Retail Marketing in Kinbeachie

Get in touch

Retail Advertising in Kinbeachie

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in IV7 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Kinbeachie (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Borreraig / Boraraig Eyre / Eighre Fiskavaig / Fioscabhaig Urray Sgeitheabost / Skeabost Lonmore Feriniquarrie / Fearann MhicGuaire Leckmelm Balnaknock / Baile nan cnoc Invershiel Kishorn Balnaguisich Waterstein / Bhatairsteinn Balnapaling Jamestown Annat Achlorachan Caroy / An Cadha Ruadh Cromarty Newton of Ferintosh Toulvaddie Chaol Loch Aillse Inver Kildonan / Cill Donnain Knockbreck Badenscallie South Erradale Drumsmittal Firemore / Fhaighear Mhòir Lower Milovaig Artafallie Arcan Muir Ussie Aultbea Eilanreach Lòndubh Arrisa Clashandorran Tore Peiness Peinachorrain / Peighinn a' Chorrain Logie Hill Windhill Crofts of Kingscauseway Camustianavaig / Camas Tianabhaig Letterfearn Ashaig / Aisig Balvaird Skinidin / Sgianaidin Redpoint Arrina / Arinacrinachd Skinnerton Glasphein / Glas-Pheighinn Uig Anancaun Pitmaduthy Scoraig Upper Edinbane / Braigh an Aodainn Bhain Altandhu Kilmuir Portneora Ruigh'riabhach Shulista Muir of Fairburn Achnagarron Rhiroy Stenscholl / Steinnseall Rhicullen Tullich Muir Ardaneaskan Allt nan Sùgh Limepark / Pairc an Aoil Kirkton Badcaul Sartle / Sartail Achintee Uig Cartbostbeg Blair Gairloch Resolis Achanalt Sheader / Siadair Satran Armadale / Armadail Achmore Ullapool Point of Sleat Gillen Strathpeffer Shillinghill Galtrigill / Galtraigeall Lamington Sand Trumpan An Àrd Garros / Gearros Balmuchy Arnisdale Inveralivaig Melvaig Ardvasar / Àird a' Bhasair Craig Drumuie / Druim-aoidh Ardheslaig Aird Torridon Borrodale Peterburn Charlestown Firhill Kilvaxter / Cille a' Bhacstair North Kessock Penifiler / Peighinn nam Fìdhleir Camas-luinie Bundalloch Ardmore Leacanashie / Leacanaisigh Hill of Fearn Sluggans Pool Crofts Greallainn Balblair Eynort Dalmore Coulnacraggan / Cul na Creagan Harlosh / Harlois North Tarrel Waterloo / Achadh a' Chùirn Mountgerald Shieldaig / Sildeag Rhives Conordan Coul of Fairburn Achtalean Marybank Attadale Corry of Ardnagrask Sròndubh Polbain Calligarry Balnabruach Uigshader Harrapool / Harrapul Gearymore / An Gearraidh Mòr Strathcarron Craigton Pollosgan Bay Swordale Kyleakin / Caol Acain North Erradale Bernisdale / Bearnasdal Northfield Ardvannie Balmacqueen Lonbain Millcraig Valtos / Bhaltos Mileabhaig Balgunloune Brae of Achnahaird Dunans Ferindonald / Fearann Dhomhnaill Rosemarkie Leacnasaide Balmeanach Tighnafiline Coulags Poolewe Easter Lonvine Culnacraig Peinaha Glen Heysdal Tarskavaig / Tarscabhaig Tarbat Mains Hungladder Corry Duisdalebeg / Duisdeil Beag Lower Tullich Letters Bracadale Clachamish Totscore Glengrasco Tain Toravaig / Tòrabhaig Cullicudden Shieldaig Mugeary Balintraid Coishletter Ratagan Clachan / An Clachan Arabella Camascross / Camus Croise Fearnbeg Barbaraville Coillore Greshornish / Griseornais Kilmuir Killen Sconser / Sgonnsair Achduart / Achadh Dubhaird Galltair Craigdarroch Hallin Naast Evanton / Baile-Eoghain Balmacara Ellishadder / Ealaiseadar Camustiel Ord / An t-Òrd Uiginish / Uiginis Kalnakill Durnamuck Pitcalnie Carbost Strath Aird / An Àird Badluachrach / Badluarach Dundonnell Kilbeg Davidston Clashnamuiach Bogallan Glen Conon Newton of Kinkell Killilan Sgoir Beag Upper Tullich Breacais Newton Drumbuie Holmisdale / Holmasdal Grudie Achnacloich Inchina Applecross Park Bernisdale Fearnmore Fettes Kirkibost Bualnaluib Craig Milton Loandhu Garrafad Dunmore Letterewe Ardmair Auchtercairn Ardarroch Newmore Opinan Fearn Kingsburgh / Cinnseaborg Balnacra Marishader / Maraiseader Greep Inverchoran Croftnacriech Tore Moll Ose / Os Feorlaig Arnish Arcan Carnach Reraig Kilmore Saltburn / Alltan an t-Salainn Ardnagrask Fasach Fernilea Leidchruich Kilbride / Cille Bhrìghde Morvich Tournaig Milton Linnie Ard-dhubh Strath Rusdale South Cuil Morangie Culnacnoc / Cul nan Cnoc Achnashellach / Achadh na Seileach Coulwood Rha Craigrory Glen More Hilton of Cadboll Heribusta Inverinate Auchtertyre Knockbreck Nostie Dorrachan Easter Kinkell Lochluichart Glenmore Reiff Croftown Carn-gorm Coast