Retail Marketing in King Edwards

Get in touch

Retail Advertising in King Edwards

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S6 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover King Edwards (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hillfoot Attercliffe Kelham Island Dunsville Spink Hall Owlthorpe Little Norton Worsbrough Dale Hollin Busk Westfield Snowden Hill Lings Common Moorhole Fir Vale Wheatley Harley Deepcar Askern Backmoor Church Field Hill Top Deep Pit Barnes Hall Old Edlington Fullshaw Gawber Upperthorpe Carlton Ickles Bow Broom St Ann's Kirkhouse Green Whirlow Hill Top Scholes Bents Green Old Town Scawsby Birley Edge Sunnyfields Arbourthorne Estate Conanby Town End Fenwick Flanderwell Soughley Hooton Pagnell Edge Mount East Whitwell Harlington East Dene Stephen Hill Bracken Moor Great Houghton Woodside Bradway Stocksbridge Dungworth Sykehouse Brinsworth Ecclesfield Thorpe Common Tankersley Denaby Main Ecclesall Upper Hoyland Lower Walkley Hallam Head Carter Knowle Bullhouse Netherthorpe Wormley Hill Adwick upon Dearne Listerdale Brick Houses Dodworth Bottom Armthorpe Pilley New Lodge Hemingfield Stainforth Barrow Treeton Handsworth Hill Fourlane Ends High Bradfield Wilthorpe Stacey Bank Fosterhouses Wingfield Finningley Gildingwells Knowle Top Milton Hickleton Thorpe Hesley Firth Park Sunnyside Penistone Ravenfield Common Cortworth Lakeside Village Stainton Holmes Broom Wheatley Park Ecklands Noblethorpe Thorne The Lings Balby Campsall Stumperlowe Parkgate Highfield Canal Side Hyde Park Jump Park Hill Holbrook Royston Herdings Burncross Brookhouse Monk Bretton Millhouses Norton Intake Knoll Top Base Green The Wheel Fairleigh Park Head Oughtibridge Plumbley Tapton Hill Crow Edge Dolcliffe Common Royd Carr High Wincobank Burngreave Lowedges Howard Hill Garden Village Ughill Coldwell Dodworth Barugh Green Hall Broom Grenoside South Bramwith Birdwell Intake Instoneville Norton Hammer Brincliffe Low Holdworth Steel Bank Dalton Mosborough Causeway Head Sprotbrough Belle Vue Lower Crabtree Neepsend Darton Thorn Hill Hoyland Common Walkley Bank Bromley Sharrow Vale Hatfield Chase Auckley Platts Common Bradgate Maltby King Edwards Fulwood Carsick Finkle Street Pogmoor Waverley Coisley Hill Kilnhurst Conisbrough Wales Swinton Broomfield Wood Royd Worsbrough Bridge Manvers Hood Green Charltonbrook Kexbrough Newhill Batemoor Spittal Houses Old Cantley Elsecar Cantley Abbeydale Normandale Park Side Wadsley Jordon Elm Tree Hill Darnall Slay Pits Beighton The Green Langsett Hooton Levitt Four Lane End Oxspring Cudworth Common Carlecotes Barugh Wickersley Doncaster Richmond Park Wood Willows Ulley Storrs Harthill Hardwick Lodge Moor Cudworth Lewden Gateway Plaza Worsbrough Village Brierholme Carr Berry Moor Chapeltown Haigh Common Side Throapham Dean Head Smithley Herringthorpe Lane End Edenthorpe Wisewood Rivelin Glen Canklow Beauchief Wombwell Tivy Dale Rawmarsh Clifton Charnock Hall Almholme Wincobank Eastfield Carbrook Redbrook Carsick Hill Frecheville Boulder Hill Woodhouse Mill Lower Bradway West End Morthen Lydgate Castle Green Skellow Holme Littleworth Middlecliffe Meersbrook Bank Den Bank Goole Green Bramley Lings Masbrough Middlewood Philadelphia Hillsborough Woodlands East Ranmoor Warmsworth Rollestone Grange Lane Ardsley Thurgoland Smithy Moor Wybourn Skelbrooke Waterthorpe Pismire Hill Thurcroft Hooton Roberts Sheffield Park Spring Vale Darfield Highfields Little Hay Nooking Higham Halfway Stairfoot Toll Bar Belle Green Netherthorpe Ward Green Stone Brightholmlee Keppel's Column Howbrook Jordanthorpe Hackenthorpe Measborough Dike Hexthorpe Barnsley Scawthorpe Tinsley Windhill Attercliffe Hill Top Hatfield Swaithe Smithies Blacker Hill Little Houghton Fall Bank Bramley Laughton en le Morthen Cricket