Retail Marketing in Hadston

Get in touch

Retail Advertising in Hadston

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NE65 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Hadston (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Whittonstall Hepscott Park Bomarsund Lilburn Glebe The Lee High Angerton Parkside Dale East Sleekburn Forestburn Gate Wark Pegswood Keenley Eshott East Learmouth Strothers Dale Eastfield Dale Walwick Knarsdale Amble North Blyth West Sleekburn Belsay Hirst Black Heddon Ryal Carterway Heads Malvin's Close North Middleton West Mains Ulgham North Charlton Doxford Raylees Kirknewton Old Bewick Ilderton Burnstones Throphill Great Tosson Westnewton Little Bavington Bothal Settlingstones Welton Mickley Chathill Nether Warden Peppermoor Berwick-upon-Tweed Town Centre Ridley Harle North Seaton Spittal Rothley Heddon-on-the-Wall Thrunton Chatton East Hartford Whittingham Tranwell Milfield Craster Acomb West Wylam Waren Mill Hall Close Chase Rowfoot Healey Cote Tow House Little Swinburne Ashington Parkside Chase Preston Hipsburn Simonburn Morpeth Newtown Featherstone Rowfoot Branxton Southfield Green Lowick Beaconhill Green Ogle Eachwick Nesbit Netherton Bingfield Newton Underwood Kirkheaton Togston Cramlington Widdrington East Horton Prestwick Whitfield East Thirston Bardon Mill Belford High Hauxley Marshall Meadows Stamford Ordley Newtown Redesmouth Hedley on the Hill Ford Hill Dirt Pot Stamfordham North Choppington Bedlington Station West Allerdean Chollerton Hall Close Dale Seaton Delaval Hazon Spindlestone New Bewick Sharperton High Warden Longframlington Elrington Nelson Village Whiteside Haltwhistle Longhoughton Beltingham Slaley Shilvington Stonelaw Grange Whitfield Hall Knowesgate Hepburn Alwinton Ingoe Eals Hexham Great Whittington Newton on the Moor Fallowfield Riding Mill Snods Edge Milbourne Halton Longwitton Scots' Gap Birling Tranwell Woods Wallington Haugh Head Kimmerston Clifton North Sunderland Otterburn Collingwood Grange Clennell Chesterhope Allendale Town Stokoe Maiden's Hall New Hartley Tweedmouth Rennington Lucker Longhorsley Hawkhope Flotterton Broomhaugh Rugley High Callerton Nedderton Harbottle Ford Forge Blanchland Darras Hall Carrshield North Togston Bellingham Low Prudhoe Bridge End Colpitts Grange Rock Scremerston Seaton Terrace North Seaton Colliery South Charlton Collingwood Chase Mayfield Glade Newton Hall Netherton Park Wark Common Powburn Stannington Cramlington Village Blenkinsopp Hall Low Gate Cornhill on Tweed Woodhorn Elwick Langley Stonelaw Dale Beauclerc Low Buston Beaconhill Glade Barrasford Byerhope Bygate Crofts Mayfield Grange Aydon Hall Close Grange Alnwick Bilton Steel Cartington Cambois Fenrother Boulmer Healey Hall Warenford Aydon Road Estate Stobhill Pigdon Bywell Holy Island Detchant Humshaugh Edgewell Middleton Stannersburn Longhirst Seaton Sluice Leadgate Gunnerton Guide Post Grindon Saltwick Barrow Burn Middleton Henshaw Doddington Seghill Haydon Bridge Beaconhill Lea Embleton Fenwick Lynemouth Halton Shields Tughall Slaggyford Baybridge Ford Brunton Broomley Radcliffe Beaconhill Grange Newlands South Middleton Hebron Whygate West Flodden New Heaton Eastfield Hall Etal West Mickley Park Village