Retail Marketing in Parkwood Springs

Get in touch

Retail Advertising in Parkwood Springs

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S3 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Parkwood Springs (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Bradway Bank Hatfield Chase Wingfield Ingbirchworth Throapham Steel Bank Smithley Pogmoor New Totley Braithwell Whinney Hill Ecklands High Hoyland Highwoods Kirkhouse Green Royd Moor Hanging Water Wortley Gleadless Lane End Wike Well End Auckley Hood Hill Athersley South Stone Hyde Park Bullhouse Gawber Old Denaby Worsbrough Village Hatfield Woodhouse Fenwick Haigh Midhopestones Hoyland Batemoor Fulwood South Bramwith Old Edlington Hallam Head Backmoor Waleswood Masbrough Shaw Lands Worsbrough Dale Stainforth Kexbrough Harlington Richmond Cundy Cross Micklebring Brincliffe Thurnscoe Neepsend High Melton Armthorpe Worsbrough Common Lings Common Lowfield Slay Pits Stephen Hill Tapton Hill Darnall Knowle Top Little Norton Rollestone Sharrow Birkendale Blaxton Cubley Sothall Lower Bradway Abdy Finkle Street Worsbrough Bridge Swallownest Cricket Houses Storrs Park Side Bow Broom Hurl Field Mawson Green Rotherham Bramley Lings Thornseat Old Haywoods Carbrook Redbrook Under Tofts Hemsworth New Village Herringthorpe Little Common Bessacarr Canal Side Upper Bradway Catshaw Barugh Green Carr Millhouse Green Lidget Stainborough Worsbrough Langsett Den Bank Longley Estate Hill Top Deep Pit Ryecroft Doncaster Common Upper Tankersley Wigtwizzle Kirk Bramwith Fullshaw Dunsville Wheatley Park Monk Bretton South Lane Oxspring Clifton Austerfield East Whitwell Gildingwells Hayfield Green Upper Haugh Loxley Mortomley The Lings Hoyle Mill Mapplewell Brookhouse Loxley Bottom Penistone Elm Tree Hill Moss Kiveton Park Adwick upon Dearne Pilley Rawmarsh Howbrook Aldwarke Hackenthorpe South Anston Highfield Cadeby Upperthorpe Netherthorpe Totley Fishlake Malinbridge Worrall Holmes Hill Top Greystones Load Brook Shafton Two Gates Port Mahon Westfield Westfield Wood Royd Goole Green Hermit Hill Blacker Hill Athersley North Littleworth Orgreave Waldershaigh Manor Park Crosspool Broom Frickley Wickersley Brightside Hoylandswaine Stopes Spring Vale Maltby Bracken Moor Carr Head Fourlane Ends Aughton Wales Smithies Skelbrooke Lydgate Dungworth Fosterhouses Wadsley Long Sandall Parkwood Springs Bridge End Wombwell Tinsley Listerdale Trumfleet Sutton Sheffield Lane Top Keresforth Hill Upper Crabtree Grange Lane Sprotbrough Park Holbrook Smithy Moor Flanderwell Base Green Attercliffe Hill Top Horner House Woodlands East Soughley Wadworth Higham Common Little Sheffield Wood Willows Sheffield Park Low Laithes Ward Green New Edlington Carter Knowle Birley Edge Wilthorpe Birley Carr Herdings Owston Hall Broom Pinfold Hill Brick Houses Higham Potter Hill Edge Mount Nether Green Brierholme Carr Frecheville Bolton upon Dearne Bentley Whitley Bawtry Ewden Village Woodsetts Common Side Tivy Dale Rivelin Glen Lodge Moor Aston Middlewood Lundwood Greenhill Carsick Hill Cundy Hos Highgate Hampole Sheffield Crow Edge Thorpe Salvin Townhead Barnes Hall Far Bank Ranmoor Milton East Herringthorpe Cotterhill Woods Dodworth Manvers Brightholmlee Stockbridge Clifton Handsworth Finningley Highfield Rossington Cudworth Maythorn Waterthorpe Lewden Snowden Hill Almholme Sandhill Shiregreen Jordanthorpe Cortworth Arbourthorne Dore Coisley Hill Scholes Swinton Bridge Meersbrook Bank Measborough Dike Wadsley Bridge High Green Park Hill Catcliffe Darton Scawsby Norton Lees Kilnhurst Sykehouse Boulder Hill Charnock Hall Norton Hammer Dunford Bridge Carcroft Jump Old Town Endcliffe Edge Topham West Green Nether Haugh Royston Hickleton Scout Dike Hollins End Wharncliffe Side Brecks Intake Hill Top Kine Moor Mexborough Kimberworth Park Low