Retail Marketing in Lyde

Get in touch

Retail Advertising in Lyde

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SY5 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Lyde (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Chavel Cross Lanes Pepperstreet Pool Bank Albrighton Leegomery Shootrough Middlehope Skyborry Green Cardeston Pant-glas Willstone Myddlewood Honnington Bourton Westwood Weirbrook Marchamley Haughton Hindford Eudon Burnell Strefford Buttonoak Rindleford Lydham Long Oak Aston Eyre Cold Hatton Heath Abbey Green Farden Spunhill Selattyn Wollaston Cornbrook Upper College Bitterley Ruewood Alkington Coundarbour Hinwood Woodside Cockshutford Uppington Bagginswood Priorslee Hobarris Choulton Charlton Aston Roman Bank Sidbury The Bog Weston Beambridge Polesgate Hopshort Sheinton Brynore Holdgate Acton Round Tarts Hill Rodway Romsley Worldsend Poynton Green Hopton Castle Mount Pleasant Eaton upon Tern The Leath Rhewl Upper Farmcote Newington Knowlegate Donnington Harmer Hill Paddolgreen Coundlane Westbury Neen Savage Babbinswood Little Common Pennerley Moreton Corbet Cheswardine Peaton Lea Brandhill Hodnet Ticklerton Springfield Buildwas Lower Monkhall Whatmore Worthen Burley Lower Beobridge Pont-Faen Wall under Heywood Lythbank Forton Heath Newbridge Bryn-y-cochin Upper Affcot Ratlinghope Llanyblodwel Greenhill Bank Rosehill Mardu Petton Longden Common Farley Causewaywood Great Wytheford Sodylt Bank Hollywaste Winnington Green Bicton Frodesley Lane Wellington Beobridge Cantlop Crosemere Littlegain Twyford Brownhills Moston Renshaw Wood Twmpath Leaton Heath Hopesay Broadoak Waterloo Heath Lanes Gravenhunger Moss Chetton The Lye Callaughton Pentre-clawdd Hungerford Street Dinas Iron Mills Ford Heath Aston Botterell Harnage Gledrid Hillside Folley Crickheath Conquermoor Heath Chemistry Woodlane Wombridge Farlow Poynton Hanwood Child's Ercall Gatacre Park Copthorne Cross Houses Albrighton Blists Hill Rorrington Weston Nedge Hill Betchcott Lower Ridge Great Lyth Quina Brook Bushmoor Burwarton Pen-y-Coed Lower Hordley The Coalpits Norton Sutton Little Dawley Berrington Woolston Lilleshall High Heath Upton Cressett Swan Hill Cross Lane Head New Marton Mose Redwith Upper Battlefield Catstree Dawley Bank Marchamley Wood The Grove Grafton Osbaston Pulley Eyton on Severn Rushton Monkhopton Bettws-y-Crwyn Ludlow Bradney Hampton Bank Ash Parva Minsterley Admaston Rowe Wooton Rushbury Middleton Baggot Adeney Eaton Sleapford Nant-y-gollen Long Meadowend Upper Millichope Horsebridge Baveney Wood Allscott Milson Stokegorse Smythemoor Sutton Hill Stowe Stanford Howle Hatton Styche Hall Tyn-y-coed Boraston Dale Bratton Tilsop Stapleton Meadowley Coalbrookdale Ball Old Woodhouses Snitton Trench Lock Hollinwood Bridgnorth Apley Forge Grindle Newport Meeson Heath Longdon on Tern Yorton Batchcott Wootton Harlescott Hoptonbank Lushcott Grimpo Plealey Lawley Ollerton Lane Weston Weston Melverley Rhosygadfa Whitchurch Kenwick Park Yockleton Rednal Churchtown Horsehay Lyneal Mill Betton Longnor Park Coundmoor Onibury Hillwicket Grindley Brook Cunnery Ellerton Wolverley Preston upon the Weald Moors Walcot Marsh Green Brownheath Marshbrook Wotherton Norton Woodside Hoptonheath Eardington Doddington Cleemarsh Leaton Bearstone Stapeley Saltershill Linley Brook Steel