Retail Marketing in Ilam

Get in touch

Retail Advertising in Ilam

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DE6 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Ilam (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Orslow Hademore Hulme Mayfield Leacroft Blackwood Hill Standeford Newtown Shut Heath West Chadsmoor Hanbury Woodend Halmer End Elmhurst Wheaton Aston Wychnor Freehay Boley Park Florence Fegg Hayes Longton Chorley Longnor Rue Hill Browns Lane Moddershall Teanford Townend Bonehill Knighton Podmore Denstone Hartwell Milford Bromley Hall Flash Madeley Garshall Green The Hollies Oakley Hyde Lea Bromstead Heath Roche Grange Cauldon Cold Norton Sideway Cold Well Gorstyhill Bemersley Green Upper Cotton Rodbaston Anslow High Town Levedale Parkgate Burnhill Green Bilbrook Kingsley Moor Lutley Amerton Quarry Heath Shawfield Bradley Coven Heath Coven Christ Church Mill Green Hollybush Rake End Blakeley Branston Ranton Green Napley Heath Sandyford Stonydelph Long Compton Harlaston Wolstanton Laney Green Oldfurnace Dimsdale Hulme End Heighley Creighton Cotwalton Owen's Bank Berry Hill Ounsdale Meaford Woodshutts Porthill Shelton Leek Plardiwick Broadeye Leese Hill Walton Betley Aston Blithfield Upper Hatton Colshaw Hartley Green Hollington Foxley Gospel End Coton Fradley Junction Essington Ashley Dale Red Bull Millend Cotton Dagdale Dresden Coven Lawn Stone Heath Hoften's Cross Rising Brook Boothen Whitgreave Back o'th' Brook Cranberry Brewood Westlands Dunkirk Alder Moor Knightley Shutlanehead Sidway Stubwood Hanford Burton Manor Shelton under Harley Little Onn Hollinsclough Waterhouses Church Eaton Pitts Hill Bromstead Common Burston Slitting Mill Barton Green Alrewas Bolehall Lower Loxley Basford Green Hazelslade Bowers Gentleshaw Middleton Green Foxt Queensville Prospect Village Cracow Moss Upper Leigh Winkhill Wootton Shobnall Coton Clanford Chestall Milton Newtown Whitecross Upper Ellastone Tutbury Ecton Adbaston Congreve Brazenhill Forebridge Mavesyn Ridware Leyfields Draycott in the Clay Etchinghill Castletown Acton Gate Greensforge Dunstall Shirleywich Outwoods Middle Hill Dunwood Leadendale Balterley Broomyshaw Burntwood Green Beasley Dunsley Overmoor Muckley Corner Sandonbank Madeley Park Oldfallow Cheadle Caverswall Great Gate Woodwall Green Endon Bank Farewell Morrey Stanshope Pattingham Withington Smallthorne Calf Heath Cannock Wood Norton East Hamstall Ridware Hill Top Chell Heath Callingwood Croxden Cheddleton Lask Edge Cobridge Gipsy Green Wood Lane Poolfields Norton Green Common Side Oxford Talke Pits Elford Blackbrook Streethay Alstonefield Middle Cliff Rudyard Cookshill Middle Madeley Seighford Bagnall Marchington Woodlands Stockton Brook Garmelow Trent Vale Tamworth Betley Common Broughton Endon Gospel Ash Little Saredon Meir Heath Edial Wigginstall Little Sugnall Stretton Westbeech Little Heath Knypersley Blymhill Lawns Hobble End Wain Lee Himley Waggersley High Onn Wharf Knotbury Rileyhill Upper Elkstone Adderley Green Dam Mill Cross Heath Hill Top Wetton Churchbridge Dunston Buddileigh Wardlow Moorside Hillsdale Armshead Newfield Windmill Bank Enson Burton upon Trent Warstone Whittington Butt Lane Bowers Bent Weston-under-Lizard Hilderstone Fawfieldhead Mill Green West Hill Normacot Park End Balance Hill Trescott Oultoncross Barton-under-Needwood Westcroft Boney Hay Bignall End Heron Cross Haunton Stafford Stableford Brund Stockwell Heath Hinksford Knowl Bank Yarlet Charnes Abbey Hulton Bradeley Lichfield Lane Green Stramshall Shraleybrook Two Gates Church Fields Talke Clough Hall May Bank Okeover Brockton Froghall Tithebarn Handsacre Goosemoor Green Weston Jones The Laches Hodgefield Congleton Edge Holt Hill Standon Coombesdale Dosthill Mixon Crossgate