Retail Marketing in Bawdsey

Get in touch

Retail Advertising in Bawdsey

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in IP12 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bawdsey (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
All Saints' South Elmham Bruisyard Street Felixstowe Ferry Woolpit Heath Bramfield Kenny Hill Little London Westleton Hundon Stutton Mutford Norton Little Green Frizzeler's Green Badingham Depden Green Dorley's Corner Rushmere Hightown Green Kesgrave Mellis Flowton High Street Cross Green Polstead Heath Mickley Green Monk Soham Offton Middleton Moor Gulling Green Rickinghall Nowton Beck Row Magpie Green Dalham West End Charsfield Stoke Ash Rendham Thurston Planche Priory Green Chapel Hill Annis Hill Baylham Stone Cuckoo Tye Goddard's Corner Somerton Round Maple Poslingford Bicker's Heath Ixworth St Cross South Elmham Woolverstone Blundeston Sibton Green Sowley Green Daisy Green Claydon Hadleigh Heath Bungay Yoxford Cratfield Bramford Santon Downham Needham Street Fingal Street Brook Green Dunwich Parkway Hanchett End Bucklesham Cranley Coltsfoot Green Eriswell Nayland Hawkedon Rishangles Risby Little Cornard Ash Corner Beyton Wickhambrook Stanton Rooksey Green Rendlesham Base Green Trimley St Mary Maidenhall Conyer's Green Ringsfield Corner Brundish Woolpit Tunstall Shottisham Thorington Street Burstallhill Church Common Freckenham Dennington Undley Hepworth Great Green Ringshall Stocks Felixstowe Wortham Ling Borley Green Wattisfield Mount Pleasant Campsea Ashe Collipy's Green Barnardiston Wangford Chediston Parham Euston Sternfield Stoke Bacton Green Aldeburgh Stradishall Stowmarket St Michael South Elmham Crownland Barnaby Green Oak Hill Racecourse Castling's Heath Broom's Barn Cavendish Yaxley Washbrook Spratt's Street The Port of Felixstowe Crowfield Langham Cocks Green Hibb's Green Wattisham Stone Saxtead Little Green Alpheton Thurston End Hollesley Saxmundham Wickham Skeith Martlesham Heath Cransford Stratford St Andrew Metfield Oakley Park Hinderclay Drinkstone Green Foals Green The Street Babel Green Newthorpe Wissington Tan Office Culford Stanningfield Rodbridge Corner Hoxne Stradbroke Kenton Corner Wyverstone Blaxhall Lakenheath Wordwell Bradfield St Clare Wickham Market Annesons Corner Denham Green Depden Thelnetham Thorington Pound Green Crackthorn Corner Stoke-by-Nayland Newtown Aldham Exning Drybridge Hill Rushbrooke Lidgate Hintlesham Wicker Street Green Priory Heath Moulton Frostenden Hacheston Drinkstone Little Finborough Stockhold Green Homersfield Brantham Reydon Smear Canham's Green Poslingford Corner Wyverstone Street Church End Shotley Common Brockley Shimpling Street Wetherden Upper Town Bedfield Long Green Whatfield Oaks Tye Wick's Green Wickham Street Buxhall Fen Street Great Ashfield Duke Street Barnby Stubbing's Green Gromford Calford Green East End Thorns Thurston Barton Mills Herringswell Bardwell Knaves Green Sotherton Weston Bedingfield Street Benacre Withersdale Street Peasenhall Worlingworth Chilton Somerleyton East Green Rose Hill Sproughton Thistley Green Stoke Park Pixey Green Little Glemham High Street Charles Tye Beccles Shadingfield Cox Common Stow's Hill Higham Glemsford Sudbury Drakestone Green Wentford Westley Monk Soham Green Tannington Denston Chelsworth Common Mendham Lavenham Silverlace Green Cherrytree Green Great Blakenham Bloodman's Corner Long Melford Crown Corner Pea Porridge Green Cargate Shop Corner Rumburgh Wootten Green Westhorpe Milden Thornham Magna Benhall Street Harleston Cattawade Middlewood Green Friday Street Mendlesham Green Whepstead Birds End Newman's Green Upper Street Elmsett Butley High Corner Copdock Brampton Street Kelsale Brome Street Great Common Wilby Reydon Sicklesmere Little Bealings Stanway Green Brampton Darsham Flempton Boyton Heckfield Green Weston Ditch Friston Raydon Winston Great Bricett Chalkstone Barsham Owl's Green West Street Long Thurlow Westerfield Hessett Denham Street Assington Combs Chedburgh Sizewell Denham Corner Debach Temple End Walton Boyton End Stratford St Mary