Retail Marketing in Barford St John

Get in touch

Retail Advertising in Barford St John

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in OX15 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Barford St John (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Souldern Little Rollright Meadside Newington Clare Warpsgrove Drayton Witheridge Hill Over Kiddington Nuney Green Lidstone Crowell Frilford Broadwell Cornwell Somerton Ewelme Balscote Fordwells West Challow South Newington Abingdon-on-Thames Mapledurham Witney Letcombe Bassett Chilson Alkerton Charlton-on-Otmoor Chastleton Dunthrop Deddington Kidlington Thame Kencot Churchill Northcourt Woodway Wildmoor Long Hanborough Langford Greenwood Hinton Waldrist Eynsham Fulwell Shilton Little Clanfield Spelsbury Oakley Court Clifton Rotherfield Greys Horley Brighthampton Bould Burford East End Ledwell North Stoke Blewbury Risinghurst Drayton St Leonard Poffley End Swinford Epwell Longcot Rotherfield Peppard Clattercote Little Wittenham Fifield Idstone New Hinksey Chimney-end Hempton Wainhill Appleton Wilcote High Cogges Pusey Burdrop Florence Park Shotover Hill Wolvercote Brize Norton Godington Carswell Marsh East Adderbury Shirburn Cholsey Littlestead Green Leafield Black Bourton Holton Cumnor Hill Freeland Baldon Row Grove Baynard's Green Hailey Lodge Hill Park Town Fringford Kiddington Stoke Lyne Radley Stoke Talmage Adderbury Chawley Milton Common Wheatley Bruern Abbey Checkendon Stadhampton Caversfield Milton Heights Nethercote Jericho The Green Swinbrook Wytham Horton-cum-Studley Taston Newtown Wallingford Lower Radley New Headington Upper Heyford Sonning Common Islip South Hinksey Taynton Lower Heyford Great Coxwell Dean Dry Sandford Middleton Stoney Little Milton Cold Harbour Coleshill Shrivenham Oakley Gagingwell Hampton Gay Milton Upton Ashbury Steeple Aston Walton Manor Lower Arncott Henton Lewknor Tubney Uffington Mackney Southcombe Stonesfield Path Hill Great Rollright Little Haseley Nuffield Tokers Green Satwell Whistlow Ascott d' Oyley Harpsden Bottom Scotland End Burcot Pyrton Foxcombe Hill Fawler New Marston Albury Kingston Lisle Dunsden Green Tusmore Nettlebed Field Assarts Kennington Binsey Whiteoak Green Brookhampton Beckley Warborough Lower Wainhill King's End Over Norton Oddington Old Chalford Ipsden Weald Chalgrove Lower Shiplake North Leigh Moreton Newbridge North Hinksey Village Wendlebury Highmoor Cross Rowstock West Hagbourne Murcott Sibford Gower South Leigh Banbury Toot Baldon Trench Green Lower Assendon Church End Great Milton Easington Mixbury Gosford Juniper Hill Hook End Slade End Tiddington Crocker End Piddington Marcham Great Tew Greys Green Over Worton Blackbird Leys Rousham Broughton Greenfield Gibralter Newnham Murren Hethe Salford Shippon Wootton Charterville Allotments Winterbrook Kingston Stert Shipton-under-Wychwood Watchfield Botley Highmoor Newton Purcell Calthorpe Coscote Milton-under-Wychwood Dorchester Blackthorn Bourton Highfield Little Bourton Milton Hill Buckland Cutteslowe Buckland Marsh Upper Arncott Sunnymead Lew Hill Bottom Little Heath Headington Hill Headington Quarry Henwood Harwell Langford Village Easington New Botley Lyneham Westcot Norham Manor Alvescot Stanton St John Heythrop Fencott Grimsbury Rose Hill Cleeve Great Holcombe Drayton Wroxton Woodeaton Townsend Harpsden Heights Barford St Michael Charlton Fawler Campsfield Collins End Littleworth Hardwick Woodfield Henley-on-Thames Aston Tirrold Temple Cowley Upper Wardington Tadley East Challow Tackley Enslow Barford St John Middle Aston Cleveley Woodleys Cottisford Fyfield Horspath Boars Hill Broadplat Chipping Norton Oxford Spires Park Begbroke Bushey Ground Ruscote