Bradfield Grimesthorpe Hallowmoor Norton Castle Green Richmond Park Attercliffe Woodhouse Mill Greenside Honeywell Hollin Busk Edenthorpe High Bradfield Skellow Turnerwood Lowedges Shay House Hill Top Belle Green Holme Upper Whiston Upper Midhope Askern Abbeydale Stumperlowe Sandygate Low Valley Pitsmoor Fairleigh Noblethorpe Abbeydale Park Spittal Houses Meersbrook Broomhill Wincobank Scawthorpe Kendray Moorhole Swinton Low Wincobank Woodlands Walkley Royd Ringinglow West Melton Hillfoot Millhouses Newfield Green Eastfield Wales Bar Hellaby Norton Drakehouse Low Harley Fir Vale Pincheon Green Stainton Dolcliffe Common Instoneville Thurnscoe East Higher Stubbin Beauchief Roughbirchworth Hill Top Chapeltown New York Brinsworth Crookes Birley Estate Wheatley Hills Banner Cross Fall Bank Walkley Bank Wheatley Manor Estate Cusworth Hangsman Hill Whirlow Goldthorpe Crookesmoor Stacey Bank Wood Seats Wentworth Sprotbrough West End Low Holdworth Barrow Meadow Hall Lower Walkley Firbeck Howard Hill Hooton Roberts Church Field Causeway Head Wormley Hill Woodthorpe Estate Treeton Thorpe Common Parkhead Dropping Well Bramley Stocksbridge Carlecotes Halfway Laughton Common Shafton Newton Crane Moor Branton Cudworth Common Thorn Hill Broomfield Netherthorpe Kirk Sandall Netherthorpe Brampton St Ann's Toll Bar Rostholme Longley Ings Stubbin Lakeside Village Shirecliffe Southey Green Park Head Tilts Liberty Hill Gateway Plaza Hatfield Ughill Burngreave Darfield New Lodge Holdworth Pudding Hill Hoyland Common Tickhill Totley Brook Moorends Cat Hill Wilsic Heeley Low Stubbin Dalton Magna Haywood Barnby Dun Cawthorne Barnburgh The Manor Eastwood Dodworth Green Stairfoot Lindrick Dale Gilroyd Thorne Hardwick Hood Green Edderthorpe Old Cantley The Green Little Houghton Burncross Marr Birdwell Warren North Anston Slade Hooton Cantley Hillsborough Warmsworth Windhill Brodsworth Jordon Broomhill Eskholme Orchard Square New Rossington Grenoside Thurcroft Barnsley Bradway Nethergate Laughton en le Morthen Loversall Balby Dalton Parva Stannington Woodall Jordan Bolsterstone Greasbrough Letwell Thorpe Hesley Garden Village Hemingfield Pickburn Harthill Doncaster Hollow Meadows Bentley Rise Keppel's Column Silkstone Common Highfields Carcroft Common Nether Edge Barugh Ecclesfield Templeborough Sunnyside Wath upon Dearne Street Waverley Lea Brook Totley Rise Upper Hoyland Spink Hall Clayton Ravenfield Four Lane End East Dene Onesacre Braithwaite Endcliffe Crescent Bolehill Carlton Owlthorpe Greystones Cliffe Arbourthorne Estate Four Lane Ends Woodland View Carsick Ickles Little Hay Nooking Norton Woodseats Billingley Parkgate Whiston Canklow Foldrings Highlane Ulley Thurgoland Handsworth Hill Charltonbrook Intake Nutwell Hoober Harley Sharrow Head Dean Head High Wincobank Meadow Head Long Line Beighton Bents Green Wisewood Elsecar Newhill Bromley Tankersley Conisbrough Grimethorpe Brierley Firth Park Ardsley Normanton Spring Philadelphia Piccadilly Summerfield Green Moor Dalton Normandale Sunnyfields Bradgate Staincross Adwick le Street Harden Pismire Hill Studfield Hill Platts Common King Edwards Middlecliffe Thurlstone Owlerton Sharrow Vale Denaby Main Moorgate Oughtibridge Coldwell Ravenfield Common Gleadless Valley Brampton en le Morthen Sim Hill Whirlow Brook Knoll Top Northfield Hill Top Great Houghton Hooton Pagnell Thorpe in Balne Richmond Hill Woodside Deepcar Mosborough Berry Moor Campsall Low Barugh Todwick Townhead Arksey Plumbley Kimberworth Woodhouse Hazlehead Town End Thrybergh Victoria The Wheel Morthen Dinnington Burghwallis Dodworth Bottom Guilthwaite Hexthorpe Kelham Island Belle Vue Ecclesall Lower Crabtree Conanby Dunscroft Swaithe Wybourn Pot House Greenland Parson Cross Silkstone Blackburn Gleadless Townend Shaftholme Upper Cudworth Hooton Levitt