Retail Marketing in Steel Bank

Get in touch

Retail Advertising in Steel Bank

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S10 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Steel Bank (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Edge Mount Wales Low Holdworth Brodsworth Ravenfield Morthen Base Green Longley Ings Malinbridge Nether Edge Four Lane Ends Carbrook Castle Green Middlewood Brierley Arbourthorne Estate Sheffield Park Ardsley Woodhouse Adwick le Street Arbourthorne Rollestone Newton Maltby West Melton Brinsworth Lidget Townhead Kexbrough Crookes Lower Crabtree Wisewood Almholme Dalton Parva King Edwards Blaxton Askern Wortley Normanton Spring Worsbrough Village Finningley Westfield Attercliffe Hoober Whirlow Hackenthorpe Broomfield Finkle Street Slay Pits Stephen Hill Arksey Aldwarke Stopes Shaw Lands Sandygate Park Side Roughbirchworth Under Tofts Waleswood Spink Hall Dalton Bramley Lings Dodworth Tankersley Drakehouse Fenwick Sharrow Vale Hallowmoor Herdings Pudding Hill Chapeltown Shay House Firbeck Royd Moor Fishlake Wybourn Cotterhill Woods Ryecroft Tilts Lindrick Dale Oughtibridge Hatfield Woodhouse Stubbin Langsett Hill Top Hill Top New Edlington Netherthorpe Whiston Ecklands Hurl Field Skelbrooke Doncaster Warren Wath upon Dearne Batemoor Waverley Barnes Hall Walkley Ulley Low Valley Low Harley Holbrook Pilley Manor Estate Elsecar Fullshaw Barnby Dun Victoria Lewden Frecheville Fosterhouses Netherthorpe Foldrings Birley Carr Haigh Abbeydale Park Hillfoot Clifton Thurlstone Meersbrook Bank Parkhead The Lings Turnerwood Lowedges Middlecliffe Stainborough Greenside Wilsic Greasbrough Cusworth Carr Head Catcliffe Woodlands East Pot House Woodlands Darton Hemingfield Fir Vale Waldershaigh Kilnhurst Oxspring Kirk Sandall Loxley Wilthorpe Kiveton Park Carlton Lakeside Village Rivelin Glen Port Mahon Barnburgh Thorne Shafton Two Gates Park Head Hellaby Barnsley Summerfield Cortworth Worsbrough Common Hoyland Common Smithies Measborough Dike Totley Hill Top Lowfield Newfield Green Dean Head Scholes Todwick Wike Well End Higher Stubbin Birley Edge Deep Pit Bentley Rise Thorpe Common Highfield Greenland Sheffield Wingfield Darnall Armthorpe Crosspool Swaithe Woodhouse Mill Greystones Dolcliffe Common Mortomley Moorends Grimesthorpe Brierholme Carr Stannington Great Houghton Wentworth Ecclesfield Bolsterstone Platts Common Marr Cundy Hos Penistone Shirecliffe Sharrow Bolehill Bramley Old Cantley Mosborough Four Lane End Plumbley Brecks Orgreave Tickhill Micklebring Upper Whiston Firth Park East Herringthorpe Upper Cudworth Maythorn Stocksbridge Woodall Pinfold Hill Hill Top Sutton Abbeydale Balby Thurcroft Thrybergh Soughley New Village Coldwell Dropping Well Shiregreen Thorpe Hesley Wood Royd Hollins End Brightholmlee Braithwaite Hooton Levitt Sykehouse Conisbrough Dunford Bridge Wharncliffe Side Hardwick Potter Hill Little Common Hemsworth Laughton en le Morthen Load Brook Keresforth Hill Masbrough Lydgate Rawmarsh Swallownest Intake Howard Hill Letwell Sothall Charltonbrook Westfield Hatfield Handsworth Hill Cawthorne Lodge Moor Meersbrook Pitsmoor Storrs Old Edlington New Lodge Dunsville Woodland View Hickleton Harthill Goldthorpe Hoyle Mill Bow Broom Instoneville Neepsend Athersley North Broomhill Pickburn The Green Lings Common East Dene Cubley Goole Green Woodsetts Millhouses Wales Bar Knoll Top Carlecotes Ecclesall North Anston Nether Green Sprotbrough Park Hyde Park Spring Vale Denaby Main Nether Haugh Sunnyside Adwick upon Dearne Bullhouse New Rossington Den Bank Norton Staincross Bentley Tapton Hill Highgate Walkley Bank Town End Hermit Hill Athersley South Worsbrough Bridge Hexthorpe Braithwell Norton Norton Woodseats Thurnscoe East Ranmoor Edenthorpe Wincobank Cudworth Common Kendray Wood