Retail Marketing in Newton

Get in touch

Retail Advertising in Newton

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DN5 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Newton (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Richmond Aldwarke Noblethorpe Neepsend Dolcliffe Common Dalton Magna Oxspring Charltonbrook Pudding Hill Woodlands Sunnyside Snowden Hill Laughton Common Jordanthorpe Topham Kimberworth Park Dropping Well Catcliffe Thorpe in Balne Fenwick Pogmoor Deepcar Smithy Moor Armthorpe Meadow Head Bullhouse Brick Houses Brinsworth Waleswood Kirk Bramwith Old Haywoods Brightholmlee Fulwood Holme Parkwood Springs Trumfleet Shafton Two Gates Clayton Endcliffe Crescent Littleworth Hall Broom Penistone Netherthorpe Stephen Hill Sandygate High Green Moorgate Walkley Bank Burghwallis Lodge Moor Adwick le Street Stone Rollestone Hyde Park Long Sandall Throapham Hollin Busk Intake Woodall Goole Green Lydgate Tankersley Hampole Flanderwell Kelham Island Lowfield Hooton Levitt Meadow Hall Pickburn Park Hill Highfield Howard Hill Wybourn Bolsterstone Denaby Main Potter Hill Arbourthorne Estate Steel Bank Thrybergh Skelbrooke Milton Guilthwaite Stumperlowe Wickersley Brightside Hill Top Manor Estate Sutton Hermit Hill Thorpe Common Broomfield Darfield Intake Scholes Far Bank Whirlow Brook Four Lane End Maythorn Millhouse Green Hellaby East Whitwell Ughill Mexborough Marr Conanby Redbrook Carlecotes Keresforth Hill Wormley Hill Rotherham Fishlake Shafton Wales Bar Bentley Woodthorpe Estate East Herringthorpe Worsbrough Dale Holmes Victoria Dunford Bridge Old Denaby Masbrough Holdworth Hallam Head Pitsmoor Dunsville Eastwood Cudworth Common Hill Top Low Wincobank Frickley Carlton Burncross Firbeck Dunscroft Hatfield Woodhouse Dean Head Gildingwells Old Town Chapeltown Hillsborough Elsecar Highwoods Hatfield Chase Windhill The Green West Melton Finningley Warren Norton Hammer Cudworth Wingfield Hexthorpe Den Bank Ardsley Thorne Abbeydale Park High Wincobank Eastfield Hangsman Hill Dore Fir Vale Handsworth Hill Aston Totley Askern Westfield Carr Head Goldthorpe Shaw Lands Thornseat Bracken Moor Low Stubbin Cat Hill Shaftholme Stainforth Carsick Hill Bow Broom Meersbrook King Edwards Whiston Wentworth Ecclesfield Bawtry Owlthorpe Birley Edge Stubbin Spittal Houses Netherthorpe Higher Stubbin Bentley Rise Totley Brook Orchard Square Holbrook Slade Hooton Waldershaigh Whinney Hill Lindrick Dale Wadworth Cundy Cross Cortworth Newfield Green Scawthorpe Old Edlington Todwick Malinbridge Kirkhouse Green Bolehill Greystones Cliffe Pinfold Hill Cubley Birley Carr Thurcroft Rostholme Catshaw Banner Cross Nether Edge Keppel's Column Manor Park Haywood Crosspool Conisbrough Philadelphia Thurgoland High Melton Barrow Street Lundwood Hooton Roberts Brierley Smithley Tinsley Netherthorpe Liberty Hill Charnock Hall Cawthorne Barnes Hall Aughton Edenthorpe East Dene Micklebring Upperthorpe Boulder Hill Port Mahon Manvers Firth Park Hillfoot Lakeside Village Little Houghton Fosterhouses Knoll Top Woodside Ulley Lane End Summerfield Studfield Hill Hayfield Green Sharrow Head Base Green Coldwell Tickhill Low Valley Thorn Hill Ward Green Instoneville Austerfield Middlecliffe Norton Brampton en le Morthen Thorpe Salvin Darnall Maltby Wadsley Bridge Townhead Blackburn Dalton Parva Deep Pit Arbourthorne Adwick upon Dearne Abbeydale Kilnhurst Four Lane Ends Upper Bradway Hemingfield Turnerwood Northfield Fairleigh Birley Estate Cricket Houses Kine Moor Ewden Village Upper Whiston Wharncliffe Side Stannington Sheffield Park Common Side Long Line Brincliffe Morthen Crow Edge Auckley Jordan Sprotbrough Park Harley Scawsby Ravenfield Common Batemoor St Ann's Platts Common Waterthorpe Handsworth Frecheville Knowle Top Barugh Green Gleadless