Retail Marketing in Manor Park

Get in touch

Retail Advertising in Manor Park

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S2 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Manor Park (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Barnsley Kirkhouse Green Bolsterstone Stephen Hill Ryecroft Masbrough Barrow Ewden Village Hall Broom Brick Houses Lower Crabtree Denaby Main Dore Aston Shay House Soughley Norton Darton Midhopestones Askern Backmoor Highfields Athersley North Lindrick Dale Heeley Redbrook Hallowmoor Ecclesall Sunnyside Bradway Bank Clifton Noblethorpe Upper Midhope Wath upon Dearne Greenhill Meersbrook Dodworth Green Haigh Kimberworth Park Broom Hollin Busk Castle Green Howbrook Instoneville Little Norton Old Denaby Storrs Dunscroft Barugh Nether Haugh Wadsley Firbeck Hangsman Hill Shaw Lands Herdings Charnock Hall Stacey Bank Wales Athersley South Knowle Top Herringthorpe Carsick Hill Lowedges High Melton Gilroyd Broomhill Topham Thrybergh The Lings Whinney Hill Branton Gleadless Thurlstone Hardwick Maythorn Brampton Thorpe Common New Totley Sheffield Park Wood Seats Orchard Square Cusworth Bolton upon Dearne Pilley Sharrow Vale Laughton Common Birley Carr Piccadilly Gildingwells Bracken Moor Fall Bank Dodworth Bottom Hill Top Parkwood Springs Wickersley Hoyle Mill Hampole Far Bank Charltonbrook Woodlands East Pot House Mortomley Little Common Bradway Hoyland Finningley Carcroft Common Scholes Old Haywoods Jump Old Town Norton Millhouse Green Whiston Whirlow Brook Blaxton Dinnington Morthen Hanging Water Intake Nethergate Darfield Burghwallis Pinfold Hill Sharrow Head Measborough Dike Sim Hill Foldrings Kelham Island Pudding Hill Dalton Lidget Hillsborough New Edlington Wike Well End Grange Lane Burncross Rollestone Park Hill Sandygate Kexbrough Upper Hoyland Stopes Owlthorpe Hill Top Mosborough Milton Highlane Norton Lees Townhead Lodge Moor Malinbridge Long Sandall Mawson Green Scout Dike Finkle Street Hatfield Gleadless Townend Fishlake Steel Bank Lakeside Village Adwick le Street Doncaster Common Abdy Stannington Elsecar Sykehouse Jordan Hemsworth Conanby Carlecotes Carr Sharrow Lower Bradway Tinsley New Village Four Lane Ends Tivy Dale Wood Royd Ravenfield Pitsmoor Woodhouse Mill Shiregreen Tankersley Hollow Meadows Micklebring Causeway Head Royd Lower Walkley Owston Hill Top Brightside Bolehill Wisewood Smithy Moor Barugh Green Beighton Platts Common Swinton Bridge Onesacre Belle Green Wincobank Normandale Stockbridge Balby Harlington Maltby Potter Hill Wood Willows Whitley Barnes Hall High Hoyland Fenwick Loxley Aughton Thorne Sprotbrough Park Newhill Base Green Silkstone Common Low Harley Netherthorpe Stubbin Little Sheffield Ickles Hallam Head Tilts Snowden Hill Brierley Attercliffe Park Side Bentley Sheffield Lane Top Auckley South Bramwith Low Holdworth Brierholme Carr Pismire Hill Four Lane End Drakehouse Kirk Bramwith Hoylandswaine Holme Greystones Armthorpe Upper Cudworth Grimesthorpe Waverley Thurnscoe Thurgoland Grenoside Hemingfield Low Wincobank The Wheel Hayfield Green Dalton Parva Howard Hill St Ann's Goole Green Doncaster Parkgate Upper Crabtree Knoll Top Townhead Fir Vale Broomfield Stainborough Clifton Cundy Cross Sutton Cat Hill Crow Edge North Anston Parkhead Little Hay Nooking Worsbrough Village Hooton Levitt Holbrook Crosspool Elm Tree Hill Den Bank Sandhill Lowfield Fulwood Ardsley Hexthorpe Smithies Walkley Hatfield Woodhouse Ravenfield Common Rivelin Glen Longley Estate Dungworth Hackenthorpe Kendray Port Mahon Adwick upon Dearne Cundy Hos Normanton Spring Attercliffe Hill Top Spink Hall Bridge End Gateway Plaza Rawmarsh Lundwood Burngreave Wybourn Loxley Bottom Mexborough Brincliffe Great Houghton Thorn Hill Birley Estate Kilnhurst Pincheon Green Worsbrough Common