Retail Marketing in Downham

Get in touch

Retail Advertising in Downham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NR18 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Hethersett Hanworth Wacton The Close Wormegay Little Ryburgh Bawdeswell North Burlingham Marshland St James Swaffham Heigham Grove Three Holes Fen Street Swainsthorpe Temple Bar Saham Toney Gressenhall Horsey Wood Norton West End Loddon Ingloss Wilby Mulbarton Paradise Pottergate Street Walton Highway Eaton Rise Browick Baconsthorpe Ellingham Saxlingham Green Buckenham Southgate Marlingford Thursford Wickmere Hockwold cum Wilton Boyland Common North Barsham Newgate Corner Heckingham Oulton Burgh Castle Costessey Park Drury Square West Raynham Congham Wolferton Ridlington Street Shouldham Orange Row Knapton Cockley Cley Piccadilly Corner Frans Green Crostwight Beachamwell Rockland St Peter Horsham St Faith Broom Green Trunch Cess Manson Green Docking West Dereham Eaton Anmer Hingham Dam Brigg South Runcton Hawes' Green Reepham Sedgeford Little Massingham Pockthorpe Thornage Shereford Crabgate St James Terrington St John Heartsease Keswick West Caister Brakefield Green Upper Stoke Ludham West Earlham Mundford Winterton-on-Sea Thurgarton Thickthorn Hall Wicklewood Broomhill Bawburgh New Holkham Gooderstone Shepherds' Gate Sidestrand Workhouse Common North Lynn West Poringland Toftwood Filby New Sprowston Middle Harling Mount Pleasant East Beckham Morningthorpe South Lynn Billingford Little Green Chequers Corner Gillingham North Wootton Little Dunham Stalland Common Watton Westbrook Green Frogshall Burnham Market Ormesby St Margaret East Lexham Whitwell Hemsby The Green Hardwick Woodton Ranworth Clenchwarton Ringland Syderstone Pockthorpe RAF Coltishall Dickleburgh Postwick Lakes End Long John's Hill Stanfield Cangate Hales Street Burgh Stubbs Earsham Swanton Abbott Low Common Great Walsingham Bull's Green Ten Mile Bank Scole Common Burston Gateley Woodrising Egmere Weston Longville Horstead Thurton Howe New Buckenham Barningham Green Wolferd Green Newport Fustyweed Little Plumstead Hellington Corner Johnson Street Tuckswood Wimbotsham Haddiscoe North Walsham Griston Watlington Little London Walcot Green Nordelph Corner Three Cocked Hat Broomsthorpe Foxley Saham Waite Guestwick Crowgate Street St Olaves Southery Emorsgate Penny's Green Crowshill Edgefield Street Snettisham Middleton Brockdish Westfield Hargate Weybourne Itteringham Clippesby Northall Green Binham Craymere Beck Plumstead Kirby Row Wretton Baynard's Green Shernborne West Somerton Rushall Fersfield Common Fritton Colney Great Massingham Pockthorpe Cake Street Upgate Street Dockeney Irstead Wroxham Alburgh Tunstead Ovington Langham Broome Swanton Hill Wighton Hindolveston Kirby Green Didlington Foxhole Bodham Colby North Earlham Poringland Gissing Weston Green Stacksford Scratby Reymerston Whitlingham Mundesley Thuxton Upper Guist Great Hockham Witton Trimingham Suton Street Drayton Blackwater The Grove Bridgham Great Green Longham Limpenhoe West End Smallworth Harris' Green Thorpe Abbotts Badersfield Coslany Spixworth Morston Fersfield Marham Little London Southburgh Edingthorpe Green Skeyton Corner Beeston Regis The Arms Godwick Waterloo Great Fransham Babingley Rushford Upper Hellesdon Burnham Westgate Framingham Earl Fiddler's Green Cobholm Island Lakenham Mount Pleasant Cley next the Sea Mautby The Ling Hempstead Bacton Ashby St Mary