Retail Marketing in Redbrook

Get in touch

Retail Advertising in Redbrook

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S75 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Redbrook (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Cat Hill Laughton en le Morthen High Bradfield Cundy Cross Meadow Head Wike Well End Netherthorpe High Melton Bolton upon Dearne Spittal Houses Marr Blaxton Brampton Thorpe Salvin East Herringthorpe Soughley Cubley High Hoyland Brampton en le Morthen Ecklands Highfield Abbeydale Park Walkley Bank Wigtwizzle Sheffield Park Dore Parkhead Shafton Millhouses Highgate Kirk Bramwith Wales Bar Wales Hallowmoor Birdwell Hill Top Dolcliffe Common Letwell Summerfield Ecclesall Hoober Tapton Hill Hangsman Hill Slay Pits Hatfield Chase Storrs Thurlstone Tivy Dale Adwick upon Dearne Lundwood Orgreave Flanderwell Thurgoland Thorn Hill Ewden Village Branton The Green Attercliffe Waleswood Hooton Roberts Gleadless Valley Hill Top Barugh Nether Haugh Cortworth Hoyle Mill Wadsley Thurnscoe Berry Moor Little Hay Nooking Frickley Stephen Hill Bridge End Edenthorpe Moorhole Norton Worsbrough Common Upper Tankersley Lings Common Rivelin Glen Upper Midhope Masbrough Higham Sunnyfields Abbeydale Wingfield Barugh Green Wisewood Causeway Head Bramley Wheatley Hills Balby Norton Ingbirchworth Herdings Stannington Parkwood Springs Eastfield Wood Royd Cawthorne Hill Top Kimberworth Park Studfield Hill Tickhill Broom Doncaster Common Bentley Stopes Jordan Tinsley Hoyland Lakeside Village Cundy Hos Low Bradfield Morthen Brick Houses Whitley Millhouse Green Redbrook Knoll Top Blackburn Jordanthorpe Sheffield Lane Top Old Cantley Eastwood Lodge Moor Upperthorpe Carbrook Brightholmlee Gleadless Townend Higher Stubbin King Edwards Castle Green Low Barugh Hall Broom Holdworth Highlane Fenwick Holbrook Carsick Hill Little Norton Whirlow Pot House Shay House Normanton Spring Burghwallis East Dene Billingley Bradway Bank Bracken Moor Old Town Thorpe Common Woodthorpe Estate Edderthorpe Templeborough Trumfleet Richmond Instoneville Walkley Wombwell Heeley Banner Cross Stone Doncaster Swinton Norton Lees Maythorn Haigh Higham Common Armthorpe Ryecroft Great Houghton Low Stubbin Normandale Brecks St Ann's Newton Under Tofts Cudworth Common Deepcar Thurnscoe East Greenside Old Haywoods Malinbridge Hill Top Lydgate North Anston Hooton Levitt Lowedges Onesacre Kilnhurst Midhopestones Dean Head Endcliffe Edge Penistone Staincross Holme Cricket Houses Charltonbrook Worrall Athersley South Norton Woodseats Littleworth Dropping Well Newfield Green Norton Hammer Hatfield Woodhouse Dunsville Kine Moor Loxley Bottom Hallam Head Plumbley Conanby Wincobank Grimesthorpe Fairleigh Woodland View Gilroyd Knowle Top Silkstone Common Chapeltown Base Green Gildingwells Stocksbridge Scawthorpe Coldwell Broomfield Hollins End Canklow Brincliffe Shaw Lands Park Head Lewden Meersbrook Bank Noblethorpe Wentworth Harthill Carcroft Common Newhill Horner House High Wincobank Coisley Hill Listerdale Attercliffe Hill Top Townhead Carcroft Dodworth Bottom Batemoor Hurl Field Bullhouse Hollin Busk Brierley Whiston Aston Ward Green Shafton Two Gates Broomhill Darton Topham Rotherham Town End Scholes Finkle Street Sprotbrough Park Birley Carr Sunnyside Harlington Brodsworth Hoyland Common Arbourthorne Estate Middlewood Hellaby Hemingfield Jordon Finningley Nether Edge Old Denaby Ickles Cudworth Stairfoot Howbrook Nether Green Sharrow Head South Bramwith Beauchief Warren Upper Cudworth Thornseat Bradgate Haywood Upper Bradway Holmes Smithley Treeton Longley Estate Hayfield Green Hood Hill Belle Green Owlerton Low Valley Little Houghton Honeywell New Totley Low Holdworth Keresforth Hill Dinnington Bolsterstone Athersley North Bolehill Deep Pit Sprotbrough Birkendale