Heath Maesbury Nantmawr Turleygreen Chapel Lawn Mill Green Stoneylane Greenfields Kingslow Broadstone Bowbrook Tilley Boreton Ternhill Sandford Coalport Derrington Pipe Gate Middleton Scriven Cross Hodnetheath Benthall Rockhill Ollerton Acton Pigott Broomfields Stoney Stretton Gretton Wixhill Darliston Bucknell Lea Cross Cefn Einion Stockton Shotatton Snailbeach Shawbury Lyde St George's Nordley Nesscliffe Newton Longville in the Dale Randlay Shakeford Breaden Heath Whitcot Hopesgate Colemere Lower Allscott Higford Bromfield Prees Heath Titterhill English Frankton Hoptongate Underton Gravelsbank Lighteach Pentirvin Hinton Minton Roden Hopton Wafers Lawley Common Lightwood Lynn Cluddley Vauxhall Moretonwood Fitz Billingsley Hatton Grange Market Drayton Coppicegate Lynchgate Whittytree Alberbury Rhydycroesau Knowbury Bedstone Barrow Spring Gdns Tweedale Knockin Heath Pen-y-bryn Prees Green Ketley Stoneacton Crickmery Catteralslane Jackfield Burwood Pentre Cherrington Cruckmeole Anchor Stitt Lower Frankton Clun Overdale Weston Heath Willey Hope Bagot Woore Eyton Hengoed Bletchley Wilcott Marsh Newnes Bilmarsh Dudleston Grove Chelmarsh Pentre Hodre Hopton Cangeford The Four Alls Butlersbank Hughley Morda Yorton Heath Crickheath Wharf Shawbank Abcott Oldfield Leigh Crowgreaves Halfway House Ryebank Hayton's Bent Dryton Leaton Upper Wigginton Lower Down Hinstock Soudley Little Worthen Longnor Upper Ludstone Shelve Pitchford Pontesbury Wollerton Farmcote Basford Ludford Hope High Ercall High Town Prees Wood Calcott Gronwen Coreley Hill Houses Cherry Orchard Hadley Shrawardine Platt Lane Tetchill Grindleforge Whittington Sutton Edgton Black Marsh Old Woods Totterton Newton Overs Hortonlane Papermill Bank Shifnal Dothill Dallicot The Rock Cound Kingswood Inwood Barkers Green Fauls Shipley Walton Hints Lower Hayton Porth-y-waen Hampton Old Coppice Stanton Lacy Heath Hill Hartlebury Tuckhill Spring Village Coed y Go Waters Upton Morton Mill Ellerdine Heath Round Oak Chetwynd Aston Nills Hill Hallonsford Pentreheyling Woolstaston Lower Forge Stocktonwood Woodhill Rodington Heath Wigmarsh Buttonbridge Hopstone Asterley The Down Morville Obley Gilberries Monkmoor Wood Lane Cleobury North Hardwick Ruyton-XI-Towns Shelton Cressage Tong Norton Kingsnordley Preston Winsley Welshampton Madeleywood Lyneal Argoed Church Aston The Waterwheel Meadowtown Wigwig Lightmoor Lowe The Grove Little Ryton Ruckley Marton Farley Middleton Newton Upper Dinchope Kynaston Defford Birdsgreen Cold Hatton Berwick Wharf Astley Annscroft Kenstone Longford Turning Chipnall Argoed Melverley Green Wernlas Hurst Ponthen Norbury Fenn Green Ryton Gobowen Prescott Ashbrook Boningale Kinton Wall Bank Allscott Shoot Hill Brockton Pentre-newydd The Groves Frankwell Hollinswood New Invention Woolston Clee St Margaret Prees Higher Heath Ash Magna Longslow Peplow Lockleywood Neenton Sascott Old Park Badger Lipley Beambridge Oreton Muckley Cross Newton on the Hill Cramer Gutter Ridgway Hook-a-gate Brockton Purslow Hinkshay Llwyn-y-go Tong Sheriffhales Cwm Besford Wood Dunnsheath Rhyn Forton Calverhall Myddle Gorsey Bank Seifton Hemford Wallhill Middleton Eaton Mascott Brookrow Rowton Rosehill Lea Blackoe Ightfield Marton All Stretton Stanton upon Hine Heath Frodesley Maesbrook Cockshutt Radmoor Moreton Say