Retail Marketing in West End

Get in touch

Retail Advertising in West End

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in OX29 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover West End (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Heathfield Village Old Chalford Clare Shenington East Hanney Radley Caulcott Binsey Little Haseley High Cogges Didcot Epwell Wigginton Nuney Green Whistlow Clattercote Tetsworth Marcham Carterton Chadlington Pishill Bradwell Grove Brookhampton Oakley Court Hopcroft's Holt Old Woodstock Ramsden Park Corner Standlake East End Berrick Salome Fawler Littleworth Kingston Lisle Farmoor Tadmarton Crowsley Highmoor Cross Headington Quarry Kingham Buscot Wick Hempton Scotland End Sibford Gower Godington Cuddesdon Broadplat Ledwell Shutford Burdrop North Moreton Bloxham Postcombe Harpsden Enslow Watchfield East Adderbury Hanwell Fulwell Shipton-on-Cherwell Gallowstree Common Lower Arncott Murcott Steeple Barton Garford West Ginge Great Tew Mixbury Witney Sutton Courtenay Gozzard's Ford Whitchurch-on-Thames Chinnor Claydon Belmont Upper Wolvercote Mapledurham Lower Tadmarton Westwell Lower Wainhill Charlbury Ascott Earl North Leigh Bicester Bodicote Hethe Meadside Netherton Fifield Bletchingdon Hill Bottom Asthall Cray's Pond Great Bourton East Ginge Lyford Sarsden Little Faringdon Highfield Satwell Wallingford Dorchester Easington Upton Bruern Abbey Finmere Foxcombe Hill Southcombe Wantage Bould Buckland Marsh Campsfield Broughton Poggs Church Enstone Middle Assendon Bayworth Steeple Aston Wolvercote Milton Common Brightwell Baldwin Burcot Warpsgrove Gibralter Blackthorn Maidensgrove Letcombe Bassett Ruscote Juniper Hill Culham Little Bourton Cane End Gosford Alkerton Osney Wytham Oxford New Osney Delly End Eastend Widford Appleford-on-Thames Little Chesterton Wendlebury Milcombe Ardington Kennington Camp Corner Cottisford Buscot Kelmscott Chiselhampton Aston Enstone Ardington Wick Moreton Bessels Leigh Upperton Broughton Sibford Ferris Norham Manor Upper Arncott Bradwell Coscote Hensington Sonning Common New Marston Easington Westend Cholsey Mongewell North Stoke Cowleaze Corner Over Norton Lidstone Grimsbury Eaton Hastings Heythrop Shippon Ewelme Dry Sandford Trench Green Stoke Lyne Dane Hill Blenheim Northmoor Barford St Michael Townsend Brookend Aston Tirrold Lower Wolvercote Chipping Norton South Leigh Clanfield Pishill Bank Henton Goring Heath Milton Forest Hill Fencott Berinsfield Shiplake Bottom Glympton Aston Upthorpe Hardwick Walton Manor Long Wittenham Radford Sandford St Martin Buckland Calthorpe Westcot North Aston Golden Balls Wigginton Heath Britwell Salome Kirtlington Long Hanborough Lower Radley Hook End Kingwood Common Binfield Heath Hempton Wainhill Langford Wootton Salford Field Assarts Shrivenham Moulsford Woolstone Shifford Brightwell-cum-Sotwell Hailey Taynton Bridge End Leafield Charterville Allotments Chastleton Harpsden Bottom Grandpont Russell's Water Radfordbridge Worton Millend Deddington Crowmarsh Gifford Lewknor Aston Rowant Weston-on-the-Green Gagingwell Freeland Finstock Ipsden Iffley Kingston Bagpuize Church End Hook Norton Moreton Woodleys Kiddington Kidlington Drayton Milton Temple Cowley Newington Greenwood Little Tew Sunningwell Eynsham Beckley Little Rollright Shiplake Row Duns Tew Shilton Westcott Barton Hornton Cookley Green South Weston Swalcliffe Sydenham Exlade Street Compton Beauchamp Cleveley Middle Barton Neithrop Shepherd's Green Holwell East End Over Worton Alvescot Hailey Little Minster Great Milton Pusey Thrupp West Hendred Wroxton West Hanney Wheatley Summertown Tiddington Frilford Heath West Adderbury Cogges Great Holcombe North