Retail Marketing in Woodcote Green

Get in touch

Retail Advertising in Woodcote Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SM6 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Woodcote Green (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
East Acton Southwark Wanstead Flats Slade Green Upper Tooting Wormwood Scrubs Chadwell Heath Shoreditch Ruislip Chelsfield Hackbridge Marks Gate Church End Pinner Holloway New Charlton Chessington Biggin Hill Neasden Lambeth Farringdon Tooting Graveney Lower Sydenham Kensal Rise South Bromley Cubitt Town Single Street Shooters Hill South Street Hatch End Greenhill Dollis Hill Tavern Quay Belgravia Upper Sydenham West Heath Muswell Hill Lisson Grove Wallington Square Winchmore Hill Spring Grove Belsize Park Canonbury Broom Hill St Pancras Fitzrovia Willesden The Hale St George in the East Park Langley Hornsey Vale Newington Anerley Becontree Heath North Kensington New Cross Haggerston Gipsy Hill Kilburn Orpington Wembley Walham Green Childs Hill Foxbury Millbank North Ockendon Barking Riverside South Hornchurch Addington Edgware Bury Bellingham Roehampton Seething Wells Barnes Cray Lower Holloway Old Oak Common St John's Emerson Park Addiscombe Brentford Putney Balham Hounslow Hendon Hoxton Bushey Mead New Barnet Bostall Heath Coombe Bowes Park Barnet East Ham Mayfair Osidge Bromley Park Alderwood Terrace Woodside Park Vauxhall Hounslow Heath Ruislip Common Middle Park South Ruislip Victoria Upper Holloway Hayes Town Eastcote Village Brimsdown Petts Wood Farnborough West Hampstead Ham North Acton Richmond Downham Wanstead West Hendon Forestdale Havering-atte-Bower Snaresbrook Southborough Trinity Buoy Wharf Raynes Park South Beddington Hanwell Avery Hill Streatham Vale Mitcham Hampstead Heath Battersea Harold Hill West Hackney Kenton Welling Woodford Wells Harlesden Loxford Honor Oak Park North Cheam Whetstone New Eltham The Mews Chase Cross Norbury Northolt Barking Wharf Square Hadley Wood Forest Gate Clapham Plashet Hacton Bexley Beddington Corner Tulse Hill Maryland Arkley Wandle Park Woodcote Green Hammersmith Paddington Poplar Woodford St James's Maze Hill West Ruislip Falconwood Walworth Ilford The Borough Plaistow Aperfield Shacklewell Albany Park Eltham Surrey Quays Oval Belmont Morden Park East Dulwich Highgate Knightsbridge St Giles Arnos Grove Colindale New Addington Castle Green North Hillingdon Chingford Green Staples Corner Pinnerwood Park Bell Green Northumberland Heath East Sheen Rainham Chelsea Archway Wandsworth Common Cowley Peachey Acton Barnet Gate Craven Walk North Woolwich Stratford Marsh Barnehurst Crayford Woodcote South Croydon Hackney Hazelwood Monken Hadley Southbury Underhill New Cross Gate Highlands Village Twickenham Strawberry Hill Stanmore Hornsey Angel Holborn Higham Hill Walthamstow Clock House Chingford Hatch Hounslow West Waddon Bromley Highams Park Walthamstow Forest Wimbledon Common Upper Elmers End Southborough Park Royal Blackwall Church End Hackney Central Maitland Park Chinatown Osterley Totteridge Fairlop Corbets Tey South Harefield Chinbrook Wallington Well Hall Hillingdon Cole Park Pratt's Bottom Roundshaw Sydenham Bow Mill Hill Finsbury Bethnal Green Maida Vale Bedford Park Upper Ruxley Bostall Woods Woodside Friern Barnet Botany Bay Upper Clapton Cyprus West Ham Holders Hill Oakleigh Park Clerkenwell Palmers Green Cockfosters Little Ilford Parliament Hill Crossness Kensal Town Queensbury Elstree Park Russell Hill Tottenham Green Preston Cranley Gardens Coldblow Alperton Chelsfield Kingsland Stepney Golders Green Dartmouth Park Mill Meads Earl's Court Brondesbury Park Somers Town Ducks Island Barbican Plaistow North Finchley Burnt Oak Derry Downs Rotherhithe Wandsworth Central Parade Brownswood Park Turnpike Lane Cann Hall Cranford Heston Bush Hill Park Brockwell Park Elm Park Dudden Hill Lesnes Abbey Rayners Lane Hampstead Garden Suburb North End Bopeep Summerstown Dalston Rushmore Hill Harlington Brondesbury West Wickham Bickley Upper Shirley St Mary Cray Wood Green Bulls Cross Little Britain Seven Kings Roxeth Hayes Strand on the Green Teddington Earlsfield Woodford Bridge Mortlake Charlton West Drayton Motspur Park Repton Park Globe Town Harold Park Brentford End Colham Green Kingston Vale Westcombe Park Upminster Bridge Coalmakers Wharf Fairlawn Cottage Islington Ruislip Manor Stroud Green Horn Park Lee Queen's Park Hatton Horns Green Southgate Upper Edmonton North Cray Kevingtown Honor Oak Clayhall Downe Isleworth Riddlesdown Cranbrook Forest Hill Ealing Tolworth Poverest Eastcote Worcester Park Rowley Green Harmondsworth Freezy Water Nine Elms North Harrow Forty Hill Carshalton Beeches Pimlico West Norwood Greenford Surbiton Woodford Green Tooting