Little Waldingfield Sapiston Slough Hill Bell's Cross Horner's Green Linstead Parva Four Ashes Maidensgrave Rougham Green The Woodlands Southolt Baylham Pettaugh Creeting Hills Great Green Capel St Mary Blackthorpe Leavenheath Tostock Button Haugh Green Bawdsey Stone Street Cross Green Brightwell Heath Norton Little Wratting Shelley Somersham Boardy Green South Cove Hargrave Cobblers Corner Worlingham Preston St Mary Coopers Corner Lower Falkenham Stonham Aspal Calais Street Lower Layham Athelington Combs Ford Harrow Green Thorpe Morieux Cornard Tye Fornham St Martin Cookley Street Smithwood Green Curlew Green Burstall Ashfield Cum Thorpe Tan Office Green Gipsy Row Burthorpe Genesis Green Hanningfield Green Ixworth Thorpe Dennington Hall Lower Raydon Kennett End Little Thurlow West Stow Red Lodge Button's Green Blythburgh Rede Old Newton Cove Bottom Washbrook Street Meeting Green Broad Street Brockley Green Malting End Boyden End Darmsden Stanton Chare Ilketshall St Andrew Stanwell Green Saxtead Gislingham Upsher Green Nedging Bell's Corner Dublin Little London Stuston Tattingstone Thornham Parva Brown Street St James South Elmham Gosland Green Swingleton Green Holbrook Bromswell Heath Waldringfield Hunston Mendlesham Warren Heath The City Thorpeness Levington Great Wenham Easton Bavents Culpho Ramsholt Great Bradley Onehouse Silverley's Green High Street Green Saxham Street Stansfield Otley Bottom William's Green The Downs Wetherden Bradfield St George Horringer Honey Tye Wenhaston Black Heath Brundish Street Freston Mill Common Lady's Green Hitcham Oulton Broad Clopton Green Hollybush Corner Butley Low Corner Cookley Green Kittle's Corner Belstead Westhall Rotten End Bower House Tye High Rougham Mill Green Earl Stonham Needham Market Otley Willisham Haughley Green Hemingstone Bull Green Battlesea Green Brockford Green Capon's Green Capel Green Bedfield Beyton Green Kessingland Beach Little Knowles Green Spexhall Broad Green Newbourne Grimstone End Farley Green Lambfair Green Haughley Hulver Street Erwarton Lower Holbrook Helmingham Great Saxham Eye Maypole Green Ringshall Clopton Little Green Duck Corner Little Blakenham Gedgrave Playford Walberswick Gosling Green Whitestreet Green Cook's Green Chattisham Syleham Walsham le Willows Great Cornard Scotland Street Bacon's Green White Horse Corner Grundisburgh Great Livermere North Green Farnham Finningham Oakley Little Bradley Mickfield Bridge Street Roman Hill Upper Street Great Barton Marlesford Ash Street Blyford Gosbeck Barking Friday Street Chilton Leys Botesdale Green Timworth Green Brettenham Chevington Occold Lindsey Tye Brandeston Lattinford Hill Kettleburgh Broadway Mildenhall Bacton Ousden Gazeley Sutton Common Dunstall Green Barningham Henstead Dennington Corner Clements Rougham Bures Green Denham Chillesford Washmere Green Earl Soham Sharpstone Street Halesworth Boxted Fressingfield St Peter South Elmham Saxtead Bottom Willingham Water Run Semer Oulton Hagmore Green Broke Hall Kersey Tye Ilketshall St Margaret Wickham Street Saxtead Green Bury St Edmunds Bedingfield Wortham Palgrave Upper Street Fenstead End Poystreet Green Botesdale Whelp Street Wingfield North Warren Culfordheath Dagworth Burgh Almshouse Green Toad Row Mill Green Kettlebaston Waldringfield Heath Brackenham Hawstead Old Felixstowe Kenton Weybread Brome Denham Upper Holton St Nicholas South Elmham Great Glemham Clay Common Stock Hill Ubbeston Ashfield Green Framlingham Monks Eleigh Easton Green Cross Green Wangford Stoven Woodside View Sweffling Badwell Green Honington Gainsborough Wingfield Green Rushmere St Andrew Lindsey Falkenham Sink Bobby Hill Chediston Green Fen Street Southwold Earsham Street Willisham Tye Great Finborough Dorking Tye Ringsfield Great Wratting Barnham Middleton Thrandeston Barham Akenham Camps Heath Hog's Corner Uggeshall Clare Ford's Green Coddenham Cross Street Elveden Little Green Holton St Mary Ward Green Hobbles Green Bruisyard Cavenham Cotton Gipping Thorney Green Bredfield Blacksmith's Corner Bromeswell Sutton Gunton Wetheringsett Upper Layham Butley