Retail Marketing in Rodbaston

Get in touch

Retail Advertising in Rodbaston

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in ST19 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Rodbaston (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hilderstone Ashwood Hawks Green Hardings Wood Bradley in the Moors Nurton Poolend Lightwood Coton End Dilhorne Leekbrook Whitfield Brookhouses Light Oaks Saverley Green Parkside Mavesyn Ridware Four Ashes Quixhill Wereton Broad Meadow Farewell Hollinsclough Cannock Wood Heaton The Shruggs Bowers The Wharf Whittington Hanchurch Kettlebrook Blundies Cheddleton Two Gates Elmhurst Butt Lane Dapple Heath Acton Gate Prestwood Tuppenhurst Gillow Heath Middle Cliff Derrington Maer Hilltop Trescott Beamhurst Lane Seabridge Church Leigh Tatenhill Common Penkhull Colton Hills Woodend Weston Coyney Withington Cat's Hill Cross The Quarry Hodgefield Stonefield Meir Apeton Sharpley Heath Thorncliffe Overmoor Denstone Springwood Waterhouses Alstonefield Halmer End Pye Green Eccleshall Elford Stoke-upon-Trent New Wood Bromstead Common Giggetty Checkley Dove Bank Mitton Fisherwick Creswell Green Oulton Bishton Little Sugnall Leacroft Jugbank Ball Green Perry Crofts Adbaston Congreve Thorpe Constantine Huntington Gnosall Heath West Chadsmoor Milton Oaken Bromley Wood Heron Cross Bucknall Totmonslow Wigginton Hartley Green Aston Christ Church Woodwall Green High Onn Chase Terrace Hill Top Ellenhall Newstead Holt Hill Stubwood Knowle Style Stonnall Dogingtree Estate Abbey Green Streethay Shenstone Woodend Above Church Marchington Freehay Bentilee Aspley Borough Park Overley Edingale Etruria Weston-under-Lizard Upper Tean Blackwood Hill Ball Haye Green Basford Green Dayhills Consall Shirleywich Harper's Gate Lea Heath Rowley Park Alton Stanley Cheslyn Hay Keele Tixall Stockwell Heath Shebdon Stockton Brook Hollies Common Dosthill Baswich Great Wyrley Codsall Wood Offleyhay Nethertown Hill Ridware Burton upon Trent Ashley Fegg Hayes Crakemarsh Sneyd Green Shenstone Chapel Chorlton Knightley Rodbaston Newton Hurst Hilliard's Cross Apedale Ryecroft Gate Whiston Great Chatwell Radmore Wood Betley Common Lutley Gnosall Yarlet Lapley Pipe Ridware Blackbrook Haregate Windmill Bank Newtown Wardlow Upper Cotton Moddershall Cheadle Common Ellastone Rue Hill Farley Landywood Orgreave Bond End Haunton Lower Loxley Broomhill Hanford Onneley Oldfallow Butters Green Weston Lask Edge Wetley Rocks Gratton Seisdon Kingsford Long Compton Lower Ellastone Fenton Low Sandon Barlaston Stableford Dunstall Threelows Marston Coven Heath Fradley Junction Kingswood Common Creswell Newton Broughton Grindley Butterton Woodcock Heath Lane Green Four Ashes Dunkirk Morrilow Heath Little Wyrley Field Wigginstall Bemersley Green The Handfords Brown Edge Amington Offleyrock Northwood Standon Back o'th' Brook Fradley South Napley Branston Churchbridge High Onn Wharf Warslow Bradley Jack Hayes Mosslane Combridge Muckley Corner Lawns Wood Ranton Green Smallrice Moorside Cobridge Roche Grange Thornes Madeley Heath Compton Balance Hill Red Street Colshaw Slitting Mill Bradnop Fole Highfields Boundary Hoften's Cross Etchinghill Ford Church Fields Billington Bolehall Cotwalton Coven Lawn Brineton Norton Bridge Birch Cross Trysull Anslow Common Bromley Hall Garshall Green Braddocks Hay Trinity Fields Elford Heath Fradley Dunwood Kidsgrove Moss Pit Shraleybrook Gospel End Featherstone Brockton Barnfields Ravenhill Shutt Green Heath Hayes Great Bridgeford Blakelow Queensville Hillsdale Stowe Hill Top Stoke-on-Trent Meerbrook Bradshaw Hazles Madeley Coton Trent Vale Hopwas Newton Hammerwich Tithebarn Commonside Church Mayfield Shutlanehead Lower Stonnall Alder Moor Ranton Upper Ellastone Hademore Great Gate Bignall End