Woofferton Stokesay Prescott Long Lane Little Stretton Little Drayton Caynham The Sydnall Muckley Little Minsterley Priors Halton Wykey Gravel Hole Tedsmore Atterley Hilltop Newton Corfton Buntingsdale Estate Corfton Bache Aston Rogers Old Shorthill Upper Longwood Duddlewick Oldington Uffington Horton Oldbury Knowlesands Garden Village Stanley Green Pickstock Snittongate Nash Stanton Long Hollyhurst Ireland's Cross Walford Heath Asterton Madeley Criftins Tasley Hilton Cleedownton Broad Lanes Dallicott Nefod Bromley Wettles Stanbatch Smethcott Hope Bowdler Acton Scott Broseley Ironbridge Eudon George Long Common Colemore Green Pentre-coed Pedlar's Rest Wrockwardine Arscott Peatonstrand Vennington Hungryhatton Cobscot Picklescott Henbarns Upper Treverward Adderley Glynmorlas Sleap Edstaston Coalmoor Stiperstones Crosslanes St Martins Chatford Upper Astley Lee Brockhurst Cruckton Town Centre The Corner Acton Reynald Trefonen Upper Aston Goldstone Ifton Heath Lower Chorley Tankerville Aston Pigott Brockton Bronygarth Medlicott Tong Forge Whettleton Danesford Bulkeley Hall Harton Acton Burnell Great Ryton Ruthall Dudleston Radlith Clungunford Meeson Purlogue Mainstone Montford Abdon Whiston Cross High Hatton Dawley Kingsland Mynd Hadley Castle Steeraway Kinlet Knowle Stottesdon Coton Hill Burford Gravelhill Walkmills Bishop's Castle Lower Hopton Great Ness The Wood Sytch Lane Crosslanes Weston Rhyn Cotwall Reabrook Aqueduct Leebotwood Bourton Pontesbury Hill Burlington Kynnersley Old Marton Lower Dinchope Bromdon Upton Magna More Stanley Uckington Ashfields Meole Brace Craven Arms Sansaw Heath Loughton Oswestry / Croesoswallt Heath Chelmick Turfmoor Perthy Church Preen Betton Strange Booley Astley Abbotts Eyton Llawnt Valeswood Alcaston Queen's Head Sutton Burcote Wattlesborough Heath Pentre Donnington Red Lake Little Wenlock Claverley Rowley Castle Hill Balmer Heath Oteley Stockton Quabbs Bulthy Hampton Beech Little Worth Stockton Rodington Betton Abbots Brookside Little Mosterley Wollerton Wood Puleston Brompton Low Town Creamore Bank Bankshead Maesbury Marsh Shorthill Exfords Green Leighton Eyton Overley Sutton Hall Rockgreen Crowsnest Rudge Heath Bouldon Halesfield Halford Glazeley Shackerley Lower Netchwood Hifnal Brockton Bluebell Westley Angelbank Moors Bank Rowton Porthill Easthopewood Edgebolton Eaton Hallon Muckleton Heathcote Newtown Summerhill Stretton Westwood Doseley Dobson's Bridge Dorrington Montford Bridge Heathgates Stoke Heath Wem Great Bolas Woodseaves Ford Bagley Marsh Middleton Henlle Longford Pentiken Greenfields Crumpsbrook Greete Lane End Spring Gardens Clunbury Upper Cound Clive Craig-llwyn Tibberton Cross Houses Marche Broncroft Nib Heath Emstrey Weston Lullingfields Sutton Bryn Pentre Bicton Heath Beckbury Ashford Bowdler Wrentnall Osbaston New Works Blackmore The Wyke Walcot Elbridge Lady Halton Hartsgreen Wern Wern ddu Ashford Carbonell Gosford The Humbers Churchmoor Rough Habberley Westhope Draycott Worfield Hazler Norton Little Plealey Whitcott Keysett Little Brockton Town Park Harley Brookhampton Edgerley Rushmoor Nether Skyborry Binweston Knockin Ludstone Ditton Priors Cheney Longville Ensdon Duxmoor Little Ness Croesau Bach Merrington Upper Hayton Garmston Alderton Bings Heath Longden Diddlebury East Wall Kemberton Hope Park Edgmond