Retail Marketing in Burncross

Get in touch

Retail Advertising in Burncross

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S35 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Burncross (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Sheffield Netherthorpe Howbrook Long Line High Bradfield Hill Top Howard Hill Woodthorpe Estate Holdworth Broom Bracken Moor Kirk Bramwith Clifton East Herringthorpe Eastwood Norton Church Field Southey Green Worsbrough Old Denaby Shaftholme Wilthorpe Hellaby Westfield Firth Park Shiregreen Upper Cudworth Parkwood Springs Fairleigh Owlerton Wike Well End Belle Green Slade Hooton Broomfield Chapeltown Frecheville Staincross Mortomley Athersley South Toll Bar Highwoods Meadow Head Townhead Finkle Street Hoober Sim Hill Swallownest Bentley Endcliffe Crescent Wales Charnock Hall Doncaster Common Little Hay Nooking Cantley Loversall Netherthorpe Bolsterstone Beauchief Dodworth Throapham Richmond Manor Estate Ringinglow Jordanthorpe Stainborough Low Harley Frickley Guilthwaite New Village Dean Head Stocksbridge Old Cantley Mexborough Topham Newton Masbrough Goole Green Wood Willows Hooton Roberts Birley Estate Thornseat Shay House Lower Bradway Onesacre Town End Bullhouse Brampton en le Morthen East Dene Pismire Hill Halfway Cundy Cross Spittal Houses Gleadless New Edlington Victoria Flanderwell Newhill Dalton Magna Lindrick Dale Broomhill Grange Lane Honeywell Intake Hill Top Swinton Bridge Laughton en le Morthen Bolton upon Dearne Greenside Blackburn Jump Nethergate Brierley Doncaster Brierholme Carr Waverley Studfield Hill Norton Hammer Hampole Dungworth Lakeside Village Lidget Wadsley Shafton Brecks Austerfield Windhill Swaithe Burncross Nether Green Royd Moor Rotherham Neepsend Canklow Marr Wortley Rostholme Stephen Hill Bromley Belle Vue Brick Houses Micklebring Hall Broom Ecclesfield Kelham Island Harlington Greenland Kimberworth Park Kexbrough Catshaw Monk Bretton New Lodge Castle Green Walkley Bank Royston Heeley Ecclesall Higher Stubbin St Ann's Lings Common Carcroft Common Carsick Greystones Edge Mount Four Lane End Walkley Wybourn Pilley Carcroft Holmes Wheatley Hills Royd Elm Tree Hill Fall Bank Scawthorpe Far Bank Barnsley Highgate Haywood Gildingwells Bradway Arbourthorne Braithwell Littleworth Brightside Darton Worsbrough Village New Totley Ewden Village Highfield The Manor Hoyle Mill Little Common Wickersley Stairfoot Millhouse Green Higham Whiston West Green Tilts Braithwaite Wombwell Herringthorpe Hill Top Hexthorpe Armthorpe Hooton Pagnell Ravenfield Common Hayfield Green Redbrook Gleadless Valley Owlthorpe High Melton Balby Brookhouse The Lings Abdy West End Woodall Waterthorpe South Anston Millhouses High Green Low Holdworth Waleswood Woodlands Carr Spink Hall Brincliffe Dunford Bridge Brightholmlee Manvers Wharncliffe Side Sandygate Fullshaw Todwick Hemingfield Hallowmoor Wentworth Askern Roughbirchworth Edderthorpe Campsall Holme Totley Rise Steel Bank Bolehill Coisley Hill Parson Cross Thorne Street Langsett Netherthorpe South Bramwith Abbeydale Park Base Green Crow Edge Ecklands Hazlehead Sprotbrough Park Low Stubbin Richmond Hill Pudding Hill Wilsic Attercliffe Hill Top Bradway Bank Charltonbrook Little Houghton Longley Estate Ranmoor Middlewood Crookesmoor Thurcroft Grimesthorpe Upper Bradway Handsworth Hill Greystones Cliffe Turnerwood Soughley Cubley Cricket Houses Loxley Intake Adwick upon Dearne West Melton Hatfield Woodhouse Sandhill The Wheel Low Bradfield Totley Longley Ings Harthill Ardsley Cortworth Greasbrough Carr Head Stumperlowe Stacey Bank Ward Green Upper Crabtree Wingfield Wheatley Scawsby Burngreave The Green Maythorn Stubbin Foldrings Load Brook Eastfield Lower Walkley Wadsley Bridge Townhead Bramley Ulley Birley Edge Meadow Hall Low Laithes