Retail Marketing in Waterstock

Get in touch

Retail Advertising in Waterstock

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in OX33 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Waterstock (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Great Coxwell Chadlington Filkins Neat Enstone Warborough Aston Lower Arncott Chipping Norton Hook Norton Combe Church End Merton North Leigh High Cogges Twyford Signet Milton-under-Wychwood Wootton Village Drayton St Leonard Charney Bassett Rotherfield Greys Easington Oakley Over Norton New Hinksey Fewcott Bletchingdon New Osney Sunnymead Chawley Lower Heyford Radley Woodway Taston Clattercote Salford Water Eaton Drayton Yelford Cray's Pond Shellingford Crawley Sarsden Halt Murcott Elsfield Camp Corner Middleton Stoney Steventon Shillingford Great Haseley Henwood Wigginton Heath Walton Manor Faringdon Crowmarsh Gifford Letcombe Bassett Foxcombe Hill Bladon Risinghurst Trench Green Church Enstone Little Minster Harcourt Hill Pishill Bank Aston Upthorpe Oakley Court South Moreton Charlton-on-Otmoor Kingston Bagpuize Cleeve Watlington Baulking Sandhills Littleworth Piddington Compton Beauchamp Crocker End Kencot Shorthampton North Hinksey Village Tusmore Easington Yarnton Bucknell Minster Lovell Adwell Little Coxwell East End Broughton Poggs Frilford Heath Letcombe Regis Calthorpe Field Assarts South Weston North Newington Meadside Horton-cum-Studley Swerford Begbroke Little Bourton Hinton Waldrist East Hendred Maidensgrove Radcot Well Place Upper Heyford Hopcroft's Holt Sparsholt Cane End Eastend Hanwell Headington Quarry Appleford-on-Thames Wallingford Pyrton Watchfield Newbridge Stoke Lyne Wytham Blackthorn Sydenham Wendlebury Foscot Clanfield Newtown Farmoor Cholsey South Stoke East End Langford Village Oxford Spires Park Lower Wolvercote Upperton Bure Park Longworth Sonning Eye Gainfield Waterstock Nuneham Courtenay Brookend Stonor Filchampstead Chiselhampton Milton Claydon Postcombe Finmere Park Corner Cogges Botley Brightwell-cum-Sotwell Holton Knighton Oxford Somerton Finstock Henton Buckland Marsh Sarsden Sutton Courtenay Hook End Pishill Kingstone Winslow Lewknor Aston Tirrold Carswell Marsh Eaton Lyford Binsey Shipton-on-Cherwell Greenwood Broughton Juniper Hill Scotland End Forest Hill Ashbury Iffley Warpsgrove Henley-on-Thames Islip Dunthrop Christmas Common Kingwood Common Clare The Green Godington Taynton Dean Binfield Heath Longcot Nuney Green Mackney Down End Goring Heath Crowsley Shilton East Hagbourne Alkerton Netherton Dunsden Green Berrick Salome Headington Hill South Hinksey Childrey Peachcroft Ambrosden Rousham Lower Assendon Long Wittenham Stoke Talmage Summertown Rowstock Bourton South Leigh Hardwick Garden City Overy Garsington Steeple Barton Shenington Great Holcombe Delly End Caversfield Gosford Eynsham Deddington Fulbrook Fawler High Meadow View Sonning Common Gallowstree Common Chilton Townsend Belmont West Hendred Baynard's Green Culham Westcot Drayton Ledwell New Botley Hempton Balscote Westwell Sunningwell Bould Cropredy Stanton Harcourt Church Hanborough East Ginge Hailey Chesterton Peppard Hill Little Chesterton Swinbrook Spelsbury East Hanney Upper Wardington Hardwick Goring Hensington Hailey Buscot North Moreton Woodleys Upper Arncott Path Hill Fordwells Newton Purcell Bicester Village Aston Rowant Oakley Wood Moreton Wardington Winterbrook Ascott Earl Stonesfield Fritwell West Adderbury Harpsden Heights Shiplake Row Beckley Great Tew Charlbury Rotherfield Peppard North Stoke Cuddesdon Highfield Preston Crowmarsh Chilson Bix Satwell Ardley Banbury Barton Cornwell Charlton Shirburn Woodfield Milton Wootton Middle Barton Kingston Blount Littlestead