Retail Marketing in Broadwell

Get in touch

Retail Advertising in Broadwell

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GL7 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Broadwell (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Idstone Little Clanfield Rotherfield Greys West Hagbourne Aston Upthorpe Broadplat Bix Kennington Swerford Radcot East Ginge Bicester Village Little Minster Pishill Greenend Ascott-under-Wychwood Alkerton Watlington Barton Satwell Shepherd's Green East Challow Harcourt Hill Shippon South Hinksey Tusmore Dane Hill Harpsden Radley Pusey Lewknor Fulbrook Sonning Eye Filkins Drayton Church End Woodstock Shipton-under-Wychwood Kidmore End Littlemore Whistlow Eastend Caulcott Church Hanborough Long Wittenham Rack End North Moreton Calthorpe South Stoke Cold Harbour Wildmoor Sarsden Park Corner Cassington Brookend Stoke Talmage Chimney-end West Adderbury Shilton Headington Quarry Dunsden Green Berinsfield Cleveley Ambrosden Rokemarsh North Hinksey Village Bushey Ground Risinghurst Sandford-on-Thames Netherton Fringford Sibford Ferris Summertown Hinton Waldrist Horley Shenington Highfield Over Kiddington Black Bourton Hensington Tubney Hempton Frilford West Lockinge Greenfield Aston Rowant Whiteoak Green Lew Rousham Coleshill Christmas Common Warpsgrove Broughton Poggs Newland Little Chesterton Northmoor Hampton Poyle Gallowstree Common Bruern Abbey Stonor Chalgrove Cumnor Hill Elsfield Brookhampton Warborough Lower Tadmarton Fawler Crocker End Langford Village Upperton Little Wittenham Old Woodstock Little Haseley Highmoor Cornwell Cutteslowe Appleford-on-Thames Littleworth Carterton Southrop Great Bourton Draycot Kiddington Middleton Stoney Buckland Marsh Fulwell Dean Court Swalcliffe Mixbury Woodeaton Childrey East End Great Rollright Barford St Michael Trench Green Chiselhampton New Osney Spelsbury Southcombe Ducklington Stadhampton Northcourt Hook Norton Milton Claydon Radley Park Bould Merton Longworth Denton Little Tew Compton Beauchamp Little Rollright Shipton-on-Cherwell Lyneham Crowell Cowleaze Corner Clifton Eaton Idbury Winterbrook Grove Lower Wainhill Beckley Brighthampton Kingwood Common Howe Hill Thrupp Cowley Water Eaton Begbroke Sarsden Halt Newton Purcell Upton West End Wroxton Pishill Bottom Easington Towersey Hatford Mapledurham Caldecott Carswell Marsh Hardwick Horton-cum-Studley Tetsworth Hill Bottom Westcot Shotover Hill Harpsden Bottom Neat Enstone North Stoke Iffley Kencot Burdrop Wootton Kirtlington Bridge End Neithrop Townsend Great Haseley Down End Harpsden Heights High Cogges Oakley Wood Frilford Heath Filchampstead Oakley Blackthorn Taynton Charlbury Kingston Bagpuize Wendlebury Toot Baldon Delly End Stratton Audley Bunkers Hill Ascott d' Oyley Shiplake Row Whitchurch Hill Tadley Great Tew Wheatley Cothill Curbridge Finmere Cote Buckland Clare Islip Ardley Ashbury Gibralter Kingston Lisle Radfordbridge Baynard's Green Blackditch Jericho Kingstone Winslow Milton-under-Wychwood Crowell Hill Brightwell Baldwin Play Hatch Little Milton Peppard Hill Barton Abbey Hopcroft's Holt Drayton St Leonard Westhall Hill Chalkhouse Green Upper Wolvercote Abingdon-on-Thames Wigginton Heath King's End East Adderbury Long Hanborough Tackley Newbridge Gainfield Cookley Green Middle Barton Marsh Baldon Ledwell Sandhills Horspath Scotland End Overy Littleworth Swinford Huntercombe End Bradwell Grove Foscot Fewcott Stanton Harcourt Culham Park Town Whitchurch-on-Thames Buscot Wick Lodge Hill Townsend Broadwell Banbury Newington Upper Heyford Woodcote Mount Skippett Widford Blackbird Leys Dorchester Chilson Alvescot Standlake Holwell Ipsden Marcham Pyrton Grimsbury Clattercote