Retail Marketing in Yatts

Get in touch

Retail Advertising in Yatts

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in YO18 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Bagby Helperthorpe Great Barugh Burton Salmon Ulshaw Seamer West Harlsey Ryther Foss Islands Ivelet Starbotton Selly Hill Newbiggin Colton Oxton Staithes Ravenscar Margrove Park Amotherby Runswick Bay Ainderby Steeple Little Sessay Wath Northwood Close Camp Close Thornton in Lonsdale Swinton Pannal Dunnington Feetham Healaugh Cowbar Newton Mulgrave Pickhill Leighton West Dyke Wiganthorpe Kirkby Malzeard Belford Catterick Gill Little Barugh Bishopthorpe Beningbrough Northallerton Hessay Kirby Sigston Glusburn Allerston Sawdon Nun Monkton Sharow Foredale East Lutton Huby Nun Appleton St Nicholas Cliff Fairburn Airy Hill Easby Holly Hill Low Grantley Exelby Thorgill Masham Cawthorne Muston Temple Hirst Cundall Lastingham Skutterskelfe Ferrensby Sutton-on-the-Forest Street Newholm Sutton-under-Whitestonecliffe Nunnington Throxenby Bedlam Wayside Terrace Barkston Ash Liverton Mines High Eggborough Bagby Grange Kettlesing Bland Hill Routster Selside Bishopton Osgodby Common Castle Bolton Low Entercommon Leake Old Thirsk Egton Bridge Kirkby Breckenbrough Hackforth West Burton University Lingerfield West End Burn Flaxton Saltergate Hill Wilton Kirkby Overblow North Grimston Halton Gill Borrowby Angram Melmerby Barton-le-Willows Birstwith Hirst Courtney Bedlam Scotch Corner Winksley Great Edstone Croft-on-Tees Topcliffe Crossgates Coverham Huttons Ambo Silver Hill Brotton Sherburn Newton The Holme Junction Fishburn Park Langdale End Kirkby Fleetham Stackhouse Whitley Thorpe Eskdaleside Cubeck Scalby Weaverthorpe Bramelane Clints Aldbrough St John Swinden Scalby Mills Little Stainforth High Fremington Gerrick Old Bilton Whinney Banks Sutton Grange Walkerville Osbaldwick Pallister Wydra Elvington Wescoe Hill Redmire Hunmanby Gap Aldfield Langton Low Bradley Over Dinsdale Pateley Bridge Fearby High Stittenham Swainby Bolton-on-Swale Osgodby Bolton Percy Lease Rigg Harwood Dale Burton Leonard Lazenby Gillamoor Horton in Ribblesdale Edgehill Cowling Austwick Great Heck Aldborough Healaugh Potter Brompton Low Whita Cold Cotes Kildwick Walmgate Stray Busby Stoop Harton Worton North Ormesby High Hawsker West Tanfield Byland Abbey Holtby Ellerby Primrose Valley Ormesby New Houses West Ness Myton-on-Swale Cowling Buckden Eryholme Skelton Stillington New Town Kirk Hammerton Barton-le-Street Appleton-le-Moors Colburn Scruton Cawton Brawith Markington Easby Low Hawsker Upsall Egton Staveley Oldstead Kiplin Clapham Ainderby Quernhow Thorpe Enterpen Moor Monkton West End Birkin Delves South Bank Dishforth Middleton-on-Leven Studfold Patrick Brompton Dallow Keasden Irton Cargo Fleet Langthwaite Eldroth Oswaldkirk Horse Close Grove Hill Knox North Kilvington Rosedale Abbey Cloughton Newlands West Knapton Goathland Street Houses Willerby Aislaby Broughton Nunthorpe Clementhorpe Tunstall Monk Fryston Helmsley Murton Grange Layerthorpe Kirby Misperton Skelton on Ure Fawdington Ampleforth Skipwith Constable Burton Hutton Conyers Chapel Hill Thornton Baldersby St James North Otterington Lockton Hawkswick Newton-le-Willows Middlecave Tockwith East Appleton Gollinglith Foot Cold Kirby Hesley Brompton-on-Swale Beckwithshaw Kearby Town End Easterside Burneston Cliffe Hutton Mulgrave Sutton Howgrave Cockayne Burton in Lonsdale Hutton Sessay Nawton Harome Hemlington Richmond Catterton Kirklevington Deighton Westhouse Coulby Newham Gayle Stonegrave Marton-in-the-Forest Rievaulx Scaling High Bentham Cotterdale Brayton East Hauxwell Flawith Crosby Court Skelton Rathmell Levisham Dry Gill Hemingbrough Hubberholme Newby Harlow Carr Briggswath Ramsgill Nether Silton Cattal