Retail Marketing in High Green

Get in touch

Retail Advertising in High Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S35 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover High Green (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Handsworth Loversall Thorpe Salvin Tivy Dale Highfields Arksey Ecklands Gawber Waverley Drakehouse Darnall Stainforth Pitsmoor Wadsley Bridge Turnerwood Broomfield Hardwick Royd Moor Old Haywoods Marr Great Houghton Dodworth Green Stannington Thorpe Common Highfield Wood Willows Jump Woodthorpe Estate Throapham Birley Estate Swinton Edenthorpe Maythorn Ringinglow Street Bolehill Millhouses Bracken Moor Frecheville Pogmoor Highfield Middlecliffe Hill Top Grimethorpe Attercliffe Lower Walkley Wormley Hill Westfield Laughton Common Fall Bank Hollin Busk Thurcroft The Lings Barnsley Guilthwaite Blackburn Pot House Townhead West Melton Shafton Two Gates Skellow Waleswood Far Bank Herringthorpe Stairfoot Wadsley Catshaw Penistone Little Hay Nooking Burngreave Hooton Pagnell Whiston Thurlstone Millhouse Green Deepcar Dunsville Skelbrooke Ranmoor Little Sheffield Wentworth Eastwood Pinfold Hill Richmond Greenland Wortley Church Field Upper Tankersley Stubbin Stumperlowe Ravenfield Holbrook Middlewood Ecclesfield Wybourn Todwick Cundy Cross Moorends Slade Hooton Greenside Meadow Hall Tilts Crane Moor Shaftholme Worsbrough Common Pudding Hill Summerfield Plumbley Kilnhurst Parkwood Springs Masbrough Broomhill Northfield Wheatley Gleadless Valley Keresforth Hill Hurl Field Stone Balby Sim Hill Topham Finkle Street Hickleton Brookhouse Lower Bradway Hoyle Mill Waterthorpe Brinsworth Fulwood Blaxton Hangsman Hill Wincobank Netherthorpe Whitley Woodhouse Nether Haugh Moorhole Flanderwell Morthen Warren Scawsby Treeton Lydgate Woodsetts Sandygate Whinney Hill Onesacre Newfield Green Dunford Bridge Kimberworth Brightside Bridge End Barrow Park Hill Upperthorpe Walkley Bank Kiveton Park Old Cantley Honeywell Worrall Templeborough Hatfield Frickley Hackenthorpe Old Edlington Brightholmlee Roughbirchworth Silkstone Common Hoober Platts Common Crookes Stainborough Darfield Thrybergh Hoylandswaine Fourlane Ends Causeway Head Austerfield Wheatley Park Crosspool Little Norton Den Bank Burghwallis Steel Bank Sheffield Park Hollow Meadows Armthorpe Knoll Top Warmsworth Netherthorpe Sandhill Spink Hall Little Common Pismire Hill Instoneville Handsworth Hill Whirlow Kirk Sandall Low Stubbin Rawmarsh Hyde Park Aughton Hallowmoor Denaby Main Blacker Hill Tinsley Neepsend Four Lane End Cortworth Askern Holmes Fenwick Birley Carr Woodhouse Mill Kine Moor Shirecliffe Hollins End Hillsborough Bullhouse Broom Abbeydale Park Gilroyd Wath upon Dearne Scholes Bramley Herdings Low Barugh Hemsworth Brierley Parkgate Oughtibridge Maltby Darton Dodworth Ravenfield Common Wheatley Hills Upper Crabtree Hoyland Common Smithley Four Lane Ends Batemoor Upper Cudworth Park Side Owlthorpe Eskholme Brincliffe Wilthorpe Birkendale Firbeck Norton Norton Highwoods Sunnyfields Burncross Conanby Old Denaby Scawthorpe Backmoor Bessacarr Higham Common Ward Green Loxley Bottom Birley Edge Philadelphia Ryecroft South Anston Gateway Plaza Redbrook Micklebring New York Mortomley Dalton Parva Barnes Hall Cotterhill Woods Hanging Water Boulder Hill Dodworth Bottom Normanton Spring Sunnyside Wales Goldthorpe Endcliffe Edge Holme Almholme Scout Dike Letwell Cadeby Bents Green Dinnington Edge Mount Loxley Mosborough Jordon Listerdale Sharrow Vale Thurnscoe East Keppel's Column Wood Seats Hemingfield Cat Hill Sprotbrough Slay Pits Coldwell Hill Top Adwick le Street Manvers Charltonbrook Arbourthorne Soughley Fir Vale New Totley Hatfield Chase Richmond Hill Sharrow Head Bow Broom Old Town Swaithe Foldrings Crow Edge Abdy Beauchief Hayfield Green Nether