Strathcanaird Lonemore Nonikiln Camusnagaul Arpafeelie Erbusaig Millnain Big Sand Leacanasigh Achnandarach Prabost Lochcarron Horneval Cadboll Brogaig An Lethallt Laide Balblair Ardelve Dìurinis / Diùranais Rhenetra Merkadale Kirkton Braeintra Plockton / Am Ploc Romesdal Cove Fanks / Na Faingean Cnoc Ruadh Tarvie Annishader Badachonacher Duncanston Luib Carbostmore Sùlaisiadar Mòr Hartmount Badbea Ardross Ardcharnich Balmeanach Knock Rash Achgarve Lair Fasag Staffin / Stafainn Grealin Balmeanach / Baile Meadhanach Balgunearie Second Coast Keistle Glasphein / A' Glas Pheighinn Edinbane / An t-Aodann Ban Bishop Kinkell Achandunie Upper Milovaig Loanreoch Bottacks Ard Dorch / An Àird Dhorcha Culbo Achmore Colbost / Cealabost Garrachan Milnafua Portree / Port Rìgh Peinlich Avoch Wester Alligin Rockfield Gedintailor / Gead an t-Sailleir Lower Halistra Scotsburn Struan / An Sruthan Fodderty Peinmore Àird Glaick Nigg Broadford / An t-Àth Leathann Lower Ollach Bindal Hamaraverin Lower Diabaig Miltown Coulin Lodge Obsdale Park Newhall Upper Feorlig / Feolaig Ard Earlish / Earlais Hilton Boor Portmahomack Balintore Ryefield Balnabruaich Digg / An Dig Munlochy Lael Forest Ardnarff Blairninich Newton of Cromarty Loans of Tullich Redburn Upper Diabaig Alness Ollach / An t-Ollach Quarryhill Shandwick Balmacara Square Orbost / Orabost Strathy Balleigh Allt a' Chruinn Pollo Inveralligin Kildary Easter Ardross Smithstown Muir of Ord Culduie Torrin / Na Torrin Polglass Heribost Culbokie Garve / Gairbh Upper Halistra Tomich Broomhill Ormiscaig Port Henderson Contin / Cunndainn Kendram Solitote Rhue Drynie Park Talladale Lusta Bridgend Ardindrean Achintraid / Achantraid Tokavaig / Tòcabhaig Flodigarry Camusterrach Jemimaville Cuidrach Alligin Shuas Drummond Teandalloch Boath Achadh a'Choirce / Achachork Heatherfield / An Torran Uaine Wester Arboll Loggie Carbost Elgol / Ealaghol Corran Rechullin Talisker Sallachy Glenelg Saasaig / Sàsaig Newfield Upper Ollach Knockbain Brae First Coast Blarnalearoch Lower Pitcalzean Invergordon North Cuil Inverasdale Ardessie Leachachan Kilcoy Braefindon Braes of Ullapool Idrigill Delny Coille Ghillidh Inverarish Stittenham Shiel Bridge Duisdalemore / DuisdeiI Mòr Rootfield Corntown Aultvaich Glen Dale / Gleann Dail Eabost / Eubost Rheindown Linicro / Lionacro Little Scatwell Knott / Cnot Strome Ferry Keppoch Achterneed Rhynie Avernish Toscaig Strath Garve / Srath Gairbh Raddery Fortrose Dùn Colbost Kenmore Tote Roag Eabost West Lower Arboll Drumchork Mellon Udrigle Dornie Conon Bridge Mount High Lower Breakish / Breacais Ìosal Balgown Ardnagoine Gorstan Kilmaluag Alnessferry Garafad / An Garadh Fada Wester Lonvine Auchindrean Badachro Little Garve / Gairbh Beag Burnside Drumfearn / Druim Fhearna Lochslin Crepkill Balmeanach / Am Baile Meadhanach Duntulm Kensaleyre / Ceann Sail Eighre Camas-longart Borve / Borbh Broomhill Lower Pitkerrie Balachuirn Glenuachdarach Clachan Isleornsay / Eilean Iarmain Totaig Mol-chlach Newmills Nigg Ferry Brochel Heaste / Heasta Geary The Dock Srath Carran Suisnish Carse of Bayfield Glasnakille Glen Bernisdale Totardor Drynoch Kylerhea / Caol Reatha Edderton Dingwall Dounie Charleston Sanachan Ardroag Treaslane Bualintur Halistra Mial Maligar / Malagar Ardintoul Acheninver Conasta An Leth-Pheighinn / Lephin Dunan / An Dùnan Fendom Upper Tote Westford Kinlochewe / Ceann Loch Iù Badicaul Mellon Charles Ardtreck Hamaramore Oskaig / Osgaig Achiltibuie Husabost Breabost Maryburgh Incheril Struanmore Black Hill / Cnoc Dubh Muir of Tarradale Ferryton Lemlair Ramasaig Sgalamus / Skulamus East Suisnish Callakille Stein Morefield Knockfarrel Brenachie Strollamus / Stròlamas Alcaig Reiskmore Lower Tote Suledale Blackpark / A' Phairce Dhubh Flashader / Flaiseader Opinan Heights of Kinlochewe Dunvegan / Dùn Bheagan Londain Achnasheen / Achadh na Sine Kilmarie Cuaig Bornesketaig / Borgh na Sgiotaig Badrallach Roskhill Achilty Stromemore Mid Strome Glenbrittle Kinbeachie Vatten Portnalong North Fearns Dalnacroich Kilbride / Cille Bhrìgnde Aultgrishan Teangue / An Teanga Ardullie Drinan Claigan Culnamean Redcastle Blackwood Breckrey Glackmore Springfield Ullinish / Uilbhinnis