Old Saltburn Dormanstown Daw Cross Hopperton High Hutton Warthermarske Moke Hill Conistone Bullamoor West Layton Bondgate Husthwaite Earswick East Layton Brompton-by-Sawdon Spaunton Blades Follifoot Church Fenton Beechwood Weaponness New Park Low Mowthorpe Little Heck Goldsborough Langthorpe Little Marfit Head Kirkby Malham Hawnby Bilton in Ainsty Ellerbeck Scrayingham Bridgehouse Gate Goulton Oaktree Hill Tholthorpe Hanlith Town Head High Stakesby Maltby Sicklinghall Saltergate Normanby Marton Coxwold Slapewath Hunton Little Smeaton Warthill Aldwark East Rounton Ouse Acres Bank Newton Little Hutton Lawkland Green Stearsby Biggin Terrington Ingleby Barwick Sinderby Stillingfleet Roxby Tentergate Osgodby Moorside Chapel-le-Dale New Marske Thoresby Ryton Thrintoft Middleton Bewerley Sinnington York Brookfield East Newton Ripon Ingmanthorpe Colton Lane End Falsgrave Skipton Forest Lane Head North Skelton Strensall New Skelton Fadmoor Whitwell-on-the-Hill Farnhill Scackleton Speeton Fewston Lythe Duggleby Burdale Ugthorpe Long Preston Hurst Thorns Green Cobby Syke Wrelton Sessay East Heslerton Ingerthorpe Low Field Arkle Town Ripley Lowna Flixton Ings Tang Hall Kirby Knowle Newbridge Great Thirkleby Sleights Halton West Dalton Burtersett Thorpefield Greygarth Wapping Cononley Lane Ends Huntington Milby Draughton Oakdale Darley Teesville Greystone Calcutt Gargrave Brotherton Kirklington Little Broughton Studley Royal Hornby Upper Settle Newthorpe Bainbridge New Scriven North Cowton Warsill Heathwaite Coneythorpe Helwith Bridge Hambleton Arkleside Wilsill Wass Coneysthorpe California Applegarth Hole Bottom Kildale Woodale Ellingstring Stapleton Kirkby Mills Great Fencote Little Habton Allerton Mauleverer Middleton Heights Fewston Bents Settle Whixley Crackpot Longscales Thorpe Green Cowthorpe Wheatcroft Walshford Burnsall Hut Green Threapland Towton Murton Ellerton-on-Swale Clifton Long Ashes Grimston Ravenseat Bell Busk Hetton Eshton Linton-on-Ouse Bishop Thornton Kearton Great Smeaton Womersley Goldsborough Upleatham Lind Head West Scrafton Fangdale Beck Halton East Naburn Cray Hipswell Great Crakehall Westfield Redcar Sand Hutton Newsham Little Studley Tame Bridge Liverton Clifton Hensall Flixton High Leven Lower Dunsforth Forest Moor Padside Marske-by-the-Sea Stockton on the Forest Great Langton Lebberston Spring Gardens Skelton Green Oatlands Welburn Wharram Percy Little Smeaton Welbury Newton under Roseberry Moor End Field Wigglesworth Heworth Catterick Bridge Brafferton Brokes Brackenbottom Boulby Raskelf West Rounton Woodthorpe Long Marston Hampsthwaite Nappa Low Bentham Cross Holme Newlands East Ness Sawley Timble Low Dalby Castley Wharfe Lawkland Hutton Wandesley Tancred Old Byland Barrowcliff Stokesley Crambe Holgate Aysgarth Flasby High Skyreholme High Marishes Thorpe Fell View Low Hutton Charltons Crakehill Brawby Thornton-le-Moor Uckerby Scorton Grewelthorpe Newport Thruscross Wilton Bendgate Briscoerigg Steeton Lackenby Hurgill Esk Valley Seaves Saltburn-by-the-Sea Carperby Great Habton Coulton South Bank Ingleton Dalby Appleton Roebuck Baldersby Carlton Miniott Thornton Rust Scotton Hunsingore Glasshouses Westfield Park Folkton Hutton-le-Hole Keldholme Potto Swainby Near Hardcastle Commondale Rockwood Mickley Thornton-le-Dale Danby Kettlewell Moulton Little Ouseburn East Common Burrill Myton Hall Thirsk Malton Thistle Hill Overton Stainforth Low Harrogate Clapham Green West Haddlesey Wormald Green Reeth Threshfield Rossett Green Helwith Gilling West Raikes Wake Hill Gatenby Brough with St Giles Scarborough Catton Sneatonthorpe Easingwold Thorganby Little Ribston Park End Otterburn Stone Head Countersett Osmotherley Birdsall Manfield Gammersgill Roundhill Village Loftus Marton Crowdon High Harrogate