Bec Common Covent Garden Bromley Aldwych Seven Sisters Clapham Park Hallsville Quarter West Acton Grahame Park Perivale Cranham Northwood Wimbledon Elmstead Furzedown Stratford Hook Temple Fortune Whitton West Green Woodlands Wallend Ladywell Harrow on the Hill Upton Widmore Hillingdon Heath Blackfriars Southend Castelnau Little Woodcote Aldersbrook Strand Shepherd's Bush South Acton Coney Hall Edgware Herne Hill Tufnell Park Enfield Lock Ruxley Tower Gardens Carshalton Creekmouth South Wimbledon Cudham Norwood New Town The Burroughs Cowley Union Mews Crofton Park Brompton Crystal Palace Rush Green Southall Friday Hill Northwood Hills Broad Green Belvedere Woolwich London Collier's Wood Ruislip Gardens Wapping Alexandra Park Kingsbury Leyton Marshes Lessness Heath Bermondsey Newyears Green Malden Rushett Crook Log Morden Arpley Square Pentonville Stockwell Norbiton Custom House West Brompton Ardleigh Green De Beauvoir Town South Kensington Lower Feltham Enfield Highway Ratcliff Sydenham Hill Hampstead Finchley Sands End South Harrow Kensington Gunnersbury Limehouse West Thamesmead Hayes Lamorbey Camberwell King's Cross Bow Common Catford Wembley Park Walthamstow Village Isle of Dogs Romford Hyde Park Corner Chislehurst West Selhurst Bloomsbury Highbury Sipson Feltham Crofton Locksbottom Redbridge Leaves Green Brook Green Cheam Nash Collier Row Greenwich Chase Village Chingford West Kensington Shadwell Sanderstead Gidea Park Gallows Corner Cowley Peachy North Wembley Charing Cross Hampton Benhilton Lower Morden Royal Arsenal West Harold Wood Kingston upon Thames Hitchin Square Bounds Green Pinner Green Leytonstone Regent's Park Swiss Cottage Little Venice Enfield Island Village Norwood Green Sutton Denmark Hill Bankside Hackney Wick Grove Park Tottenham Hale Noak Hill The Hyde Temple Mills Whitehall Deptford Camden Town Beckton Plumstead Common Canary Wharf Brent Cross North Sheen Enfield Town Newbury Park Blackheath Park World's End Hill End Lewisham Tottenham South Woodford Mile End West Harrow Hanworth Belmont Hockenden Whitechapel Notting Hill Highwood Hill Maypole Brunswick Park Homerton Hampton Wick Uxbridge North Feltham Gants Hill Coldharbour Dormer's Wells North Greenwich Hackney Marsh Stamford Hill Stoke Newington Petersham Shirley Chipping Barnet Leyton South Lambeth Upper Belvedere West Kilburn Willesden Green Sundridge Westminster Hither Green Canons Park St Paul's Cray Lower Clapton Farthing Street Upper Norwood East Bedfont Sidcup Poynders Parade Hampton Court Sudbury East Barnet Green Street Green Tower Hill North End Coldfall Putney Vale Fullwell Cross North Hyde East Finchley Chislehurst Parsons Green Soho Luxted Acton Green Spring Park Enfield Barnes Fortis Green Hale End Cottenham Park Primrose Hill Old Malden Hampton Hill West Ealing Hayes End Streatham Park Carshalton on the Hill Grange Park New Southgate New Beckenham Hainault New Malden Wealdstone Tooting Bec Enfield Wash Finsbury Park Holland Park Southfields Berry's Green Elmers End Putney Heath Penge Brockley Keston Mark St Margarets West Dulwich Stratford New Town Vale of Health Ickenham Peckham Becontree Upminster Spitalfields Harefield Grove Edmonton South Tottenham Clapham Junction St Johns Dulwich Docklands Tokyngton Chiswick Canning Town Westbourne Green Barking Abbey Wood Aldborough Hatch Knight's Hill Crooked Billet Tooting Stonebridge Thamesmead Rosehill Kenley Ponders End Millwall Blackheath Colyers Upton Park Plumstead Silvertown Selsdon North Southwark Eden Park Beckenham Kew South Norwood Cricklewood Foots Cray West Barnes Rise Park Keston Mottingham Ramsden College Park Wennington Blackheath Royal Standard South Hackney Eel Pie Island Bayswater St John's Wood Dagenham Clapham Common Monks Orchard Beddington Barkingside Harrow Elephant and Castle Brent Park Nunhead St Luke's The Wrythe Denham Unity Place Purley Gospel Oak Festubert Place Crews Hill Leamouth Kennington Thornton Heath Croydon Cambridge Heath Berrylands Colney Hatch Blendon Upper Walthamstow Lower Belvedere Little Heath Grove Park Harrow Weald Bullsmoor Welsh Harp Merton East Wickham Blackfen Noel Park Longford Copse Hill Goddington Streatham Hill Kidbrooke Yiewsley Little Stanmore Chalk Farm Risley Close Longlands Manor House Marylebone Frank Whipple Estate Fulham Kingston Hill Kensal Green Old Ford Temple Hadley Lea Bridge Streatham Fulwell White City Lampton Shortlands Lower Edmonton Aldgate Coulsdon Manor Park Harringay Erith Merton Park St Helier Harefield Headstone Crouch End Frognal South Hampstead Clapton Park Wimbledon Park Uxbridge Moor Old Coulsdon Brixton Barnsbury Dulwich Village Bandonhill Goodmayes Yeading Hornchurch Bexleyheath Old Bexley Bromley Common Kentish Town Lower Place Oakwood