Retail Marketing in Bitterley

Get in touch

Retail Advertising in Bitterley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SY8 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bitterley (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Stockton Papermill Bank Coton Hill Meadowley Ball Knowlegate Priorslee Purslow Kenwick Bronygarth Newton Skyborry Green Shipley Blackoe Buildwas Kingslow Lee Ollerton Lane Chatford The Hem Middleton Baggot Darliston Derrington Shawbank Bicton Heath Poynton Green Hopton Wafers Adderley Loppington Reabrook Tuckhill Rhyd-y-cwm Lower Hopton Nordley Wilcott Marsh Haughton Oldbury Bromley Hughley Malinslee Newton Edgton Haughton Oreton Harton Beckjay Llwyn-y-go Underton The Rock Coalmoor Selattyn Birtley Twmpath Sundorne Tweedale Hallonsford Ellesmere Angelbank Saltershill Ragdon Heathcote Queen's Head Newton Radlith Welshampton Asterton Ireland's Cross Redwith Bryn-y-cochin Lower Netchwood Haston Wootton Edgeley The Grove Upper Battlefield Gravelhill Duxmoor Shirlett Vauxhall The Corner Peplow Battle Field Holdgate Great Bolas Bolas Heath Melverley Green Harnage Brunslow Upper Cound Lyneal Wood Broseley Plaish Ticklerton Linley Allscott Craven Arms Bromdon Sutton Hill Eardington Sibdon Carwood Weston Cleehill Gorsey Bank Stretton Heath Lower Frankton Little Brockton Porth-y-waen Bushmoor Stapleton Besford Wood Rhosygadfa Arleston Upper Hayton Upper Treverward Beobridge Lubberland Paddolgreen Stokesay Pentirvin Lightmoor Copthorne Muxton Wern ddu Hindford Wellington Tilley Green Rowton Middleton Ford Heath Batchcott Whitton Pentreheyling Woore Telford Churchmoor Rough Mount Pleasant Honnington Lower Beobridge Willaston Brandwood Wheathall Montford Wyken Burwarton Vron Gate Pentre New Woodhouses Gravels Moston Stanmore Priors Halton Lane End Stowe Mill Green Crumpsbrook Cardeston Colebatch Mynd Quabbs Lilyhurst Hinton Weston Lullingfields Gretton Draycott Street Dinas Overs Doddington Lower Ridge Pontesbury Hill Spring Gdns Church Stretton Walkmill New Invention Calcott Edgmond Grafton Cleobury Mortimer Tilstock Weirbrook Brynore Hemford Deuxhill Astley Rushton High Hatton Rowe Swan Hill Lyneal Gatacre Park Pont-Faen Woundale Upper Hengoed Forton Heath Dallicot Worldsend Wigmarsh Leaton Stottesdon Mardu Wall under Heywood Mose Buntingsdale Estate Bentlawnt Lightwood Glazeley Abbey Green Middleton Aston Munslow Stoke on Tern Shakeford Condover The Waterwheel Bradney Aston Muckley Commonwood Eaton upon Tern Duddlewick Neen Sollars The Leath Garden Village Beambridge Sheet Much Wenlock English Frankton Haughton Bankshead Kingsland Kinnerley Churchbank Eardiston Treverward Eaton Mascott Sutton Styche Hall Whittington Vennington Tetchill Priest Weston Mytton Tasley Daywall Pitchford Preeshenlle Morda Webscott Leaton Heath Obley Lodgebank Rodington Hilton Bridges Bayston Hill Great Ness Cunnery Anchor Spring Village Chirbury Muckley Cross Stoney Stretton Lipley Heathgates Sutton Hall Ifton Heath Cold Hatton Heath Hollinswood Oteley Burlington Bourton Westwood Fenn Green Homer Weston Lower Faintree Onibury Comley Montford Bridge Shipton Lower Dinchope Uffington Dorrington Benthall Betton Ploxgreen Nether Skyborry Cotwall Oakengates Hoptongate Beambridge Pentre-coed Hordley Eaton Constantine Waterloo Halfway House Bache Mill Woodside