Retail Marketing in Caunton

Get in touch

Retail Advertising in Caunton

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NG23 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Caunton (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Upper Morton Redhill Lace Market Burrowsmoor Holt Bothamsall Rampton Pleasleyhill Eaton Greasley Bracebridge Broomhill Red Hill Westwood West Leake Belle Eau Park Colwick Rise Park Wellow Ranskill Daybrook Bole Langar Halam Cox Moor Carlton Forest Sutton on Trent Clayworth Misterton Chilwell Meden Vale South Leverton Barnstone Sookholme Harwell Burton Joyce Morton New Brinsley Beechdale Calverton Bleak Hills Oxton Ruffs Harworth Thorpe Giltbrook Wollaton Misterton Soss Knapthorpe Gateford Mapperley Park Stanley Plumtree Holme Fledborough Bevercotes Netherfield West Markham Walesby Girton Haywood Oaks Jacksdale Nornay Sibthorpe Redmay Corner Trowell Wighay Averham Park Owthorpe Whatton-in-the-Vale Lound Woodborough Bull Farm Rockley Hodsock Hockerton Shelton Highbury Vale Spalford Syerston Eastwood Church Warsop Moorhaigh Zouch Hempshill Vale Milton Bilby Kirkby Woodhouse Upper Broughton Bulwell Osberton Toton Fenton Bulcote Kneesall Newington Newton Town Stanton Hill Rylands Bestwood St Albans Harworth East Bridgford Clifton Radcliffe on Trent Thorneywood Edingley Screveton West Stockwith Ranby Collingham Annesley Maythorne Wigthorpe White Post Top Green North Clifton Butler's Hill Dalestorth Woodthorpe Skegness Bilsthorpe Moor Balderton Bircotes Hanstubbin New Kingston Mattersey Thorpe Scrooby Bradmore Kingston on Soar Woodbeck Watnall Edwinstowe Moorgreen Inkerman Underwood Kirkby-in-Ashfield Holbeck Radmanthwaite Costock Bramcote Brinkley Bilborough Eastwood Hall Holme Pierrepont Thoresby Old Basford Stanton-on-the-Wolds Worksop Kersall Carlton-on-Trent Kings Clipstone Hayton Sunnyside Torworth Cropwell Bishop Aslockton Retford Old Lenton Blue Hill Plain Spot Westville Balk Field Sherwood Rise Ompton Thoroton Gonalston Nether Headon Westhorpe Meadows Willoughby-on-the-Wolds Gamston Babworth Thorpe in the Glebe Sherwood Gorsethorpe Newton Gateford Common Averham Fulwood Flintham Widmerpool Mattersey High Marnham Aspley Keyworth Hawksworth Rufford Brough Nottingham Hickling Selston Green Elton on the Hill High Town Fackley Morton Bingham Harlow Wood Easthorpe Plumtree Park East Drayton Little Gringley Kirton Babbington Nether Langwith Askham Elkesley Walkeringham Kinoulton Bestwood Lambley Cinderhill Hyson Green Ravensdale Bulwell Forest Newthorpe Saxondale Beeston Weston Alexandra Park Normanton-on-the-Wolds Orston Egmanton Normanton on Soar Gunthorpe Church Laneham Upton Laneham North Leverton with Habblesthorpe Tollerton Beacon Hill Hickling Pastures Littleborough Shelford Papplewick Fernwood Farnsfield Harby Stragglethorpe Dunham on Trent Adbolton Lowdham Pye Hill Winthorpe Hawton Upper Saxondale Spion Kop Blidworth Bottoms Annesley Woodhouse East Stoke Lenton Abbey Dunsill Cottam Stanford Hills Ratcliffe on Soar Warsop Vale Forest Town Kilvington Drakeholes Carrington Sutton in Ashfield North Wheatley Stanford on Soar Commonside Holme Lane Forest Fields Wigsley Markham Moor Welham Low Marnham Ossington Newthorpe Common Cotgrave Rempstone Thrumpton Bagthorpe Eakring Perlethorpe Cropwell Butler New Cross Bassingfield Barrows Green Barnby Moor Newstead Styrrup Awsworth West Bridgford Mapperley Blidworth Dale Thurgarton Laxton Bleasby New Eastwood Gedling Sutton cum Lound Maplebeck Arnold North Muskham Carburton Radford Brinsley Caythorpe Stoke Bardolph Scarrington Scofton Shipley Gate Normanton White Houses Whitemoor Wilford Boughton Hardwick Village Rainworth Caunton Huthwaite Cossall Marsh Granby Hazelgrove Bramcote Hills Norwell Annesley Lane End Costhorpe Thrumpton Nuthall Blidworth Rolleston Bakers Fields Barton in Fabis Alma The Green Harlequin Oldcotes Bailey Grove Swingate Norwell Woodhouse Ollerton Ravenshead Bunny Clarborough Staythorpe Sibthorpe Tithby Sutton Bonington Mansfield Carlton in Lindrick Cromwell Ordsall Toadhole Ragnall Wiseton Misson Newlands Upton Field Car Colston West Drayton Kneeton Flawborough Scrooby Top Elston Serlby Kelham Farndon Porchester Colston Bassett Bestwood Village Darlton Selston Common Grove Wallingwells Everton Tuxford Mansfield Woodhouse Gibsmere Market Warsop Sneinton Gringley on the Hill South Wheatley Thorney New Bagthorpe Manton Kimberley Rosemaryhill Gotham Langford The Park East Markham Bobbers Mill Langold Cuckney Selston New Ollerton Grassthorpe New Lenton Scaftworth Epperstone Goverton Linby Coddington East Leake South Muskham Haughton Allen's Green Drinsey Nook South Clifton Top Valley Hall Green Saundby Broxtowe Bentinck Town Headon Upton Wysall Bolham Sturton le Steeple Cotham Bathley Trowell Moor Teversal Fiskerton Skegby Alverton Norton Carlton Cossall New Balderton Sutton Forest Side Stony Dale Strelley New Westwood South Retford Beauvale Hill Top Weecar Woodhouse Tiln Newtown Southwell Gamston Ladybrook South Scarle Normanton on Trent St Ann's Attenborough Darfoulds West Field Thorney Moor Hucknall Winkburn Beauvale Clipston West Retford Barnby in the Willows Tibshelf Wharf Staunton in the Vale Coates New Basford Stokeham Dove Green Commonside North Carlton Budby Sutton Kilton The Park Clipstone Treswell Oxton Hill Halloughton Ruddington Bilsthorpe Blyth Beckingham Nuncargate Little Carlton Hoveringham Skegby Stapleford Besthorpe Friezeland Woodnook Moorhouse Edwalton Kirklington Shireoaks Dunkirk Holbeck Woodhouse South Carlton Lower Beauvale Standard Hill Newark-on-Trent Bunny Hill Rhodesia