Rawnsley Newchurch Churnet Grange The Shruggs Whitehurst Newpool Oulton Newstead Hazles Coton Farm Blurton The Wharf Thorpe Constantine Whitmore Blakeley Lane Spath Tillington Chesterton Grindon Church Mayfield Blore Hopton Breretonhill Alders The Blythe Highfields Ryecroft Gate Salt Curborough Ashley Heath Aldershawe Wightwick Manor Longridge Roughcote Acres Nook Coton End Drayton Bassett Stanley Moor The Lymes Upper Mayfield Baswich Newton Hurst Morrilow Heath Colton Rownall The Quarry Whittington Southlow Longsdon Hopedale Fairoak Ridgeway Billington Outwoods Mobberley Brineton Gailey Wharf Weaverslake Lower Stonnall Bradley in the Moors King's Bromley Pasturefields Kingsford Totmonslow Boon Hill Wallbridge Park Middleport Stonehouses Stonywell Rugeley Ashwood Mosslane Knenhall Mount Pleasant The Raikes Dods Leigh Meir Hay Parkside Maer Huntington Ford Newtown Creswell Wigginton The Rowe Blackshaw Moor Beaconside Woodhouse Green Newlands Pipehill Western Downs Bucknall Oakamoor Tadgedale Rock End Jugbank Ramshorn Godstone Forsbrook Lynn Hollins Borough Park Doxey Meerbrook Milldale Lower Nobut Cowall Moor Bentilee Amington Rakeway Beamhurst Lane Offleyrock Woottons Coppenhall Kettlebrook Checkley Milwich Oulton Little Ingestre Perton Gayton Great Haywood Smestow Winnington Oak Hill Acton Gerrard's Bromley Springhill Wilnecote Butterton The Leys Cauldon Lowe Stanley Moss Chasetown Hanchurch Leomansley Burntwood Wrinehill Glascote Heath Shenstone Millmeece Blythe Bridge Oulton Grange Church Leigh Godleybrook Westwood Chadsmoor Calton Shallowford Gnosall Onneley Woodend Rushton Spencer Anslow Gate Longport Ribden Mucklestone Highwood Ford Green Little Hay Weeping Cross Knutton Hoar Cross Tuppenhurst Knightley Dale Lapley Great Bridgeford Sutton Newton Northwood High Offley Coton Marchington Dayhills Ashmore Brook Fulford Little Madeley Drointon Oulton Heath The Potteries Yarnfield Pershall Bednall Head Winshill Littleworth Boundary Norton-in-the-Moors Mossgate Walford Moreton Ash Bank Blakelow Fazeley Walton-on-the-Hill Tittensor Newborough Joiner's Square Sugnall Elford Heath Great Chell Newcastle-under-Lyme Goosemoor Fradley Finney Green Dales Green Barnfields Blithbury Hawks Green Six Ashes Codsall Wood Stone Moss Pit Turnhurst Tatenhill Hanbury Wimblebury Napley Weeford Smallrice New Wood Beffcote Wetley Rocks Abbots Bromley Longnor Barlaston Bishops Wood Withystakes Acton Trussell Burslem Chapel Chorlton Eccleshall Stanfield Haselour Townsend Dunstal Barton Turn Brookhouses Aston Poolfold Harriseahead Harper's Gate Aspley Bitterscote Little Burton Longdon Green Clayton Hazlecross Whiston Wildwood Threapwood The Brampton Comberford Broomhill Rickerscote Whitfield Whitehill Clifton Campville Sharpley Heath Sandfields Chesterfield Miles Green Spot Acre Kingstone Onecote Tunstall Hadley End Lawnhead Gailey Coton Green Stallington Stretton Draycott in the Moors Cat's Hill Cross The Handfords Hopwas Etruria Hill Ridware Loxley Green Shebdon Lordsley Wootton Silverdale Bobbington Fradswell Spring Hill Shareshill Blythe Marsh Blymhill Common Brown Lees Hilltop Summerhill Colton Hills Ravenhill Haregate Lower Hatton Ilam Newborough End Cornhill Mile Oak Norton Canes Yoxall Bednall Bond End Moorend Lupin Cellarhead Norton Bridge Springwood Newtown Redhill Middle Mayfield Brickbridge Upper Landywood Cats Edge Littleworth Glascote Barlaston Common Keele Bishton Farley Stadmorslow Fauld Codsall Stapenhill Apedale Huddlesford Tixall Birches Head Woodcock Heath Sandon Kiddemore Green Bank Top Cheadle Park Tunstall Sneyd Green Otherton Norbury Junction Netherland Green Hansley Cross Green Heath Gillow Heath Rough Close Colwich Latherford Norbury Penkridge Swindon Nethertown Stanton Gratton Haughton Blackwaters