Adwick le Street Fourlane Ends Hill Top Holbrook Blacker Hill Normandale Barnby Dun Whirlow King Edwards Wales Bar Attercliffe Carlecotes Bessacarr Nutwell Dodworth Green Port Mahon Jordan Newfield Green Almholme Smithies Nether Haugh Burghwallis Firbeck Causeway Head Finningley Low Barugh Philadelphia Thrybergh Wood Royd Kirkhouse Green Dropping Well Keppel's Column Hollin Busk Crosspool Pickburn Dodworth Bottom Clifton Crookes Barnes Hall Fulwood Thurnscoe East Nether Edge Crane Moor Cat Hill Silkstone Common Fir Vale Athersley North Sheffield Lane Top Elsecar Moorgate Bridge End Abbeydale Fenwick Lower Crabtree Lodge Moor Higham Common Skelbrooke Under Tofts Wigtwizzle Owston Backmoor Conanby Brampton Hyde Park Liberty Hill Gilroyd Tickhill Endcliffe Edge Hoylandswaine Meersbrook Thurgoland Brodsworth Hatfield Warmsworth East Whitwell Long Sandall Westfield Bramley Lings Bentley Rise Hood Hill Auckley Dinnington Sunnyfields Cudworth Common Hill Top Low Valley Thorpe Salvin Highlane Stainton Stannington Wormley Hill Warren Woodside New York Berry Moor Upper Hoyland Pinfold Hill Whitley Ryecroft Platts Common Tapton Hill Kendray Harden Hickleton Little Sheffield Beighton Stone Hatfield Chase Loxley Bottom Deepcar Billingley Barnburgh Moorends Bradgate Mapplewell Spring Vale Sutton Smithy Moor Boulder Hill Wood Seats Thorpe Common Swinton Thorn Hill Ingbirchworth Den Bank Sharrow Head Woodland View Kirk Sandall Horner House Canal Side Laughton Common Templeborough Highfields Edenthorpe Thorpe in Balne Pincheon Green Pot House Letwell Instoneville Parkhead Carbrook Garden Village Hurl Field Lowedges Sunnyside Four Lane Ends Hollins End Common Side Thurlstone Lowfield Highfield Knowle Top Barrow Lydgate Midhopestones Manor Park Woodsetts Upperthorpe Broomhill Thurnscoe Shirecliffe Arksey Morthen Greenhill Dunsville Wisewood Upper Haugh Worsbrough Dale Measborough Dike Barugh Green Hood Green Hermit Hill Trumfleet Birdwell Skellow Cadeby Kiveton Park Hardwick Fishlake New Rossington Keresforth Hill Tinsley Aldwarke Worsbrough Bridge Carlton Plumbley Treeton Barugh Sharrow Vale Birley Carr Worrall Drakehouse Darnall Meersbrook Bank Old Edlington Park Head Hemsworth Kimberworth Snowden Hill Cotterhill Woods Lane End Dore Woodhouse Handsworth Carter Knowle Bow Broom Knoll Top Hillfoot Gateway Plaza Summerfield Birkendale Aughton High Wincobank Worsbrough Common Malinbridge Pitsmoor Listerdale Eskholme Herdings Goldthorpe Hangsman Hill Great Houghton Norton Woodseats Middlecliffe Rivelin Glen Piccadilly Hanging Water Batemoor Hooton Levitt Moss Lea Brook Wath upon Dearne Hackenthorpe Kine Moor Smithley Conisbrough Tankersley Park Hill Wincobank Old Haywoods Storrs Whinney Hill Milton Dunscroft Orchard Square Arbourthorne Estate Catcliffe Rawmarsh Low Wincobank Sharrow Upper Whiston Richmond Park Cundy Hos Dalton Parva Sykehouse Norton Lees Hillsborough Darfield Wadworth Sprotbrough Noblethorpe Grimethorpe South Lane Normanton Spring Shafton Two Gates Jordon Ickles Sheffield Park Moorhole Rollestone Shaw Lands Bents Green Parkgate Potter Hill Hollow Meadows Kilnhurst Maltby Orgreave Hoyland Common Harley Bawtry Carsick Hill Park Side Cusworth North Anston Denaby Main Branton Clayton Upper Tankersley Cawthorne Slay Pits Ravenfield Silkstone Oxspring Wheatley Park Lewden Hallam Head Banner Cross Haigh Brinsworth Thorpe Hesley Lundwood High Hoyland Tivy Dale Gawber Waldershaigh Aston Fosterhouses Old Town Northfield Dolcliffe Common Woodlands East Woodhouse Mill Oughtibridge Stainforth Penistone Totley Brook Gleadless Townend Stockbridge Grenoside Scholes Sothall Stopes Whirlow Brook Ughill Upper Midhope Norton Pogmoor Mawson Green Deep Pit Green Moor Hoyland Rossington Scout Dike Blaxton Dalton Coldwell Hill Top Little Norton Cudworth Mosborough