Retail Marketing in Brookhouse

Get in touch

Retail Advertising in Brookhouse

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S25 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Brookhouse (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hollin Busk Wingfield Elsecar Upper Crabtree Rostholme Normanton Spring Moorhole Worsbrough Village Edge Mount Listerdale Ravenfield Old Edlington Long Sandall Cat Hill Guilthwaite Herringthorpe Waleswood Deepcar Lydgate Intake Shaftholme Wheatley Hills Fall Bank Under Tofts King Edwards Totley Rise Totley Brook Cricket Houses Cundy Hos Darfield Holme Bradway Thorpe Salvin Low Valley Sprotbrough Park Sharrow Finningley Meadow Hall Scawthorpe Stone Slay Pits Stainton Kelham Island Parkwood Springs Clifton Cotterhill Woods Town End Scout Dike Abdy Four Lane End Street Wilsic Fullshaw Townhead Doncaster Mexborough Hood Hill Upper Whiston Royston Mosborough New Lodge Canal Side Heeley Frickley Lowfield Haywood Tapton Hill Highfield Wood Willows Pinfold Hill Hickleton Rotherham Fulwood Little Common Bramley Lings East Whitwell Intake Nether Edge Bracken Moor Den Bank The Lings Carbrook West Melton Hoylandswaine Highwoods Eskholme Bentley Rise Frecheville Hanging Water Hill Top Morthen Thurnscoe Crookesmoor Hoyland Hollow Meadows High Melton Kirk Bramwith Wheatley Hill Top Grenoside Upperthorpe Darnall Hermit Hill Shiregreen Ranmoor Kendray Rollestone Arbourthorne Bawtry Stainborough Harley Thurcroft Hill Top Tankersley Endcliffe Crescent Lowedges Shirecliffe Broom Instoneville Berry Moor Thorne Worrall Four Lane Ends Bolehill Arbourthorne Estate Grimethorpe Beauchief Aldwarke Whirlow Hangsman Hill Hatfield Woodhouse Manor Park Pitsmoor Firbeck Pilley Dalton Bessacarr Wigtwizzle Hill Top Abbeydale Bromley Silkstone Throapham Batemoor Gleadless Hollins End Upper Tankersley New Village New Rossington Highfield Fishlake Greenland Hall Broom Coldwell Dungworth Tivy Dale Crane Moor Bramley Lower Crabtree Aston Conisbrough Old Denaby Greasbrough Townhead Chapeltown Kexbrough Port Mahon Hemsworth Dunscroft Hallowmoor Sprotbrough Wadsley Bridge Cawthorne Soughley Hillsborough Bradgate Stephen Hill Fourlane Ends Barugh Balby Carcroft Common Barnby Dun Southey Green Spittal Houses Old Haywoods Tinsley Carsick Hurl Field Rossington Walkley Bank Drakehouse East Dene Sunnyfields Longley Ings Ecclesall Platts Common Nether Green Dunford Bridge Lings Common New Edlington Waterthorpe Great Houghton Summerfield Lewden Todwick Cudworth Eastwood Nethergate Moss Woodall Garden Village Handsworth Dolcliffe Common Clayton Waverley Wike Well End Woodthorpe Estate Netherthorpe Parkgate Dodworth Bottom Higher Stubbin Gateway Plaza Finkle Street Wilthorpe Barnes Hall Hatfield Chase Upper Hoyland Mawson Green Middlewood Barnburgh Wortley Carr Sheffield Crosspool Fosterhouses Cortworth Boulder Hill Noblethorpe Blaxton Brookhouse Onesacre Knoll Top Waldershaigh Athersley South Bradway Bank Carlton Totley Doncaster Common Brierley Hardwick Crow Edge Howard Hill Far Bank Westfield Burghwallis Woodlands St Ann's Snowden Hill Woodhouse Mill Load Brook Thorpe Common Wood Royd Bullhouse Upper Bradway Kimberworth Orgreave Normandale Thurlstone East Herringthorpe Neepsend Carter Knowle Athersley North Hooton Pagnell Spring Vale Lodge Moor Norton Lees Lidget Middlecliffe Manvers Piccadilly Wadworth Hellaby Kilnhurst Little Sheffield Dropping Well Bow Broom Little Houghton Scholes Horner House Thurnscoe East Catcliffe Crookes Old Town Whitley Whiston Swaithe Carsick Hill Dalton Magna Stacey Bank Whinney Hill Thorn Hill Aughton Skellow Millhouse Green Charltonbrook Worsbrough Ardsley Haigh Beighton Adwick upon Dearne Staincross Norton Billingley Sothall Meersbrook Bank Steel Bank Gilroyd Potter Hill Park Hill The Wheel Pickburn