Retail Marketing in Far Bank

Get in touch

Retail Advertising in Far Bank

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DN7 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Far Bank (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Dunscroft Hill Top Base Green Kimberworth Garden Village Firth Park The Green Whinney Hill Dodworth Green Totley Rise Brierholme Carr Cudworth Common Marr Hazlehead Tinsley Millhouse Green Askern Meadow Hall Bramley Lings Hill Top Ecclesfield Ravenfield Common Fulwood Monk Bretton Cricket Houses Middlecliffe Rotherham Fosterhouses Parkgate Walkley Aston Nutwell Harthill Little Norton Wickersley Nethergate Barrow Banner Cross Steel Bank Upper Midhope Crookesmoor Hallowmoor Upper Haugh Neepsend Rivelin Glen Hoyle Mill Four Lane Ends Waldershaigh Heeley Grenoside Frecheville Waleswood Ardsley Normanton Spring Mexborough Greystones Broom Far Bank Swinton Bridge Attercliffe High Hoyland Low Valley Totley Brook Conanby Silkstone Long Sandall Beighton Crane Moor Abbeydale Brightholmlee Brincliffe Low Barugh Skellow Hayfield Green Knoll Top Harley Stairfoot Upper Crabtree Richmond Barnes Hall Keresforth Hill Stocksbridge Carter Knowle Catshaw Letwell Scawsby Tivy Dale Aldwarke Harden Burghwallis Little Houghton Woodthorpe Estate Dodworth Bottom Whitley Pismire Hill Jordon Causeway Head Arbourthorne Estate New Totley Carlecotes Keppel's Column Totley Athersley North Intake Moorhole Manvers Abdy Cudworth Shafton Kirk Bramwith Coldwell Kexbrough Gleadless Frickley Bramley Carlton Sothall Sandhill Hoylandswaine Finningley Church Field Ickles Ecklands Fenwick Carcroft Common Handsworth Wisewood Ryecroft Goldthorpe Maltby The Manor Oughtibridge Greystones Cliffe Brierley Handsworth Hill Gildingwells Thurcroft Elsecar Owlthorpe Soughley Hoyland Clifton Slay Pits Sharrow Head Stubbin Broomfield Little Common Lindrick Dale Sprotbrough Park South Bramwith Edenthorpe Whiston Upper Hoyland Bracken Moor Herringthorpe High Bradfield Howard Hill Street Low Harley Norton Woodside Stannington Measborough Dike Birley Carr Austerfield Potter Hill Upper Whiston Hampole Eskholme Carsick Hill Cantley Milton Brodsworth Park Side Barnsley Fishlake Hooton Pagnell Netherthorpe Lower Bradway Carcroft Hooton Roberts Moorends Abbeydale Park Worsbrough Common Ulley Thorne Hatfield Woodhouse Edge Mount Instoneville Haigh Pudding Hill Hellaby Wadsley Attercliffe Hill Top Conisbrough Townhead Lower Crabtree Birley Estate Branton Dore Normandale Hall Broom Fairleigh Lea Brook High Wincobank Sandygate Woodall Shaftholme Canal Side Richmond Hill Dungworth Mosborough Wincobank Armthorpe Piccadilly Stephen Hill Green Moor Halfway Shiregreen Cortworth Thurlstone Masbrough Pickburn Auckley Bolehill Hillsborough Wharncliffe Side Gilroyd Roughbirchworth Richmond Park Cadeby Hill Top Hood Green Hemingfield Wheatley Hills Norton Lees Lowedges Woodsetts Port Mahon Stopes Malinbridge Eastwood Jordan North Anston Barugh Cawthorne Honeywell Howbrook Lundwood Hackenthorpe Jump Charltonbrook Brookhouse Woodlands East Thurgoland Moorgate Staincross Warren Silkstone Common Stumperlowe Adwick upon Dearne Highfield Nether Haugh Fall Bank Studfield Hill Kine Moor Carbrook Holmes Birdwell Greenside Wheatley Park Owston Ewden Village Burncross Sprotbrough Higher Stubbin Highgate Wilsic Old Denaby Bessacarr Norton Woodseats Holdworth Hermit Hill Blaxton Wales Bar Newhill Micklebring Old Edlington Orchard Square Hollin Busk Southey Green Barnby Dun Spink Hall West Melton Greenland New York Worrall Bolton upon Dearne Meadow Head Oxspring Smithy Moor Millhouses Jordanthorpe Almholme Philadelphia Smithley Shay House Wood Royd Bawtry Hyde Park Langsett Great Houghton Carr Darton Charnock Hall Berry Moor Kimberworth Park Wormley Hill Clifton Norton Dinnington