Retail Marketing in Stanton-on-the-Wolds

Get in touch

Retail Advertising in Stanton-on-the-Wolds

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NG12 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stanton-on-the-Wolds (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Sherwood Little Gringley Red Hill Warsop Vale Granby Southwell East Leake Gibsmere Netherfield Sutton Bradmore Dalestorth Beauvale Ordsall Misson Stragglethorpe Stanton Hill Kneeton Costhorpe Gringley on the Hill Plain Spot Fernwood New Kingston Bevercotes Manton Newlands Bull Farm Radmanthwaite Grove Normanton on Soar Rolleston East Bridgford New Westwood Hickling Pastures Holme Lane Norton Commonside Mattersey Mapperley Scarrington Gotham South Clifton Hyson Green Osberton Scofton Edwalton Hawton Eastwood Sutton Forest Side Bagthorpe Calverton Beckingham Costock West Bridgford Holbeck Woodhouse Woodnook Alexandra Park Rockley Attenborough Darfoulds Underwood Thorpe Stapleford Tiln Bole Hardwick Village Beeston New Lenton North Carlton Shelton Fledborough Ruffs Budby Styrrup Morton Whitemoor Haywood Oaks South Scarle Westwood New Cross Little Carlton Hazelgrove Blyth Cottam Ragnall Gonalston Langold Ossington Gunthorpe Belle Eau Park Woodborough Stokeham Laxton Clipston Screveton Syerston Ravensdale Swingate Staythorpe Low Marnham Shireoaks Cox Moor Kilvington Kings Clipstone Bracebridge Lower Beauvale Stanton-on-the-Wolds Cossall Langford Redmay Corner Rempstone Goverton Market Warsop Upton Field Perlethorpe Arnold Awsworth Babworth Weston Stanley Thorney Moor Blidworth Dale Saxondale Zouch Grassthorpe The Park Egmanton Fenton Hanstubbin Caythorpe Moorhouse South Retford Giltbrook Trowell Moor Toadhole White Post Holbeck Car Colston East Stoke Commonside Misterton Sneinton Bleasby Old Basford Hill Top Barnstone Beacon Hill Torworth Cuckney Newstead Blidworth Bottoms Lowdham North Wheatley Meden Vale West Retford Walesby Bunny Tithby West Markham Cropwell Bishop Farndon Butler's Hill Strelley Holme Pierrepont New Brinsley Harwell Normanton-on-the-Wolds Bakers Fields Fiskerton Annesley Lane End Bramcote Cossall Marsh Westville Coates Woodbeck Nuncargate High Marnham Cinderhill Maythorne Barrows Green Greasley Colwick Treswell Sutton Bonington Stoke Bardolph Skegby Wigthorpe Worksop Forest Town Wilford Elton on the Hill Newark-on-Trent Dove Green Laneham Watnall Clipstone Blue Hill Lace Market Barnby Moor Thoresby Girton Daybrook Babbington Pleasleyhill Haughton New Balderton Top Green Church Warsop Norwell Bilborough Kinoulton South Muskham Headon Kingston on Soar Hucknall Orston Mansfield Lambley Teversal Burrowsmoor Holt Rampton Bolham Wiseton North Clifton Sibthorpe Pye Hill Cotgrave Scrooby Top Kirton Selston Green Blidworth Inkerman Bassingfield Tollerton Farnsfield Everton East Markham Toton Lound Mansfield Woodhouse Elston Hall Green Moorgreen Misterton Soss Trowell Chilwell Sookholme Beechdale Hoveringham Besthorpe Broomhill Thorney Oxton Hill Rise Park Lenton Abbey South Carlton Retford New Basford The Green White Houses New Bagthorpe Carburton Epperstone North Muskham Easthorpe Burton Joyce South Wheatley Plumtree Park Saundby Bathley Wollaton Wallingwells East Drayton New Ollerton Bilsthorpe Hockerton Thoroton Gateford Bestwood St Albans Bulwell Balderton Hickling Darlton Sherwood Rise Selston Common Winthorpe Spion Kop Normanton on Trent Westhorpe Clifton Hempshill Vale Kelham Carlton in Lindrick Markham Moor Nether Headon Church Laneham Thrumpton Shelford Friezeland Serlby Coddington Kimberley Gedling Redhill Clarborough Harby Bulwell Forest Drinsey Nook Colston Bassett West Drayton Morton Milton Bestwood Eastwood Hall Cromwell Brinkley Allen's Green Upper Broughton Bentinck Town Spalford Sturton le Steeple Sutton on Trent Ranskill Flawborough Caunton Gateford Common Carrington Normanton Wellow Ravenshead Carlton Forest Adbolton Elkesley Bingham Rufford West Field Huthwaite Holme High Town Wysall Langar Meadows Skegness Radford Keyworth Gamston Owthorpe Bleak Hills Balk Field Top Valley Newington Highbury Vale Dunham on Trent Askham Old Lenton Welham Newton Ruddington Mattersey Thorpe Gorsethorpe Bailey Grove Boughton Upper Morton Eaton Harworth Bramcote Hills Alma Bobbers Mill Bircotes Skegby Fulwood Fackley Woodthorpe Papplewick Harworth Drakeholes Nornay North Leverton with Habblesthorpe Tibshelf Wharf Shipley Gate Selston Scaftworth Winkburn Forest Fields Hodsock Willoughby-on-the-Wolds Ranby Stanford on Soar Kirklington Rylands Rainworth Dunkirk West Leake Radcliffe on Trent Porchester Whatton-in-the-Vale Ollerton Rhodesia Bothamsall Newton Town Aslockton Halam Upper Saxondale Nether Langwith Kirkby-in-Ashfield Scrooby Sibthorpe Ratcliffe on Soar Alverton Wigsley Norwell Woodhouse Maplebeck Sutton cum Lound New Eastwood Flintham The Park Kirkby Woodhouse Knapthorpe Edingley Bilsthorpe Moor Averham Annesley Woodhouse Cropwell Butler Kilton Hawksworth Brinsley Clayworth Dunsill Carlton-on-Trent West Stockwith Collingham Thorneywood Harlequin Kersall Nuthall Upton Bunny Hill Ompton Brough Hayton Sunnyside Newtown Linby Mapperley Park Cotham Bulcote Carlton Barnby in the Willows Walkeringham Stanford Hills Aspley Thurgarton Edwinstowe Barton in Fabis Kneesall Standard Hill Oxton Staunton in the Vale Ladybrook Thrumpton Newthorpe Common Oldcotes Stony Dale Eakring Bestwood Village South Leverton Halloughton Moorhaigh Woodhouse Wighay Plumtree Bilby Widmerpool Broxtowe St Ann's Averham Park Annesley Littleborough Nottingham Newthorpe Upton Weecar Rosemaryhill Jacksdale Gamston Sutton in Ashfield Thorpe in the Glebe Beauvale Harlow Wood Tuxford

Pages

Legal information