Netherby Faceby Low Fremington Tadcaster Greatwood Firby Birdforth Rillington Stape Barrowby Burn Bridge East Barnby Hampsthwaite Hollins Green Close Thorganby Gale Broughton Harlow Hill Crimple Stanwick-St-John Copgrove Hambleton Newton Kyme Broxa Stocks Green Chop Gate Knayton Low Garth Great Ouseburn New Earswick South Stainley Yedingham East Scrafton Whitewall Corner Stainton Acomb Pickering West Bolton High Entercommon Jack Hill Ugglebarnby Fountains Abbey Firby Wheldrake Tollesby East Cowton Helperby West End Reighton Sands Carlton Hutton Gate Green Hammerton Yearsley Great Broughton Norton-on-Derwent Hilton Eastfield Kirk Deighton Menethorpe Fleets Thornton-in-Craven Boltby Jennyfield High Birstwith Newton Morrell Yarm Skirethorns Pockley Kettlesing Bottom Whenby Hudswell Thornton Watlass Drebley Newton-on-Ouse Norby Thornton-le-Beans Denton Norton Conyers Ruston South Otterington Middlethorpe Swinton Risplith High Ellington Kennythorpe Hunmanby Ganton Braythorn Littlethorpe New Brotton North Deighton Askham Richard Darley Head Warlaby Battersby Junction Beck Hole Howsham Shawfield Head Friars' Closes Stainburn Huby Kirkby Wharfe Barton Skinningrove Brearton Thoralby Escrick Theakston Nesfield Borrowby Barton Hill Dalton Newland Blazefield West End Kirby Wiske Seamer Gilling East Arncliffe Hardraw Little Crakehall Ladies Riggs Borrage Green Leeming North Rigton Prospect Mount Melmerby Silpho Thorpe Bassett Carlton in Cleveland Kilton Raw Low Laithe Ebberston Eastby Great Busby Hinderwell Rylstone Youlton Salton Carlton Butterwick Colsterdale Castlelevington Iburndale Woodhall Picton Grantley Hall Scriven Ainthorpe Crayke Whitley Bridge Moor End Shipton Thormanby Greenhow Alne Hartoft End Brandsby Burniston Newton-on-Rawcliffe Nidd Butterwick Kettleness Litton Rainton Lealholm Side Aislaby Upper Dunsforth Skeeby Lumby Healey Thimbleby Acklam Lady Edith's Sheepcote Hill Danby Botton Thornton-le-Clay Raithwaite High Worsall Mearbeck Leyburn Angram Farnley Kirkbymoorside Little Langton Whitley East Ayton Suffield Ingleby Greenhow Lund Girsby Riccall Elslack Low Swinton Norton-le-Clay Farnham Hellifield Green Heathfield Fylingthorpe Burythorpe Kellingley Towthorpe Washfold Plumpton Rocks Snainton Ribblehead Malham Sherburn in Elmet Staupes Ruswarp Foxton Camblesforth Market Place Swineside Branton Green Romanby Walden Coldpool Kepwick Azerley Blubberhouses Coniston Cold Cayton Sproxton West Stonesdale Mewith Head West Heslerton Shaw Mills Melsonby Wykeham Burnt Yates Carleton-in-Craven South Cliff Yatts Low Ellington Sedbusk Binsoe Stainmoor Felixkirk Linton Hazlewood Yafforth Low Mill Kexby Stanghow Mowthorpe Greystonegill Dacre Banks Little Skipwith Scosthrop Hillam Giggleswick Killerby Moor Monkton Moor Guisborough Acaster Malbis Middleham Middleton Tyas Wath Fryton North Lees Mickleby Urra Bolton Abbey Beal Littlebeck Barlow Low Marishes Ozendyke West Marton Weston Brompton Danby Wiske Booze Kellington Skyreholme Sandhutton East Witton Sandbeck Lower Westhouse Cawood Hew Green Wigginton Old Malton Foxup Balk Hambleton Yearby Storiths Bridge Hewick Bellerby Cropton South Kilvington Dunsley Embsay West Lilling Danby Head Welburn Grafton Langthorne Hawsker Staintondale Simonstone Newhay Primrose Hill Hartforth Brackenthwaite Easington Glaisdale Glaisdale Side Nosterfield Low Green Wharram le Street Stutton Whitwell Knapton Newby Cote Grassington Cloughton Bilton Snape Acaster Selby Gauber Calton South Milford Bossall Dovenanter Ravensworth Sneaton Eppleby Fulford Cleasby Rawcliffe Cross Hills Ickornshaw Whaw Thornton-le-Street Thornaby-on-Tees Castle Park Aske Weeton Spennithorne Bedale Sutton-in-Craven Harmby Nether Poppleton Rudby North Duffield Grangetown Feizor Port Mulgrave Thorlby Marton-le-Moor Hutton