Retail Marketing in St Harmon

Get in touch

Retail Advertising in St Harmon

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LD6 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover St Harmon (Powys)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Pendre Bwlchyddar Garth Gladestry Tregoyd Boughrood Brest / Brest Bochrwyd Melinbyrhedyn Maesyrhandir Llangattock / Llangatwg Llanllugan Crowther's Pool Felinfach Cwm-Llinau Pant-y-dŵr Newchurch / Llannewydd Penygloddfa Discoed Montgomery / Trefaldwyn Esgairgeiliog Cae'r-Lan Plasiolyn Cefn-gorwydd Pentre Dolau Honddu Hengoed New Well Tal-y-Wern Cil St Harmon Gorof Merthyr Cynog Aber Rhaeadr Llanmerewig Ffordd-las Dolyronnen Dol-y-cannau Wig Llanbedr Llansantffraed-Cwmdeuddwr Llandefaelog-tre'r-graig Ffridd Cwmdu Llanymynech Gurnos / Y Gurnos Abertridwr Appletree Llaithddu Penybontfawr Llanfaes Ffawyddog Cross Oak Cwmbach Llechrhyd Gungrog Llanfechan Pencommin Gwenddwr Trefnanney Trwstllewelyn Deuddwr Haughton Newtown Talerddig Hopton Isaf Cwm-y-gaist Coed-y-wlad Felindre Moel Ddolwen Llanddewi Ystradenni Cemmaes Road / Glantwymyn Trelydan Pant Mawr Stepaside Commins Coch Dylife Glyn Guilsfield / Cegidfa Nant-glas Pool Quay Crewgreen Llansilin Sarn-y-bryn-caled Bacheldre Crug-y-byddar Frochas Penygelli Llaneglwys Gleiniant Welshpool / Y Trallwng Penisha Rhos Llangurig Frochas Glasbury / Y Clas-ar-Wy Llangadwaladr Glan-Frogan Hill / Bryngwyn Tan Hinon Tynyrwtra Llanfihangel-yng-Ngwynfa Ffynnonau Moelfre Pont-y-bryn-hurt Llanfilo Llanfihangel Rhydithon Hundred House Dolanog Craig-y-nos Coedway Cefn Cantref Sarnau Y Fan Hay-on-Wye / Y Gelli Gandryll Tretower / Tretŵr Glaspwll Braichyfedw Glynbrochan Aber Village Maesmynis Little London Brooks Doldowlod Dolfor Glanrhyd Llanfyllin Plâs Llwyngwern Troedrhiwdalar Penygelli Milford Penrhos Fron Cefn Coch Bwlch-y-sarnau Llanwrtyd Wells Wern Elan Village / Pentre Elan Llanwrthwl Belan Y Gribyn Llwynderw Gwernafon Clydach Terrace Monaughty Llandegley Pentyrch Bleddfa Tai'r Bull Milebrook Alltmawr Hodley Cwmbach Llanspyddid Pentre'r-felin Slough Glyntawe Bettws Cedewain Green Lane Llanfaredd Garth Owen Nantgwyn Dolau Trefnant Brynllywarch Fishpool Gaer Arddleen / Arddlin Pontdolgoch Pennant Aberhafesp Sennybridge / Pontsenni Bwlch-y-ffridd Pentre Dôl-forwyn Milton Hirnant Llanddewi'r Cwm Trehafren Llandefalle Newbridge Ponde Penygarnedd Treberfydd Llandinam Tregoyd Mill Camnant Ystradfellte Llanidloes Weston Madoc Trewythen Llanyre / Llanllyr Tredustan / Tredwstan Bwlch Llandeilo Graban Dolley Green Llanfihangel Nant Bran Burlingjobb Penstrowed Llanywern Llangedwyn Y Wig Llanwnog White Grit Pontneddfechan Cwmgiedd Soar Cregrina Pentre Llifior Libanus Pentre'r beirdd Evenjobb / Einsiob Llanfrynach Knucklas / Cnwclas Bwlch y Garreg Ynys-uchaf Llanhamlach New Radnor / Maesyfed Carnedd Winllan Coelbren Llanwyddelan Carno Llanerchydol Varchoel Nantserth Walton Green Llechfaen Cae'r-bont Garn Alport Michaelchurch-on-Arrow Stanner Dolyhir Hope Clyro / Cleirwy Ddôl Cownwy Warden Newbridge-on-Wye / Y Bontnewydd-ar-Wy Cwm-bach Aberbechan Cathedine Trefeitha Hopton Uchaf Abermule / Aber-miwl Cwm Irfon Coldbrook Llanrhaeadr-ym-Mochnant Domgay Cefn Snead Scethrog Cilcewydd Pen-y-cae Llanfihangel-Nant-Melan Builth Wells / Llanfair-ym-Muallt Harpton Tylwch Llanbedr Moel y Garth Felindre Abercegir Uplands Tregynon Ferley Penwyllt Nant-ddu Hyssington Capel-y-ffin Rhyd Heartsease Ciltwrch Clatter Aber Newtown / Y Drenewydd Felindre Glascoed Brunant Pont Felin-y-ffrîdd