Smythemoor Bluebell Coundlane Walkmills Swancote Norton in Hales Woodside Old Woods Great Wytheford Worthen Hartlebury Whitcott Keysett Longden Eyton Cantlop Woodlane Donnington Horsehay Hortonlane Mickley Maesbury Marsh Cotonwood Stitt Polesgate Sutton Shackerley Nobold Sodylt Bank Corfton Wistanswick Tilley Crosslanes Edgerley Ash Parva Wrockwardine Catherton Barrow Tankerville Weston Heath Basford Whitehaven Netherton Farley Doseley Little Lyth Rhewl Loughton Baveney Wood Ellerdine Cobscot Chadwell Trench Lock Hawgreen Hillside Wattlesborough Heath Pulverbatch Morton Mill Atcham Kinton West Felton Upper Millichope Little Brampton Aston Forton Balmer Coundarbour Lydbury North Pipe Gate Little Dawley Red Lake Rorrington Nesscliffe Strefford Conquermoor Heath Stoneylane Twyford Ebreywood Kynaston Walford Catstree Hillwicket Little Worth Isombridge Bagley Preesgweene Higher Ridge Bagginswood Randlay Haygate Ash Magna Colemore Green Shotatton Seifton Black Marsh Defford Winsley Wallhill Whitcot Weston Alveley Palms Hill Hengoed Longden Common Hollywaste Hill Houses Lower Hayton Snitton Brockton Ellerdine Heath Eyton Garmston Acton Burnell Moreton Say Rosehill Hardwick Hope Bagot Stocktonwood Clun Nant y Caws Allscott Lockleywood Somerwood Longnor Wilcott Wagbeach Wooton Rodway Coundmoor Kemberton Weston Lower Forge Wem Henbarns Chapel Lawn Sheriffhales Ludlow Tyn-y-coed Cefn Einion Elbridge Harmer Hill Bedstone Withington Brookrow Gobowen Chelmarsh Felhampton Pant Marchamley Hungerford Eaton Valeswood Child's Ercall Brockton Asterley Ironbridge Kempton Yorton Weston Broad Oak Crowsnest Hopton Cangeford Mondaytown Llanllwyd Market Drayton Nantmawr Booleybank Pentre Harlescott Sambrook Norton Blists Hill Stanley Green Aston on Clun Long Meadowend Halesfield Wrentnall Morton Walcot Dawley Hampton Beech Llanyblodwel Ratlinghope Prees Longford Aston Botterell Blackmore Whixall Arscott Nox Aldon Weston Heath Preston Gubbals Acton Reynald Cound Newstreet Lane Kenwick Park Dunnsheath Lower Hopstone Lynchgate Stanton upon Hine Heath Pentre-cefn Badger Longford Greenhill Bank Balmer Heath Trench Nefod Marton Baschurch Bryn Stanton Lacy Wootton Pinstones Upper Forge Stoneacton Callaughton Ashfields Hanwood Bank Ackleton Marshbrook Ashford Carbonell Springfield Aston Pigott Mitnell Hilltop Crickheath Wharf Admaston Charlton Hartsgreen Bouldon Hobarris Heath Coptiviney Willey Butlersbank Bicton Sytch Lane Hopesay Colemere Chirk Bank Peatonstrand Silvington Sugdon Upper College Alderton Hillend Burcote Woodcote Wroxeter Cruckton Jackfield Lawley Noneley Osbaston Hampton Bank Yockleton Stiperstones Wettles Marche High Ercall Wykey Peaton Woofferton Highley Horderley Charlton Hill Betton Abbots Cwm Atterley All Stretton Babbinswood Berwick Wharf Aston Eyre Lostford Ruyton-XI-Towns Soudley Yorton Heath Hurst Newdale The Grove Norbury Upper Longwood Cressage Lee Brockhurst Great Lyth Acton Pigott Lawley Common Pulley Coalport Stretton Westwood Stafford Park Wrickton Boreton Spring Gardens Steeraway Old Park Renshaw Wood Prees Higher Heath Woolston Lea Llynclys Edstaston Lower Ledwyche Prescott Bridgnorth Pen y Foel Merrington Newcastle Spurtree St Martins Pentiken Pool Bank Low Town Besford Broadstone The Coalpits Broomfields Lyneal Mill Hazler Pen-y-bryn Middleton Adeney Breaden