Kingham Marsh Baldon Howe Hill Marston Mollington High Meadow View Woodstock Binfield Heath Wigginton Worsham Ramsden Enstone Camp Corner Swalcliffe Wootton Village Asthall Milcombe Culham Pishill Bank Merton Upper Wolvercote Shellingford Park Corner Middle Barton South Weston Wigginton Heath Hailey Cothill Compton Beauchamp Neat Enstone Headington Barton Abbey Stoke Row Dean Court Bridge End West End South Moreton Westwell Northmoor Christmas Common Southrop Church Hanborough Eaton Holwell Old Woodstock Claydon Hanwell Hopcroft's Holt Mongewell Buscot Wick Russell's Water Berinsfield Bodicote Chadlington Bladon Wardington Lower Highmoor Catslip Woodcote Garden City Chinnor Barton Shillingford Combe Upton West Adderbury West Ginge East Hagbourne Bainton Watlington Aston Upthorpe Wantage Upperton Hardwick Bradwell East End Shiplake Row Sutton Delly End Twyford Middle Assendon Harpsden Appleford-on-Thames Great Haseley Emmington Lyford Waterperry Shiplake Postcombe Carterton Longworth Glympton Well Place Cogges Knighton Filkins Belmont South Stoke Nether Worton Clanfield Netherton Crowmarsh Gifford Yarnton Yelford Cowley Hampton Poyle Shores Green Frilford Heath Ardington Wick Newland Kingstone Winslow Mount Skippett Widford North Aston Sarsden Halt Standlake Chesterton Brookend Kingston Blount Garsington Denton Garford Didcot East Ginge Chimney Bampton Minster Lovell Gainfield Radfordbridge Rokemarsh Radcot Aston Cassington Tetsworth Goosey Sarsden Benson Cane End Kirtlington Shepherd's Green Oakley Wood Westend Stonor Blenheim Foscot Little Tew Chalkhouse Green Shutford Charlbury Bunkers Hill Chiselhampton Cote Hempton Gallowstree Common Kidmore End Peachcroft Iffley Ascott Earl East Hendred Whitchurch Hill Britwell Salome Sparsholt Fewcott Berrick Salome Water Eaton Wootton Chazey Heath Crowell Hill Westhall Hill Bicester North Newington Bicester Village Hornton Radford Hatford Finmere Neithrop Adwell Chilton Forest Hill Blackditch Caldecott Buscot Steventon Moreton Towersey Crawley Sunningwell Thrupp Bucknell Caulcott Barnard Gate East End Woolstone Ducklington Overy Stratton Audley Hardwick Stanford in the Vale Cropredy Down End Filchampstead Preston Crowmarsh Fernham Radley Park Heath End Ardington Childrey Noke Great Bourton Shorthampton Cowleaze Corner Brightwell Baldwin West Hanney Golden Balls Harcourt Hill Lower Tadmarton Bix Lower Bourton Summertown Heathfield Village Faringdon Broughton Poggs Exlade Street Little Coxwell Brightwell-cum-Sotwell Upper Milton Asthall Leigh Dane Hill Little Chesterton Ardley Weston-on-the-Green Signet Bletchingdon Goring Heath Shenington Greenend Elsfield Sutton Courtenay Bradwell Grove New Osney West Hendred Shipton-on-Cherwell Launton North Moreton New Yatt Cuddesdon Finstock Draycot Ascott-under-Wychwood Lower Wolvercote Huntercombe End Sibford Ferris Southmoor Waterstock Fritwell Whitchurch-on-Thames West Lockinge Rack End Shiplake Bottom Steeple Barton Charney Bassett Church Enstone Pishill Hook Norton Eastend East Hanney Denchworth Kingston Bagpuize Bure Park Letcombe Regis Peppard Hill Eaton Hastings Littleworth Pishill Bottom Williamscot Aston Rowant Millend Tadmarton Sonning Eye Hensington Cookley Green Little Minster Cray's Pond Sandhills Shifford Osney Cumnor Swerford East Lockinge Kingwood Common Fulbrook Farmoor Grandpont Little Faringdon Townsend Bayworth Maidensgrove Nuneham Courtenay Baulking Sydenham Littlemore Idbury Bloxham Crowsley Stanton Harcourt Long Wittenham Play Hatch Duns Tew Woodgreen Oxford Clifton Hampden Curbridge Ambrosden Grafton Gozzard's Ford Goring Sandford St Martin Worton Milton Bessels Leigh Westcott Barton Moulsford Kelmscott Roke Cuxham Sandford-on-Thames