Retail Marketing in Drayton St Leonard

Get in touch

Retail Advertising in Drayton St Leonard

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in OX10 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Drayton St Leonard (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Fyfield Aston Tirrold Marsh Baldon Great Milton New Marston New Yatt Wolvercote Hatford Shipton-on-Cherwell Drayton St Leonard Radley Park Begbroke Hardwick Combe Milton Heights The Green Hornton Idstone Towersey Chalgrove Fawler Postcombe Little Milton Woolstone Brightwell Baldwin Upper Milton Chazey Heath Sibford Ferris Wytham Berrick Salome Broughton South Newington Chiselhampton Wallingford Lodge Hill Cornwell Blackbird Leys Twyford Summertown Bloxham Tiddington Deddington New Hinksey Camp Corner Littlestead Green Burford Swerford Stonesfield Buscot Rose Hill Barton Steeple Barton Heath End Tokers Green Little Heath Blackditch Whistlow Lower Radley Lidstone Ashbury Eynsham Nuneham Courtenay Catslip Shorthampton Ramsden Kingston Bagpuize Church Enstone Mapledurham Tubney Brighthampton Alkerton Buckland Horspath Scotland End King's End Park Town Stanton St John Cumnor Highfield Cuxham Easington Weston-on-the-Green Over Kiddington Littleworth Kidmore End Mount Skippett Wilcote Oakley Court New Osney Gagingwell Spelsbury Eaton Hastings Tetsworth Barnard Gate Henton Tadley Cote Tackley Binfield Heath Adwell Britwell Salome Great Holcombe Woodcote Slade End Freeland Shutford Wildmoor Taston Lew Ascott-under-Wychwood Upper Arncott Netherton Gozzard's Ford Woodleys Chimney Henwood Kingston Blount Oxford Spires Park Wootton Bampton Marston Hook Norton High Meadow View Bessels Leigh Appleford-on-Thames Nether Worton Swinford Huntercombe End East Lockinge Stoke Talmage Radfordbridge Hinton Waldrist Hensington Duns Tew Roke Nuney Green North Moreton Greenend Buscot Wick Gosford Northcourt Newbridge Emmington Murcott Chadlington Fawler Dunsden Green Ruscote Ardington Wick Frilford Rowstock Langford Village Brookhampton Upper Wardington Godington Hempton Easington Watchfield Black Bourton Old Woodstock Charlton-on-Otmoor North Hinksey Village Clanfield Pishill Cogges Toot Baldon Denton Field Assarts Cold Harbour Brize Norton Marcham Fulwell Clattercote Stanford in the Vale Chimney-end Appleton Kennington Forest Hill Shilton Sarsden West Lockinge Steeple Aston Grafton Garden City Chipping Norton Bletchingdon East Challow Cane End Grimsbury Merton Radley Ledwell Sparsholt Tadmarton Down End Compton Beauchamp Dry Sandford Hampton Gay Millend Waterperry Middleton Stoney Berinsfield Cholsey Bix Leafield Clifton Hampden Worton Culham Crowsley Middle Barton Lower Wainhill Farmoor Shipton-under-Wychwood Caversfield North Stoke Howe Hill Southmoor Mackney Witheridge Hill Whitchurch Hill Wigginton Southrop Iffley Long Wittenham Dunthrop Burdrop Warborough Townsend Upton Longworth Baynard's Green Finmere Belmont Noke Charlbury South Leigh Florence Park Oxford Ewelme Watlington Cutteslowe Filkins Carterton Water Eaton Bould Charterville Allotments Northmoor Cothill East Hendred Thrupp Banbury Bladon Newnham Murren Path Hill Shellingford Westcott Barton Old Chalford Upton Rack End Nuffield Juniper Hill Littlemore Bure Park Little Chesterton Radcot Maidensgrove Greenfield Woodstock West Hendred Hopcroft's Holt Dane Hill Abingdon-on-Thames Broadwell Williamscot Play Hatch Over Worton Alvescot Westend Southcombe Baldon Row Newton Purcell Signet Nettlebed Coscote Hethe Lyneham Fifield Somerton Russell's Water Highmoor Cross Caldecott Carswell Marsh Upperton Little Rollright Chesterton Holton Oakley Wood Moreton Middle Aston Charlton Waterstock East Hagbourne Swinbrook High Cogges Aston Rowant