Batemoor Wath upon Dearne Parkwood Springs Higham Hollow Meadows Wheatley Old Town Goole Green Kilnhurst Cat Hill Den Bank Bolsterstone Bow Broom Orgreave Slade Hooton Chapeltown Darfield Deepcar Hanging Water Dalton Brampton Foldrings Gleadless Valley Treeton Low Holdworth New Edlington Hill Top Noblethorpe Low Bradfield Upper Tankersley West End Cundy Cross Tankersley Kelham Island Wood Seats Worsbrough Dale Kendray South Lane Clayton Four Lane End Rawmarsh Little Hay Nooking Dolcliffe Common Shirecliffe Owlerton Brampton en le Morthen Topham Doncaster Common Upperthorpe Ingbirchworth Holme Thrybergh Lane End South Anston New Village Hatfield Onesacre Kiveton Park The Wheel Gawber Wombwell Low Wincobank Spittal Houses Dalton Parva Stainforth Bridge End Thurnscoe Kirk Sandall Load Brook Birley Edge Horner House Victoria Parson Cross Morthen Waverley Smithies Ecclesall Stockbridge Pitsmoor Netherthorpe Spring Vale Mortomley Upper Bradway Bromley Deep Pit Endcliffe Edge Thorpe Common Laughton Common Bents Green Herdings Canklow Todwick Endcliffe Crescent Penistone Haywood Trumfleet Lewden Scawthorpe Brick Houses Storrs Loversall Upper Cudworth Pot House Wentworth Bentley Westfield King Edwards Whirlow Brook Denaby Main Skelbrooke Loxley Loxley Bottom Campsall Swallownest Grimethorpe Woodlands Bradgate Woodhouse Mill Under Tofts Nether Green Townhead Hoober Warmsworth Cundy Hos Fullshaw Pinfold Hill Lings Common Athersley South Hooton Levitt Firbeck Barnburgh Ward Green East Dene Templeborough Coisley Hill Common Side Wybourn Backmoor Wales Hurl Field Northfield Thorn Hill Lodge Moor Burngreave Whirlow Newton Platts Common Town End Billingley Wike Well End Fourlane Ends Pogmoor Dropping Well Stone Carsick Ranmoor Sharrow Finkle Street Redbrook Highfields Thornseat Hood Hill Wadsley Bridge Bullhouse Wigtwizzle East Whitwell Boulder Hill Pilley Lower Walkley Little Sheffield Stainton Sim Hill Blackburn Turnerwood Middlewood Littleworth Plumbley Parkhead Bradway Mawson Green Highwoods Royd Eastfield Catcliffe Highfield Westfield Crosspool Darnall Rollestone Pincheon Green Newfield Green Greasbrough Hatfield Chase Longley Estate Lakeside Village Gleadless Townend Intake Moss Summerfield Wingfield Stainborough Crookes Kirkhouse Green Lidget Belle Green Norton Hammer Elm Tree Hill Knowle Top East Herringthorpe Belle Vue Dalton Magna Barugh Green Ringinglow Shaw Lands Swinton Carr Head Cotterhill Woods Castle Green New Lodge Sheffield Park Nether Edge The Lings Balby Hickleton New Rossington Highlane Scout Dike Bradway Bank Fir Vale Shafton Two Gates Sheffield Doncaster Ravenfield Grange Lane Laughton en le Morthen Rossington Royd Moor Park Head Worsbrough Crow Edge Sunnyfields Grimesthorpe Tapton Hill Wadworth Aughton Longley Ings Listerdale Midhopestones Flanderwell Maythorn High Green Harlington Sheffield Lane Top Hallam Head Brightside Swaithe Wortley Throapham Hill Top Guilthwaite Beauchief Mapplewell Broomhill Sunnyside Sharrow Vale Stacey Bank Braithwaite Birkendale Hardwick Arbourthorne Old Cantley Low Laithes Worsbrough Village Holbrook Toll Bar Arksey Lydgate Gateway Plaza Snowden Hill Hexthorpe Lowfield Dunford Bridge Sutton Broomhill Dodworth Brinsworth Rostholme Manor Estate Wilthorpe Cusworth Ughill Brecks Woodland View Dunsville Hangsman Hill Bentley Rise Long Line Waterthorpe Woodhouse Higham Common Hillfoot Drakehouse Meersbrook Cubley Thurnscoe East Hemsworth Blacker Hill Royston Low Stubbin Walkley Bank Sykehouse St Ann's Thorpe Salvin Liberty Hill Tickhill Edderthorpe Old Haywoods Hollins End West Green Windhill Scholes Park Hill Hoyland Common High Melton Greenhill Netherthorpe Worsbrough Bridge Braithwell Tilts Wood Willows Thorpe in Balne Adwick le Street Meersbrook Bank Manor Park Hill Top Thorpe Hesley Dean Head