Houses Eastwood Pinfold Hill Nether Edge Owston Foldrings Hill Top Ringinglow Ravenfield Marr Laughton Common Lundwood Wharncliffe Side Thorpe in Balne Stubbin Silkstone Malinbridge Wales Bar Crane Moor Nether Green Kendray Moorends Brierley Kimberworth Staincross Norton Woodseats West Green Orgreave Low Harley New Totley Todwick Holdworth Hoyland Woodthorpe Estate Whiston Dropping Well New York Birley Carr Athersley South Micklebring Hollins End Southey Green Owlerton Swallownest Highwoods High Hoyland Shaftholme Whirlow Brook Athersley North Shaw Lands Blackburn Upper Whiston Hill Top Broomhill Endcliffe Crescent Grimethorpe Rostholme Upper Tankersley Piccadilly Meadow Hall Little Common Nutwell Pickburn Harden Sandhill Bessacarr Sim Hill Worsbrough Common Cadeby Mawson Green Cundy Cross Upper Midhope Norton Barnby Dun Edderthorpe Newton Nethergate Manor Park Low Bradfield Wike Well End Victoria Sutton Highgate Heeley Worrall Hollow Meadows Moss Upper Cudworth Trumfleet Dalton Parva Turnerwood Kiveton Park Worsbrough Barnburgh Handsworth Waleswood Adwick le Street Guilthwaite Catcliffe Hurl Field Walkley Potter Hill Brampton Fishlake Ryecroft Brecks Bolton upon Dearne Shirecliffe Loversall Gleadless Valley Woodsetts Bradway Bank Loxley Jordan Gilroyd Braithwell Lidget Frickley Arbourthorne Wentworth East Herringthorpe Wheatley Hills Thurnscoe East Hampole Norton Lees Topham Higher Stubbin Dunscroft Maythorn Hazlehead High Green Mapplewell Stockbridge Greystones Cliffe Kimberworth Park Branton Stannington Shafton Two Gates Blaxton Honeywell Ingbirchworth Loxley Bottom Upper Crabtree Dinnington Little Sheffield Higham Common Wortley Far Bank Eskholme Highlane Wood Seats Townhead Slade Hooton Brodsworth Low Laithes Pitsmoor Grimesthorpe Brightside Port Mahon Woodlands Long Line Wigtwizzle Hemsworth Nether Haugh Aston Summerfield Keresforth Hill Studfield Hill Warren Richmond Hill Totley Brook Liberty Hill Gleadless Woodhouse Mexborough Bridge End Meersbrook Birley Estate Aldwarke Wadsley Bridge Hoylandswaine Pot House Long Sandall Crosspool Four Lane Ends Lowfield Gleadless Townend Royd Moor Newfield Green Woodall Kirk Bramwith Richmond Greenside Thornseat Roughbirchworth Orchard Square Abbeydale Park Wilsic Tickhill Townhead Swinton Bridge Old Denaby Hermit Hill Stainborough Sharrow Billingley Onesacre Cusworth Templeborough Low Stubbin Parson Cross New Rossington Cubley West Melton Silkstone Common New Village Catshaw Thurlstone Thurnscoe Cawthorne Hangsman Hill Meadow Head Greenhill Sothall Highfield Midhopestones Banner Cross Sheffield Lane Top Low Wincobank Hood Hill Old Haywoods Netherthorpe Wadworth Low Valley Hanging Water Bawtry Birkendale Crookes Totley Rise New Edlington Kine Moor Pudding Hill Shafton Ewden Village Goldthorpe High Melton Hoober Crookesmoor Greasbrough Carcroft Common Clifton Endcliffe Edge Greenland Dalton Magna Hallowmoor Arksey Shiregreen Broomhill Green Moor Manor Estate Lea Brook Greystones Mortomley Rotherham Drakehouse Northfield South Anston Low Barugh Thrybergh Horner House Moorgate Street Woodland View Haywood Cundy Hos Burghwallis Load Brook Shay House Wath upon Dearne Braithwaite Brampton en le Morthen Sheffield Westfield Whinney Hill Bolsterstone Firbeck Dodworth Green South Lane Sharrow Head Hill Top Dunford Bridge Upper Bradway Stopes Cat Hill Totley Millhouse Green Hill Top Parkwood Springs Longley Ings Scout Dike The Manor Bentley Hatfield Woodhouse Hayfield Green Parkhead Sandygate Aughton Kirk Sandall Rossington Tilts Waldershaigh North Anston Thorpe Salvin Normanton Spring Pincheon Green Dore Hoyle Mill Whitley Austerfield Bentley Rise Sprotbrough Park Hellaby Upper Haugh Lindrick Dale Bolehill Carr Head Clayton Under Tofts Abdy Doncaster Common Longley Estate Letwell Cotterhill Woods Carcroft