Rostholme Keresforth Hill West Melton Gawber Littleworth Conisbrough Letwell Blacker Hill Cantley Highfield Throapham Thornseat Highfield South Lane Shirecliffe Swallownest Dodworth Royston Banner Cross Carsick Low Barugh The Manor Low Valley Victoria Upper Bradway East Dene Waleswood Deep Pit Todwick Brodsworth Thorpe in Balne Bramley Lings Load Brook Waldershaigh Kine Moor Cricket Houses Higham Wilthorpe Hoyland Common Wadworth Mapplewell Lings Common Birley Edge Warren Bow Broom Highgate Woodall Studfield Hill Richmond Hill Haywood Neepsend Worsbrough Bridge New Rossington Boulder Hill Owlerton Dalton Magna Stocksbridge Hooton Roberts Thurnscoe East Sunnyfields Goldthorpe Handsworth Hill Woodside Handsworth Austerfield Stainton King Edwards Wingfield Netherthorpe Brinsworth Stairfoot Hurl Field Templeborough Upper Tankersley Parson Cross Rossington Green Moor Woodthorpe Estate Walkley Bank Braithwell Hatfield Chase Aldwarke Horner House Hyde Park Kiveton Park Cudworth West End Cotterhill Woods Loversall Edge Mount Summerfield Longley Ings Philadelphia Totley Moss Campsall Laughton en le Morthen Orgreave Northfield Belle Vue High Bradfield Abbeydale Park Berry Moor Upper Haugh Spring Vale Little Houghton Hermit Hill Edderthorpe Brightholmlee Clayton Moorends Rotherham Carbrook Nutwell South Anston Birkendale Shaftholme Richmond Park Abbeydale Ughill Scawsby Tapton Hill Hollins End Greystones Cliffe Barnburgh Crane Moor Wombwell Pickburn Penistone Wharncliffe Side Higher Stubbin Shafton Two Gates Ringinglow Street Darnall Frecheville Southey Green Billingley New Lodge East Herringthorpe Crookes Jordanthorpe Catcliffe Wigtwizzle Meersbrook Bank Smithley Pogmoor Plumbley Almholme Richmond Low Bradfield Norton Hammer Millhouses Woodland View Honeywell Beauchief Hillfoot Eskholme Totley Rise Braithwaite Westfield Cawthorne Shafton Wortley Dunford Bridge Wentworth Greenland Fullshaw Hazlehead Guilthwaite Wheatley Hills Wadsley Bridge Wormley Hill Wales Bar Manor Park Hill Top Batemoor Arbourthorne Estate Hill Top Low Laithes Low Stubbin Birdwell Bentley Rise Ulley Dropping Well Under Tofts Coldwell Ward Green Listerdale Grimethorpe Newton Cubley Hooton Pagnell Swinton Frickley Keppel's Column Ecclesfield Canal Side Moorgate Hill Top Worsbrough Dale Woodsetts Bents Green Arbourthorne Hood Hill Carlton Eastwood Ecklands Woodhouse Stainforth Worsbrough Bawtry Staincross Blackburn Sothall High Green Hoober Worrall Ingbirchworth Spittal Houses Cadeby Greasbrough Old Cantley Tickhill High Wincobank Long Line Wilsic Fairleigh Netherthorpe Thorpe Salvin Silkstone Carcroft Cortworth Harthill Slay Pits Highwoods Scawthorpe Hood Green Greenside Meadow Hall Carr Head Oxspring Gleadless Valley Jordon Broomhill Brecks Monk Bretton Cudworth Common Roughbirchworth Sprotbrough Harden Norton Woodseats Carter Knowle Eastfield Higham Common Fourlane Ends Old Edlington Holdworth Intake Upper Whiston Wheatley Park Stumperlowe Chapeltown Barnby Dun Royd Moor Sheffield Brampton en le Morthen Bramley Park Head Skelbrooke Bullhouse Lea Brook Whirlow Turnerwood Hellaby Halfway Moorhole Endcliffe Edge Deepcar Bradgate Catshaw Lewden Oughtibridge Common Side Windhill Dolcliffe Common Kimberworth Skellow Crookesmoor Slade Hooton Nether Green Treeton Bromley Firth Park Harley Town End Edenthorpe Endcliffe Crescent Kirk Sandall Trumfleet Westfield Lydgate Thurcroft Totley Brook Bessacarr Lane End Arksey Marr Upperthorpe Manor Estate Meadow Head Toll Bar Dunsville West Green Swaithe Waterthorpe Garden Village Brookhouse New York Ranmoor Holmes Manvers Wheatley Middlecliffe Canklow Thorpe Hesley Warmsworth Flanderwell Coisley Hill Fosterhouses Hickleton Liberty Hill Church Field Nether Edge Newfield Green The Green Middlewood Langsett East Whitwell Dean Head Stone Woodlands