Rudby Grosmont North Stainley Crathorne Bouthwaite Airton Leeming Bar Thorntree Hebden Spring End Slingsby Thirlby Park Dunsdale Askwith Carlin How Water End Ringbeck Kirkbridge Thorpe Wood Cliffe Haxby Oulston Langbar West Lutton East Loftus High Grantley Pannal Ash Over Silton Caldbergh West Witton Bordley Thorpe Underwood Chapel Fields Middlesbrough Killinghall Moor Deighton Knavesmire Streetlam Cross Lanes Beckwith Coatham Newby West End Leavening Boroughbridge Rotherford Hellifield Arkendale Darnholm Nunwick Settrington Whashton Barden Appleton-le-Street Grimston Bramley Head Normanby Brown Bank Sutton Dunkeswick Knaresborough Boulton Crofts Low Row Church Houses Ellerburn Wath Monk End Deerstones Maunby Kirby Hill Spofforth Cross Lanes Keld Crambeck Warrenby High Swinton Sandsend Ganthorpe Roecliffe Lothersdale Cliffe Common Filey Scagglethorpe Marton Grove Middlesmoor Low Worsall Buttercrambe Lingdale Clifton Moor Starbeck Carlton Clotherholme Marske Beamsley Preston-under-Scar Walden Stubbs Scawton Whorlton Hutton Village Bulmer Thorpe Willoughby Little Fenton Robin Hood's Bay Hornby Carlton Smallways Well Smelthouses Helm Braidley Skipton-on-Swale Lofthouse Gunnerside Upper Poppleton Little Ayton Middle Skyreholme Hutton Buscel Rookwith Holme Green Miry Hole Thornthwaite West Barnby Kelfield Claxton High Kilburn Tollerton Carlton Husthwaite Seave Green Skewsby Wombleton Cononley Woodside Winsley Keld Houses Bickerton Appleton Wiske Leathley Scampston Ure Bank Great Ayton Bolton Bridge Foxholes North Moor East Knapton Appersett Oughtershaw Woodlands Middleton Quernhow Carlesmoor Eston Howe Grinton Langbaurgh Cowesby Carr End Broom Hill Ingleby Arncliffe West End Middleton West Appleton New Thirsk Stainton Swarcliffe Kilburn Tunstall Rufforth West Cliff Muker Padside Green Tanton Gristhorpe Northstead Cridling Stubbs Caldwell Appletreewick Houlsyke Charlcot Scarthingwell Glusburn Green Moorsholm Sandybed Leppington Morton-on-Swale Beadlam Galphay Acklam Middle Town West Park West Ayton Wighill Wilton Village Marrick Old Wennington Balne Harrogate Sexhow Gate Helmsley Kirby Grindalythe Berwick Hills Scaur Head Normanby Hardgate Askrigg Catterick Garrison Dalton-on-Tees Eldmire Winterburn Pinchinthorpe Hovingham Heyshaw Nappa Scar Newsham Kirby Hill Marsett Bilton Haggs Cracoe Boosbeck Stonegate Newby Long Drax Swinithwaite Stainsacre Copmanthorpe Ingleby Cross Staxton Rowden Stirton Drax Kearby Swetton Sowerby Saxton Sheriff Hutton Chapel Haddlesey East Marton Downholme Waithwith Ilton Clint Thornborough Aire View Tang Dawker Hill Toulston Foston Little Fencote Westfield Hartwith Brambles Farm Everley Eggborough Wensley Ashfold Side Laverton Bilbrough Raygill Crockey Hill Winton Scotton Hawes Carthorpe Hackness Birkby Langcliffe Castleton Bishop Monkton Satron Wykeham Marton Wistow Muscoates Upper Helmsley South Holme High Farnhill High Bradley High Shaw Eavestone Thixendale Woodlands Heslington Newby Wiske Arrathorne Summerscales Thwaite Wintringham Anchorage Hill Horsehouse Kirkleatham Agglethorpe Kirk Smeaton Burnside Skelton Fisher Green Woodhall Stalling Busk Asenby Kirkham Thirn Aiskew Farlington Hartlington Byram Gallows Hill Askham Bryan Minskip The Groves Hunmanby Moor Killinghall Lovesome Hill Gayles Flaxby East Harlsey Forcett Londonderry Swincliffe Alne Station Yockenthwaite Summerbridge Battersby Stapleton Lealholm Dacre Key Green Whitby Thornton Steward Dringhouses Gateforth Park Studley Roger Moxby Hutton Bonville Barlby Finghall Linthorpe South Duffield Kilnsey California Westerdale Lindley Ulleskelf Reighton Kilton Thorpe Mill Hirst Copt Hewick Masongill Westow Mill Fields Gateforth Spacey Houses Holme Garriston Stean Beckermonds Thoraldby Selby Meagill Low Snaygill Green End Hutton Hang