Heath Fitz Donnington Wood Eyton upon the Weald Moors Minsterley Little Common Hifnal Clive Treflach Greenfields Leebotwood Burley Lower Chorley The Lye Cheswell Wollerton Hope Park Westbury Osbaston Ruewood Cross Lanes Broome Myndtown Porthill Culmington Cruckmeole Eudon George Lady Halton Linley Brook Woodhill Lilleshall Leaton Knolls Melverley Long Lane Nedge Hill Turleygreen Old Marton Nant-y-gollen Craignant Walton Plealey Stanford Buttonoak Radbrook Acton Scott Brockton Quina Brook Knowbury Muckleton Creamore Bank Hopton Hortonwood Mainstone Milford Longnor Park Corfton Bache Astley Abbotts Lea Cross Underdale Farley Munslow Steel Heath Snailbeach Hoptonheath Acton Round Rhyn Kingsnordley Hamperley Burlton Hallon Old Coppice Upper Affcot Platt Lane Wigwig Cleeton St Mary Henley Cross Lane Head Quatt Bulkeley Hall Pentre-newydd Rindleford The Hobbins Danesford Meeson Horton Cluddley Maesbury Great Ryton Cleedownton Bomere Heath Woolstaston Westley Lower Down Ightfield Heath Monkhopton Park Hall Pontesbury Habberley Sleap Chemistry Hampton Loade Bagley Marsh Choulton Neenton Causewaywood Middleton Priors Little Wytheford Church Aston Trefonen Rednal Tugford Quatford Upper Netchwood Minton Crosslanes Stableford Nib Heath Claverley Stanley Shorthill Rockhill Pickstock Whittingslow Waters Upton Bromlow Prescott Dallicott Crossgreen Upper Aston Beckbury Hatton Grange Gravenhunger Moss Annscroft Nills Hill Waymills Tong Forge Shoot Hill Shawbirch Ryton Newnes Shifnal Ketley Bank Pave Lane Church Pulverbatch Ditton Priors Lydham Nash Titterhill Hampton Spunhill Redhill Betton Strange Grimpo Gledrid Haughton Stockton Stanbatch Dhustone Barkers Green Chetwynd Barnsley Eyton Ruckley Twitchen Upper Wigginton Cleemarsh Ale Oak Exfords Green Radmoor Presthope Wistanstow Dovaston Croesau Bach Ightfield Town Park The Wyke Welsh Frankton Shelderton Glynmorlas Alberbury Sandford Dudleston Heath Snittongate Cold Hatton More Newport Knockin Heath Aston Square Easthope Chetwynd Aston Upper Astley The Sydnall Moreton Corbet Rockgreen Belle Vue Woodseaves Hopesgate Spoonley Grindley Brook Little Soudley Ensdon Bearstone Newbridge Binweston Chesterton Eaton Hadley Castle Argoed Upper Farmcote Battlefield Greete Heathbrook Gwern y brenin Coed y Go Ridgwardine Summerhill Oldfield Moretonwood Hadnall Marton Iron Mills Chavel Wood Lane Long Oak Boningale Standford Bridge Tilsop Tibberton Hayton's Bent Booley Brockton Wolverley Sutton Maddock Dudleston Wyke Pentre-clawdd Northwood Hodnetheath Dothill Aqueduct Crudgington Overton Leamoor Common Tong Catteralslane Ternhill Little Worthen St Martin's Moor Myddlewood Hope Bowdler Kingswood Puleston Little Mosterley Bourton Calverhall Lower Monkhall Cheney Longville Cwm Head Romsley Shelve Marchamley Wood Cross Houses Oldington Dryton Hungryhatton Woolston Oswestry / Croesoswallt East Wall Rhos Frodesley Gilberries Preston Brockhurst Ridgway Bettws-y-Crwyn Bicton Ashbrook Acton Knowle Sleap Bitterley Sleapford Enchmarsh Ford Grindle Preston Stanton Long Shelton Chelmick Vernolds Common Farlow Sidbury Diddlebury Clungunford Butlane Head Easthopewood Handless Meole Brace Cross Houses Crosemere Newton on the Hill Longford Turning Upton Cressett The Yeld Cabin Morville Neen Savage Roman Bank Broncroft Plasau Argoed Lighteach Albrighton