Gleadless Valley Wormley Hill Orchard Square Hackenthorpe Midhopestones Park Side Ickles Birley Estate Lindrick Dale Studfield Hill Warmsworth Lundwood Backmoor Royd Carcroft Richmond Park Newfield Green Common Side Lea Brook Marr Hoyle Mill Woodside Sunnyside Abbeydale Park Littleworth Pincheon Green Sim Hill Low Stubbin Campsall Almholme Norton Little Norton Worsbrough Dale Malinbridge Owston Little Hay Nooking Philadelphia Ecclesfield Wincobank Lower Bradway Goole Green Hood Green Barugh Green Nether Haugh Mapplewell Shafton Two Gates Lower Walkley Sharrow Head Roughbirchworth Wales Brodsworth Hoober Ravenfield Common Ulley South Bramwith Bentley Foldrings Holdworth Letwell Herdings Oughtibridge Worsbrough Common Hill Top Low Barugh Dinnington Sheffield Park Harden Belle Vue Elm Tree Hill Oxspring Stairfoot Sykehouse Highlane Armthorpe Whirlow Brook Scawsby Charnock Hall Attercliffe Askern Goldthorpe The Green Swinton Bridge Barrow Low Wincobank Keppel's Column Dunsville Keresforth Hill Smithies Moorgate Hampole Dodworth High Hoyland Greenside Topham Kirkhouse Green Hexthorpe Treeton Ryecroft Gleadless Townend Lakeside Village Church Field Burngreave Wadsley Silkstone Common Monk Bretton Holbrook Brightside Darton Birkendale Low Holdworth Higham Wath upon Dearne Upper Midhope Park Head Green Moor Eastfield Howbrook Sandygate Denaby Main Carr Head Brick Houses Hazlehead Kine Moor Thorpe in Balne Edderthorpe Dalton Parva Spink Hall Ringinglow Blackburn Broomhill Dore Redbrook Cantley Owlerton Mortomley Laughton en le Morthen Harlington Kiveton Park Causeway Head Maltby Sharrow Vale Braithwell Hoyland Common Wheatley Park Moorends South Lane Upper Haugh Kirk Sandall Jump Brierholme Carr Loversall West End Owlthorpe Windhill Hooton Levitt Newhill Adwick le Street Upper Cudworth Castle Green Wales Bar Deep Pit Knowle Top Tilts Turnerwood Bridge End Catshaw Wentworth North Anston Langsett Gildingwells Woodland View Old Cantley Northfield Brightholmlee Thornseat Stocksbridge Gawber Braithwaite Burncross Fir Vale The Manor Norton Hammer Stumperlowe Cundy Cross Holmes New Totley Thorpe Hesley Jordan Honeywell Birley Carr Wisewood Austerfield Kimberworth Park Long Line Low Harley Penistone Woodsetts Canklow Woodlands East Low Bradfield Dean Head Parson Cross Bolton upon Dearne Meadow Head Wybourn Meersbrook Worsbrough Bridge Wood Seats Belle Green Arksey Netherthorpe Edenthorpe Storrs New York Shaw Lands Richmond Tickhill Sutton Clifton Pogmoor Skelbrooke Birdwell Westfield Swinton Maythorn Norton Woodseats Handsworth Hill Highfields Jordanthorpe Swallownest Greenhill Measborough Dike Milton Banner Cross Stannington Rivelin Glen Smithy Moor Jordon Nutwell High Green Brampton Carlecotes High Bradfield Broomfield Millhouses Auckley Flanderwell Pot House Manor Estate Ewden Village Cusworth Hatfield Highgate Loxley Bottom Ecklands Walkley Greystones Bolsterstone Firth Park Dodworth Green Brecks South Anston Halfway Hyde Park Liberty Hill Ward Green Woodhouse Blacker Hill Coisley Hill Rawmarsh Brampton en le Morthen Cadeby Newton Slade Hooton Brinsworth Broomhill Low Laithes Netherthorpe Stainforth Pismire Hill Cubley Branton Wharncliffe Side Fenwick High Wincobank Sandhill Hemingfield Wickersley Bents Green Hill Top Longley Estate West Green Stockbridge Greystones Cliffe Toll Bar Fairleigh Trumfleet Shafton Pudding Hill Lane End Royd Moor Hillfoot Sheffield Lane Top Micklebring Endcliffe Edge Wombwell Attercliffe Hill Top Barnsley Hayfield Green Parkhead Smithley Loxley Hooton Roberts Ingbirchworth Stubbin Plumbley Cudworth Common Shay House Higham Common Ughill Brincliffe Thrybergh Conanby Birley Edge Hallam Head Warren Victoria Base Green Templeborough Grange Lane Thurgoland Grimesthorpe Laughton Common Masbrough Stopes Richmond Hill Harthill