Retail Marketing in Edge Mount

Get in touch

Retail Advertising in Edge Mount

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S6 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Edge Mount (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Birley Carr Jordanthorpe Herdings Catcliffe Brinsworth Aughton Higher Stubbin Old Haywoods Bentley Wheatley Hills Brick Houses Upperthorpe Nether Haugh Steel Bank Loversall Ewden Village Eastfield Hurl Field Birdwell Low Harley Clifton Crosspool New Rossington Little Norton Blackburn Wath upon Dearne Highgate Soughley West Green Eastwood Finningley Old Town Shafton Hatfield Woodhouse Shay House Wheatley Greenland Balby Cudworth Common Scawsby Laughton en le Morthen Canal Side Holmes Dodworth Bottom Hill Top Wisewood Royston Goole Green Holdworth Wharncliffe Side Richmond Park Lower Bradway Worsbrough Village Whirlow Low Barugh New Edlington Bradgate Base Green Moorhole Low Wincobank Catshaw The Manor Beighton Bullhouse Handsworth Hatfield Pincheon Green Townhead Stockbridge Dolcliffe Common Dalton Magna Dinnington Endcliffe Crescent Norton Woodseats Bentley Rise Old Denaby Wales Fishlake Middlewood Hooton Levitt Thurnscoe East Dropping Well Cricket Houses Nutwell Worsbrough Common Wingfield Orgreave Cundy Cross Lindrick Dale Hood Hill Sothall Lower Crabtree Pismire Hill Fourlane Ends Brierholme Carr Stainforth Hillsborough Bracken Moor Waterthorpe Nether Green Onesacre Gleadless High Green Barnburgh Cusworth Gildingwells Tankersley Brodsworth Hickleton Little Sheffield Rivelin Glen Hood Green Whiston Hooton Pagnell The Wheel Hallowmoor Austerfield Broom Thurgoland Woodlands East Piccadilly Hall Broom Harlington Totley Brook Highlane New Totley Brecks Birkendale Greenside Moorgate Longley Estate Highfield Sandygate Ranmoor Totley Rise Haigh Woodhouse Hanging Water Richmond Hill Scout Dike Malinbridge Edenthorpe Sim Hill Fall Bank Fosterhouses Carlecotes Bow Broom Braithwell Higham Wormley Hill Stocksbridge Rotherham Wood Willows Attercliffe Hill Top Highfield Sheffield Lane Top Westfield Roughbirchworth Church Field Lewden Meersbrook Grenoside Green Moor Fenwick Hallam Head Carlton Conanby Sheffield Arbourthorne Estate Langsett Berry Moor Dunscroft Lundwood Bramley Horner House Firth Park Stumperlowe Keresforth Hill Hellaby Victoria Pinfold Hill Kimberworth Kelham Island Drakehouse Dungworth Old Cantley Braithwaite Manor Park Billingley Maltby Greasbrough Shaw Lands Wybourn Belle Vue Owlthorpe Rostholme Lea Brook Beauchief Greenhill Spittal Houses Dalton Abbeydale Park Ulley Low Bradfield Sykehouse Ravenfield Hampole Highfields Carter Knowle Gilroyd Long Sandall Low Stubbin Swaithe Hollow Meadows Spring Vale Branton Sandhill Endcliffe Edge Kendray Swallownest Wood Royd Wigtwizzle Waleswood Tivy Dale Armthorpe Kimberworth Park Richmond Load Brook Lakeside Village Low Laithes Harden Norton Brightside Thurcroft Kilnhurst Birley Edge Stainton Cudworth Normanton Spring Normandale Charltonbrook Monk Bretton Four Lane End Intake Canklow Blaxton Wike Well End Shirecliffe Wadsley Bridge Bolton upon Dearne Philadelphia Stacey Bank Stairfoot Tickhill Abbeydale Halfway Crane Moor Woodall Milton Hoyland Common Westfield Aston Wentworth Smithley Newfield Green Lowedges Eskholme Treeton Bradway Bank Carbrook Midhopestones Smithy Moor Jordan Sheffield Park Stephen Hill Park Hill Plumbley West Melton Brierley Bridge End Hoyle Mill Letwell Knowle Top Upper Midhope Burncross Wadsley Crookes High Wincobank Skelbrooke Throapham King Edwards Lower Walkley Lodge Moor Chapeltown Worrall Banner Cross Staincross Newton Adwick le Street Oughtibridge Kirkhouse Green Upper Tankersley Hemingfield Slade Hooton Lane End Charnock Hall Town End Thorpe in Balne Meersbrook Bank Barnby Dun Dodworth Dean Head Hill Top