Green North Anston Upper Midhope Thornseat Longley Ings Elsecar Low Valley Swallownest Tickhill Measborough Dike Wharncliffe Side Carlecotes Barugh Green Thorne Hallam Head Worsbrough Village Hoyland Wigtwizzle Manor Park Fishlake Midhopestones Studfield Hill Shafton Athersley North Birdwell Dungworth Athersley South High Green Ulley Bromley Wombwell Langsett Clifton Bolton upon Dearne Hood Green Normandale Kexbrough Tapton Hill Cricket Houses Bradway Cudworth Aldwarke Woodall Thurnscoe Netherthorpe The Green The Wheel Hill Top Doncaster Common Town End Long Sandall Greystones Cliffe New Lodge Hatfield Woodhouse Westfield Ewden Village Hampole East Whitwell Hill Top Endcliffe Crescent Low Wincobank Lakeside Village Nutwell Clayton High Bradfield Meadow Head West End Low Bradfield Kimberworth Park Smithy Moor Cubley Dalton Magna Lowfield Ardsley Goole Green Crookesmoor Long Line Monk Bretton Stockbridge Longley Estate Shay House Canal Side Hermit Hill Carsick Hill Wickersley Sothall Edderthorpe South Bramwith Dean Head Sprotbrough Park Rivelin Glen Piccadilly Grenoside Norton Lees Beighton Newhill Carr Mexborough Wingfield Low Laithes Greenhill Barnby Dun Lidget Carbrook High Melton Hooton Roberts Thorpe in Balne Orchard Square Orgreave Kendray West Green High Wincobank Eastfield Hill Top Mapplewell Owlerton Sheffield Lane Top Thurgoland Lundwood Knowle Top Haywood Stephen Hill Silkstone Aston Wike Well End Meersbrook Jordan Totley Rise Catcliffe Conisbrough Doncaster Banner Cross Greystones Wisewood Charnock Hall Abbeydale Braithwaite Totley Jordanthorpe Sheffield Hexthorpe Upper Whiston Manor Estate Holdworth Howard Hill Green Moor Mawson Green Shiregreen Canklow Harden Little Houghton Storrs Parson Cross Brampton Woodlands East Nether Edge Toll Bar Howbrook Trumfleet Grange Lane Nethergate Kirkhouse Green Berry Moor Deep Pit Auckley Woodside Smithies Billingley Common Side Carr Head Waldershaigh King Edwards Fosterhouses Dore Bolsterstone Belle Green Noblethorpe Royd Norton Hammer New Village Staincross Low Harley Grimesthorpe Thorpe Hesley Townhead Fairleigh Wadworth Upper Hoyland Broomhill Cantley Harlington Brick Houses Lea Brook The Manor Higher Stubbin Heeley Carsick Carter Knowle Upper Haugh Adwick upon Dearne Campsall Parkhead Shaw Lands Lindrick Dale Higham Pincheon Green Attercliffe Hill Top Kirk Bramwith Thorn Hill Whirlow Brook Bentley Rise Worsbrough Dale Upper Bradway Brierholme Carr Laughton en le Morthen Swinton Bridge Gleadless Townend Brampton en le Morthen East Dene New Edlington Owston Tankersley Brodsworth Coisley Hill Belle Vue Rotherham Lewden Ingbirchworth South Lane Liberty Hill Carlton Stacey Bank Woodland View Barugh Stainton Newton Chapeltown Windhill Victoria Greasbrough Sykehouse Stopes Halfway Bentley Lodge Moor Spring Vale Littleworth Dropping Well Lane End Dalton Branton Port Mahon Highlane Bradway Bank Brecks Cundy Hos Gildingwells Wales Bar Hill Top Under Tofts St Ann's Carcroft Common Snowden Hill Clifton Braithwell Load Brook Wilsic Richmond Park High Hoyland Potter Hill Hillfoot Cusworth Norton Woodseats Royston Harthill Ecclesall New Rossington Intake Walkley Highgate Hood Hill Park Head Haigh Firth Park Bawtry Moss East Herringthorpe Ughill Cawthorne Lower Crabtree Woodlands Moorgate Bramley Lings Horner House Dunscroft Pilley Ickles Spittal Houses Meersbrook Bank Worsbrough Southey Green Sutton Barnburgh Hellaby Bradgate Rostholme Gleadless Sharrow Intake Oxspring Elm Tree Hill Lings Common Totley Brook Cudworth Common Hall Broom Milton Hazlehead Dolcliffe Common Kelham Island Pickburn Carcroft Harley Base Green Hooton Levitt Rollestone Rossington Fullshaw Finningley Low Holdworth Wood Royd Malinbridge Arbourthorne Estate Lowedges Garden Village Worsbrough Bridge Stocksbridge Castle Green