Llanifyny Penybont Pentre-bach Hendomen Bronydd Leighton / Tre'r llai Glanmule The Green Llanigon Crai Pentre Cilcwm Llanbister Road Beulah Castle Caereinion / Castell Caereinion Cwmwysg Trecastle / Trecastell Cwm-twrch Isaf Womaston Maesypandy Llancowrid Aberbran Llangenny / Llangenau Rhulen Frank's Bridge Gregynog Pontrobert Bryngwyn Four Crosses Llanfihangel Tal-y-llyn Caehopkin Cefn Côch Waen Waen-fâch Pont Llogel Ffynnon Gynydd Foel Yardro Gravel Three Cocks / Aberllynfi Dol-fâch Cwm Main Pandy-rhiw-Saeson Pentre-llwyn-llwyd Rhos-goch Danygrug Gore Glynhafren Cefn Mawr Talachddu Felin-Crai Rhayader / Rhaeadr Gwy Penrhos Llanfechain Llanwrtyd Great Cellws Berriew / Aberriw Llanwddyn The Colony Henllan Llan Bwlch-y-cibau Llansantffraed-in-Elwel Heartsease Commins Churchstoke Llanbrynmair Ynys-isaf Ystrad Uchaf Llanelwedd Llangunllo Abercrave / Abercraf Llandyssil Aithnen Crickadarn Melin-y-ddôl Llanllwchaiarn Trefeglwys Waen Dolymelinau Llangors Pentre Llanerchemrys Pwllgloyw Gilwern Aberhosan Abbeycwmhir / Abaty Cwm-hir Fron Crossway Cwmbelan Battle Broad Heath Buttington Fron Pedair-ffordd Plas Dinam Gwystre Llawr-y-glyn Fishpools Glangrwyney Middletown Howey / Hawy Pencraig Groes-lwyd Llandefaelog Thorn Caersws Rhos-y-brithdir Felindre Haimwood Tre-derwen The Marsh Tirabad Darowen Plasnewydd Pentrefelin Painscastle / Castell-paen Talybont-on-Usk Manafon Legar Refail Aberyscir Fenni-fach Panpunton Old Neuadd Rhos Common Scrwgan Trelystan Moity Heol Senni Sarn Ceinws Cascob Bryn-penarth Rhos-y-meirch Forden / Ffordun Efail-rhyd Llanafan-fawr Llanfihangel-helygen Heyope Coed-yr-ynys Sarnau Geuffordd Glan-rhyd Upper Chapel / Capel Uchaf Llugwy Crickhowell / Crughywel Rhiwlas Broneirion Glan-y-nant Heniarth Bronllys Pilleth Aberedw Bishop's Moat Builth Road Gaufron Llandrinio Llanddew Trewern Cradoc Heol-y-gaer Penarron Llowes Bryn Tanat Llansantffraidd-ym-Mechain Pant-y-ffridd Tirymynach Hurdley Brynderwen Pen-common Mochdre Dolcorsllwyn Llangynog Pontithel Walton New Wells Talgarth Machynlleth Llanelieu Pentre-llymry Llananno Pen-isa'r-waen Darren Barland Warle Cwm-twrch Uchaf Derwenlas Lloyney Downton Four Crosses Llansanffraid-ym-Mechain Caerhowel Nantoer Meifod Llanerfyl Criggion Felindre Pont ar Hydfer Groespluan Pentre Dolhelfa Priddbwll Beguildy / Bugeildy Llanwrin Partrishow Garthmyl Presteigne / Llanandras Pant-y-rhiw Brecon / Aberhonddu Staylittle / Penffordd-Lâs Bwlch-y-Plain Weythel Pant-glas Llandeilo'r-Fan Cemmaes Norton Burgedin Groesffordd Disserth Old Church Stoke Plas Meredydd Tycrwyn Pont-faen Llangynidr Ynyswen New Mills / Felin Newydd Llanarmon Mynydd-mawr Llanstephan Kinnerton Trallong Gwerneirin Llangammarch Wells Plas-rhiw-Saeson Tredomen Dardy Llangyniew Tafolwern Pennorth Cefn Canol Pencelli Dutlas Pont Rhyd-y-berry Pentre Llanfair Caereinion Glanhanog Ystradgynlais Abergwesyn Llansantffraed Trefecca Crossgates / Y Groes Waun Fach Llanbadarn Fynydd Pont-y-wal Glascwm Cwmrhos Nantmel Cloddiau Wern Llaethdy Llwynygog Llangasty-talyllyn Llandrindod Wells / Llandrindod Pen-y-bont Llanerch Emrys Forge Lower Chapel Erwood / Erwyd Bont Dolgadfan Pennant Melangell Llangadfan Cilmery / Cilmeri Adfa Pontwilym The Stubb Llyswen Dwyrhiw Penthryn Llywel David's Well Llanbister Pengenffordd Colva Old Radnor Llanbadarn-y-garreg Boughrood / Bochrwyd Pont Rhydgaled Cyffredyn Burgess Lands Llandysilio Garthbrengy Trawscoed Rhos Ceri / Kerry Knighton / Tref-y-Clawdd Defynnog Caeralem New Mills Crossways Penegoes Geseilfa Tyddyn Cwmcrawnon