Seats Crookesmoor Conanby Garden Village Church Field Thorpe Salvin Wombwell Stacey Bank High Wincobank Totley Brook Scawthorpe Knowle Top Dunscroft Belle Green Stockbridge Beighton Birdwell Waterthorpe Grimethorpe Parson Cross Highfield Charnock Hall Aston Gleadless Valley Little Sheffield South Anston Broomhill Wormley Hill Lower Bradway Thorn Hill Upper Tankersley Bolton upon Dearne Hazlehead Brampton en le Morthen Brick Houses Brookhouse Spittal Houses Birkendale Ughill Wheatley Old Town Auckley Ingbirchworth Cudworth Brightside Sprotbrough Hollin Busk Hooton Roberts Little Hay Nooking Park Hill Moorgate Lane End Upper Haugh St Ann's Pincheon Green Keppel's Column Jordon Parkgate Brampton Grenoside Rossington Hanging Water Southey Green Higham Richmond Milton Lundwood Burncross Bracken Moor Causeway Head Meadow Head Midhopestones Treeton Fulwood Intake Deepcar Monk Bretton Richmond Park Gilroyd Horner House Stairfoot Long Line Low Laithes Kelham Island Greystones Cliffe Hoylandswaine Bawtry Whitley Piccadilly Pogmoor Upper Midhope Sunnyfields Normandale South Bramwith Thurgoland Fall Bank West Green Tinsley Woodside Banner Cross Elm Tree Hill Studfield Hill Manor Park Gateway Plaza Carter Knowle Austerfield Jordanthorpe Hatfield Chase Barugh Green Stainforth Upper Crabtree Hood Hill Street Backmoor Worrall Hayfield Green Wood Willows Old Denaby High Bradfield Moss Halfway Owlerton Carsick Richmond Hill Eskholme Blacker Hill Whirlow Brook Beauchief Hillsborough Wigtwizzle Higham Common Lower Walkley Kimberworth Park Ravenfield Common The Manor Barrow Wheatley Hills Worsbrough Noblethorpe Darfield Highlane Common Side Mapplewell Berry Moor Birley Estate Bradgate Dungworth Liberty Hill Wickersley Slade Hooton Gleadless Scout Dike Rostholme Hooton Pagnell Dore Warmsworth Listerdale Little Houghton Guilthwaite Hangsman Hill Toll Bar Manvers Carsick Hill Low Wincobank Bradway Bank Redbrook Frickley Gleadless Townend Highwoods Windhill Dodworth Green Gawber Brincliffe Barugh Cundy Cross Worsbrough Dale Scawsby Parkwood Springs Blackburn Ewden Village Throapham Handsworth Gildingwells Carr Silkstone Ickles Bradway Cantley Edderthorpe Mexborough East Whitwell Hallam Head Bridge End Upperthorpe Fairleigh Littleworth Honeywell Norton Lees Wheatley Park Green Moor Totley Rise Trumfleet Orchard Square Sharrow Head Highfields Far Bank Boulder Hill Holdworth Low Bradfield Dodworth Bottom Hill Top Hampole Carcroft Ward Green Shaftholme Skellow Bessacarr Greenhill Owston Doncaster Common Newhill Kine Moor Norton Hammer Kirk Bramwith Snowden Hill Tivy Dale Stumperlowe Longley Estate Hill Top Hoyland Millhouse Green High Green Crow Edge Loxley Bottom High Hoyland Rotherham Crane Moor Silkstone Common Catshaw Endcliffe Edge The Wheel Aughton Upper Hoyland Kimberworth Pismire Hill Jump Swinton Bridge Endcliffe Crescent Dalton Magna Harlington Mawson Green Royd Lea Brook Topham Townhead Sandhill Wadsley Royston Dinnington Onesacre Hall Broom Jordan Whinney Hill Cat Hill Clayton Bents Green Grange Lane New Totley Thorpe in Balne Netherthorpe Flanderwell Philadelphia Haywood Nethergate Meadow Hall Harden Eastfield Stainton Woodthorpe Estate Abdy High Melton Bromley Smithy Moor Cricket Houses Smithley Wadsley Bridge New York Shafton Moorhole Sim Hill Little Norton Kirkhouse Green Nutwell Canklow Old Haywoods Broom Burngreave Low Barugh Laughton Common Attercliffe Hill Top Steel Bank Eastwood Northfield Templeborough Holmes Long Sandall Cadeby Sheffield Lane Top South Lane Owlthorpe Loversall Herringthorpe Thornseat Heeley Clifton Campsall Canal Side Hood Green Coisley Hill Carcroft Common Harley Burghwallis Upper Bradway Branton West End Fourlane Ends Howbrook Swinton Holme Belle Vue Low Stubbin Billingley Hollow Meadows Stone Wadworth Thurnscoe Ringinglow