The Bratch Little Wyrley Stonnall Deadman's Green Little Bridgeford Forton Hatherton Walton Quixhill Saverley Green Tompkin Dilhorne Hilton Knighton Brown Edge Great Moor Wychnor Bridges Sandford Hill Leekbrook Loynton Chebsey Dove Bank Church Hill Horsebrook Coton Uttoxeter Brereton Beamhurst Almington Iverley Rushton Bank Greenhead Beech Orgreave Perry Crofts Bishops Offley Bank Top Hill Top Shutt Green Hollies Common Newton Coton in the Clay Ball Haye Green Bridgtown Kingston Hill Hem Heath Featherstone Prestwood Lower Ellastone Pye Green Jack Hayes Croxton Bridge End Thornes Marston Upper Tean Chatcull Fisherwick Cotes Willoughbridge Trinity Fields Heatley Coldmeece Hints Knowle Style Edingale Seisdon Ashley Wetwood Baldwin's Gate The Bodnets Cannock Bramshall Sandborough Butterton Mitton Brookhay Hixon Knowl Wall Overton Horton Cresswell Lower Drayton Halfpenny Green Alsagers Bank Stonefield Lower Penn Barton Gate Dapple Heath Moreton Hawthorns Thorncliffe Woodseaves Trysull Slindon Overley Oaken Derrington High Onn Apeton Woodlane Allimore Green Lower Tean Woollaston Werrington Longdon Pillaton Blount's Green Red Hill Weston Coyney Stowe-by-Chartley Carroway Head Cheslyn Hay Goldenhill Cotes Heath Loggerheads Fenton Low Sheen Whiston Needwood Stoke-on-Trent Woodgate Winnothdale Wombourne Sandyford Newchapel Ball Green Cheddleton Heath Blackbrook Swinscoe Commonside Lower Leigh Admaston Hardings Booth Waterfall Wall Enville Four Crosses Brocton Painleyhill Gospel End Village Bottom House Springhill Prestwood Above Church Dunston Heath Olive Green Great Chatwell Little Stoke Compton Windy Harbour Morridge Side Denford Bromley Wood Giggetty Stanley Croxall Nurton Hill Birchall Basford Old Perton Gunstone Threelows Bradnop Biddulph Moor Radmore Wood Stourton Landywood Heaton Hockley Offleyhay Warslow Hanley Kingswood Common Braddocks Hay Seabridge Kingsley Boscomoor Blackfords Woodhouses Ravenshall Coalpit Hill Gillway Little Chell Weston Longshaw Springfields Birchendale Stowe Wheatlow Brooks Balterley Green Armitage Dogingtree Estate Cross Green Cotonwood Wereton Rangemore Woodhouses Cowley Aston-by-Stone Cheadle Common Far Hoarcross Hammerwich Birch Cross Cliff Vale Penkhull Brinsford Bradshaw Butters Green Bradwell Huntley Madeley Heath Robin Hill Poolend Somerford Kidsgrove Slade Heath Marston Hookgate Nurton Leycett Hartshill Kerry Hill Chase Terrace Footherley Baddeley Edge Longbridge Hayes Littlewood Copmere End Carmountside Woodcroft Brereton Cross Efflinch Whittington Woodmill Coton Hayes Horninglow Pipe Ridware Hilliard's Cross Gratwich Blackbrook Hales Coltstone Hollins Packmoor Combridge Rowley Park Crateford Ellastone Croxtonbank Lowe Hill Coxgreen Kingsley Holt Ipstones Holmcroft Hednesford Whitemoor Bromstead Little Aston Highfields Creswell Green Nether Stowe Beechcliff Broad Meadow Biddulph Shenstone Woodend Ranton Tatenhill Common Lower Knightley Blymhill Blundies Rocester Townhead Willslock Orton Anslow Common Crakemarsh Great Wyrley Water Eaton Outlands Blore Pasford Belgrave Bickford Lea Heath Rakes Dale Shaffalong Bowsey Wood Audley The Rookery Heath Hayes Moneystone Ellenhall Little Haywood Butter Bank Whitley Heath Ingestre Lawns Wood Darnford Four Ashes Meir Church Eaton Green Alton Hillcroft Park Washerwall Consall Red Street Swynnerton Burybank Scounslow Green The Heath Rolleston on Dove Armsdale Hill Chorlton Bloreheath Fenton Field Doley Stoke-upon-Trent Lightwood Upper Nobut Baddeley Green Kinver Crackley Upper Longdon Light Oaks Newtown Trentham Grindley Offleymarsh Lightwood Rumer Hill Gnosall Heath Fradley South Lower Elkstone Fole Four Ashes Upper Hulme Great Saredon Hazles Cross Scot Hay Sturbridge Beam Hill Ubberley Abbey Green Hardings Wood Gorstey Ley Meretown