Linleygreen Wernlas Old Woodhouses Sandford Sutton Lawley Shrawardine Ditherington Bratton Cross Rosehill Bulthy The Four Alls Bishop's Castle Burford Monkmoor Middlehope Grindleforge Pentre Hodre Moors Bank The Humbers Crickheath High Heath Wotherton Ruthall Heathton Billingsley Whitchurch Stokegorse St George's Crowgreaves Little Stretton Little Bolas Greenfields Three Ashes Longslow Cherrington Wentnor New Works Broadoak Hinwood The Down Elson Little Ness Horsebridge Myddle Westonwharf Etsell Pennerley Walton Brookhampton Kenley Dobson's Bridge Pen-y-Coed Abdon Churchtown Hollyhurst Hodnet New Marton Meadowtown Cherry Orchard Aston Walford Heath Ellerton Birdsgreen Broome Pepperstreet The Bog Wall Bank Farden Lynn Broughall Llawnt Norton Pant-glas Stanwardine in the Fields Littlegain Caynham Emstrey Prees Heath Clunton Crickmery Criftins Pedlar's Rest Posenhall The Wood Preston Montford Brockton Boraston Llanfair Waterdine Goldstone Worfield Newtown Sheinton Chetton Gadlas Bucknell Hints Farmcote The Groves Bings Heath Bilmarsh Weston Rhyn Whettleton Sascott Prees Wood Henlle Hinkshay Little Ryton Old Shorthill Little Plealey Wollerton Wood Rhoswiel Folley Bromfield Lushcott Wrockwardine Wood Meeson Heath Leaton Roughton Donnington Broad Lanes Rhydycroesau Abcott Picklescott Gravel Hole Uckington Cardington Kinlet Turfmoor Willstone Felton Butler Whiston Cross Middleton Scriven Hook-a-gate Foxwood Frankwell Chipnall Prees Lower Heath Perthy Horton Knowlesands Maesbrook Leegomery Dawley Bank Lythbank Gosford Patton Hopton Castle Shrewsbury Broughton Rowley New Ifton Bryn Longdon on Tern Longville in the Dale Halford Morville Heath Burwood Kenstone Stanwardine in the Wood Spoonleygate Kynnersley Hadley Rudge Heath Smethcott Bletchley Shootrough Westhope Edgmond Marsh Morton Common Clee St Margaret Hollinwood Wern Petton Leighton Walcot Betchcott Hopstone Soudley Whatmore Charlcotte Llwyn Prees Green Lyde Craig-llwyn Eyton on Severn Wollaston Harley Leigh Poynton Stoke Heath Cheswardine Knockin Coalbrookdale Rushbury Wombridge Westoncommon Town Centre Apley Forge Cockshutt Little Minsterley Madeley Pontesford Rhiews Brompton Coreley Lower Hordley Heath Hill Castle Fields Brookside Heath Lanes Brownheath Madeleywood Brandhill Upton Magna Ludford Newtown Gronwen Stirchley Overdale Pentre Hanwood Cornbrook Bache Howle Stockton Hinstock Malehurst Cramer Gutter Uppington Little Wenlock Tedsmore Heathlane Preston upon the Weald Moors Ladyoak Stoke St Milborough Whittytree Redhill Round Oak Ashford Bowdler Little Drayton Norton Albrighton Alcaston Berrington Linley Rowton Upper Ludstone Dudleston Grove Stapeley Dorrington Clunbury Cockshutford Brooklands Ollerton Newington Hatton Newton Sansaw Heath Totterton Inwood Tong Norton Welsh End Cleestanton Coleham Bowbrook Ketley Brownhills Plowden High Town Lawley Bank Lowe Long Common Yeaton Buttonbridge Rushmoor Upper Dinchope Purlogue Fauls Sytch Ho Green Milson Hopshort Edge Winnington Green Ludstone Oaks Eudon Burnell Grinshill Hope Cleobury North Overley Church Preen Ponthen Crackleybank Aston Rogers Rodington Heath Gravelsbank Marsh Green Snedshill Wixhill Boraston Dale Higford Coppicegate Tarts Hill Sutton Alkington Wootton Frodesley Lane Hoptonbank Roden Medlicott Edgebolton Lower Allscott Shawbury Lea Castle Hill Ryebank