Stanton St John Waterperry Mollington Emmington Kingston Blount Milton Headington Rose Hill Upton Dean Chadlington Collins End Waterstock Campsfield Golden Balls Bampton Moulsford New Marston Henton Hardwick Kelmscott Forest Hill Fernham Lower Heyford Upper Arncott Cumnor Yelford Stonesfield Charlton Adwell Swinbrook Charlton-on-Otmoor Well Place Chipping Norton East End Williamscot Headington Hill Florence Park Finstock Bure Park Tiddington Kingham Tadmarton West Challow Steeple Barton Sydenham Adderbury Shiplake Bottom New Yatt Lower Shiplake Broughton Sonning Common Charterville Allotments Ardington Bladon Postcombe Mackney Millend Blewbury Camp Corner Letcombe Bassett Belmont Crawley Brize Norton Stanford in the Vale Chawley Woodway Hornton Cholsey Wootton Village Letcombe Regis Little Coxwell Hethe West Ginge Chimney Taston Glympton South Leigh Great Coxwell Chilton Norham Manor Woodleys Gagingwell Little Heath Signet Oddington Shirburn Deddington The Green Westend Grafton Woolstone Marston Asthall Ascott Earl Nethercote East Hagbourne Nettlebed Foxcombe Hill Fawler Field Assarts Greenwood Appleton Heathfield Village South Newington Hampton Gay Milton Hill Didcot Farmoor Chastleton Wantage Noke Rotherfield Peppard Burford Harwell Wilcote Oxford New Botley Garden City Ruscote Cottisford Oakley Court Berrick Salome Moreton Hailey Burcot Balscote Stoke Row Kingston Stert Bayworth Steventon Weston-on-the-Green Mongewell Dry Sandford Sutton Courtenay Walton Manor Greys Green Langford Newtown New Hinksey Sunningwell Milton Common Gosford Buscot Pishill Bank Souldern Enstone West Hendred Baulking Fritwell Aston Tirrold Wootton Roke Upper Milton Checkendon Sutton Barford St John Juniper Hill Garsington Blenheim Drayton Wytham Knighton Woodfield Worsham Witheridge Hill High Meadow View Bourton Weald Murcott Middle Assendon Gozzard's Ford Yarnton Henley-on-Thames Lower Wolvercote Stoke Lyne Garford Shores Green Wigginton Caversfield Ewelme Southmoor Clanfield Cane End Nuffield Shrivenham West Hanney Cleeve Chinnor Cogges Great Holcombe Shiplake Russell's Water Holton Highmoor Cross Tokers Green Little Faringdon Bicester Upper Wardington Eaton Hastings Coscote Over Worton Ardington Wick Binfield Heath Churchill Freeland Grandpont Nether Worton Leafield Botley Heythrop Meadside Shifford East Lockinge Enslow Exlade Street Lidstone Rowstock Piddington Lower Radley East End Witney Twyford Milcombe Hempton Wainhill Fifield Over Norton Fyfield Denchworth Godington South Weston Duns Tew Nuneham Courtenay Faringdon Temple Cowley Minster Lovell Church Enstone Path Hill Lower Bourton Lower Highmoor Eynsham Somerton Chesterton Westwell Launton Shellingford Goosey Catslip Chazey Heath Cuddesdon Goring Heath Shutford Binsey Hailey Radford Worton Lyford Salford Wallingford Thame Westcott Barton Goring Clifton Hampden Shorthampton Great Milton North Leigh Hanwell Albury Shillingford Britwell Salome North Newington Dunthrop Middle Aston Hook End Bradwell Bloxham Poffley End Bodicote Slade End Little Bourton Cuxham Lower Arncott Milton Heights Lower Assendon Moreton Baldon Row Wardington Barnard Gate Longcot Newnham Murren Kidlington East Hendred Bletchingdon Boars Hill Combe Preston Crowmarsh Osney Sunnymead Watchfield Woodgreen Bessels Leigh Sparsholt Benson East Hanney Cropredy Sandford St Martin Epwell Ramsden Asthall Leigh New Headington Cray's Pond Nuney Green South Moreton Steeple Aston Crowsley Maidensgrove Wolvercote Hardwick Peachcroft Heath End Bucknell Old Chalford Littlestead Green Brightwell-cum-Sotwell North Aston Sibford Gower Bainton Uffington Fencott Fordwells Easington Henwood Oxford Spires Park Charney Bassett Crowmarsh Gifford Aston