Edial Boney Hay Newborough End Blithbury Hixon Barton Gate Lordsley Upper Nobut Tamworth Shobnall Fulford Prestwood Perton Brickbridge Bowers Bent Halfpenny Green Alders Hockley Nether Stowe Upper Leigh Slindon Wilnecote Gospel Ash Bednall Hulme End Burston Orton Outlands Coton Sandfields Madeley Park Hednesford Chesterton Newfield Middleport Nurton Hill The Rowe Carroway Head Bromstead Heath Gorstey Ley Deadman's Green Beaconside Blymhill Hadley End Greenhead Stanfield Lupin Hamstall Ridware Water Eaton Spring Hill Hilton Hoar Cross Newcastle-under-Lyme Loxley Green Coppenhall Okeover Codsall Barlaston Common Hawthorns Castletown Orslow Mayfield Weeping Cross Creighton Beam Hill Turnhurst Four Crosses Parkgate Morridge Side Stretton Kingsley Holt Blakeley Lane Gentleshaw Windy Harbour Clayton Green Heath Croxtonbank Meir Hay Silverdale Wallbridge Park Wombourne Wychnor Bridges Cheadle Park Essington Foxt Huntley Hill Top Woodmill Abbey Hulton Whitley Heath Draycott in the Moors Betley King's Bromley Rushton Spencer Dresden Beech Gospel End Village Bradeley Withystakes Newchurch Coton Hayes Littleworth Croxton Mill Green Woodgate Bank Top Whitehurst Mill Green Crateford Admaston Pasturefields Woodlane Rugeley Balterley Oultoncross Bottom House Woottons Winkhill Newtown Brocton Denford Hints Sturbridge Shaffalong Chorley Gailey Wharf Shut Heath Draycott in the Clay Burton Manor Wrinehill Blackfords Aston-by-Stone Ingestre Shelton Cookshill Far Hoarcross Lower Leigh Darnford Forsbrook Longridge Gerrard's Bromley Stone Little Onn Whitemoor Goosemoor Green Middle Madeley Ridgeway Chebsey Handsacre Rangemore Chesterfield Little Ingestre Godstone Sutton Pattingham Latherford Wall Ribden Norton Green Churnet Grange Goldenhill Pitts Hill Kinver Great Saredon Baddeley Edge Napley Heath Tadgedale Burybank Oulton Heath Coton Little Haywood Dunsley May Bank Loggerheads Carmountside Grindon Barton-under-Needwood Owen's Bank Norton East Coton Clanford Gorstyhill Cross Heath Sandonbank Blount's Green Meaford Hollins Wheaton Aston Kerry Hill Longnor Smallthorne Burntwood Bishops Offley Hollins Florence Quarry Heath Swinscoe Moreton Ecton Rudyard Enson Dales Green Highfields Brazenhill Milford Middle Hill Cheadle Rising Brook Garmelow Marchington Woodlands The Hollies Basford Brown Lees Outwoods Fawfieldhead Marston Woodhouses Oulton Amerton Upper Hulme Ilam Sideway Outwoods Moorend Butterton Longshaw Stourton Stapenhill Himley Dagdale Brinsford Tunstall Cross Green Oulton Grange Shareshill The Raikes Finney Green Calf Heath Stramshall Blakeley Coltstone Colton Hansley Cross Walton-on-the-Hill Hulme Little Madeley Croxden Coton Farm Little Stoke Hanbury Woodend Newlands Rickerscote Fradswell Shallowford Wootton Little Burton Westbeech Winnothdale Boothen Laney Green Dods Leigh Rileyhill Longsdon Kingsley Moor Little Heath Morrey Cranberry Knypersley Rumer Hill Bonehill Heatley Stanshope Little Saredon Enville Cliff Vale Lower Drayton Cotton Chell Heath Upper Landywood Middleton Green Stonehouses Swynnerton Anslow Anslow Gate Redhill Onecote Longdon Green Newtown Western Downs The Rookery Six Ashes Coven Hollybush Springhill Hopton Red Hill Bridgtown Knotbury Spath Talke Little Hay Cornhill Hinksford Standeford Walton Porthill Willoughbridge Fauld Oakley Tittensor Prospect Village Brookhay Stanley Moor Coton in the Clay Otherton Miles Green Rushton Bank Hanley Acres Nook Salt Ipstones Coalpit Hill Whittington Haselour Hazlecross Talke Pits Buddileigh Chadsmoor Somerford Cauldon Lowe Willslock Oxford Hazles Cross The Heath Walford Lower Nobut Coldmeece Comberford Sandborough Lower Penn Baddeley Green Moreton Westlands Knowl Wall Hookgate Weston Jones Ubberley Needwood Brereton Cross Ramshorn Lower Hatton Bickford Norton Canes