf Square Brompton Pinnerwood Park Wood Green Willesden Green Shepherd's Bush Marks Gate Totteridge Hazelwood Docklands Dudden Hill Horns Green North End Riddlesdown Finsbury Castelnau Custom House South Street Hadley Kenton Highbury Upminster Bridge Grove Park Pratt's Bottom Southbury College Park South Harefield The Wrythe South Norwood Kensal Town Collier's Wood Finsbury Park Clapton Park Aldgate Twickenham Carshalton Beeches North Kensington Sutton Longlands Vauxhall Gunnersbury Woodford Wells St Giles Woodside Park Perivale Angel Honor Oak Spring Grove Berry's Green Lower Belvedere Bostall Woods Roxeth Hacton Rowley Green Morden Park Queen's Park Friday Hill Brentford Derry Downs Cann Hall Islington St James's South Beddington Repton Park Hampton Hill Tottenham Green Luxted Pimlico Coldblow Southborough Isle of Dogs Merton Harrow Weald Chingford Green Selsdon South Wimbledon Camberwell Beddington Corner Hendon Brockley Sipson Acton Welling Yeading Beddington Edmonton Willesden West Thamesmead Dormer's Wells Fulham Rotherhithe Ilford Tottenham St Johns Clayhall Forest Hill Highlands Village Hackney Central Little Stanmore Bounds Green Pinner Barnet Festubert Place Archway Arnos Grove Strand Barking Barnes Cray Kenley Woodside Canons Park Aldersbrook Stoke Newington Noel Park Morden New Southgate Tokyngton Wandsworth Common Havering-atte-Bower Dulwich Village Holland Park Wanstead Flats Bloomsbury Grove Park Collier Row Farthing Street East Bedfont Little Britain Wennington Globe Town Crystal Palace Brimsdown Crooked Billet Gants Hill Surbiton Stroud Green Hillingdon Heath Cheam West Norwood Canonbury Union Mews Unity Place Botany Bay Clapham Common North Feltham Barbican Wandsworth Brondesbury Southgate Hayes Winchmore Hill Freezy Water Ruislip Bromley Upton Kensington Finchley Chalk Farm Cockfosters Elephant and Castle Crook Log Temple Goddington Plaistow St Paul's Cray North Greenwich Broom Hill North Hillingdon Kidbrooke Cowley Peachey East Dulwich Roehampton Streatham Park Mill Hill Upper Walthamstow Osidge Blackfen Eel Pie Island Stockwell Mottingham West Hampstead North Cheam Upper Belvedere Creekmouth Nash Lee Belgravia Covent Garden Forest Gate Wimbledon Russell Hill Hackney Marsh The Borough Kentish Town West Ruislip Kingston Vale Slade Green Walthamstow Forest Chinbrook Enfield Southend Hounslow Purley Spring Park Bowes Park Mile End Limehouse Blackheath West Hendon Croydon North Finchley South Lambeth West Dulwich Keston Mark Eastcote Worcester Park West Ealing Hackney Wick Ratcliff Penge Addington Childs Hill Old Malden North Wembley Deptford Colney Hatch Notting Hill Ducks Island Muswell Hill Upper Elmers End Waddon Tooting Church End Southfields Bexley Woodford Tooting Bec Common Millbank Hampstead Heath Becontree Heath Friern Barnet Teddington New Charlton Southall Herne Hill West Wickham Leamouth Eastcote Village Ickenham Highams Park Tooting Graveney Furzedown Kingsland Wapping Cranley Gardens East Barnet Lambeth Somers Town Kensal Green Barnes Snaresbrook Brondesbury Park Catford Oakwood New Addington Edgware Newington Crayford Coldfall Petersham Hackbridge Balham Lewisham Greenhill Fortis Green Streatham Hill Hampton Court Aldwych Holloway Summerstown Lower Place Chelsfield Gipsy Hill Anerley Woodlands Wallington Square Dollis Hill Knightsbridge Holborn Manor House Upper Ruxley Hampton Rayners Lane St Helier Plaistow Soho Alperton Chessington Clock House New Beckenham Underhill Elstree Park West Barnes The Mews Harrow on the Hill Noak Hill Old Bexley Canning Town Falconwood Hook Charlton Albany Park Newbury Park Marylebone Maze Hill Upper Clapton Sanderstead Woolwich Bulls Cross Wandle Park Harefield Grove Loxford Cudham Grange Park Primrose Hill Temple Mills King's Cross Motspur Park Southwark Harold Park Ruislip Manor Bayswater Old Ford Preston South Hampstead Greenford Acton Green Kingston upon Thames Old Coulsdon Poynders Parade Putney Harrow Walworth St Pancras Upper Tooting Lower Edmonton Frank Whipple Estate North Hyde Mayfair Cyprus North Ockendon The Hyde West Kensington Mortlake Stamford Hill Bellingham Peckham Hallsville Quarter Upper Holloway Lamorbey Westcombe Park Brent Park Hadley Wood Hillingdon Tolworth Maypole South Harrow Parliament Hill Hornsey Vale Foots Cray Northwood Shortlands Turnpike Lane New Eltham St Luke's Harlesden Northumberland Heath Streatham Vale Wormwood Scrubs Broad Green Bermondsey Walham Green Enfield Lock Coombe Little Woodcote Chingford Parsons Green Northolt Wimbledon Park New Cross Gate Ramsden St George in the East Stonebridge North End Raynes Park West Acton Foxbury Bexleyheath Cubitt Town Cowley Belmont Pentonville Lisson Grove Well Hall Tufnell Park North Sheen White City Knight's Hill Orpington North Southwark Barnsbury Enfield Town Fulwell Blendon Strand on the Green Charing Cross South Hackney Leyton Temple Fortune Bow Whitehall Kensal Rise Crouch End West Ham Poverest Chingford Hatch Welsh Harp Colindale Manor Park Dagenham Spitalfields Gallows Corner Hampstead Garden Suburb Farringdon Sidcup Enfield Wash Cranford Hornchurch Leaves Green Burnt Oak East Finchley Tooting Bec Wimbledon Common East Ham Brockwell Park Belvedere Headstone Brook Green