Newington Rack End Toot Baldon Broadwell Kingston Stert Blackbird Leys Taston Fernham Drayton St Leonard South Stoke Elsfield Newland Newbridge Little Heath Shillingford Horton-cum-Studley Barton Abbey Overy Little Clanfield Pishill Bottom Cutteslowe Carswell Marsh East Lockinge Ardley Benson Hampton Poyle Hardwick Oxford Spires Park Albury Hampton Gay Childrey Frilford Milton-under-Wychwood Neat Enstone South Moreton Cote Swinbrook Littleworth Stanford in the Vale Shorthampton Rowstock Stadhampton Towersey New Yatt Littlestead Green Cassington Cleeve Upper Milton Florence Park Goosey Littlemore Cuxham Fulbrook Peppard Hill Upper Wardington Horspath Little Wittenham Fewcott Lew Signet Spelsbury Pyrton Rotherfield Peppard West Hagbourne Kingstone Winslow Shipton-under-Wychwood Kencot Woodfield Lodge Hill Harwell Fritwell Park Town Chesterton Bushey Ground Yelford Lower Assendon Little Milton Fordwells Shotover Hill Stonor Wootton Village Longworth Woodstock Hinton Waldrist Brize Norton Whitchurch Hill Great Coxwell Stanton St John Heath End Rose Hill Crowell Sandhills Fawler Oddington Peachcroft Nether Worton Mount Skippett Souldern Christmas Common Barton Crawley Westhall Hill Yarnton Coleshill Cumnor Hill Filchampstead Clifton Stanton Harcourt Woodcote Crowell Hill Stratton Audley Lower Highmoor Grove Williamscot Holton South Newington Boars Hill Henley-on-Thames Marston Charlton Great Haseley Chalkhouse Green Play Hatch Baulking Waterstock Banbury Church Hanborough New Headington Sonning Eye Knighton East End Sandford-on-Thames Curbridge Rotherfield Greys Begbroke East Hagbourne Cowley Shirburn Idbury Southmoor Southrop Milton Heights Sutton Nethercote Woodeaton Highmoor Whiteoak Green Hatford Burford King's End Mollington Newton Purcell Emmington Botley Dunthrop Slade End Merton Shores Green Ambrosden Fyfield Stoke Row Catslip Shiplake Wootton Oakley Wood Marsh Baldon Nuneham Courtenay Blackditch Weald Chalgrove Harpsden Heights Lower Bourton Drayton Bourton West Challow Dean Chimney-end Bainton Radcot Wilcote Greenfield Nettlebed Collins End Bladon Bure Park Hardwick Risinghurst Wildmoor Sparsholt Witheridge Hill Stoke Talmage Stonesfield Draycot Newnham Murren Caversfield Chawley Harcourt Hill Radley Park Goring Headington Thame North Hinksey Village Middle Aston Fringford Sunnymead Oakley Water Eaton Uffington Langford Village Greenend Poffley End Waterperry Henwood Swinford Checkendon Longcot Rokemarsh Cold Harbour Caldecott Filkins Foscot Adwell Baldon Row Roke Shellingford Townsend Islip Woodgreen Letcombe Regis Lower Shiplake Cropredy High Meadow View Baynard's Green Chazey Heath Worsham Woodway Abingdon-on-Thames Black Bourton Bampton Cumnor Dunsden Green Crocker End Rousham Down End Tackley Gainfield Charney Bassett Kidmore End Balscote Upper Heyford Huntercombe End Barford St John Garden City Brighthampton Ascott-under-Wychwood Churchill Adderbury Faringdon Howe Hill Path Hill Somerton Lyneham Clifton Hampden East Challow Headington Hill Well Place New Hinksey Garsington Bix East Hendred Warborough Idstone Bucknell Chimney Great Rollright Chilson Barnard Gate Blewbury Upton Horley Steventon Nuffield Chilton Denchworth Greys Green Middleton Stoney Tadley Milton Hill Cornwell Sarsden Halt Dean Court Twyford Preston Crowmarsh Asthall Leigh Newtown Jericho Ducklington Minster Lovell Little Coxwell Ascott d' Oyley Grafton Piddington Denton Ashbury Winterbrook Watlington Bicester Village Combe Launton Tusmore Northcourt Tubney West Lockinge New Botley South Hinksey Kingston Blount Mackney Eaton Charlton-on-Otmoor The Green Cothill Wardington West End Bunkers Hill Lower Heyford Over Kiddington Appleton Noke Swerford Tokers Green