Wath upon Dearne Greenland Fishlake Boulder Hill Blacker Hill Brinsworth Fall Bank Wadworth Mawson Green Highfields Charnock Hall Highfield Low Harley Pudding Hill Smithies Woodlands East Swallownest Clifton Stockbridge Oxspring Dalton Parva Grenoside Crow Edge Royd Intake Carr Head Mosborough Far Bank Firth Park Bow Broom Royston Maltby West Green Crosspool Totley Rise Hillfoot Kexbrough Sharrow Vale Hampole Kirkhouse Green Sandygate Greystones Cliffe Stacey Bank Micklebring Harden Cotterhill Woods Herringthorpe Dunford Bridge West End Carlton Worsbrough Garden Village Beighton Darnall Bents Green Shaftholme Upper Crabtree Throapham Barnsley Fullshaw Waterthorpe Shirecliffe Silkstone Richmond Park Little Sheffield Piccadilly Stainborough Worsbrough Dale Rollestone Crane Moor Lea Brook Milton Thorne Whirlow Brook Bentley Rise Dalton Magna Birley Edge Loversall Bromley Conisbrough Mortomley The Lings Aldwarke Wilthorpe High Green Frecheville Pinfold Hill Ardsley Long Sandall New Rossington Middlecliffe Ecclesfield Ulley Potter Hill Wheatley Park Hatfield East Whitwell Dodworth Green Gleadless Aughton Upper Haugh Keppel's Column Little Common Fosterhouses Carr Goole Green Church Field Langsett Tankersley Jump The Wheel Richmond Hill Wormley Hill Elm Tree Hill Fulwood Campsall Wood Willows Low Wincobank Sandhill Barnby Dun Bramley Lings Four Lane Ends New Village Canal Side Southey Green Hoylandswaine Wood Seats Owlthorpe Wybourn Drakehouse Woodhouse Upper Whiston Pilley Denaby Main Hollow Meadows Common Side Stubbin Handsworth Lowfield Bessacarr Stumperlowe Thorpe Hesley Hill Top Rossington Philadelphia Rostholme Swinton Bridge Spring Vale Ranmoor Kirk Sandall Lindrick Dale Worsbrough Village Waldershaigh Wickersley Sothall Barnes Hall Catcliffe Meersbrook Hood Green Howard Hill Hardwick Belle Vue Stainforth Hyde Park Stainton Old Edlington Pitsmoor Townhead Bradway Pincheon Green Crookes Westfield Skelbrooke Turnerwood Mexborough Measborough Dike Clayton Carlecotes New Edlington Toll Bar Crookesmoor Clifton Thurcroft Lower Crabtree Sykehouse Meadow Hall Hickleton Woodlands Woodhouse Mill Netherthorpe Nethergate Wortley Auckley Ravenfield Common Foldrings Street Barrow Carter Knowle Carsick Moorgate Goldthorpe Spink Hall Dodworth Waverley Todwick Orchard Square Liberty Hill Edge Mount Backmoor Handsworth Hill Abdy Swaithe Totley Brook Northfield Laughton Common Brightside Brookhouse Totley Netherthorpe Birley Estate Kimberworth Dunscroft Park Hill Upper Hoyland Scawsby Sutton Lidget Gawber Skellow Catshaw Thorpe in Balne Port Mahon Halfway Hill Top Neepsend Windhill Whinney Hill Victoria Arksey Woodside Greasbrough Hackenthorpe Nutwell Load Brook Fir Vale Royd Moor Greystones Lane End Darfield Askern Endcliffe Crescent Long Line Dalton Arbourthorne Intake Snowden Hill Longley Ings Kiveton Park Greenhill Smithy Moor Cantley Loxley Shiregreen Cusworth New York Hanging Water Barnburgh Woodall Adwick le Street Hemsworth Cadeby Moss Rawmarsh Hexthorpe Pickburn South Anston Slade Hooton Thrybergh The Manor Dungworth Platts Common Den Bank Park Side Gateway Plaza Owston Kendray Burncross Fourlane Ends Pismire Hill Manor Estate Harley West Melton Moorends Broomhill Wilsic Parkgate Tilts Lower Bradway Burngreave Braithwaite Bawtry Oughtibridge Sharrow Warmsworth Brierholme Carr Hazlehead Parson Cross Almholme Manor Park Highwoods Austerfield Monk Bretton Westfield Wharncliffe Side Sim Hill Wadsley Bridge Low Laithes Roughbirchworth New Lodge Grange Lane South Lane Manvers Green Moor Guilthwaite Hillsborough Scout Dike Pogmoor Elsecar Ughill Worsbrough Bridge Sheffield Woodsetts Four Lane End Firbeck Ringinglow Ravenfield Mapplewell Kelham Island Braithwell Steel Bank Hooton Pagnell Lower Walkley Hermit Hill Eskholme Grimethorpe Wheatley