Broomhill Matfen Donkleywood Prior Park Yetlington Felton Dunstan Stanton Coalcleugh Knocklaw Mardon Crookham High Buston Newbrough Burgham Elsdon Ninebanks Warenton Swinhoe Eglingham Newbiggin Limestone Brae Thornley Gate Wall Ancroft Northmoor Goswick Holywell Loansdean Widdrington Station Netherwitton Alnmouth Cocklaw Thornton Linton Hartburn East Kyloe Guessburn Dye House Low Alwinton Whitelea Chase Akeld Swarland Fair Moor Kielder Easington Edlingham Ancroft Parkside Grange Scrogg Wood Biddlestone Burton Mickley Square Greenhead Plenmeller Longbyre Higham Dykes Chillingham Warkworth Kiln Pit Hill Haughton Broxfield Bowsden Shilburn Fourstones Whitley Chapel Harwood Cresswell Falstone Wharmley Capheaton Christon Bank New Bingfield Lilburn Grange Kirkharle Coanwood Hall Close Glade Brandon Ponteland Heigh West Woodburn Harlow Hill Beadnell Ovingham Low Hauxley Catcleugh Trygill West Learmouth New Delaval Howick Stobswood Hadston East Lilburn Glanton High Pit Denwick Newham Whitelea Grange Halton Lea Gate High Newton-by-the-Sea Greenhaugh Whitelea Glade Choppington Bolam Abberwick Earsdon Cheswick Buildings Flodden Ridsdale Branch End Wooley Dalton Harnham West Chevington Ellingham Lambley Lanehead Middleton Hall Redburn East Cramlington Pawston Freelands Wark Lanton Byrness Seahouses Horncliffe Bamburgh Allenheads Otterburn Camp The Butts Norham West Mains Eastfield Green Scotland Gate Shawdon Hall Parkside Glade Alnham Blyth Beal Great Swinburne North End Shoresdean Ovington Hepscott Horsley Glantlees Cambo Juniper Mayfield Dale Mount View Terrace West Fleetham Ouston Stobhillgate Healey Weldon Birkshaw West End Town Bridge End Low Newton-by-the-Sea Apperley Dene Eltringham Howtel Wooperton Guyzance Wallridge Ayle Nunnykirk Prudhoe Houghton Chollerford Collingwood Callaly Brownieside Woodhorn Demesne Colwell Bareless Snitter Shillmoor Reedsford Thockrington Southfield Lea Charlton Sandhoe Shotleyfield East Woodburn Medburn Yeavering Newton Whalton Hampeth Ridley Stokoe Bebside Rothbury Butteryhaugh Low Brunton Haggerston Shilbottle South Broomhill Greystead Newbiggin-by-the-Sea Carham Wylam Eastfield Chase Linhope Pressen Stocksfield Kirkwhelpington Holburn Eland Green Kilham Stonehaugh Norham Beanley Wooler Tarset Wooley High Mickley Cowpen Lesbury Diptonmill Hallington Whitelea Dale New Ridley Ellington Great Bavington Lilburn Tower Mindrum Rochester Meldon Seaton Dalton Heugh Linbriggs South Newsham Newsham Greendykes Red Row Painshawfield Tritlington Whitton Low Angerton Glororum Anick Thropton Annitsford Rawgreen Littlehoughton Old Swarland Hepple Ingram Oakwood Cheswick Warden Shotton Stakeford Titlington Klondyke Deadwater Mitford Melkington Eslington Park Bedlington Holystone Berrington Bates Cottages Kellah Causey Park Bridge Humbleton Chesterwood Corbridge Duddo Birtley West Thirston Ross Catton Burradon Spartylea Melkridge Horsley Thorngrafton Wingates Sinderhope Bearsbridge The Riding Hole Molesden Loanend Berwick Hill Black Heddon East Ord Felkington Roddam Hall Close Green Bolam West Houses Fenwick Branton Hawkhill Low Humbleton Shilbottle Grange West Horton Dilston Sheepwash Bolton Bellshill Shoreswood Church Side Scrainwood Acklington Riding Lea High Church