Green Temple Cowley Shiplake West Ginge Clifton Hampden Upton Heythrop Wigginton Greenfield Worsham Great Rollright Chazey Heath Shippon Rose Hill Wolvercote Northcourt Upper Milton Hethe Lew Cuxham Bampton Blewbury Black Bourton Tiddington East Lockinge Rokemarsh Williamscot Benson Upper Wolvercote Cookley Green Gagingwell Middle Assendon Old Chalford Chimney Caldecott Sandford-on-Thames Stanton St John Brize Norton Bushey Ground Lower Radley Denton West End Littlemore Poffley End Whitchurch Hill Highmoor Wheatley East Challow East Adderbury Adderbury Dane Hill Woolstone Chinnor Harpsden Kingston Stert Cottisford Norham Manor Barnard Gate Checkendon Blackbird Leys Witheridge Hill Marston Berinsfield Shiplake Bottom Kelmscott East End Ewelme Abingdon-on-Thames Bradwell Fulwell West Lockinge Grandpont Bodicote Steeple Aston Wroxton Marsh Baldon Ducklington Little Milton Bainton Cumnor Southrop Idbury Cote Pishill Bottom Idstone Fencott Park Town Tetsworth Nettlebed Worton Exlade Street Milton Hill Ipsden Collins End Thame Jericho Bicester Stadhampton Little Rollright Florence Park Hatford Launton Slade End New Yatt Moreton Chimney-end Caulcott Radford Little Tew Whistlow Shifford Witney Kiddington Britwell Salome Waterperry Little Faringdon Sibford Ferris Dorchester Leafield King's End Mixbury Didcot Tokers Green Draycot Little Heath Ardington Little Clanfield Crowell Hill Curbridge Milton Common Northmoor Uffington Cothill Swinford Cold Harbour Garford Thrupp Woodcote Grafton Lower Shiplake Hempton Wainhill Noke Kidmore End New Headington Brighthampton Bloxham Cutteslowe Barton Abbey Highmoor Cross Pusey Towersey Newland Great Milton Lower Highmoor Grimsbury Fifield Over Kiddington Bayworth Milton Heights Rack End Cassington Denchworth Coleshill Enslow Asthall Toot Baldon Cowley Buckland Burdrop West Challow Kingham Roke Shepherd's Green Sandford St Martin Little Wittenham Millend Buscot Wick Neithrop Mount Skippett Charterville Allotments Broadwell Chalgrove Eaton Hastings Golden Balls Stoke Row Greenend Ascott d' Oyley Crowell Wildmoor Milcombe Woodgreen Brookhampton Clifton Langford Swalcliffe Westend Ruscote Radley Park Wilcote Fawler Heathfield Village Southcombe Lidstone Radfordbridge Sibford Gower Kennington Epwell Westcott Barton Lower Tadmarton Harwell Enstone Holwell Burford Stratton Audley New Marston West Hanney Gibralter Lower Bourton Cleveley Coscote Freeland Bruern Abbey Barford St Michael Lyneham Wantage Huntercombe End Appleton Middle Aston Hampton Gay Kirtlington Marcham Southmoor Shotover Hill Harpsden Bottom Asthall Leigh Bunkers Hill Weston-on-the-Green Blenheim Wootton Burcot Baldon Row Shutford Stanford in the Vale Townsend Headington Widford Howe Hill Hill Bottom North Aston Barford St John Heath End Long Hanborough Sutton Mapledurham Duns Tew Chastleton Campsfield Dean Court Woodstock Alvescot Tubney Mongewell Shipton-under-Wychwood Shrivenham Fyfield Brightwell Baldwin Littleworth Over Worton Russell's Water Kingston Lisle Souldern Horley West Hagbourne Newnham Murren Play Hatch Ramsden Churchill Westhall Hill Osney Weald Tackley Broadplat Cowleaze Corner Ardington Wick Bridge End Cumnor Hill Carterton Old Woodstock Woodeaton Lower Wainhill Greys Green Frilford Shores Green Hornton Grove Nuffield Whiteoak Green Tadley Dry Sandford Lodge Hill Nether Worton Whitchurch-on-Thames Ascott-under-Wychwood Nethercote Bessels Leigh Little Haseley Hampton Poyle Kidlington Hardwick Bradwell Grove Moulsford Upton Albury Glympton Boars Hill Newington Goosey Standlake Chalkhouse Green Great Bourton Tadmarton Blackditch Catslip Gozzard's Ford Mollington Fringford Fernham Oddington South Newington Emmington Horspath