Woolpit Green Normanston Braiseworth Sutton Street Wissett Little Stonham Longfield Green Lower Hacheston Fen Street Naughton Assington Green Kirton Harkstead Bush Green Wherstead Lackford St Margaret South Elmham Monewden Smallwood Green Sibton Stanstead Hazel Stub Chelsworth Acton Place Barking Tye Stonecross Green Ashbocking Stone Street Stone Common Nettlestead Kedington Colton Ufford Forward Green Cowlinge Hawstead Green Shimpling Little Whittingham Green Stanton Street Hanningfields Green Brent Eleigh Wales End Polstead Mace Green Parliament Heath Elmswell Cuckoo Green Little Wenham Debenham Aldringham Chelmondiston Upper Weybread Fornham St Genevieve Kingshall Street Alderton Eastbridge Upper Town Brabling Green Wetherup Street Rattlesden Brockford Street High Street Swan Green Walpole Hanchett Village Winston Green Felsham Hoo Grinstead Hill Newton Knettishall Fornham All Saints Wilsey Lawshall Bird Street Cow Green East Barton Nedging Tye Crowfield Green Great Green Purple Hill Withermarsh Green Badwell Ash Stores Corner Horham Martlesham Bucks Horn Place Kersey Upland Edwardstone Woodbridge Nacton Potash Capel St Andrew Bleach Green Coddenham Green Trimley Lower Street Windsor Green Pitcher's Green Sherbourne Street Mells Mill Green Brandon Earl's Green Daisy Green Chippenhall Green Blackheath Apsey Green Otley Green Stackyard Green Creeting St Peter East Green Clopton Corner Shipmeadow Huntingfield Hartest Hill Lound Battisford Tye Boxford East Bergholt Hopton Linstead Green Castle Hill Larks' Hill Redisham Barrow Tannington Place Bradfield Combust Cock and End Stowlangtoft Lower Street Benhall Green Brockley Corner Weybread Street North Cove Holton Thorpe Green Heveningham Leiston Attleton Green Mile End Ballingdon Sotterley Cock Street Broadgrass Green Snape Battisford Great Welnetham Gedding Lowestoft Cuckold's Green Bowbeck Candle Street Groton Easton Chickering Holywell Row Denham End Friday Street Colchester Green Lawshall Green Frostenden Corner Oldhall Green Thwaite Barley Green Troston Mettingham Coney Weston Upthorpe Higham Burgate Melon Green Swilland Hillside Black Street Cay Hill Henley Hemley Wrentham Kingshall Green West Row Falkenham Worlington Stowupland Wilde Street Sudbourne Cock & End Ashfield Green Haughley New Street Stoke-by-Clare Great Thurlow Metfield Common Clopton Green Eyke Icklingham Buxhall Trimley St Martin Greenwich Shingle Street Lampardbrook Cranmer Green Baxter's Green Brundon Boulge Theberton East End Dandy Corner Great Waldingfield Little Livermere Wickham Green Park Gate Methersgate Little Eriswell Humble Green Sotherton Corner Coldfair Green The Heath Fakenham Magna Bildeston Tuddenham Little Thurlow Green Wattisham Hemp Green Pakenham Chilton Street Pitmans Corner Rose Green Gisleham Ellough Herringfleet Chimswell Tattingstone White Horse Creeting Bottoms Hengrave Kessingland Audley End Ampton Acton Wixoe Hoggard's Green California Mole Hill Chimney Street Allwood Green Hadleigh Withersfield Carlton Colville Kentford Whitton Ingham Snape Watering Wyverstone Green Shotley Gate Haverhill Little Welnetham Market Weston Lower Common Witnesham Mill Hills Cockfield Orford Battlies Green Cookley Wrentham West End Carlton Lower Green Pinford End Ilketshall St Lawrence Redlingfield Bures Corton Hestley Green Landwade Gibraltar Tuddenham St Martin Town Street Cole's Green Kirkley Great Bealings Melton Creeting St Mary Westbourne Rushmere Street Mill Hole Hasketon Blacksmith's Green Letheringham Maypole Green Workhouse Green Gedgrave Hall Wenhaston Monks Eleigh Tye Laxfield Mellis Green Woodbridge Walk Moats Tye Knodishall Ipswich Pakefield Mill Street Aspall California Hartest Thorpe Street Little Saxham Brightwell North Green Covehithe Broad Green Framsden Nether Street Russel's Green Scotia Drift Flixton Bentley Page's Green Cretingham Redgrave Mill Green Back Street Thorndon Boot Street Clopton Green Cattishall Ringsfield Common Pettistree Flixton Shelland Chantry Newmarket Shotley Studlands Park Iken Wainford Dallinghoo Sackers Green Hunston Green Timworth Kersey