Firbeck Warmsworth Hemsworth Garden Village Low Holdworth Abdy Carsick Swinton Bridge South Lane Noblethorpe Meadow Head Micklebring Ward Green Moss Carr Head Parkwood Springs Holbrook Wincobank Darfield Handsworth Hill Sharrow Vale Ecklands Ryecroft Brampton en le Morthen Dunsville Edge Mount Gawber Cundy Hos Belle Green Clifton Athersley South Bents Green Windhill Wadworth Millhouses Royd Sunnyside Crow Edge Doncaster Common Waldershaigh Harthill Thrybergh Hexthorpe Tilts Edderthorpe Mawson Green Park Side Arbourthorne Hill Top Northfield Penistone Dalton Parva Skellow Southey Green Kirk Bramwith Hooton Roberts Whinney Hill Thornseat Finkle Street Silkstone Common Upper Crabtree Loxley Hackenthorpe Hermit Hill Thorpe Salvin Street Hill Top Worsbrough Bridge Causeway Head Cadeby Broomhill Turnerwood Mexborough Darton Flanderwell Scawthorpe Pudding Hill Worsbrough Far Bank Greystones Cliffe Cubley Barugh Green High Bradfield Shiregreen Nethergate Loxley Bottom Foldrings Tinsley Netherthorpe Hayfield Green Coisley Hill Hangsman Hill Hill Top Norton Cotterhill Woods Nether Edge Ughill Batemoor Lydgate Brincliffe Low Valley Cat Hill Hill Top Carcroft Common Kirk Sandall Deepcar Barugh Four Lane Ends Fullshaw Cawthorne Mortomley Thorne Slay Pits Heeley Parkgate Higham Common Gleadless Valley Carr Moorends Walkley Bank Little Houghton New Village Upper Whiston Lings Common Old Edlington Hazlehead Stopes Boulder Hill Port Mahon Greystones Ringinglow Whirlow Brook Den Bank Arksey Askern Blacker Hill New York Broomfield Waverley Jump Ardsley Thorn Hill Townhead Cantley Swinton Longley Ings Wortley East Dene Upper Haugh Storrs Bramley Lings Middlecliffe Little Common Hillfoot Stainborough Stubbin Hoylandswaine Thorpe Common Orchard Square Sprotbrough Park Howard Hill Sharrow Brampton Dunford Bridge North Anston Elsecar Brightholmlee Frecheville Deep Pit Bolsterstone Sharrow Head Pilley Jordon Toll Bar Thurnscoe Owston High Hoyland Shaftholme Burghwallis Marr Brookhouse Hoyland Sprotbrough The Lings Millhouse Green Spink Hall Attercliffe Little Hay Nooking Summerfield Trumfleet Frickley Bolehill Kiveton Park Littleworth South Anston Wood Seats Oxspring Denaby Main South Bramwith Morthen Hyde Park Rossington Dore Howbrook East Whitwell Wickersley Sutton Platts Common Gateway Plaza Under Tofts Pogmoor Scholes Castle Green Stannington Norton Lees Common Side Intake Parson Cross Goldthorpe Highwoods High Melton Holme Honeywell Darnall Neepsend Ecclesall Wilsic Birley Estate Bessacarr Newhill Harley Bawtry Topham Hollin Busk Gleadless Townend Meadow Hall Almholme Manor Estate Pitsmoor Ickles Kexbrough Woodsetts Redbrook Great Houghton Elm Tree Hill Herringthorpe Adwick upon Dearne Bromley Dodworth Green Clayton Fairleigh Barrow Barnes Hall Thurlstone Rollestone Keppel's Column Whitley Pickburn Hatfield Chase Park Head Silkstone Crookesmoor Smithies Stone Lowfield Fulwood Snowden Hill Guilthwaite Aldwarke Ingbirchworth Upper Cudworth Mosborough Tapton Hill Cortworth St Ann's Barnsley Studfield Hill Worsbrough Dale Long Line Instoneville Haywood The Green Maythorn Grange Lane New Lodge Kine Moor Woodside Potter Hill Templeborough Wombwell Upper Hoyland Wheatley Park Warren Backmoor Coldwell West End Hoober Mapplewell Thorpe Hesley Bradway Woodhouse Mill Royd Moor Broomhill Wales Bar Conisbrough Totley Owlerton Grimethorpe Walkley Listerdale Grimesthorpe Athersley North Measborough Dike Auckley Knoll Top Liberty Hill Campsall Todwick Netherthorpe Masbrough Carsick Hill Rawmarsh Manvers Sunnyfields East Herringthorpe Hollins End Parkhead Shafton Two Gates Doncaster Laughton Common Norton Hammer Carcroft Hardwick Burngreave Pot House Woodland View Ravenfield Common Netherthorpe Upper Bradway Woodthorpe Estate Ecclesfield Wilthorpe Fir Vale Lidget Woodlands