Marsh Stretton Heath Wootton Coptiviney Horderley Charlcotte Butlane Head Upper Hengoed Preston Montford Prees Lower Heath Middleton Priors Booleybank Ragdon Presthope Gwern y brenin Redhill Shirlett Standford Bridge Wheathall Withington Bagley Besford Haughton Gravels Condover Stoke St Milborough Cardington Arleston Cwm Head Dovaston Cleehill Hampton Loade Linley Aston Munslow Sheet Underdale Kenley Sleap Lydbury North Bentlawnt Bache Mill Ightfield Heath Ladyoak Nant y Caws Broome Aston on Clun Pen y Foel Rhos Shipton Little Wytheford Stableford Llynclys Haughton Aston Lawley Bank Lyneal Wood Spoonley Castle Fields Cleobury Mortimer Clunton Ridgwardine Sambrook Quatford Edgmond Mondaytown Wagbeach Burlton Park Hall Sibdon Carwood Stanmore Bache Mytton The Yeld Ebreywood Snedshill Radbrook Bridges Eaton Constantine Twitchen Kempton Colebatch Church Stretton Muxton Chadwell Sytch Ho Green Pulverbatch Catherton Edge Upper Netchwood Lee Westoncommon Palms Hill Welsh End Three Ashes Preston Brockhurst Wistanstow Newtown Felhampton Leaton Knolls Newcastle Aldon Chesterton Leamoor Common Silvington Brunslow Atcham Cleestanton Welsh Frankton Overton Belle Vue Linleygreen Priest Weston Whitehaven Nobold Cleeton St Mary Preesgweene Walkmill Balmer Bryn Preston Gubbals Oaks Morton Common Etsell Munslow Wistanswick Mickley Sugdon Kinnerley Wootton Aston The Hem Somerwood Baschurch Heathlane Chirbury Posenhall Bromlow Llanfair Waterdine The Hobbins Shawbirch Little Bolas Hortonwood Netherton Homer Preeshenlle Willaston Little Brampton Whixall Plasau Lilyhurst Patton Lubberland Cheswell Wyken Culmington Westonwharf St Martin's Moor Hawgreen Haston Crackleybank Linley Acton Llwyn Sandford Morville Heath Whitton Lawley Cotonwood Woundale Rhyd-y-cwm Aston Square Crudgington Brandwood Bomere Heath Enchmarsh Hopton Hillend Cabin Barnsley Sundorne Easthope Hordley Newdale Handless Spoonleygate Lower Faintree Elson Lostford Boraston Hadnall Beckjay Pant Prees Dudleston Heath Stanwardine in the Fields Commonwood Lower Ledwyche Eyton upon the Weald Moors Ketley Bank Sutton Maddock Ale Oak Comley Ellesmere Rhoswiel Longford Vron Gate Dhustone Kenwick Heathbrook Plowden Broad Oak Ellerdine Shelderton Hamperley Eardiston Bayston Hill Myndtown Bicton Battlefield Stoke on Tern Dorrington Vernolds Common Wrockwardine Wood Broome Chirk Bank Craignant Wilcott Norton in Hales Walton Broughall Brockton Ackleton Mitnell Higher Ridge Isombridge Roughton Llanllwyd Haughton Deuxhill Pave Lane Henley Oakengates Neen Sollars Church Pulverbatch Charlton Hill Wyke Coleham Wroxeter Brooklands Walford Wrickton Loppington Nox Foxwood Morton New Ifton Chetwynd Malehurst Lower Hopstone Yeaton Treflach Woodcote Weston Heath New Woodhouses Ploxgreen Edgeley Tugford Telford Highley Hanwood Bank Wentnor Little Lyth Little Soudley Heathton Gadlas Weston Alveley Donnington Wood Tilstock Pinstones Newstreet Lane Much Wenlock Malinslee Swancote Shrewsbury Whittingslow Spurtree Waymills Stafford Park Daywall Crossgreen Trench Pontesford Soudley Plaish Tilley Green Bolas Heath Redhill Birtley Battle Field Felton Butler Stanwardine in the Wood Upper Forge West Felton Horton Webscott Treverward Northwood Haygate Lodgebank Noneley Rhiews Ditherington Milford Quatt Churchbank Pentre-cefn Stirchley Broughton Grinshill