Burnham Deepdale Garlic Street Necton Narrowgate Corner Redenhall Hempton Saxthorpe Stonebridge Caister-on-Sea Langley Street Bittering Mill Street Little Walsingham Halvergate Little Melton Stow Bedon North Green Nethergate Great Dunham Kettlestone Emneth Hassingham Horsey Corner New Costessey Brandon Bank Blofield Corner Wood Dalling Great Snoring Alderford Walpole St Andrew Guestwick Green Rougham Walpole Marsh Broomholm Shingham Bradfield Danemoor Green Alby Blackwater Larlingford Redcastle Furze Wiggenhall St Mary Magdalen Stody Tharston Black Carr Great Melton Old Beetley Podmore Keswick Foundry Hill Neaton West Barsham Ashwellthorpe Ragmere Sparhamhill Ingham Dam Green Shelfanger Lower Street Stanhoe Happisburgh Road Green Gaywood Sloley Dilham Cawston Upton Green North Elmham Thorpe End Flitcham Burgh St Peter West Newton Toftrees Hockering Buxton Tuttington Alby Hill Horning Kirstead Green Primrose Corner Castle Acre Beckhithe Wicken Green Village Pudding Norton Salthouse North Pickenham Cat's Common Highgate Plaw Field East Somerton Silvergate Toprow Hopton on Sea Fritton Hindringham Low Street Stanford Welney Upgate Street Little London The Banks West Beckham Wiggenhall St Peter Thorpe Marriot Letheringsett Helhoughton Cantley Newtown Cantley Corner Alpington Lyon's Green Edingthorpe Little Marsh Irstead Street Dunburgh Calthorpe Crostwick Chapelfield Grove Runcton Bottom Burnham Thorpe Barroway Drove Walton Warren Dumpling Green Kenninghall Surlingham Primrose Green Barton Bendish East Ruston East Winch Flaxlands North Tuddenham Hardley Street Banham West Runton Brisley Trowse Newton Sheringham Caston Northrepps Glandford Alburgh Street Horsford Downham Walcott Belton Wells-next-the-Sea Nordelph Old Catton Bircham Newton Waterloo Walcott Green Little Hautbois North Lopham Tattersett Topcroft Street Gorleston-on-Sea Upwell Breckles Thorpe Market Norton Corner Shropham Upper Street Florence Walk Watton Green Newtown Thorpland Great Green Bale Hockering Heath Broadflash Cordwell Eastmoor Potthorpe Harleston Spa Common Easthaugh Caistor St Edmund Swafield Paston Runcton Holme Methwold Barney Emneth Hungate Boyces Bridge Cobbler's Green Lower Easton Shammer Hempstead Stratton St Michael Needham Damgate East Bilney Marsham Pound Corner Furze Green Dunton Tittleshall Hickling Green Neatishead South Raynham Bagthorpe Kelling Stalham Bergh Apton Morley St Peter Strumpshaw Sparrow Green Aylsham Foundry Corner Brundall Cucumber Corner Great Ryburgh Crimplesham Brookville Harling Road East Wretham New Hainford West Winch Grimston Welborne Wilney Green Tacolneston Wereham Row Hemblington Corner Calthorpe Street Ingleborough Runham Runham Greensgate King's Lynn Wymondham St John's Fen End Hackford Gayton Fulmodeston Witton Bawburgh Hill Heacham Red Pits St John's Highway West Lynn Honingham Bellmount King Row Flordon Lordsbridge Attleborough Thompson Cockthorpe Richmond Hill Lower East Carleton Daffy Green Barnham Broom Attlebridge Broadmoor Felbrigg Merton Blofield Heath Ormesby St Michael Stalham Green Long Stratton Hungry Hill Southwood Beetley Dereham Hainford Suffield Low Common Beighton Reedham Low Common Woodbastwick Workhouse Common Drymere Pilson Green Colton Houghton St Giles Shotesham Tottington West Head Ketteringham Bodney Briston Oxnead Cranworth Brock's Watering Eccles on Sea Little Snoring High Street Briggate Hardwick Bengate New Rackheath Stoke Holy Cross Bush Green