Townend Rossington Highlane Blaxton Kendray Richmond Hill Ravenfield Under Tofts Athersley North Herringthorpe Lings Common Moorhole Dalton Parkhead Carcroft Common Bradgate Wisewood Fullshaw Bridge End Park Head Worsbrough Bolton upon Dearne Royston Laughton en le Morthen Brecks Waverley Low Barugh Hill Top Greenhill Mawson Green Staincross Orgreave Carbrook Birdwell Canklow Endcliffe Edge Carter Knowle Moss Doncaster Upper Midhope Cotterhill Woods Branton Old Cantley Harthill Kirk Sandall Owlerton Hazlehead Ringinglow West Green Sheffield Bromley Loxley Bottom Fourlane Ends Pilley Hood Hill Higham Newhill Carr Ecclesall New Village Stocksbridge Treeton Mosborough Brierholme Carr Sandhill Grange Lane Nether Green Toll Bar Woodhouse Jordon Wadsley Howbrook Worrall Highfield Stopes Garden Village Hackenthorpe Harlington Midhopestones Pincheon Green Tapton Hill Wood Royd Wigtwizzle Carsick Braithwell Clifton Wales Eskholme Swaithe Richmond Park Hardwick Broom The Wheel Walkley Wheatley Royd Piccadilly Parson Cross Horner House Hoyle Mill Sunnyfields Cantley Attercliffe Ryecroft Hallowmoor Little Hay Nooking Bradway Bank South Lane Billingley Balby Finkle Street Silkstone Halfway Grimethorpe Upper Hoyland Upper Crabtree Hickleton Campsall Ingbirchworth Brookhouse Green Moor Lea Brook Hollow Meadows Shay House Newton Worsbrough Village Attercliffe Hill Top Lidget Tivy Dale New Edlington Almholme Royd Moor Barnsley Haigh Darton Broomhill Hoober Dodworth Bottom Edderthorpe Elm Tree Hill Sharrow Listerdale Ranmoor Canal Side Parkgate Herdings Ecklands Braithwaite Tilts Barugh Lowedges Gilroyd Town End Hoyland Lewden South Anston New Totley Barnby Dun Belle Green Nethergate Totley Rise Hooton Pagnell Grimesthorpe Wike Well End Brodsworth The Lings Highfields High Hoyland Swallownest Scout Dike Wood Willows Letwell New York Greasbrough Barnburgh Clifton Wood Seats Stainton Woodlands East Gleadless Valley Blacker Hill Woodhouse Mill Normandale Wheatley Hills Worsbrough Common Lower Crabtree Edge Mount Heeley Crookesmoor Longley Ings Silkstone Common Thurnscoe East Greenside Slay Pits Owston Thurlstone North Anston Woodland View Hollins End Kexbrough Doncaster Common Hill Top Longley Estate Hoyland Common South Bramwith Birkendale Hurl Field Gawber Meersbrook Bank Hoylandswaine High Bradfield Little Sheffield Mortomley Southey Green Wath upon Dearne Hanging Water Upper Tankersley Normanton Spring Hemsworth Kiveton Park Templeborough Wilsic Whirlow Swinton Nether Haugh Thurnscoe Dodworth Green Broomhill Stainborough Roughbirchworth Crane Moor West End Wortley Crookes Church Field Low Harley Storrs Carcroft Sheffield Lane Top Langsett Shiregreen Pismire Hill Loxley Load Brook Oughtibridge Athersley South Pot House Bradway Shirecliffe Highgate Brampton Spink Hall Coisley Hill Monk Bretton Honeywell Mapplewell Grenoside Stacey Bank Greenland Park Side Kimberworth Nutwell Low Bradfield Sprotbrough Belle Vue Measborough Dike Worsbrough Bridge Cadeby Lower Walkley Westfield Causeway Head Swinton Bridge Harden Wilthorpe Sim Hill Cusworth Thorpe Hesley New Rossington Sharrow Vale Warmsworth Dodworth Low Holdworth Fall Bank Burngreave Plumbley Higham Common Bessacarr Millhouses Beighton Wheatley Park Upper Haugh Moorends Gateway Plaza New Lodge Norton Lees Dinnington Norton Woodseats Rawmarsh Foldrings Skellow Woodsetts Gleadless Castle Green Hood Green Wombwell Smithies Soughley Sykehouse Bramley Lings Stairfoot Stockbridge Loversall Rivelin Glen Spring Vale Little Common Beauchief Norton Great Houghton Arksey Bramley Drakehouse Dungworth The Manor Berry Moor Cundy Hos Abdy Townhead Middlewood Bents Green Hill Top Wincobank Ickles Jump Hill Top Backmoor Greystones Upper Cudworth Lower Bradway Hatfield Little Norton Sothall Low Laithes Onesacre Whitley