Westhall Hill Botley Chalkhouse Green Shiplake Row South Weston Crawley Crowell Hill Moulsford Fernham Enslow Risinghurst Great Rollright Kingham Hook End Little Coxwell Balscote Pishill Bank Kiddington Aston Upthorpe Sarsden Halt Fencott Milton Common Hill Bottom Drayton Headington Quarry Newland Milton Standlake Faringdon Sandford St Martin Caulcott Broughton Poggs Elsfield Gallowstree Common Hempton Wainhill Kingston Lisle Coleshill Rokemarsh Asthall Leigh Bruern Abbey Mongewell Great Tew Gibralter Horton-cum-Studley Newington Whitchurch-on-Thames Sydenham West Ginge South Hinksey Milton Hill Filchampstead Preston Crowmarsh Binsey Beckley Barford St John Fringford Bucknell Barford St Michael Headington Westcot Harpsden Bottom Knighton Peppard Hill Souldern Lower Shiplake Sunningwell Weald Greenwood Dorchester Steventon Letcombe Bassett Longcot Piddington Bainton Christmas Common Chastleton Delly End Little Wittenham Cumnor Hill Cookley Green Ascott Earl Highmoor Great Haseley Greys Green North Aston Warpsgrove Witney Kingstone Winslow Lower Tadmarton South Moreton Wootton Village Church Hanborough Goring Heath Bourton Childrey North Leigh Curbridge Cottisford Ducklington Worsham Hardwick Stoke Row Swalcliffe Wantage Kingwood Common Frilford Heath Garsington Goring Lyford Salford Woodfield Whiteoak Green Exlade Street Shepherd's Green Baulking Little Faringdon Cassington Widford Uffington Horley Woodway Milcombe Stoke Lyne Bodicote Middle Assendon Neat Enstone Adderbury Kirtlington Well Place Harpsden Heights Campsfield Milton Finstock Wheatley Brookend Sibford Gower Albury New Botley South Stoke Pusey Sutton Courtenay Harpsden Bradwell Grove Ardley Milton-under-Wychwood Satwell Kidlington Park Corner Mixbury Winterbrook Blackthorn Foscot Great Bourton Sunnymead Little Bourton Mollington Eastend Eaton Bicester Village Oakley Chilson Grove Hampton Poyle Chawley Peachcroft Over Norton Glympton Heythrop Jericho Ipsden Moreton Yarnton Holwell Wendlebury Stanton Harcourt Shenington Hardwick Fulbrook Langford Neithrop Epwell Shirburn Stadhampton Pishill Bottom Blewbury Gainfield North Newington Lower Arncott Townsend Clare Launton Yelford Ardington West Challow Denchworth Burcot Wroxton Little Haseley Harcourt Hill Hanwell Sonning Eye Bushey Ground Upper Wolvercote Aston East End Harwell Chinnor Westwell Islip East Ginge West Hagbourne Churchill Rotherfield Greys Woodeaton Long Hanborough Clifton Stonor Woodgreen Shillingford West Adderbury Charney Bassett Wootton Sonning Common Crowell Headington Hill Hailey Wigginton Heath Broadplat Shotover Hill Kingston Stert Dean Kelmscott Brightwell-cum-Sotwell Bridge End Lower Assendon Enstone Shiplake Bottom Bicester East End Didcot Cowley Newtown Poffley End Cray's Pond Foxcombe Hill Tusmore Cuddesdon Goosey East End Chilton Rotherfield Peppard Littleworth Calthorpe Shores Green Taynton Shippon Fritwell Thame Fordwells Lower Bourton Sandford-on-Thames Benson Draycot Bunkers Hill Radford Heathfield Village Trench Green Crocker End Little Minster Ambrosden Stratton Audley Garford Cropredy Nethercote Drayton Blenheim Upper Heyford Pyrton Checkendon Golden Balls Lewknor Bradwell Grandpont Dean Court Idbury Collins End Lower Heyford Cleveley East Adderbury Shiplake Shrivenham Bayworth New Headington Lower Wolvercote Wardington Overy Fewcott Claydon Norham Manor Ascott d' Oyley Cleeve Walton Manor Cowleaze Corner Shifford Little Clanfield Henley-on-Thames Little Tew Kencot Temple Cowley Asthall Crowmarsh Gifford Great Coxwell Oddington Hailey Sandhills East Hanney Meadside Boars Hill Osney Lower Highmoor Rousham West End West Hanney Minster Lovell Church End Buckland Marsh Barton Abbey Letcombe Regis Sutton