The Laches Bowsey Wood Colwich Haughton Little Bridgeford Abbots Bromley Hem Heath Lower Tean Shawfield Townhead The Brampton Blythe Marsh Mucklestone Bromstead Kiddemore Green Longnor Cellarhead Cresswell Leadendale Uttoxeter Whitecross Poolfold Lower Knightley Warstone Washerwall Belgrave Whitgreave Milldale Bitterscote Leek Knightley Dale Lichfield Knighton Podmore Stanley Moss Callingwood West Hill Blurton Bednall Head Rakes Dale Efflinch Beasley Threapwood Wetwood Yarnfield Upper Hatton Aston Sandyford Old Perton Southlow Mount Pleasant Stafford Mobberley Blackwaters Hatherton Forton Knenhall Whittington Lowe Hill Levedale Westwood Kingstone Cowall Moor Drayton Bassett Lawnhead Smestow Whiston Longbridge Hayes Newtown Beffcote Dunstal Highwood Littlewood Alsagers Bank Wood Lane Ravenshall Great Moor Balterley Green Great Haywood Clifton Campville Middle Mayfield Cracow Moss Flash Curborough Hyde Lea Gipsy Green Heighley Horninglow Packmoor Gunstone Crossgate Cauldon Ounsdale Newborough The Leys Newpool Blithfield Bradwell Joiner's Square Rocester Lynn Copmere End Cold Norton Congleton Edge Baldwin's Gate Fazeley Hill Chorlton Aldershawe Westcroft High Offley Breretonhill Summerhill Gratwich Sheen Burslem Biddulph Acton Scounslow Green Dunston Heath Rownall Mixon Calton Blymhill Common Leycett Lower Elkstone Teanford Barton Green Townend Church Eaton Green Chatcull Red Bull Kingsley Rawnsley Boley Park Sidway Cowley Woodhouses Croxall Stonywell Footherley Blackshaw Moor Armitage Wootton Blackbrook Leyfields Bloreheath Tatenhill Sugnall Pipehill Wildwood Endon Birchall Meir Heath Moneystone Norbury Plardiwick Horsebrook Coombesdale Coton Green Hartwell Wightwick Manor Huddlesford Woodseaves Hartshill Iverley Chasetown Blore Woollaston Cotes Heath Slade Heath Sandyford Stonydelph Glascote Weaverslake Blythe Bridge Oakamoor Brereton Waterfall Acton Trussell The Bodnets Allimore Green Tutbury The Lymes Blymhill Lawns Common Side Beamhurst Bagnall Cats Edge Trentham Longdon The Blythe Rake End Penkridge Gayton Forebridge Wimblebury Painleyhill The Bratch Bilbrook Newtown Coxgreen Burntwood Green Upper Mayfield Horton Bobbington Sandford Hill Blore Stanton Oldfurnace Crackley Birches Head Wetton Robin Hill Netherland Green Little Chell Seighford Armsdale Stadmorslow Alrewas Blackbrook Milwich Millmeece Kingston Hill Cannock Almington Ashley Dale Norton-in-the-Moors Burnhill Green Mile Oak Walton Greensforge Rolleston on Dove Fairoak Dunston Norbury Junction Springhill Pasford Hales Whitehill Drointon Stowe-by-Chartley Gailey Cotonwood High Town Longport Millend Bank Top Hobble End Littleworth Hillcroft Park Meretown Shelton under Harley Loynton Browns Lane Doley Church Eaton Harriseahead Bramshall Knutton Newchapel Tompkin Boon Hill Cold Well Dam Mill Hopedale Foxley Bishops Wood The Potteries Armshead Audley Ashley Heath Wheatlow Brooks Caverswall Woodshutts Dimsdale Pershall Charnes Wain Lee Werrington Little Aston Rough Close Butter Bank Bridge End Wolstanton Ford Green Broadeye Cotes Biddulph Moor Doxey Poolfields Glascote Heath Brewood Birchendale Overton Cheddleton Heath Hardings Booth Leomansley Adderley Green Hanbury Tunstall Fenton Harlaston Olive Green Offleymarsh Froghall Woodcroft Ashmore Brook Rakeway Stallington Wychnor Godleybrook Knighton Springfields Stretton Winshill Stone Heath Spot Acre Hazelslade Woodhouse Green Berry Hill Brund Broomyshaw Scot Hay Boscomoor Great Chell Yoxall Townsend Pillaton Church Hill Winnington Goosemoor Clough Hall Gillway Barton Turn Upper Elkstone Swindon Weeford Upper Longdon Normacot Chestall Ash Bank Oak Hill Roughcote Lightwood Rock End Park End Whitmore Holmcroft Mossgate Knowl Bank Waggersley Tillington Endon Bank Leese Hill Hollington Longton Beechcliff