Sculthorpe Winfarthing Starston Brancaster Staithe Edgefield Bustard's Green Tottenhill Swanton Novers Coston Forncett End Mattishall Burgh Blo' Norton Brandon Creek Coxford Stratton Strawless Bedingham Corner Thrigby Mustard Hyrn Scoulton Topcroft Grub Street Sutton Sisland Shipdham Newton Flotman Ringstead Mileham Whimpwell Green Darrow Green South Walsham Bircham Tofts Stokesby Peaseland Green Fritton Garboldisham Lyngate Tilney High End Acle Deopham Fengate Costessey Roughton High Kelling Bridge Green Stubbs Green Scarning Illington Happisburgh Common Brettenham Heggatt Street Frost Row Whittington Sprowston Little Thornage Bressingham East Tuddenham Hamrow Fodderstone Gap Suspension Bridge Frettenham Mundham Common Great Bircham Upper Sheringham Worthing Salters Lode Anchor Street Wendling Walpole St Peter Litcham Lyng Easthaugh Newgate Pollard Street Seething Browston Green Freethorpe Bird's Corner Tilney All Saints Fairstead Thorpe Marriott Kenninghall Heath Jordan Green Hardingham Wiveton Eastgate Pettywell Ashmanhaugh Cargate Common How Hill Witton Bridge Bradwell Saddle Bow Houghton Oby Clippings Green Great Cressingham North Denes Horningtoft South Lopham Lower Street Southgate Methwold Hythe Thorpe St Andrew Bessingham Fundenhall Shelton Quidenham Outwell Gas Hill Burgh Common Feltwell Cringleford Trowse Millgate Loddon Bushy Common Tottenhill Row Lushbush Ingoldisthorpe Great Ellingham Waterheath Barford Denver Mile Cross Waterloo Wheatacre Lower Gresham Blackborough End Bradenham Church Field Norton Hill Field Dalling Oxborough Blackmoor Row Pentney Antingham Great Plumstead Kimberley Waxham South End Filby Heath Thorpe Haverscroft Street Swanton Morley East Harling Easton Taverham Highoak Roudham Bunwell Welborne Common Hunstanton Bawsey Chedgrave West Walton Bramerton Tivetshall St Margaret Harpley Pockthorpe Little London Fordham Beeston St Lawrence Fundenhall Street Bow Street Sharrington Bressingham Common Thurlton Ditchingham Dam Carleton St Peter Yaxham Burnham Overy Staithe Honing Tumbler Hill Blofield High Common South Denes Frenze Hilborough Oxwick Brundish Thetford Earlham Rise Sheringwood Bowthorpe Rush Green North Green Castle Rising Tower End Elsing Westwick Bastwick Shepherd's Port Fiddlers' Green Stibbard Holme next the Sea Garvestone Stoke Ferry Hellington Morley St Botolph Thwaite St Mary Ditchingham Colby Corner Setchey Hethel Guist Little Witchingham Limpenhoe Hill Themelthorpe Snetterton Heath Whissonsett North End Croxton Potter Heigham Fair Green Ridlington Bedingham Green Park Common Mill Green Shadwell Sneath Common Haveringland Old Lakenham Aldeby Beckett End Little London Dunston Wortwell Sparham Erpingham Copy's Green Gunthorpe Shouldham Thorpe Terrington St Clement East Barsham Heydon Hickling Little Barningham Pulham St Mary Threehammer Common Drabblegate Old Buckenham High Green Balsam Field Sustead Worstead Forncett St Mary Dowe Hill Wood Street Framingham Pigot North Barningham Wolterton Old Brigg Walpole Highway Billockby Maypole Green Collett's Br Northwold Besthorpe Tibenham West Acre Lingwood Wattlefield Upper Street Earlham Hoveton Aldborough Carbrooke Upton Goose Green South Green Burlingham Green Raveningham Broome Street Tilney cum Islington Little Hale Holkham Oulton Street Swardeston Langmere Queen's Hills Northacre Hunt's Corner Crownthorpe The Street Great Barwick Hellesdon Ingworth Freeland Corner South Pickenham Carleton Forehoe Banningham Ivy Todd Southtown Cromer Bunwell Bottom Snetterton Lower Street Barton Turf Moulton St Mary Lenwade Misery Corner Lynford Geldeston Pennygate Martham Suffield Park East Carleton Mundham South Acre South Wootton Tatterford Thurning Downham Market Colegate End Tungate Lundy Green Walpole Cross Keys Ashwicken Blakeney Rockland St Mary Saxlingham Butcher's Common Hilgay Metton Foulden Low Street Gaultree Upper Street Cranwich Clint Green Hemblington Warham Rackheath Bintree California Old Hall Street The Heath Newton St Faith Brinton Mattishall Great Yarmouth Brandon Parva The Drove Claxton Burnham Norton Panxworth Saxlingham Nethergate Crane's Corner Overstrand Wramplingham Little Barwick Colkirk Roydon Holly End Billingford Kerdiston Eccles Road Hengrave East Walton Wickhampton Old Hunstanton Bexfield Arminghall Scottow Coltishall Hunworth Matlaske Stow Bardolph Tasburgh Titchwell Burgh St Margaret Holme Hale Stiffkey Ickburgh Short Green Waterden Wereham West Bilney Meeting House Hill Swannington Felthorpe Leziate Toft Monks Brumstead Deopham Stalland Wacton Common Smallburgh Wash Dyke Salle Caudlesprings Frankfort West Harling Stradsett Great Witchingham East Runton Lyngate West Tofts Fakenham Brewers Green Upgate Wiggenhall St Mary the Virgin Lower Tasburgh Town Green Fring Thursford Green Hapton Denton Sco Ruston Felmingham Boughton Barmer Fincham Sidestock Little Ellingham Hyltons Crossways Wellingham Bunwell Hill White Horse Common Weeting Hempnall Sporle Itteringham Common Kirby Bedon Beeston Snow Street Whinburgh Mill Common Burnham Overy Town Southrepps Briningham Thorpe Hamlet Mill Hill Thorpe Row Gresham Ingham Corner Booton Suton Ashill Salhouse Wiggenhall St Germans George Hill Brancaster Pedham South Creake Low Tharston Repps Corpusty Pristow Green Intwood Norwich Westgate Roydon Lower Stow Bedon Tilney St Lawrence Kidd's Moor Catfield Morton Deopham Green West Rudham Thelveton Withergate Croxton Yelverton North Runcton Westgate Street Tunstall Little Cressingham Great Moulton Larling South Green Runham Vauxhall Silver Green Gimingham Lot's Bridge Hillington Threxton Hill Bexwell Guilt Cross Nogdam End Cliftonville Eau Brink Dersingham Spooner Row Hales North Creake Wreningham Pott Row Lamas South Burlingham Crossdale Street Dickleburgh Moor Damgate Sea Palling Silfield Diss Lessingham Burgh next Aylsham North End Anchor Corner Pulham Market Fen Street Hedenham Runhall Little Fransham Stockton Stow Bridge Saxlingham Thorpe West End Gayton Thorpe The Lings Hall Green Thunder Hill Holt St James' End Whitwell Street Arlington Hevingham Thurne Rockland All Saints Bracon Ash East Rudham Tivetshall St Mary New Catton Paston Green Weasenham St Peter Norton Subcourse Tilney Fen End Sandringham Little London Baconsthorpe Foulsham Plumstead Green Muckleton Saham Hills Aslacton Etling Green South Green The Common Brampton Upgate Kirby Cane Rollesby Scole Catton Grove West End Upper Brandon Parva Hoe Lyng Hempnall Green Weasenham All Saints East Raynham Newton Brandiston Thornham Aylmerton Skeyton Pockthorpe Narborough Shimpling Sharp Street Woodgate Lower Thurlton Letton Green Long Row Thurlton Links Carleton Rode Low Common Hickling Heath Puddledock Forncett St Peter Belaugh Great Hautbois Tyegate Green Lower Bodham Harper's Green Twyford Pooley Street Tyby Bush Estate Brooke Moorgate Gasthorpe Cat's Corner West Lexham Melton Constable Blickling Dunton Patch